Drugsfalseadvertising

藥品虛假?gòu)V告問(wèn)題

Healthiseveryone'sgoodwishes.Falsedrugadvertisingfilledwithmajormainstreammedia,includingtelevision,radio,newspapers,andtherapiddevelopmentoftheInternet.The

temptationofhugeprofits,publichealththatdonot,therefore,toblatantfalseadvertisingDrugInformation,delaytreatmentforpatientswithmildre-lifecrisis.

健康，是每個(gè)人的美好愿望。而現(xiàn)在各種虛假藥品廣告信息充斥著各大主流媒體，包括電視、廣播、報(bào)紙以及發(fā)展迅速的互聯(lián)網(wǎng)。在巨大利益的誘惑下，他們把公眾健康于不故，公然發(fā)布虛假?gòu)V告藥品信息，對(duì)于患者輕者延誤病情，重則危機(jī)生命。Whatisfalsedrugads?So-calledfalsedrugadvertising,principalsdrugadvertisingintheaddeceptiveordeliberatelyexaggerated,unrealisticpropagandafordrugs,ormayhavebeendamagingtotheinterestsofconsumersofadvertising所謂虛假藥品廣告，是指

藥品廣告發(fā)布主體在廣告

中采用欺騙或者故意夸大的

方法，對(duì)藥品作不切實(shí)際

的宣傳，可能或已經(jīng)損害到

消費(fèi)者利益的廣告。

Thedangersoffalseadvertising!Falseadvertisingnotonlyconsumers'legitimaterightsandinterestshavebeencompromised,butalsootherlegitimateinterestsoftheoperatorssufferedlossesfromthepointofviewoffar-reaching,affectingtherationalallocationofsocialresourcesanddisruptthenormalorderofmarketeconomy,isnotconducivetobuildingaharmonioussociety.虛假?gòu)V告不僅使消費(fèi)者的合法權(quán)益受到了侵害，同時(shí)還使其他合法經(jīng)營(yíng)者的利益受到損失，從深遠(yuǎn)來(lái)看，還影響著社會(huì)資源的合理配置和擾亂了正常的市場(chǎng)經(jīng)濟(jì)秩序，不利于構(gòu)建和諧社會(huì)。

AccordancewiththeprovisionsoftheDrugAdministrationLaw",thefollowingdrugsshouldnotbeadvertising:

1、Narcoticdrugs,

psychotropicdrugs,toxicdrugs,radioactivedrugs2、Treatmentofcancer,AIDS,improvedrugsandtreatmentofsexualdysfunction,familyplanning,epidemicpreventionproducts3、Rehabilitationmedicineandpharmaceuticalpreparationsdispensedbymedicaltreatmentunits1、麻醉藥品、精神藥品、毒性藥品、放射性藥品;2、治療腫瘤、愛(ài)滋病，改善和治療性功能障礙的藥品，計(jì)劃生育用藥，防疫制品;3、戒毒藥品及醫(yī)療單位配制的制劑。麻醉毒性戒毒防疫h(yuǎn)erearesofewfalsedrugadvertisingperformance:1,theconceptoffuzzydrugsandhealthproducts.Theadsdonotenddrugsorhealthproducts.Thisiscontrarytothe"drugadvertisingreviewtheadvertisingaccountforalargeproportionoffalsedrugadvertising.1、模糊藥品和保健品的概念。現(xiàn)在從廣告中看不出商品到底是藥品還是保健品。這種違背《藥品廣告審查辦法》的廣告，在虛假藥品廣告中占有較大的比重。3.Workhardinthead,demagogic,self-deception.Playedthe"xxdiseasenemesis","invalidrefund"andthelikewithacommitmenttothenatureof

advertisinglanguage,

在廣告詞上下功夫，蠱惑人心，自欺欺人。打出“xx病的克星”、“無(wú)效退款”之類帶有承諾性質(zhì)的廣告語(yǔ)言4,liedtoovercomemedicalproblemsandsomeillegaldrugadvertisementsplayedundertheguiseof"cureincurablediseases,attractivehighpricestobuytheirproducts.4、謊稱攻克醫(yī)學(xué)難題.有些違法藥品廣告打出疑難雜癥特效藥的“幌子”，誘人高價(jià)購(gòu)買其產(chǎn)品。疑難雜癥6,likesellinggeneralmerchandisetoselldrugs.Engagein"lovebiggift,buyonegetonefree","tensofmillionsofyuantosenddrugaction".像推銷一般商品一樣做藥品推銷。搞“愛(ài)心大贈(zèng)送”、“買一送一”、“千萬(wàn)元送藥大行動(dòng)”等。Whyistheresuchaphenomenon?1,advertisingoperatorsandlackofsocialresponsibility1、廣告經(jīng)營(yíng)者社會(huì)責(zé)任缺失2.Government,astheabsenceofregulators2、政府作為監(jiān)管者的缺位3consumerrecognitionisnotstrong,consumerguideworkinplace3、消費(fèi)者識(shí)別能力不強(qiáng)，消費(fèi)引導(dǎo)工作不到位4.Socialsupervisionneedstobestrengthened,strengthenthesupervisionofthemediaandindustryassociations4、社會(huì)監(jiān)督有待加強(qiáng)，加強(qiáng)媒體和行業(yè)協(xié)會(huì)監(jiān)督Theimprovementofsystemoflegalregulationoffalseadvertising(D)theestablishmentofsoundJuzhengdaozhisystem（四）建立健全舉證倒置制度

舉證倒置指基于法律規(guī)定將本應(yīng)由提出主張的一方當(dāng)事就某種事由不負(fù)擔(dān)舉證責(zé)任，而由他方當(dāng)事人就某種事實(shí)存在或不存在承擔(dān)舉證責(zé)任，如果該方當(dāng)事人不能就此舉證證明，則推定原告的事實(shí)主張成立的一種舉證責(zé)任分配制度。淘寶網(wǎng)于2008年6月為保證買家利益提出了新的服務(wù)制度舉證倒置——“買家申訴，賣家舉證”.(E)strengtheningthenewsmedia,publicopinion（五）加強(qiáng)新聞媒體的輿論監(jiān)督(F)beheldcriminallyresponsible（六）追究刑事責(zé)任Supervisionandmanagement,ontheonehandthebetterprotectionofthemassesdrugsafety,thefullimplementationoftheGovernment'sresponsibility;Ontheotherhand,isalsoagooddrugcompetitivemarketordertomaintain,protectlaw-abiding