1、贏家大講堂答案簡略版（Winner forum answers short edition）Part oneFirst, the product life cycle includes: introduction period, growth period, maturity period. Introduction period: new products enter the market and enter the introduction period(1) marketing strategy of introduction period1. rapid skimming strate

2、gy.2. slow skimming strategy.3. rapid penetration strategy.4. slow penetration strategy.(two) marketing strategy in growth period1. improve product quality.2. looking for new market segments.3. change the focus of advertising.4. timely price reduction.(three) marketing strategy in mature period1. ma

3、rket adjustment.2. product adjustment.3. marketing mix adjustment.(four) marketing strategy in the recession period1. continue strategy2. concentration strategy.3. contraction strategy.4. give up strategy.Two, (1) improve the quality of negotiators,(2) consult an expert and consult initiatively,(3)

4、the situation, make a prompt decision,(4) technical means to avoid risks,(5) use the insurance market and credit guarantee tools,(6) fair burden.31 successful negotiations should do two parts of work, the first part is to understand the process of negotiations, the second part is to prepare for nego

5、tiationsThe negotiation process includes understanding the definition and purpose of negotiation, when to negotiate, what obstacles to effective negotiation, the characteristics of Successful Negotiators, the skills to promote negotiation, and the insight in negotiationNegotiation preparation includ

6、es understanding the intention of the opponent, establishing the position of you and opponent, determining the key problem, making negotiation strategy and tactics, and organizing reasonablyFour, intermediary agencies recommendMedia open recruitmentJob fairs recruitmentInternet talent pool searchRec

7、ommendation of social public departmentInternal selectionRecommend1 the internal recruitment of enterprise recruitment mainly includes two ways: the promotion of internal staff and the mobilization of the internal position.2 external recruitment of enterprises 1) job introduction agencies and talent

8、 exchange market 2) headhunting company 3) campus recruitment. 4) open recruitmentFive, 1. loyal to duty, equality and mutual benefit, team consciousness2. observation and judgment ability3. flexible field control capability4. skillful language expression ability5. high degree of self-confidence and

9、 creativity6. psychological endurance7. pay attention to etiquette and etiquetteSix, sales promotion targetMarket characteristicsProduct propertyproduct life cycle"Push" strategy and "pull lead" strategyOther marketing factors: the company's sales style, sales personnel quali

10、ty, overall development strategy, social and competitive environmentSeven, interpersonal communication (interpersonal communication) refers to a meaningful interaction process. It contains three important concepts:1. interpersonal communication is a process (process), for a period of time, is a purp

11、oseful way to carry out a series of behavior.2., the emphasis is on the process of communication that is meaningful (meaning).3., the two sides in the process of communication is a kind of interaction, in the process of communication and communication after the meaning generated by the existence of

12、responsibility.The main reason: interpersonal communication has the function of psychology, society and decision-making, which is closely related to the level of our life.Psychological function A. in order to meet social needs and communicate with others - B. in order to strengthen the affirmation o

13、f self and communicate with othersSocial function and interpersonal relationship provide social function, and through social function, we can develop and maintain the relationship with others.Decision function is not only a social animal, but also a decision maker.Second partFirst, basic qualities:

14、ability (empathy), self motivation, self-control, integrity, self-discipline, intelligence, creativity, flexibility, adaptability, perseverance, personality1, we should have good ideological and moral quality2, to have a solid marketing knowledge3, have the spirit of hard-working4, should have good

15、eloquence5. Good psychological endurance6, have a firm self-confidence, never say defeat.7, we must have the spirit of innovation,In addition to the above quality, the business personnel should also do the following:1, to extremely love their products, the product does not love the business staff al

16、ways do a good job;2, to understand their products. This is very important, and no customer is willing to deal with business people who don't understand the product because you can't convince customers to buy your productTwo,1, communication can make "decision making" more accurate

17、, reasonable, correct and scientific.2, communication can make the high, middle and grass roots coordinate effectively and purposefully.3, communication is conducive to finding their own weaknesses, and make people progress4, communication enables people to shift thinking, reverse thinking, resolve

18、conflicts, and enhance the cohesion of the team.5, communication is conducive to the formation of a good atmosphere, and make the organization has the core competitivenessThree, 1, and first of all, we should remember the principles of effective handshake.The handshake was a little longer than requi

19、red. It should be tight grip firmly, but not too hard to make each other feel uncomfortable. If you need extra enthusiasm, you can use your hands tightly. When you take it back, be concise, clear, and pause.2, and the first meeting of each other to increase intimacy, it is best to avoid the face-to-

20、face conversation with him, and should try to do next to his position.In addition, put a flower in the room, so that the other objects have to divert attention, the effect will be better.3. The most effective premise for remembering you is that you have to remember the names of others. Relax。 When y

21、ou relax, your memory improves. Immediately repeat the name of the person loudly, and call the name in the next conversation. If possible, repeat the name in a few minutes. Write the name whenever you have the chance.Four, high goal: the businessman with high goal is doing better. The more you expec

22、t, the more you get.Patience: management experts believe that who has the flexibility to schedule time has the advantage.Satisfaction; if you are satisfied with each other in the negotiation, you have half of the success, satisfaction means that the basic requirements of the other party has reached.

23、For the other side to open talks: to find the desired purpose is low is the best way to persuade them to speak first.First bid: don't accept the first bid. If you accept, they will want them to price pressure could in fact, decided to counter.Give in; in business negotiations, don't give in

24、unilaterally.Leave: if a transaction is not in accordance with the direction of your plan, you should be ready to leave. Never negotiate in the absence of a choice, because if you negotiate in this case, you're at a disadvantage.Listen: a negotiator usually raises sharp questions and listens pat

25、iently to the other person's advice. Business experts say that if we learn how to listen, a lot of conflicts are easy to solve.Five, 1, smile service is a little bit higher than the expected value of guests, and with the expectations of guests again and again to improve, continue to provide serv

26、ices beyond the expectations of guests. Standard service + extraordinary service = smile service"2, reflects the customer centric marketing concept. Reflect customer delivered value: the difference between the overall customer value and the overall customer cost, while the overall value refers

27、to all the benefits that the customer expects from the given product and service. The product is established, and the scope and definition of the service are endless.The competition point of modern business enterprise lies in the competition of service, who can provide who can develop and grow in th

28、e increasingly fierce market competition. The sale of modern business services is not a smile. In high quality service, smile is necessary, but smile should grasp "time" and "degree", and also need to explore in real life, summary, progress.Six, the cause of price competition1 ra

29、pidly increasing market share2 clean up inventory and return funds3 attacks or defensive items4 suicide products, new products follow upDiscussion on the way out of price competition(1) price competition through technological alienation(two) out of price competition by product concept innovation(three) out of the price competition through 1. oth