1、THE ST. REGIS SHANGHAI上海瑞吉紅塔大酒店TRAINING ACTIVITY OUTLINE培訓活動綱要Task任務：Media Call拜訪媒體人士Code 序號：OH-SM-MC-D002Objectives目 的： At the end of this session, each trainee will be able to fully understand how to conduct media call professionally.在此培訓結束后，每一個學員都要了解如何以職業化的方式來。Standard 標準：See Attached 參見附件Resourc

2、es!?訓器材：Whiteboard, Mark Pen.白板、馬克筆。Method培訓方式Training Steps培訓步驟Time時間Lecture講座式Media Call is an interaction with our clients, a good chance to probe ads agency and suppliers competency and potential to work with. In the meantime, it is an opportunity to conduct Customer Relationship Management and

3、to deliver hotel and brand image. 拜見媒體是與我們客戶打交道的一個過程，是一個了 解廣告商和供應商的資信度和合作潛力的良好機會。 同時這也是一個實行客戶關系管理和展現飯店和品牌 形象的機會。That is why we need to have standards as follows: 所以我們必須擁有一定的標準：Appointment must be made beforehand. 拜訪媒體人士必須事先做好預約。MarCom Manager will be dressed in business attire or smart casual to mee

4、t the media personnel.公關部經理將著職業裝或半正式裝與媒體人 士會面。The MarCom Manager will be equipped with basic information of the media prior to the call. 公關部經理在會見媒體人士之前須對該媒體的基本情況有所了解。A contact report will be complied to record the contents of each media call.每次會見媒體人士后都須制作一8 min8分鐘8 min8分鐘8 min8分鐘MethodTraining Steps

5、Time培訓方式培訓步驟時間Group Discussion小組討論份會面報告。Go through Procedures 1-6 講解程序 1-6 條How to obtain relevant info about the media?如何在拜訪媒體前了解媒體的情況？Obtain a copy of the publication or preview the TV for a basic idea of the media.獲取一份該媒體的刊物或預先觀看電視的節目Visit website on internet if available如果該媒體有網站的話，上互聯網 上查看其網站Ref

6、er to those in media circle you are familiar with咨詢媒體中的熟人了解情況Review business plan and MC strategy and check if there is any possible and potential opportunities for co-operation重新審閱飯店的經營計劃及公關 策略，是否有潛在的商業合作 機會。Having familiarized with the media would effectively help us to build up confidence and bre

7、ak up the ice and to communicate with the media personnel successfully.在了解了媒體的情況后再與他們會面，會十分有效地 幫助我們建立信心，打破僵局，成功地與媒體人士溝 通。Question 提問How to obtain relevant info about the media?如何在拜訪媒體前了解媒體的情況？What shall we obtain from the media?我們在會面中應當從媒體那獲得什么？8. Summary with emphasis on Procedure 2 & 4總結時把重點放在程序的第

8、2和第4條上。15 min15分鐘3 min3分鐘8 min8分鐘10 min10分鐘MethodTraining StepsTime培訓方式培訓步驟時間以下無正文僅供個人用于學習、研究；不得用于商業用途For personal use only in study and research; not for commercial use.僅供個人用于學習、研究；不得用于商業用途Nur fur den pers?nlichen f u r Studien, Forschzugsommerziellen Zwecken verwendet werden.Pour l etude et la recherche uniquementd des fins personnelles; pasd des fins commerciales.僅供個人用于學習、研究；不得用