1、第 頁(yè)2021知到答案【 商務(wù)英語(yǔ)案例分析-19秋冬校內(nèi)課 智慧樹(shù)滿(mǎn) 分章節(jié)測(cè)試答案 第三章 章節(jié)測(cè)試第六章 章節(jié)測(cè)試第七章 章節(jié)測(cè)試 1、選擇題:1.Two dimensions in the BCG Matrix reveal likely _of the business portfolio in terms of cash needed to support that unit and cash generated by it.選項(xiàng)：A:presentationB:interestsC:profitabilityD:investment答案: 【profitability】2、選擇題:

2、2. In the example of KFC, what makes KFC China a STAR in those four profit centers?選項(xiàng)：A:high market share and high sales growth rateB:an aggressive strategyC:special food menuD:all of above答案: 【all of above】3、選擇題:3. Cash cow product lines earn a lot in terms of sales, and the revenue earned mostly i

3、s spent on other operational features of the company or invested in other product category, because of _.選項(xiàng)：A:competitiveB:a high market shareC:a low growth rateD:competitiveness答案: 【a high market share】4、選擇題:4. The large profits earned from cash cows are used for _ on management to strengthen the f

4、uture prospects.選項(xiàng)：A:a prime focusB:financial supportC:startupD:combination答案: 【financial support】5、選擇題:5. Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings, and their level of benefit is generally minor when contrasted with _.選項(xiàng)：A

5、:a new businessB:a cash cow businessC:a marketD:a potential business答案: 【a cash cow business】6、選擇題:6. Due to the fact that products in dogs do not offer significant financial gain to the company, instead they consume cash investment, they are recognized as _.選項(xiàng)：A:market sharesB:mature stageC:poor pe

6、rformanceD:cash traps答案: 【cash traps】7、選擇題:7. The products in the quadrant of _ are also known as problem child, which needs to be managed and operated properly for the benefits of the company, because they have the potential to grow more with the low market share but high market growth rate.選項(xiàng)：A:st

7、arsB:question marksC:cash cowsD:dogs答案: 【question marks】8、選擇題:8. Products in Question Marks have the potential to grow and if investment is made properly, it could easily turn them into _.選項(xiàng)：A:cash cow quadrantB:dog quadrantC:star quadrantD:startup答案: 【star quadrant】9、選擇題:9. BCG Matrix is one of the most popular corporate _ tools and is critical to the growth and success of the company.選項(xiàng)：A:financialB:assessmentC:portfolio analysisD:competitive答案: 【portfolio analysis】10、選擇題:10. In the example of Coca-Cola, two question marks, Minute maid and Diet coke, have the possibility of turning int