1、Technology and product development trends in wireless communications無線通訊領域的技術提高和產品開發趨勢 Jahan Ghofraniha, Ph.D.Taiyuan, Shanxi, ChinaAug 31- Sept 3Northwestern Polytechnic University美國西北理工大學.Outline主要內容Wireless technology overview.無線通訊技術的回想Trends in wireless communications.無線通訊的開展趨勢Main technologies

2、affecting these trends.影響這些開展趨勢的主要技術Main players in wireless semiconductor sector.無線半導體行業中的主要競爭對手Interaction of networking technology and mobile communications.互連網技術和挪動通訊技術的相互作用.Technology Overview技術回想1G, 2G, 2.5 G, 3G and 4G.ANALOG AMPS, TACS, NTT 1980 1990 2000 2021 years 1G 2G 3G 4G 2.4kbps 64kbp

3、s 2Mbps 1GbpsDIGITAL IS-95, IS-, GSM, PDCIMT-2000Broadband wirelessNarrowband 窄帶 Wideband 寬帶 Broadband.Technology Overview技術回想1G was very slow and mostly carry over from the past.1G非常慢，都是已發生圖象2 G, faster data rates (upto 64kps) but too slow for retrieving images and text.2G比較快可達64kps，但是還是太慢，不能回溯圖象和文

4、本The wide range demand on data rates led to 3G standard (high data rates, 2Mbps).對數據傳輸速率的廣泛需求導致了3G規范的誕生高速傳輸， 2Mbps)4G, global wireless system goal is to offer cellular and nomadic broadband access everywhere.4G全球無線系統的目的是讓全世界每個地方都可以銜接到離動寬帶網上。.Wireless Trends in User Domain從用戶的角度看無線通訊的開展趨勢Increase in

5、2.5G and 3G handsets. 2.5G和3G話機添加Enhanced multimedia (Edge, GPRS, Camera phones).多媒體效果加強 Edge, GPRS，可攝象話機等From Gartner Report.Mobile World Market挪動通訊世界市場Enhanced phones will have the main market share. 功能強大的話機將占據主要的市場分額20032006.3G Architecture Impact3G構造的影響3G architecture will change the semiconduct

6、or trends towards a single chip implementation. 3G構造將使半導體技術朝著單芯片構造開展2G and 2.5 G Architecture 2G和2.5G構造MediaBasebandRadioMemory.3G Architecture Impact3G構造的影響In 3G we see a single chip implementation. 在3G構造中我們看到的是單芯片構造 3G Architecture 3G構造MediaBasebandRadioMemory.Market Demands Low Cost市場需求與降低本錢There

7、 will be a lot of pressure on handset manufacturers to bring the cost down.話機制造商將面臨宏大的市場壓力來降低本錢2000 Nokia 82102002 skyworks GSM/GPRS ChipsetBaseband: $15.62- Baseband: $11.00Pwr Mgnt: $4.00- Pwr Mgnt: $4.00Transceiver:$4.16- Pwr amp: $3.00Pwr Amp: $2.67- antenna: $2.00Antenna: $2.00Total:$ 28.45- To

8、tal: $ 20.00.Role of Baseband Section基帶的作用Baseband processing constitutes the main cost of the system.基帶處置將是整個系統中本錢最高的部分 Baseband will dominate the cost while it will be the main revenue factor.基帶將繼續是本錢的主要部分，同時也將是收入的主要部分RF contributions will decrease.RF的奉獻將減少Baseband includes; analog and digital BB

9、, memory, power management and media processor.基帶包括：模擬和數字BB，存儲器，電源管理和媒體處置器.Baseband Processing = Growth基帶處置=增長Baseband is where all the wireless chipset manufacturers are focusing.基帶是一切無線芯片制造商都非常注目的地帶This translates into new approaches to baseband processing, new power management systems and innovat

10、ive memory solutions.這也就是說，基帶處置、電源管理和存儲方式將不斷地進展改良.Important ArchitecturesWireless application processors will combine video and graphics. 無線處置器將集圖象和圖表功能與一體。What is the trade off?那么為此而付出什么代價？There are 3 main architectures:主要有三種構造：Stand alone application processors 獨立處置器Highest Performance.功能最強Highest

11、 Cost.本錢最高.Important Architectures2. Integrated application processors 集成處置器Low Cost.本錢低High Performance.性能好3. Baseband application processing基帶處置Lowest Cost.本錢最低Lowest Performance.性能最差.RF Packaging TrendsRF包裝開展趨勢Enhanced phones will be the driving force in the handset market.強化話機將占據話機市場的主流RF chips

12、will also move towards a single package solution. RF芯片也將朝著單包裝的方向開展Examples are: Skyworks, RFMD, Agilent, Renesas, Motorola.例如： Skyworks, RFMD, Agilent, Renesas, Motorola .Innovative RF Architectures創新性RF構造New multiband/multimode handsets will need new RF solutions.新的多帶/多制式話機將需求新的RF構造設計RF architectur

13、es address the new demand by using SiGe and CMOS processes.RF構造將經過運用SiGe 和 CMOS 處置系統來滿足新的需求New reconfigurable architecturs and WCDMA baseband processors will come to help. 另外，新的可重新刻度構造和WCDMA基帶處置器也可以協助滿足新的市場需求Bulk Acoustical Wave Filters.大容量聲學濾波器.Key Players in Wireless Chipset無線芯片領域的餓主要競爭對手IntelTIQu

14、alcommMotorolaSTMicroPhilipsInfineonAgereSkyworksRFMD.Key Semi PA Suppliers主要半導體PA供應商RFMDSkyworksRenesasMotorolaPhilipsAnadigics.Key Semi Transceiver Suppliers主要半導體無線電收發機供應商InfineonMotorolaQualcommSTMicroFujitsuNECToshiba.Networking Trends網絡化開展趨勢Wireless LANs will connect devices to each other and t

15、o the internet.無線LAN 將把各種設備銜接在一同，并且銜接到互連網上Wireless PANs will connect devices to each other and peripherals.無線PAN將把各種設備銜接在一同，并銜接到外圍設備上All of these will be impacted by embedded radio technologies.一切這些都將遭到嵌入無線電技術的影響Wireless chipset shipment growth will surpass chipset revenue. 無線芯片的貨運量增長將快于無線芯片收入的增長.Ne

16、tworking Trends網絡化開展趨勢In order for the network chipset revenue to grow, the target market should shift from PC. 為了促使網絡芯片銷售收入的增長，目的市場應該從個人電腦轉移到其他領域BlueTooth: 蘭牙The key idea is the mobility.主要理念是靈敏性Wire replacement and connection with peripherals.有線替代和與外圍設備的銜接By 2006, the estimated revenue will be 2.0

17、 B到2006年，估計銷售收入將到達20億美圓.BlueTooth Drawbacks蘭牙的缺陷Lack of interoperability between different manufacturers.不同的制造商消費的產品缺乏相匹配性Security can be easily modified by administrators.平安性能很容易被管理者修正Difficult setup (HCI interface is poor). 啟動困難HCI接口性能很差.Key Players in BlueTooth蘭牙領域的主要競爭對手Cambridge Silicon RadioPh

18、ilipsTISilicon WaveBroadcomInfineonMotorola.Networking and Wireless Com網絡化和無線通訊All in one solution will be the wave of the future.一體性處理方案將是未來開展的主流WCDMA, GSM/GPRS/EDGE handsets with bluetooth connectivity. WCDMA, GSM/GPRS/EDGE 話機，帶蘭牙銜接WLAN and BT PDAs and notebooks. WLAN和BT PDA 和筆記本Smart Phones combi

19、ned with PDAs, BT and cellular and WLAN capabilities.帶PDA，BT 和蜂窩與WLAN匹配功能的智能話機.Networking and Wireless Com網絡化和無線通訊The winner in the future market is the cost effective solution that will bring all these functionality in one device.未來市場的勝利者將是可以將一切這些功能集于一體，而且本錢效益比最正確的消費商.從美國的角度看技術開展趨勢和東亞的作用Technology

20、Trends and the Role of East AsiaAn American PerspectiveJahan Ghofraniha, Ph.D.NPUChina Mobile WorkshopTiayuan, ShanxiAugust 31- Sep 3.趨勢TrendsDigital technology has had a great impact in our lives and continues to play a significant role.數字技術對我們的生活有著非常重要的影響，并將繼續發揚其重要作用In the global context, Technolo

21、gy is converging and becoming more uniform.在全球一體化背景下，出現技術收斂效應，技術規范越來越一致。Digital Content will be the wave that will hit us next.數字化的內容將是影響我們生活的下一個沖擊波.Trends趨勢Big companies in silicon valley are focusing on digital entertainment as their next big thing.硅谷的大公司正在將數字化文娛作為下一個開發的重點The buzz is iPod rather t

22、han simple PDA and network entertainment rather than networked computers.要的是iPod，而不是簡單的PDA；是網絡文娛，而不是簡單的網絡聯機Intel is investing $200 m, in digital homes.英特爾投資2億美圓構建其數字家園.Requirements要求High Fidelity in content creation: More visually exciting contents ( movies, games, etc) by converging image/signal pr

23、ocessing, graphics, audio, etc.編輯內容的高保真性：經過將影象/信號處置，圖象，聲音等信號的斂聚，發明更加具有視覺震撼性的內容電影，游戲等High fidelity in compression: advanced compression techniques deliver better quality content with small amount of information.緊縮的高保真性：可以用更小的信息量傳送更加高質量的內容的先進緊縮技術.Requirements要求More content storage space everywhere: st

24、orage space is getting larger and more portable ( in PCs, digital cameras, etc) and the price is getting lower.越來越大的存儲量：存儲空間越來越大，越來越方便挪動如個人電腦，數碼相機等，價錢越來越低More contents any time and any where: combination of wireless home networking and broadband, devices are connected everywhere and different device

25、s communicate more seamlessly. 隨時隨地，內容豐富：無線網絡和寬帶結合在一同，設備互聯，設備間的交流更加通暢.Requirements要求More interactive environment: interactive TV, education and learning, games更可以互動的環境：互動電視，教育和學習，游戲等等.Challenges挑戰Cyber security: All devices are connected to internet but security is the drawback of this connectivity

26、( spam, virus, fraud, spyware, )網絡平安：一切的設備都銜接到互連網上，但是平安成為這種銜接的致命問題渣滓郵件，病毒，欺詐，間諜文件等Piracy: intellectual property for the content providers on one hand and file sharing on the other hand has brought about new effort to make piracy difficult and unachievable.個人隱私：內容提供者的知識產權維護與文件在公眾間的共享之矛盾為維護個人隱私提供了新的課題

27、，使得維護個人隱私非常困難.Challenges挑戰Royalty and Standards: drive the cost of similar product high and may not be accepted by the industry.忠實與規范：使得同類產品的本錢添加，能夠導致業界難以接受Digital Equality: widens the gap between the internet savvy generation and people living in rural areas and less educated.數字世界的人人平等：使得互連網沖浪者和居住在

28、鄉村、受教育程度較低人群之間的鴻溝越來越大.Opportunities機遇Innovative products in new digital home. Ease of use and portability are the key issues.新數碼世界中的創新性產品。運用溫馨與便攜性是重點Software that manages contents. An easy-to-use software that manages 1000 of images of a digital camera. 內容管理軟件。運用方便，可以管理1000個數碼相機圖象的軟件Home networking

29、facilitator. A system that can handle many devices to exchange and 互連器，可以控制多個設備進展數據交換的系統.Opportunities機遇And share information. The growth estimate in this market is about $5.3 b in 2007.信息共享。估計到2007年市場增長將到達53億美圓How would these trends play out in the global context, especially in East Asia where we s

30、ee the highest growth rate in the past few years?在全球化進程中，這種趨勢將發揚什么樣的作用？尤其是在東亞地域，過去幾年這里的增長速度是全世界最快的.Development in East Asia東亞的開展The effect of growth of East Asia is felt all over the world.全世界都能感遭到東亞快速增長所帶來的后果The main issue is if the European and North American countries can compete with the East As

31、ian countries if they want to maintain the welfare system and government sponsored industries? 主要問題是：假設歐洲國家和美洲國家依然保管其福利制度和政府扶持企業的政策，這些國家能否和東亞地域的國家相競爭？.Key Players主要參與者Taiwan:臺灣Most striking development in the last 40 years.過去40年間獲得的驚人成就Most succesful industries have been: semiconductor companies (TS

32、MC in HsinChu and UMC in Taipei) that controls of the $20 b global contract chip market. 最勝利的行業包括：半導體業新竹的TSMC 和臺北的UMC ，控制了全球芯片市場總容量200億美圓中的四分之三.Key Players主要參與者World largest notebook manufacturer. 世界最大的筆記本制造基地2nd LCD manufacturer.世界第二大LCD制造基地What has fueled this growth?什么緣由促使了這種開展？The strong culture

33、 of entrepreneurship. 傳統的敬業精神Lack of government funded R&D. Survival of the fittest strategy.沒有政府出資的R&D，最好的戰略勝出Ironically, the relationship with China has been helpful.頗具挖苦意味的是，與中國大陸的關系也對這種開展提供了協助.Key Players主要參與者Big investments in china has tied the economy of the two countries together.在中國的宏大投資將這兩

34、個國家綁在了同一條戰船上South Korea:韓國It has achieved the same level of development in 50 years as what Spain achieved in 200 years.用50年的時間獲得了西班牙用200年的時間所獲得的開展成就Major maker of memory technology.存儲技術的主要設計者.Key Players主要參與者Cell phones, flat panel displays and cars.蜂窩，平板顯示器和汽車Strategy has been to target US market

35、rather than China by adopting US cell phone standards. 戰略是瞄準美國市場，而不是中國市場，采用美國蜂窩規范Similar copy-cat strategy to Japan but easing this approach and opening the market (chaebol). 同日本戰略類似，但是更加謹慎，同時開放市場.Key Player (US perspective)主要參與者從美國的角度看Would like to be the stepping stone or a hub for Western companies into China (Crystal Valley, enclave of digital media in Seoul, bullet train that connects Northwest to south).希望成為西方公司進入中國的鋪路石或媒介China: