UNIT3:BuyingandSellingGENERALOBJECTIVESInthisunit,thestudentsreviewandlearnwordsandexpressionsaboutthecommercialworld,includingphrasesforshoppingandsignsforbusinesshours.TheunitalertsstudentstotheimportanceofEnglishininternationalbusiness,andpresentsinterestinginformationaboutrealandattemptedproducts.Theunitprojectencouragesstudentstodiscuss,reformulateandwriteabouttheseideasinastheydevelopadvertisingforproductsoftheirown.SPECIFICOBJECTIVES詞匯掌握詞匯money,pay,price,advertising,ad,supply,notice,quite,business,success,meeting,example,fat,course,final,bill,purse,afraid,safe,,afford,coin,heart,cent,deal,experience,board,rent,magazine,lady,madam,own接觸詞匯product,mall,lingo,beginner,intermediate,advanced,audiotape,certificate,registration,payment,cheque,cash,elementary,storybook,push-pin,bulletin,journal,employee語言知識詞組和句型makemoney,payfor,businesshours,havesuccessin,businesslingo,behard/easyto...,taketurns,comeupto,anyother,gooverto,elementaryschool,JuniorHighSchool,pushaproductThat'sfine.I'lltakefour,please.That'stoomuch/expensive.I'mafraidIcan'taffordit.What'sthepriceof...?功能意念TalkingAboutShopping購物語法1．AdverbialClauses(1)狀語從句(1)2．Articles(冠詞)聽1．從整體上聽懂聽力材料主旨。2．聽懂句子的關鍵詞，如動詞、名詞等。3．就關鍵信息進行速記，以便為完成聽后任務作準備。語言技能說1．就課文相關話題與他人進行對話、討論及自我陳述。2．進行話題相關角色扮演。3．使用正確的語音、語調。讀1．用正確、流暢的英語朗讀課文。2．在閱讀的過程中把握文章的主要思想。3．學會閱讀的基本技巧，如根據上下文及構詞法猜測生詞的含義等。4．逐漸形成閱讀的良好習慣。寫1．利用所獲取的信息寫作。2．正確使用狀語從句。學習策略1．樹立自主學習的概念和意識。2．使用工具書迅速查找所需信息。3．善于抓住用英語交際的機會。4．逐步使自己形成良好的學習習慣。情感態度1,勇于用英語表達自己的看法2，樂于了解異國文化文化意識了解一些商務英語詞匯和英美國家的購物知識。Lesson17:WhoWillBuyit?LESSONSTRUCTURECLASSOPENINGForideasandtipsonbeginningaclass,see"TeachingTechniques"atthebackofthisteacher'sguide.KEYSTEPSStep1:Cometo"ThinkAboutIt."Step2:Checktoseeifthestudentshavepreviewedthereadingsasrequired.Askiftheyhaveanyquestions.Encourageotherstudentstotrytoanswerthequestions.Askquestionsthatfocusonthesecondreading,toseehowwellthestudentsunderstandit.Cananyonetellyouwhatasaleis?(Asaleisaneventwhereyousellsomething,sometimesforalowerpricethanusual.)Step3:Selectoneortwosentencesfromthereadingsthatcontainkeywordsorphrasesandaskifanyonehasfiguredoutthemeaning.Ifastudentrepliescorrectly,askhimorhertosharethestrategiesusedtopuzzleoutthemeaning.Remembertogivelotsofpraiseforagoodtry,evenifit'swrong.Step4:Playtheaudiotape.Havetheclassfollowalongintheirtexts.Step5:Cometo"Project."Introduceandbeginunitproject.Thisisalargeprojectthatcancoverfivelessons.Studentswillworkinsmallgroupstoplanandpresentadvertisingforaproduct.Youcanrefertothe"TeachingTechniques"sectionatthebackofthisteacher'sguideforsuggestionsonintroducinganewproject,oryoucantrythefollowing:·Bringtoclassanobject,eitherafunnyobjectoroneforwhichthestudentswillhavedifficultyidentifyingause.Showtheobjecttothestudentsandaskthem,"Ifyouhad500oftheseandyoucouldkeepalltheprofitfromsellingtime,howwouldyousellthem?Whatwouldyoutellpeople?Whowouldmostlikelybuythisproduct?"·Askstudents,"Whataresomereasonsthatpeoplebuyproducts?"Haveavolunteerwriteontheblackboardthelistofreasonsthatthestudentsgenerate.Discussthereasonswiththem.Whichreasonsdotheythinkaremostimportant?·Discussthepurposeofadvertisingwithstudents.Theyshouldunderstandthatmostadvertisinghastwofunctions:(1)toinformand(2)topersuade.Advertisinginformspeopleabouttheidentityofaproductandstatesorshowssomeofitsqualitiesandpurposes.Itoftensayswheretogetit,andsometimessayswhatitcosts.Advertisersprovidethefactsthattheythinkwillpersuadepeopletobuytheproduct.Theydon'tprovidefactsthattheythinkwillstoppeoplefrombuyingit.Continueunitproject.Dividetheclassintosmallgroupstoform"Companies."·Instructthegroupstodiscusswhatproducttheir"company"willmanufactureandsell.Theycanusetheirimaginationsandinventanewproduct.Theyshouldbeabletodescribewhattheproductlookslike,whatitisusedfor,whatitcosts,andwhatisvaluableorimportantaboutit.Remindstudentsthatcustomersbuyonlywhattheythinktheyneedorwant.·Haveavolunteerwritethefollowingpromptquestionsontheblackboard:Whatdoesyourproductdo?Whowouldwanttobuyit?Whatkindofadwouldbebestforsellingyourproduct?ATVad?Aradioad?Anewspaperormagazinead?Abillboardorposterad?Whatisthepriceofyourproduct?Continueunitproject.Studentscontinuetoworkinsmallgroups.Inthislesson,groupsshoulddecideonthetypeofadvertisementtheywillwriteandcreate.·Youmayneedtoprovidesomeguidelinesoradviceaboutadvertisingindifferentmedia.Remindstudentsthatsomemediahavebothvisualsandwords.Televisionmayhavevisuals,writtenwords,spokenwordsandmusic.(Studentpresentationsdonotneedtobefinalproductions,buttheymustdescribeandgivetextandsketchesofhowthefinishedadwouldlook,soundorread.)Continueunitproject.Studentscontinuetoworkinsmallgroupstocreate