PAGEPAGE7《專業(yè)英語(yǔ)(下)》課程簡(jiǎn)介課程編號(hào)1241213012課程名稱專業(yè)英語(yǔ)(下)課程性質(zhì)限選學(xué)時(shí)48學(xué)分3學(xué)時(shí)分配授課：40

實(shí)驗(yàn)：8上機(jī)：

實(shí)踐：

實(shí)踐（周）：考核方式閉卷考試，平時(shí)成績(jī)占50%，期末成績(jī)占50%。開(kāi)課學(xué)院商學(xué)院更新時(shí)間適用專業(yè)旅游管理專業(yè)先修課程大學(xué)英語(yǔ),旅游學(xué)概論課程內(nèi)容：本課程的學(xué)習(xí)是建立在學(xué)生對(duì)旅游專業(yè)知識(shí)掌握較好的基礎(chǔ)上，主要學(xué)習(xí)飯店、旅行社、旅游景區(qū)、會(huì)展等領(lǐng)域?qū)I(yè)知識(shí)的英文表達(dá)方法。此外，為了更好地提高學(xué)生的實(shí)際應(yīng)用能力，本課程還將學(xué)習(xí)到如何設(shè)計(jì)旅游線路、如何編寫(xiě)導(dǎo)游詞、如何撰寫(xiě)個(gè)人履歷、如何寫(xiě)致歉信等實(shí)用問(wèn)題的寫(xiě)作，使學(xué)生既能夠熟練地掌握專業(yè)詞匯，流利地閱讀本專業(yè)的文獻(xiàn)，又能夠用專業(yè)英語(yǔ)自如地與客人交流，全面提高其在旅游專業(yè)方面的聽(tīng)、說(shuō)、讀、寫(xiě)、譯能力。BriefIntroduction

Code1241213012TitleTourismEnglish（II）CoursenaturelimitedoptionalSemesterHours48Credits3SemesterHourStructureLecture：40

Experiment：8

ComputerLab：Practice：Practice(Week)：AssessmentClosedbookexamination,usuallyresultsaccountedfor50%,thefinalgradeaccountedfor50%.OfferedbyBusinessSchoolDate2012-9forTourismManagementPrerequisiteCollegeEnglish,TourismBasicsCourseDescription:Basedontheprofessionalknowledgeabouttourism,thiscoursemainlyteachesstudentshowtoexpressEnglishinthefieldsofhotels,travelagencies,touristattractions,meetingandexhibitionsetc.Moreover,studentswilllearnhowtowriteitinerary,CV,apologyletteretc.toimprovetheirpracticalabilities.Itishopedthatstudentswillmasterasmanyasspecialterms,readprofessionalpaperseasily,talkwithguestsfreely,i.e.,students’abilitiesintheaspectsoflistening,speaking,reading,writing,andtranslatingwillbeimprovedmuchthroughlearningthiscourse.《專業(yè)英語(yǔ)（下）》課程教學(xué)大綱課程編號(hào)1241213012課程名稱專業(yè)英語(yǔ)(下)課程性質(zhì)限選學(xué)時(shí)48學(xué)分3學(xué)時(shí)分配授課：40

實(shí)驗(yàn)：8上機(jī)：

實(shí)踐：

實(shí)踐（周）：考核方式閉卷考試，平時(shí)成績(jī)占50%，期末成績(jī)占50%。開(kāi)課學(xué)院商學(xué)院更新時(shí)間2012年9月適用專業(yè)旅游管理專業(yè)先修課程大學(xué)英語(yǔ)，旅游學(xué)概論一、教學(xué)內(nèi)容Unit9MICETourism會(huì)展旅游TextAMICETourism會(huì)展旅游TextBTheRisingConvention/ExhibitionIndustryinChina中國(guó)會(huì)展業(yè)的崛起CaseStudy：TheShanghaiNewInternationalExpoCenter上海新國(guó)際博覽中心PracticalWriting：Good-WillCorrespondence邀請(qǐng)信教學(xué)難點(diǎn)：CurrentsituationofChina’sconvention/exhibitionindustry教學(xué)重點(diǎn)：MICEtourismUnit10HotelAccommodations酒店住宿TextAFromInnstoHotels從客棧到酒店TextBTrainforYourFuture為你的未來(lái)而培訓(xùn)CaseStudy：AHomefromHome賓至如歸PracticalWriting：EmployeeOrientationTrainingProgram教學(xué)難點(diǎn)：Basicsofskillstraining,customerservicetrainingandcross-culturaltraining教學(xué)重點(diǎn)：EvolutionofthehospitalityindustryUnit11HotelManagement酒店管理TextAHotelFranchisingintheTourismIndustry旅游業(yè)的酒店特許經(jīng)營(yíng)TextBCesarRitz—TheHotelPioneer酒店業(yè)的先驅(qū)—?jiǎng)P撒·里茲CaseStudy：PossibleDinningExperienceintheFuture未來(lái)的就餐經(jīng)歷PracticalWriting：Notices告示教學(xué)難點(diǎn)：Thereasonswhyfranchisedbusinessesaremorelikelytosucceed教學(xué)重點(diǎn)：FranchisingUnit12CateringandShoppingService餐飲與購(gòu)物服務(wù)TextAYouAreWhatYouEat食如其人TextBHongKong—TheShoppingParadise香港—購(gòu)物者的天堂CaseStudy：AShoppingTrap購(gòu)物陷阱PracticalWriting：ComplaintLetters投訴信教學(xué)難點(diǎn)：Therelationshipbetweenthefastfoodandlifestyles教學(xué)重點(diǎn)：Fast-foodIndustryUnit13CustomerRelations客戶關(guān)系TextACustomerService客戶服務(wù)TextBTheCustomerIsAlwaysRight客人永遠(yuǎn)是正確的CaseStudy：ComplaintHandling投訴處理PracticalWriting：RepliestoComplaints投訴信回復(fù)教學(xué)難點(diǎn)：Qualityserviceinthehospitalityindustry教學(xué)重點(diǎn)：HowtohandlecustomercomplaintsUnit14ProfessionalismoftheTourGuide導(dǎo)游的職業(yè)風(fēng)范TextATourGuideService導(dǎo)游服務(wù)TextBInterpretationSkills講解技巧CaseStudy：AnEffectiveWayinCommunication一種有效的溝通方式PracticalWriting：WelcomeSpeech導(dǎo)游歡迎詞教學(xué)難點(diǎn)：EffectiveCommunicationSkills教學(xué)重點(diǎn)：RolesofatourguideUnit15DoastheRomansDo入鄉(xiāng)隨俗TextADoastheRomansDo入鄉(xiāng)隨俗TextBTheAustralianAboriginal澳大利亞土著居民CaseStudy：TheAmish阿米什人PracticalWriting：FarewellSpeech導(dǎo)游歡送詞教學(xué)難點(diǎn)：Knowtheimportanceofrespectingsocialbehaviorofothercountries教學(xué)重點(diǎn)：Generalsocialbehaviorofsomecountries二、教學(xué)要求：Unit9MICETourism會(huì)展旅游教學(xué)要求：ExplainMICEtourism;UnderstandMICEtourismintheworldmarket;Beawareoftherapidgrowthoftheconvention/exhibitionindustryinChina;UnderstandthecurrentsituationofChina’sconvention/exhibitionindustry;PredictthefuturedevelopmentofbusinesstravelinChina.Unit10HotelAccommodations酒店住宿教學(xué)要求：Understandtheevolutionofthehospitalityindustry;Beabletoexplaintheimportanceoftraining;Knowthebasicsofskillstraining,customerservicetrainingandcross-culturaltraining;Understandwhyitisnecessarytotrainthetrainers.Unit11HotelManagement酒店管理教學(xué)要求：Beabletodefinefranchising;Knowthereasonswhyfranchisedbusinessesaremorelikelytosucceed;Knowtheobligationsoffranchisersandfranchisees;UnderstandRitz’sPhilosophyofServiceandsummarizethereasonsforRitzHotels’success.Unit12CateringandShoppingService餐飲與購(gòu)物服務(wù)教學(xué)要求：Learnaboutthedevelopmentofthefast-foodIndustry;UnderstandtheinfluenceoftheMcDonald’sintheworld;Knowthekeytoasuccessfulfranchise;Beabletoexplaintherelationshipbetweenthefastfoodandlifestyles;BeabletoexplainthereasonswhyHongKongisknownasa“shoppingparadise”.Unit13CustomerRelations客戶關(guān)系教學(xué)要求：Beabletoextinguishbetweenserviceandothertangibleproductsintourism;Understandtheimportanceofthequalityserviceinthehospitalityindustry;Beabletoexplainwhysomecustomersarepronetomakecomplaints;knowthebasicprinciplesinhandlingcustomercomplaints.Unit14ProfessionalismoftheTourGuide導(dǎo)游的職業(yè)風(fēng)范教學(xué)要求：Understandthedifferentrolesofatourguide;Knowhowtoachievetheprofessionalismasatourguide;Beawareoftheprinciplesofinterpretation;Knowhowtocommunicateeffectively.Unit15DoastheRomansDo入鄉(xiāng)隨俗教學(xué)要求：Befam