1、,2009年下半年淘寶網(wǎng)廣告報(bào)價(jià),有效期至2009年12月31日,位置屬性,名稱,可售數(shù)量,類型,單價(jià)(元/天),總價(jià)值,寬（像素）,高（像素）,文件格式,規(guī)格,投放備注全網(wǎng)首頁,淘寶,背投,4,A,90000 ,360000 ,750,490,jpg/gif,145K ,每天獨(dú)立IP只顯示一次，每次顯示一個(gè)素材。 ,第2輪播焦點(diǎn)圖,1,A,160000 ,160000 ,360,190,jpg/gif/swf,27K ，4秒 ,5輪播，廣告部占用3輪替。廣告素材需制作成圓角（4個(gè)角），灰色邊框,第3輪播焦點(diǎn)圖,1,A,140000 ,140000 ,360,190,jpg/gif/swf,2

2、7K ，4秒 ,第4輪播焦點(diǎn)圖,1,A,120000 ,120000 ,360,190,jpg/gif/swf,27K ，4秒 ,一屏左側(cè)文字鏈,4,A,20000 ,80000 ,12個(gè)字符,TBT1：第一排靠左；TBT2：第一排靠右； TBT3：第二排靠左；TBT4：第二排靠右； ,二屏Banner,1,A,90000 ,90000 ,270,90,jpg/gif/swf,10K,二屏Banner 2,1,A,80000 ,80000 ,270,90,jpg/gif/swf,10K,三屏Banner,1,A,60000 ,60000 ,270,90,jpg/gif/swf,10K,三屏通欄

3、,1,A,90000 ,90000 ,670,90,jpg/gif/swf,24K,交易類頻道首頁,商城,第2輪播焦點(diǎn)圖,1,A,30000 ,30000 ,510,250,jpg/gif/swf,50K ，4秒 ,商城所有位置不售賣給C2C商戶,第4輪播焦點(diǎn)圖,1,A,25000 ,25000 ,510,250,jpg/gif/swf,50K ，4秒 ,一屏通欄,1,A,30000 ,30000 ,710,100,jpg/gif/swf,28K,二屏通欄,1,B,30000 ,30000 ,710,100,jpg/gif/swf,28K,三屏通欄,1,B,25000 ,25000 ,710,

4、100,jpg/gif/swf,28K,促銷,第2輪播焦點(diǎn)圖,1,A,40000 ,40000 ,510,250,jpg/gif/swf,50K ，4秒 ,共5輪播，8月12日-14日改版，期間新舊素材并行，新尺寸為 470 x270，50K,第4輪播焦點(diǎn)圖,1,A,30000 ,30000 ,510,250,jpg/gif/swf,50K ，4秒 ,一屏通欄,1,B,50000 ,50000 ,750,90,jpg/gif/swf,26K,8月12日-14日改版，期間新舊素材并行，新尺寸為 950 x70，26K,二屏通欄,1,B,45000 ,45000 ,750,90,jpg/gif/s

5、wf,26K,8月12日-14日改版，期間新舊素材并行，新尺寸為 950 x70，26K,三屏通欄,1,B,40000 ,40000 ,750,90,jpg/gif/swf,26K,8月12日-14日改版，期間新舊素材并行，新尺寸為 950 x70，26K,全球購,第2輪播焦點(diǎn)圖,1,B,40000 ,40000 ,550,270,jpg/gif/swf,58K ，4秒 ,共3輪播,拍賣,第2輪播焦點(diǎn)圖,1,B,35000 ,35000 ,510,250,jpg/gif/swf,50K ，4秒 ,共5輪播,淘1站,第2輪播焦點(diǎn)圖,1,B,15000 ,15000 ,510,250,jpg/gi

6、f/swf,50K ，4秒 ,共5輪播,一屏通欄,1,B,12000 ,12000 ,750,90,jpg/gif/swf,26K,二屏通欄,1,B,10000 ,10000 ,750,90,jpg/gif/swf,26K,機(jī)票/酒店,第2輪播焦點(diǎn)圖,1,B,30000 ,30000 ,350,190,jpg/gif/swf,26K ，4秒 ,共3輪播,二屏通欄,1,B,25000 ,25000 ,750,90,jpg/gif/swf,26K,三屏通欄,1,B,20000 ,20000 ,950,90,jpg/gif/swf,33K,禮物,第2輪播焦點(diǎn)圖,1,B,40000 ,40000 ,4

7、70,270,jpg/gif/swf,50K ，4秒 ,共3輪播,一屏左側(cè)Banner,1,B,35000 ,35000 ,350,90,jpg/gif/swf,13K,售賣截至到7月31日資訊類頻道頁面,女人,首頁第2輪播焦點(diǎn)圖,1,A,40000 ,40000 ,270,390,jpg/gif/swf,42K ，4秒 ,共5輪播,首頁第4輪播焦點(diǎn)圖,1,A,35000 ,35000 ,270,390,jpg/gif/swf,42K ，4秒 ,首頁一屏banner,1,B,30000 ,30000 ,230,100,jpg/gif/swf,9K,7月27日改版后取消此版位,首頁一屏通欄,1,

8、A,35000 ,35000 ,950,90,jpg/gif/swf,33K,首頁二屏通欄,1,B,35000 ,35000 ,950,90,jpg/gif/swf,33K,首頁三屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,33K,首頁四屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,33K,從7月16日起開始售賣,資訊頁一屏通欄,1,A,15000 ,15000 ,630,90,jpg/gif/swf,22K,資訊頁畫中畫,1,A,25000 ,25000 ,310,250,jpg/gif/swf,30K ,資訊頁右側(cè)B

9、anner,1,B,25000 ,25000 ,310,100,jpg/gif/swf,12K,畫報(bào)頁一屏通欄,1,A,20000 ,20000 ,550,100,jpg/gif/swf,22K ,畫報(bào)頁左右翻牌,1,B,30000 ,30000 ,190,100,jpg/gif/swf,8K,服飾,首頁第2輪播焦點(diǎn)圖,1,A,40000 ,40000 ,270,260,jpg/gif/swf,27K ，4秒 ,共5輪播,首頁第4輪播焦點(diǎn)圖,1,A,35000 ,35000 ,270,260,jpg/gif/swf,27K ，4秒 ,首頁一屏通欄,1,A,35000 ,35000 ,950,9

10、0,jpg/gif/swf,33K,首頁二屏通欄,1,B,35000 ,35000 ,950,90,jpg/gif/swf,33K,首頁三屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,33K,資訊頁一屏通欄,1,A,15000 ,15000 ,630,90,jpg/gif/swf,22K,資訊頁畫中畫,1,A,25000 ,25000 ,310,250,jpg/gif/swf,30K ,資訊頁右側(cè)Banner,1,B,25000 ,25000 ,310,100,jpg/gif/swf,12K,畫報(bào)頁一屏通欄,1,A,20000 ,20000 ,550,100

11、,jpg/gif/swf,22K ,畫報(bào)頁左右翻牌,1,B,30000 ,30000 ,190,100,jpg/gif/swf,8K,時(shí)尚,首頁第2輪播焦點(diǎn)圖,1,B,35000 ,35000 ,270,260,jpg/gif/swf,27K ，4秒 ,共5輪播,首頁第4輪播焦點(diǎn)圖,1,B,30000 ,30000 ,270,260,jpg/gif/swf,27K ，4秒 ,首頁一屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,33K,首頁二屏通欄,1,B,25000 ,25000 ,950,90,jpg/gif/swf,33K,首頁三屏通欄,1,B,2000

12、0 ,20000 ,950,90,jpg/gif/swf,33K,資訊頁一屏通欄,1,B,15000 ,15000 ,630,90,jpg/gif/swf,22K,資訊頁畫中畫,1,A,20000 ,20000 ,310,250,jpg/gif/swf,30K ,資訊頁右側(cè)Banner,1,B,20000 ,20000 ,310,100,jpg/gif/swf,12K,畫報(bào)頁一屏通欄,1,B,20000 ,20000 ,550,100,jpg/gif/swf,22K ,畫報(bào)頁左右翻牌,1,B,25000 ,25000 ,190,100,jpg/gif/swf,8K,美容,首頁第2輪播焦點(diǎn)圖,1

13、,B,35000 ,35000 ,270,390,jpg/gif/swf,27K ，4秒 ,共5輪播,首頁第4輪播焦點(diǎn)圖,1,B,30000 ,30000 ,270,390,jpg/gif/swf,27K ，4秒 ,首頁一屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,33K,首頁二屏通欄,1,B,25000 ,25000 ,950,90,jpg/gif/swf,33K,首頁三屏通欄,1,B,20000 ,20000 ,950,90,jpg/gif/swf,33K,資訊頁一屏通欄,1,A,15000 ,15000 ,630,90,jpg/gif/swf,22K

14、,資訊頁畫中畫,1,A,20000 ,20000 ,310,250,jpg/gif/swf,30K ,資訊頁右側(cè)Banner,1,B,25000 ,25000 ,310,100,jpg/gif/swf,12K,畫報(bào)頁一屏通欄,1,A,20000 ,20000 ,550,100,jpg/gif/swf,22K ,畫報(bào)頁左右翻牌,1,B,30000 ,30000 ,190,100,jpg/gif/swf,8K,男人,首頁第2輪播焦點(diǎn)圖,1,A,25000 ,25000 ,270,260,jpg/gif/swf,27K ，4秒 ,共5輪播,首頁第4輪播焦點(diǎn)圖,1,A,20000 ,20000 ,27

15、0,260,jpg/gif/swf,27K ，4秒 ,首頁一屏通欄,1,A,20000 ,20000 ,950,90,jpg/gif/swf,33K,首頁二屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,33K,首頁三屏通欄,1,B,25000 ,25000 ,950,90,jpg/gif/swf,33K,資訊頁一屏通欄,1,A,15000 ,15000 ,630,90,jpg/gif/swf,22K,資訊頁畫中畫,1,A,20000 ,20000 ,310,250,jpg/gif/swf,30K ,資訊頁右側(cè)Banner,1,B,20000 ,20000 ,

16、310,100,jpg/gif/swf,12K,畫報(bào)頁一屏通欄,1,A,20000 ,20000 ,550,100,jpg/gif/swf,22K ,畫報(bào)頁左右翻牌,1,B,25000 ,25000 ,190,100,jpg/gif/swf,8K,手機(jī),首頁第2輪播焦點(diǎn)圖,1,B,35000 ,35000 ,270,390,jpg/gif/swf,41K ，4秒 ,共5輪播,首頁第4輪播焦點(diǎn)圖,1,B,30000 ,30000 ,270,390,jpg/gif/swf,41K ，4秒 ,首頁一屏banner,1,B,25000 ,25000 ,270,70,jpg/gif/swf,7K,首頁一

17、屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,33K,首頁二屏通欄,1,B,25000 ,25000 ,950,90,jpg/gif/swf,33K,首頁三屏通欄,1,B,20000 ,20000 ,950,90,jpg/gif/swf,33K,資訊頁一屏通欄,1,B,15000 ,15000 ,630,90,jpg/gif/swf,22K,資訊頁畫中畫,1,A,20000 ,20000 ,310,250,jpg/gif/swf,30K ,資訊頁右側(cè)Banner,1,B,15000 ,15000 ,310,100,jpg/gif/swf,12K,畫報(bào)頁一屏通

18、欄,1,B,20000 ,20000 ,550,100,jpg/gif/swf,22K ,畫報(bào)頁左右翻牌,1,B,25000 ,25000 ,190,100,jpg/gif/swf,8K,運(yùn)動(dòng),首頁第2輪播焦點(diǎn)圖,1,B,35000 ,35000 ,270,260,jpg/gif/swf,27K ，4秒 ,共5輪播,8月10日-12日改版，期間新舊素材并行，新尺寸為 260 x380，39K,首頁第4輪播焦點(diǎn)圖,1,B,30000 ,30000 ,270,260,jpg/gif/swf,27K ，4秒 ,首頁一屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,3

19、3K,首頁二屏通欄,1,B,25000 ,25000 ,950,90,jpg/gif/swf,33K,首頁三屏通欄,1,B,20000 ,20000 ,950,90,jpg/gif/swf,33K,資訊頁一屏通欄,1,B,15000 ,15000 ,630,90,jpg/gif/swf,22K,資訊頁畫中畫,1,A,20000 ,20000 ,310,250,jpg/gif/swf,30K ,資訊頁右側(cè)Banner,1,B,15000 ,15000 ,310,100,jpg/gif/swf,12K,畫報(bào)頁一屏通欄,1,B,20000 ,20000 ,550,100,jpg/gif/swf,22

20、K ,畫報(bào)頁左右翻牌,1,B,25000 ,25000 ,190,100,jpg/gif/swf,8K,母嬰,首頁第2輪播焦點(diǎn)圖,1,B,35000 ,35000 ,310,270,jpg/gif/swf,27K ，4秒 ,共4輪播,首頁第4輪播焦點(diǎn)圖,1,B,30000 ,30000 ,310,270,jpg/gif/swf,27K ，4秒 ,首頁一屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,33K,首頁二屏通欄,1,B,25000 ,25000 ,950,90,jpg/gif/swf,33K,首頁三屏通欄,1,B,20000 ,20000 ,950,9

21、0,jpg/gif/swf,33K,首頁四屏通欄,1,B,10000 ,950,90,jpg/gif/swf,33K,此價(jià)格暫定10000，等新增資源刊例發(fā)出后以新價(jià)格為準(zhǔn),資訊頁一屏通欄,1,B,15000 ,15000 ,630,90,jpg/gif/swf,22K,資訊頁畫中畫,1,A,20000 ,20000 ,310,250,jpg/gif/swf,30K ,資訊頁右側(cè)Banner,1,B,20000 ,20000 ,310,100,jpg/gif/swf,12K,畫報(bào)頁一屏通欄,1,B,20000 ,20000 ,550,100,jpg/gif/swf,22K ,畫報(bào)頁左右翻牌,1

22、,B,25000 ,25000 ,190,100,jpg/gif/swf,8K,家居,首頁第2輪播焦點(diǎn)圖,1,B,35000 ,35000 ,270,260,jpg/gif/swf,27K ，4秒 ,共5輪播,首頁第4輪播焦點(diǎn)圖,1,B,30000 ,30000 ,270,260,jpg/gif/swf,27K ，4秒 ,首頁一屏BANNER,1,B,20000 ,20000 ,230,100,jpg/gif/swf,9K,首頁一屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,33K,首頁二屏通欄,1,B,25000 ,25000 ,950,90,jpg/gi

23、f/swf,33K,首頁三屏通欄,1,B,20000 ,20000 ,950,90,jpg/gif/swf,33K,資訊頁一屏通欄,1,B,15000 ,15000 ,630,90,jpg/gif/swf,22K,資訊頁畫中畫,1,A,20000 ,20000 ,310,250,jpg/gif/swf,30K ,資訊頁右側(cè)Banner,1,B,20000 ,20000 ,310,100,jpg/gif/swf,12K,畫報(bào)頁一屏通欄,1,B,20000 ,20000 ,550,100,jpg/gif/swf,22K ,畫報(bào)頁左右翻牌,1,B,25000 ,25000 ,190,100,jpg/

24、gif/swf,8K,女人+服飾,資訊頁右側(cè)文字鏈,4,B,15000 ,60000 ,22個(gè)字符(套紅加收10%),美容+時(shí)尚,資訊頁右側(cè)文字鏈,4,B,12000 ,48000 ,22個(gè)字符(套紅加收10%),手機(jī)+男人+運(yùn)動(dòng),資訊頁右側(cè)文字鏈,4,B,12000 ,48000 ,22個(gè)字符(套紅加收10%),母嬰+家居,資訊頁右側(cè)文字鏈,4,B,12000 ,48000 ,22個(gè)字符(套紅加收10%),資訊+畫報(bào),背投,3,A,80000 ,240000 ,750,490,jpg/gif,145K,每天獨(dú)立IP只顯示一次，每次顯示一個(gè)素材。功能交互類頁面,我要買頁面,一屏通欄,2,A,3

25、0000 ,60000 ,750,90,jpg/gif/swf,26K,一屏右側(cè)Banner,1,A,45000 ,45000 ,190,250,jpg/gif/swf,19K,我的淘寶首頁,右側(cè)文字鏈,3,A,15000 ,45000 ,30個(gè)字符(套紅加收10%),淘寶有權(quán)更改投放的字?jǐn)?shù)規(guī)格.文字鏈接套紅需要加價(jià)10%。（共3條）,一屏通欄,2,A,60000 ,120000 ,760,90,jpg/gif/swf,27K,4輪播，可以售賣其中2輪。,一屏右側(cè)banner,1,A,40000 ,40000 ,180,95,jpg/gif/swf,7K,底部通欄,1,A,40000 ,400

26、00 ,760,90,jpg/gif/swf,27K,收藏夾頁面,一屏通欄,1,A,70000 ,70000 ,950,50,jpg/gif/swf,19K,7.30-8.6期間 新頁面尺寸750 x50 15K,底屏通欄,1,B,40000 ,40000 ,710,90,jpg/gif/swf,25K,7.30-8.6期間 新頁面尺寸750 x90 27K社區(qū)/各分論壇首頁,社區(qū)首頁,一屏第2輪播焦點(diǎn)圖,1,B,40000 ,40000 ,350,240,jpg/gif/swf,33K ，4秒 ,共5輪播。,一屏第4輪播焦點(diǎn)圖,1,B,35000 ,35000 ,350,240,jpg/gi

27、f/swf,33K ，4秒 ,二屏右側(cè)Banner,1,B,35000 ,35000 ,230,290,jpg/gif/swf,26K,二屏通欄,1,B,30000 ,30000 ,950,90,jpg/gif/swf,33K,三屏通欄,1,B,25000 ,25000 ,950,90,jpg/gif/swf,33K,美容化妝居,一屏通欄,1,B,20000 ,20000 ,790,70,jpg/gif/swf,22K ,服飾鞋帽居,一屏通欄,1,B,10000 ,10000 ,790,70,jpg/gif/swf,22K ,誠(chéng)信防騙居,一屏通欄,1,B,10000 ,10000 ,790,7

28、0,jpg/gif/swf,22K ,經(jīng)驗(yàn)暢談居,一屏通欄,1,B,10000 ,10000 ,790,70,jpg/gif/swf,22K ,附加版刊例,垂直類目網(wǎng)游頻道,一屏第2輪播焦點(diǎn)圖,1,B,30,000 ,510 ,250 ,jpg/gif/swf ,50k,共3輪,垂直類目數(shù)碼頻道,一屏第2輪播焦點(diǎn)圖,1,B,20,000 ,510 ,250 ,jpg/gif/swf ,50k,共3輪,垂直類目化妝品頻道,一屏第2輪播焦點(diǎn)圖,1,B,30,000 ,510 ,250 ,jpg/gif/swf ,50k,共3輪,學(xué)生頻道,一屏第2輪播焦點(diǎn)圖,1,B,20,000 ,470 ,240 ,jpg/gif/swf ,44k,8月1日開始售賣 ,試衣間首頁,一屏第2輪播焦點(diǎn)圖,1,B,30,000 ,312 ,194 ,jpg/gif/swf ,24k,共3輪,女人頻道,資訊頁底部右側(cè)BANNER,1,B,20,000 ,310 ,110 ,jpg/gif/swf, 13K,畫報(bào)頁底部右側(cè)BANNER,1,B,20,000 ,190 ,100 ,jpg/gif/swf, 8K,服飾頻道,資訊頁底部右側(cè)BANNER,1,B,20,000 ,310 ,110 ,jpg/gif/swf, 13K,畫報(bào)頁