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1、二用內速公路Cl林HMh; Lf: did秦工國際集團宣傳冊策劃方案P1、封面:秦工國際集團(LOGO)宣傳語:可信賴的國際貿易平分P2、封二:秦工國際集團簡介P3、目錄P4-5、名客來P6-7、外貿托管P8、外貿商學院P9、EUH計劃P10.成成人力P11、封三照片P10.封底:名客來(LOGO)聯系方式名客來宣傳語:做進出口,就上名客來P1、封面:秦工國際集團(LOGO)宣傳語:可信賴的國際貿易平臺P2、封二:秦工國際集團簡介秦工國際集團簡介 Qingong International Group Profile秦工國際集團成立于2008年,在堇事長秦長嶺的領導下,與時俱進,開拓創新,20

2、13 年-2016年,三年內成功實現三次轉型升級,2013年12月,升級為外貿綜合服務平臺,2014 年12月,升級為外貿托管平臺,2016年1月,升級為互聯網+外貿平臺,全國首家M2B跨 境電商平臺名客來上線,成為跨境電商3.0時代引領者。目前,集團已成為集跨境電商平臺、 外貿托管、外貿培訓、外貿人才打造等全產業鏈外貿綜合服務平臺。Qingong International Group, founded in 2008, under the leadership of Qin Changling, has been always keeping pace with the times and

3、 continuously to conduct promotion and innovation. From 2013 to 2016, Qingong International Group has successfully realized three times of transformation and upgrading. In December 2013, Qingong International Group has upgraded as a comprehensive foreign trade enterprise; in December 2014, it become

4、s a foreign trade trusteeship platform; in January 2016, along with the launching of the first M2B cross-border e-commerce platform in China, Qingong has transformed into a internet plus foreign trade platform and becomes the leader of cross-border e-commerce 3.0 era. So far, Qingong International G

5、roup has become the whole industry chain comprehensive foreign trade service platform integrated with cross-border e-commerce platform, foreign trade trusteeship, foreign trade training and foreign trade talents cultivation.配圖秦長嶺堇事長與科特辿瓦總統阿拉薩內瓦塔拉合影Qin Changling, president of Qingong International Gr

6、oup, poses for a group photo with Alassane Ouattarra, president of Ivory Coast企業社會榮譽Social Honors山東省跨境電商協會會長單位 中華大儒商文化研究學會副會長單位 中國青年企業家協會會員單位 山東青年企業家協會常務理事單位 濟南市進出口協會副會長單位 北京大學齊魯會秘書長單位 山東大學校友商會常務副會長單位President Unit of Shandong Cross-border E-commerce AssociationVice-president Unit of China Confucian

7、 Businessmen Culture Research AssociationMembership Unit of China Youth Entrepreneurs AssociationStanding Director Unit of Shandong Young Entrepreneurs AssociationVice-president Unit of Jinan Import and Export AssociationVice-president Unit of Shandong Alumni Association of Peking UniversitySecretar

8、y General Unit of Qilu Association of Peking UniversityStanding Vice-president Unit of Alumni Business Association of Shandong University 企業資質 Qualifications中國海關高級認證歐盟海關AEO認證IS09000質量管理體系認證商檢局A級資質稅務局重點支持企業Senior Chinese Customs CertificationEuropean Union Customs AEO CertificationIS09000 Quality Man

9、agement System CertificationA Level Qualification of Entry-Exit Inspection and Quarantine BureauKey Support Enterprise of Taxation Bureau配圖:韓國國務院前秘書長許穌與著名書法家張鐵軍蒞臨秦工國際集團參觀考察Mr. Xu Shu, former secretary-general of State Council of South Korea, and Zhang Tiejun, a famous calligrapheo pay a visit to Qin

10、gong International Group for investigation.P3:目錄(公司主營業務)服務項目 Foreign Trade New Form Projects秦工名客來秦工外貿托管秦工外貿商學院秦工EUH人才計劃秦工國貿通成成人力MQingong Foreign Trade TrusteeshipQingong Foreign Trade Business CollegeQingong EUH Talents PlanQingong GuomaotongP4-5名客來名客來是中國首家M2B ( Manufacturers to Business)跨境電商平價,平臺上入

11、駐的是世 “辦;18二用內速公路Cl林HMh; Lf: did界各國工廠,全球買家直接從工廠采購產品.名客來依托秦工國際集團多年積累的60多萬 全球商家資源,150多個國家的政府、商會資源,迅速在全球推廣。M is the first M2B (Manufacturers to Business) cross-border e-commerce platform in China. All sellers of M are manufacturers worldwide, and the global buyers can directly purchase products from man

12、ufacturers. Qingong International Group has been spreading all over the world in a rapid pace, relying on over 600,000 buyers, and governments and chambers of commerce from more than 150 countries, which have been accumulated by Qingong International Group over many years.截止5月31日,名客來入駐工廠達7517家,其中包括魏

13、橋集團、大漢塔機、徐工機械、 中國重汽等知名的大型企業近千家。產品分為16大類,87萬余件。名客來是當前世界上國 際貿易平臺的最新模式,被寫入2016年濟南市政府工作報告,受到政府高度重視。Till May 31st, 2016, 7517 manufacturers have joined in M, including near a thousand of famous and large enterprises, such as Weiqiao Textile Group, Dahan Tower Crane, XCMG, SINOTRUK, etc. There are 16 cate

14、gories of products and over 870,000 kinds of products in total shown on M. Now M is the latest mode of international trade platform in the world. M has been written in the government work report of Jinan City, which has won the high emphasis from the government.配圖:名客來與尼日爾共和國簽署戰略合作協議M signs strategic

15、 cooperation agreement with Niger一、定位 Positioning01 平臺+服務Platform + Services名客來依托秦工國際集團雄厚的外貿資源,為平臺工廠提供通關、快速退稅、融資、收 匯、信用證操作、信保、物流、外貿托管、產品推廣、外貿培訓、人才招聘、外語翻譯、國 際品牌注冊與認證等深層次全產業鏈外貿服務。M, relying on the abundant foreign trade resources of Qingong International Group, can provide deep level whole industry ch

16、ain foreign trade services of clearance, quick tax refund, financing, exchange collection, letter of credit operation, credit insurance, logistics, foreign trade trusteeship, product promotion, foreign trade training, talent recruitment, foreign languages translation, international brand enrollment

17、and certification, etc.配圖:名客來參展第十一屆印度尼西亞中國機械與電子產品貿易展覽會M attends the 11th China Machinery and Electronic Products Exhibition inIndonesia供應商類型Supplier Type僅工廠入駐Only manufacturers中間商占70%70% dealers供應商規模Supplier Size行業中的大中型企業Large and medium-sizedmanufacturersofdifferentindustries中小微企業Small and micro-si

18、zedenterprises市場范圍Market Range買全球、賣全球Global buying, Global selling中國產品出口Chinese products export品牌戰略Brand Strategy幫助會員企業培育國際品牌Help member enterprises tocultivate international brands沒有品牌培育No brands cultivation外貿綜合服務ComprehensiveForeign Trade Service深層次全產業鏈外貿服務 deep level whole industry chain foreign

19、trade service沒有服務No service三、案例Cases配圖:秦工國際集團與澳中工商業委員會南澳州分會簽署名客來項目戰略合作協議Qingong International Group signs the strategic cooperation agreement of M with South Australia Branch of Australia China Business Council案例1 Case 14月6日,在山東省-南澳州慶祝結好30周年商務推介會上,秦工國際集團董事長秦長 嶺與澳中工商業委員會南澳州分會會長孔曉安簽署名客來項目戰略合作協議,澳中工商 業

20、委員會南澳州分會將在澳大利.亞宣傳推廣名客來,借助名客來平臺把澳大利亞的名優企 業、名優產品展現給中國、展現給世界。On April 6th, Qin Changling, president of Qingong International Group, signed the strategic cooperation agreement of M with Sean Keenihan, president of South Australia branch of Australia China Business Council. South Australia branch of Aust

21、ralia China Business Council will promote M in Australia and show Australian high-quality enterprises and products to China and the world.配圖名客來參加2016年中國品牌商品(中東歐)展M participates the China Brands Fair (Central and Eastern Europe) 2016案例2 Case 21月19日,名客來上線不到半個月,會員企業一一山東博興云光鋼鐵廠收到了來自肯尼亞鋼鐵買家的36萬美元訂金,鋼鐵類目服

22、務部工作人員迅速協助工廠完成交易,并順利把 200噸彩鋼板運到肯尼亞蒙巴薩的一處工地建彩鋼板房。據客戶介紹,從搜索到名客來網站, 到詢價、考察、下單、付定金,這位非洲客商僅用了兩周時間。On January 19th, launched for less than half a month, Ms member enterprise-Shandong Boxing Yunguang ironworks received 360,000 USD order from Kenya steel buyers. Steel services staffs assisted the factories

23、rapidly and completed transactions, successfully carrying 200 tons Choi metal to a steel prefabricated house in a construction site of Mombasa, Kenya. According to the customer, from finding M website, to inquiring, inspecting, placing orders and paying a deposit, the African businessmen finished in

24、 just two weeks.案例3 Case 3約翰是一名來自贊比亞的卡車貿易商。2016年3月初,他通過名客來平臺找到了中國 重汽集團,準備采購一批卡車。兩周后,他便支付了 43萬美元的定金。據約翰介紹,在名 客來平臺上,從產品搜尋、詢盤、議價到定金支付僅僅用了兩周時間,采購成本較以往降低 了 6%,而且卡車質量都屬上乘。他對此優質供應商相當滿意,而且打算今年再增加采購計 劃。John is a Zambian truck trader. At the beginning of March, 2016z John found China National Heavy Duty Truck

25、 Group on platform, located in Jinan, Shandong Province, China. After two weeks, John has paid a 43 thousand USD of deposit. John mentioned that, it just takes him 2 weeks from products searching, inquiry, negotiation, to deposit payment on M; procurement costs reduced by 6% than before; and all the

26、 trucks are in high quality. He was satisfied for the high-quality supplier and planed to increase the procurement plan this year.P6-7外貿托管秦工外貿托管Qingong Foreign Trade Trusteeship泰工外貿托管讓外貿變得簡單Qingong Foreign Trade TrusteeshipMake Foreign Trade Easy一、秦工外貿托管 Qingong Foreign Trade Trusteeship秦工外貿托管,幫助工廠組

27、建、管理、培訓外貿團隊,開拓國際市場,培育國際品牌。 目前已發展成為全國最大的外貿托管平分,截至2016年5月31日,入駐托管工廠118家Qingong Foreign Trade Trusteeship assists the factories to build, manage and train the foreign trade teams as well as to expand the international market and cultivate the international brands. So far, Qingong Foreign Trade Trustees

28、hip has become the largest foreign trade “辦;18Cl trusteeship platform in China. Up to may 31st, 2016z 118 trusteeship factories have joinedQingong Foreign Trade Trusteeship配圖秦工國際集團與山東華凌電纜有限公司外貿托管簽約儀式The foreign trade trusteeship signing ceremony of Qingong International Group and二、外貿托管的三大功能Shandong

29、Hualing Cable Co., LtdThree Major Functions of Foreign Trade Trusteeship孵化器,外貿起步。Incubator: To build and develop foreign trade trusteeship team加速器,把小戶做大.Accelerator: To improve and expand the foreign trade businesses國際品牌培育,把大戶做強。International Brands Cultivation: To promote international business to

30、be well-known over the world.三、秦工外貿托管教練制度 The Coach System of Foreign Trade Trusteeship企業的外貿團隊入駐之后,秦工外貿托管會派遣一名擁有多年外貿從業經驗的業務精 英,作為外貿教練,手把手教授托管團隊如何做好國際業務,隨時解難答疑,對團隊的紀律 與業務成果負責。After the entering of the enterprises foreign trade teams, Qingong Foreign Trade Trusteeship will send a business elite with m

31、any years of foreign trade working experience as the foreign trade coach, to hand-to-hand teach the foreign trade trusteeship team how to do well in international business, be ready for answering any questions and be responsible for the business and discipline results of the team.四、秦工外貿托管教練六能”The “S

32、ix Abilities of the Coaches of Qingong Foreign Trade Trusteeship能做 High professional competence ability in business能教 Excellent guidance ability in teaching能寫 Outstanding summarizing ability in writing能講 Splendid analysis ability in speeching6自管 Unique operating ability in management能拼 Striving and

33、fighting ability in business配圖秦工外貿托管教練研討會The coach seminar of Qingong Foreign Trade Trusteeship五、外貿托管解決企業以下痛點Foreign Trade Trusteeship can solve the pain points of enterprises1、外貿人才招聘難Difficult to hire foreign trade talents2、外貿人員培訓難Difficult to train the foreign trade staff3、外貿人員管理難Difficult to mana

34、ge the foreign trade staff4、客戶信息少Less clients information5、訂單成交率低Low order close rate6、外貿團隊離職率高High quits rate of foreign trade teams7、公司沒有外貿工作氛圍No foreign trade working atmosphere in the company8、大客戶跟蹤難Difficult to track key accounts9、出口利潤低Low export profit10、不敢接收信用證Dare not to receive the letter o

35、f credit11、出口退稅慢Slow speed of export tax refund12、外貿流程不熟悉Unfamiliar with foreign trade processes六、秦工外貿托管的六大保障The Six Guarantees of Qingong Foreign Trade Trusteeship外貿流程操作 Foreign Trade Process Operations客戶信息來源 Clients Information Sources交易安全 Transaction security外貿培訓 Foreign Trade Training人才招聘 Talent

36、s RecruitmentEl 常管理 Routine Management七、案例cases“辦;18二用內速公路Cl林HMh; Lf: did臨沂康貝爾裝飾工程有限公司加入秦工外貿托管后,不到一個月的時間拿到了 2筆訂 單,共計30余萬美金,并隨著秦工國際品牌戰略的推行,越來越多的國外客戶知道了“康貝 爾”這一中國品牌。Not long after joining in Qingong Foreign Trade Trusteeship, Linyi Kangbeier Decoration Engineering Co., Ltd, has obtained 2 orders less

37、than one month with more than 300,000 US dollars in total. Besides, with the proceeding of branding strategy of Qingong International, more and more international customers get to know the brand “Kangbeier”.Case 1夏慧芳,滄州程瑞管件有限公司的托管員工。她第一次出單之后,一些秦工的同事對于 她做的產品非常感興趣,向有需要的客戶大力推薦,很快又出了第二單。秦工國際一致致力 于為托管企業提

38、供更多的資源和渠道,共同發展,共贏未來。Xia Huifang is a trusteeship employee from Cangzhou Chengrui Pipes Co” Ltd. After she got the first order; the second order came soon, because colleagues of Qingong strongly recommended her products to the customers who need pipes. Qingong International is always working on offer

39、ing more and more resource and channels for foreign trade trusteeship enterprises, to achieve win-win development.Case 22016年4月15日,第119屆中國進出口商品交易會在廣州琶洲會展中心開幕。秦工國 際集團攜旗下外貿托管平臺報名參展工廠一一山東楊嘉汽車制造有限公司、山東柴威動力有 限公司、山東鴻達建工集團有限公司、山東久通倉儲有限公司、濟南德意瑞盛有限公司、河 北程瑞管件有限公司等20余家抱團參展,陣勢浩大,蔚為壯觀。這些展位前,咨詢洽談的 海外客商絡繹不絕,短短4天時間

40、累計接待6000余家,達成意向訂單一億兩千多萬美元, 收獲的成果遠超以往單獨參展。On Apr 15th, 2016, the 119th China Import and Export Fair (Canton Fair) started in Guangzhou Pazhou International Exhibition Center. Qingong International Group, combined with Qingong foreign trade trusteeship enterprises, such as Liangshan County Yangjia Tra

41、iler Manufacturing Co., Ltd, ShanDong ChaiWei Power Equipment Co.z Ltd, Shandong Hongda Construction Machinery Group Co., Ltd, Jinan Jiutong Storage Equipment Co., Ltd, Sun Rises Group Co., Ltd, Cangzhou Chengrui Pipes Co., Ltd more than 20 companies in all, participated in the 119th Canton Fair tog

42、ether; very brilliant and attractive. Foreign buyers came to the booths in an endless stream, more than 6000 different buyers were received in 4 days, and intent orders of 120 million dollars were gotten. The total achievement was much more better than before, when Qingong participated in Canton Fai

43、r alone.P8:秦工外貿商學院Qingong Foreign Trade Business College一、簡介 Introduction秦工外貿商學院,是國內第一家專門培養外貿人才的企業商學院,面向全國,為外貿企 業和在校大學生提供外貿知識、外貿技巧和外貿實戰培訓。2015年,商學院受邀為高校和 國內近千家企業開展專業外貿培訓300余場,2016年1-5月份以來舉辦外貿培訓160余場, 贏得受訓單位及學員的一致好評,培訓內容已成為這些外貿企業出口推廣的主要手段和方 法 Qingong Foreign Trade Business College is the first enterp

44、rise business college in China specializing in cultivating foreign trade talents, which provides foreign trade knowledge, foreign trade skills and foreign trade practice training for the foreign trade enterprises and college students.In 2015z the business college was invited to conduct more than 300

45、 times of foreign trade trainings for the universities and nearly one thousand enterprises. From Jan to May, 2016, it has hold more than 160 times of foreign trade training ,which had won high praise from the trained units and trainees. The training content has become the main methods and ways to pr

46、omote their export business for these foreign trade enterprises.商學院愿景:培養外貿精英團隊的黃埔軍校The vision of Business College: Whampoa Military Academy“ of Cultivating Foreign TradeTalents配圖:秦長嶺第事長在天津市 .培育外貿增長點工作培訓會上就外貿新業態發表演講Qin Changling delivers a speech on foreign trade new mode in the Tianjin foreign trade

47、growth cultivation working training meeting 二、師資力量 Teachers and Lecturers商學院擁有60余位資深外貿講師,既有秦工國際培養的具有多年實戰經驗的行業精英, 也有外聘的外貿實戰專家。Qingong Foreign Trade Business College possess more than 60 senior lecturers, among which there are talents with years of training experience cultivated by Qingong Internation

48、al Group, and some international foreign trade experts.配圖講師與學員交流探討The lecturer is discussing and communicating with the trainees 三、課程亮點 Courses Highlights(1)(2)(3)30多門課程,覆蓋外貿全流程 外貿實戰課程,接地氣更實用 F2F (免費+聚焦)外貿新營銷(4)外貿人說外貿視頻外貿教程(5)微信多群直播授課(1) More than 30 courses covers the whole process of foreign trade

49、(2) the foreign trade courses is more practical and down-to-earth(3) F2F (Free + Focus) foreign trade new marketing(4) Foreign Traders Talks about Foreign Trade video tutorial(5) WeChat live teaching courses配圖:魏橋集團外貿業務人員在泰工國際集團接受跨境電商培訓Weiqiao Group foreign trade business staff are taking cross-borde

50、r e-commerce training in Qingong International GroupP9:秦工EUH人才計劃Qingong EUH Talents Plan一、秦工國際 EUH 計劃 Qingong International EUH Talents Plan泰工國際EUH計劃旨在幫助高校培養實戰型外貿精英,為學校培訓學生,為企業儲存 人才。Qingong International EUH Talents Plan aims at helping the universities and colleges to cultivate the practice-type fo

51、reign trade talents, train the students for the colleges and reserve the talents for the enterprises.Enterprise 企業+University 高校+Human resource 人力資源二、EUH 計劃優勢 The Advantages of EUH PlanFor 企業(For the enterprises)1、儲備優秀外貿人才2、增強社會影響力To reserve the excellent foreign trade talentsto improve the social i

52、nfluenceFor 學校(For the colleges)1、提升學校就業率2、提升學校知名度3、開創高校人才培養新模式to improve the employment rate for the collegesto raise the popularity of the collegesto create the new mode of colleges talents cultivationFor 學生(For the students)“辦;18Cl 1、提升外貿實踐動手能力2、在校獲取相關外貿工作經驗3、在校獲得豐厚提成及獎學金4、畢業后推薦就業5、結識世界各地的朋友to im

53、prove the practical foreign trade abilityto obtain the relevant foreign trade working experienceto acquire the rich commission and scholarship to get the referral opportunity after graduation to make friends all over the world配圖:秦工國際集團與山東財經大學社會實踐基地簽約儀式The signing ceremony of Social Practical Base of

54、 Qingong International Group and Shandong University of Finance and Economics三、EUH 人才計戈效果 The Results of EUH Talents Plan截至到2016年5月31日,EUH人才計劃先后與山東大學、山東財經大學、濟南大學、 山東建筑大學、齊魯工業大學、山東政法學院、山東英才學院、山東青年政治學院等30多 所高校簽署了戰略合作協議,通過聯合開辦跨境電商學院、開設必修課、選修課、企業實習 等多種方式,幫助高校培養社會需要的實戰型外貿人才。2015年,通過EUH計劃,為托管 企業和會員企業提供了 2

55、05名優秀外貿人才。今后還將和各高校進一步合作,通過聯合開辦 SEC外貿創業中心、聯合開辦秦工外貿學院等方式,培養更多的外貿人才。Up to may 31st, 2016, EUH Talents Plan has signed cooperation agreement with more than 30 universities and colleges, such as Shandong University, Shandong University of Finance and Economics, University of Jinan, Shandong Jianzhu Unive

56、rsity, Qilu University of Technology, Shandong University of Political Science and Law, Shandong Yingcai College, Shandong Youth University of Political Science, etc., and help the universities and colleges to cultivate the foreign trade talents that meet the social needs through various ways of lau

57、nching cross-border e-commerce business college, opening compulsory courses and optional courses and enterprises internship etc. In 2015, EUH Talents Plan has offered 205 outstanding foreign trade talents for the trusteeship enterprises and member enterprises through EUH Plan. Afterwards, EUH Talents Plan will also conduct further cooperation with the universities and colleges

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