MALL全程策劃要點:市場租賃計劃_物業經理人MALL全程籌劃要點：市場及租賃規劃

MarketingandLeasingPlans

1市場調查

MarketResearch

1.1調查市場現狀／進展市場分析

Researchoncurrentmarketconditions/conductmarketanalysis

1.2市場優劣勢／市場戰略分析

CompetitivenessAnalysis/MarketingStrategyAnalysis

1.3競爭對手分析

CompetitiveAnalysis

2細分市場及目標

MarketSegmentationandObjective

2.1市場的細分

MarketSegmentation

2.2市場目標確實立

EstablishingMarketingObjectives

3市場戰略

MarketingStrategy

3.1預算

Budget

3.2產品策略（租金表、效勞費、價格折扣／優待）

ProductStrategy(LeaseSchedule,ServiceCharges,Disounts)

4招商籌劃

MarketingLeasingPlanning

提出適合的租賃條件，確定商鋪出租、銷售的價格

Proposesuitableleasingconditions;establishleasing/salepricingforshopspace

5租賃策略

LeasingStrategy

5.1建立潛在租戶名單

EstablishNameListforProspectiveTenantswithlandlord’sLeasingteam

5.2確認競爭對手在物業及效勞方面的優缺點

IdentifyCompetitor’sStrengthsWeaknessesinPropertyandService

Part4-開業前運營參謀詢問及培訓規劃

Pre-openingOperationConsultingandTrainingPlan

1、物業驗收、交接規劃

PropertyInspectionHandoverPlan

1.1供應成品愛護措施方案

1.2檢查交接資料，確保日后物業治理的正常進展

CheckHandoverinformation;ensurepropertymanagementinfuturetobenormal

2、二次裝修的治理

ManagementofSecondRenovation

PropertymanagerandchiefEngineerrecruited

2.1制定二次裝修的審批驗收程序

Establishcheckingtakeoverprocedurefor2ndRenovation

2.2制定二次裝修的治理制度，包括裝修的材料運輸、垃圾堆放等要求

EstablishtheManagementSystemfor2ndRenovation,includingtherequirementsfortransportingofrenovationmaterials,pilingofwaste,etc.

3.物業治理員工崗位職責

PropertyManagementJobDescriptions

4、治理處的建立

EstablishmentofManagementOffice

4.1辦公室位置的選擇以及面積

Locationselectionandsurfaceareaofoffice

4.2根本辦公設備的選購

Purchasingofbasicofficefacilities

5、財務及治理收費標準

FinancialandFeeCollectionStandard

5.1開業前物業治理預算

Pre-openingPropertyManagementBudget

5.2第一年度營運預算

1stYearOperationalBudget

5.3資本預算猜測

CapitalBudgetForecast

5.4通過預算，結合與物價局洽商，提出物業治理收費方案

ProposePropertyManagementFeeSchedulebaseonbudget,andworkwithProductPricingAuthoriity