1、copyright 2010 pearson education, inc. publishing as prentice hall51management stephen p. robbins mary coulter tenth editioncopyright 2010 pearson education, inc. publishing as prentice hall52 5.1 what is social responsibility?copyright 2010 pearson education, inc. publishing as prentice hall535.2 g

2、reen management.5.3 managers and ethical behaviorcopyright 2010 pearson education, inc. publishing as prentice hall545.4 encouraging ethical behavior5.5 social responsibility and ethics issues in todays world.copyright 2010 pearson education, inc. publishing as prentice hall555.5 social responsibili

3、ty issues in todays world. fish death caused by heavy pollution copper mine in michigan state 在冬春枯水季節，沙穎河兩在冬春枯水季節，沙穎河兩岸經常臭氣逼人。距離沙穎岸經常臭氣逼人。距離沙穎河不足百米的沈丘縣槐店鎮河不足百米的沈丘縣槐店鎮中學學生，只好帶上口罩和中學學生，只好帶上口罩和墨鏡堅持上課。在淮河支流墨鏡堅持上課。在淮河支流沙穎河沿岸的河南省沈丘縣沙穎河沿岸的河南省沈丘縣，出現了多個，出現了多個“癌癥高發村癌癥高發村”。有些村莊一年的非正常。有些村莊一年的非正常死亡人數竟有近人。因死亡人數竟有

4、近人。因為懷疑此事和沙穎河水質嚴為懷疑此事和沙穎河水質嚴重污染有關，當地村民紛紛重污染有關，當地村民紛紛高價購買桶裝純凈水充當飲高價購買桶裝純凈水充當飲用水源。用水源。industrial area around moscowwhat do our entrepreneurs do?wenchuan earthquake in 5.12discussionshould enterprises/ entrepreneurs assume social responsibilities? what responsibilities should enterprises/ entrepreneurs

5、 take?arguments against social responsibilitiescopyright 2010 pearson education, inc. publishing as prentice hall515arguments for social responsibilitycopyright 2010 pearson education, inc. publishing as prentice hall517responsibilities to employees not discriminating employees regular or irregular

6、training of employees construct good work environment for employeesresponsibilities to customers provide safe products provide correct product information provide rear sales service provide necessary instruction provide customers with free choice of productsresponsibilities to competitors not suppre

7、ss competition, no malicious competition cooperation while competition, competition while cooperation economy of scale social responsibilities to investors produce good investment return provide timely and accurate information to investorssocial responsibilities to community provide employment oppor

8、tunities pay back part of the profits to the community participate in public benefits or charity activitiescopyright 2010 pearson education, inc. publishing as prentice hall523social responsibility social responsivenessmajor considerationethical pragmaticfocus ends meansemphasis obligation responses

9、decision framework long term medium and short termsource: adapted from s.l. wartick and p.l. cochran, “the evolution of the corporate social performance model,” academy of management review, october 1985, p. 766.copyright 2010 pearson education, inc. publishing as prentice hall524the economic functi

10、on of manufacturing in china gross domestic product：1/3 industrial production： 4/5 national revenue： 1/3 total export： 90% employment： over 80 millionfeatures of chinese economic growth: extensive typeenergy consumption of 1 dollar produced in china is 5.9 times of the average consumption of the 7 i

11、ndustrial countries in europe; 4.3 times of that of the united state; 7.7 times of that of germany and french; 11.5 times of that of japangreen manufacturing 綠色制造是一種綜合考慮環境影響和資源效率的現代制造模式，它的目標是使產品從設計、制造、運輸、使用到報廢處理的整個產品生命周期中，對環境的負作用最小、資源效率最高。green week, berlin germany environmental-friendly car recycli

12、ng action by nokia copyright 2010 pearson education, inc. publishing as prentice hall532copyright 2010 pearson education, inc. publishing as prentice hall533copyright 2010 pearson education, inc. publishing as prentice hall534source: based on r.e. freeman. j. pierce, and r. dodd. shades of green: bu

13、siness ethics and the environment (new york: oxford university press, 1995).copyright 2010 pearson education, inc. publishing as prentice hall535discussionlist some unethical behaviors by our enterprisesshould employees use office phone to deal with private affairs?what should you do when you find t

14、hat your boss or organization is involved in illegal business?do you have to ignore the illegal behaviors while you are loyal to your organization?what do you think of whistle-blowing? if it will threaten your position, will you still blow the whistle?copyright 2010 pearson education, inc. publishin

15、g as prentice hall537views of ethics utilitarian view of ethics (道德的功利觀） rights views of ethics （道德的權力觀） theory of justice view of ethics （道德公正理論觀） integrative social contracts theory （社會契約整合理論）copyright 2010 pearson education, inc. publishing as prentice hall539copyright 2010 pearson education, inc

16、. publishing as prentice hall540copyright 2010 pearson education, inc. publishing as prentice hall541source: based on l. kohlberg, “moral stages and moralization: the cognitive-development approach,” in t. lickona (ed.). moral development and behavior: theory, research, and social issues (new york:

17、holt, rinehart & winston, 1976), pp. 3435.copyright 2010 pearson education, inc. publishing as prentice hall542copyright 2010 pearson education, inc. publishing as prentice hall543story of a millionare and a beggarcopyright 2010 pearson education, inc. publishing as prentice hall545copyright 2010 pe

18、arson education, inc. publishing as prentice hall546broken window theorycopyright 2010 pearson education, inc. publishing as prentice hall548copyright 2010 pearson education, inc. publishing as prentice hall549copyright 2010 pearson education, inc. publishing as prentice hall550human rights principl

19、e 1: support and respect the protection of international human rights within their sphere of influence.principle 2: make sure business corporations are not complicit in human rights abuses.labor standards principle 3: freedom of association and the effective recognition of the right to collective ba

20、rgaining. principle 4: the elimination of all forms of forced and compulsory labor. principle 5: the effective abolition of child labor. principle 6: the elimination of discrimination in respect of employment and occupation.environment principle 7: support a precautionary approach to environmental c

21、hallenges. principle 8: undertake initiatives to promote greater environmental responsibility. principle 9: encourage the development and diffusion of environmentally friendly technologies.principle 10: businesses should work against corruption in all its forms, including extortionand bribery.source

22、: courtesy of global compact.copyright 2010 pearson education, inc. publishing as prentice hall551案例案例:mortor公司的正直公司的正直 mortor是一家最受矚目的朝道的商業實踐前進的公司。公司的領導者很清楚地告訴員工，無論誰在商業行為違反了公司的道德標準之一(這些道德標準在全世界統一地實行)，結果都是立刻被解雇。曾有一個例子是這樣的： 在1950年那一年，mortor在全球的營業額只有20億美元(現在的營業額是200億美元)。公司競標南美某國政府的一個1000萬美元的定單，做一個微波通訊系

23、統。這一年的年未， mortor贏得了這個合同。可是這個時候，公司里負責這個項目的主管卻說他不愿意做這筆生意，這項目的主管說，購買設備的人希望mortor公司能夠把合同的金額改為1100萬美元，并且提供更多的培訓，這個主管認為出來的100萬元很可能會流到一些將軍的口袋之中。他不愿意跟這些從事不道德行為的進行交易，他認為這樣會有捐公司正直的信譽，所以雖然放棄這個定單會令公司損失1000元萬元，可是他還是愿意這樣做。copyright 2010 pearson education, inc. publishing as prentice hall553cluster 1. be a dependa

24、ble organizational citizen1. comply with safety, health, and security regulations.2. demonstrate courtesy, respect, honesty, and fairness.3. illegal drugs and alcohol at work are prohibited.4. manage personal finances well.5. exhibit good attendance and punctuality.6. follow directives of supervisor

25、s.7. do not use abusive language.8. dress in business attire.9. firearms at work are prohibited.cluster 2. do not do anything unlawful or improper that will harm the organization1. conduct business in compliance with all laws.2. payments for unlawful purposes are prohibited.3. bribes are prohibited.

26、4. avoid outside activities that impair duties.5. maintain confidentiality of records.6. comply with all antitrust and trade regulations.7. comply with all accounting rules and controls.8. do not use company property for personal benefit.9. employees are personally accountable for company funds.10.

27、do not propagate false or misleading information.11. make decisions without regard for personal gain.cluster 3. be good to customers1. convey true claims in product advertisements.2. perform assigned duties to the best of your ability.3. provide products and services of the highest quality.source: f

28、. r. david, “an empirical study of codes of business ethics: a strategic perspective,” paper presented at the 48th annual academy of management conference, anaheim, california, august 1988.copyright 2010 pearson education, inc. publishing as prentice hall554copyright 2010 pearson education, inc. pub

29、lishing as prentice hall5551.have you defined the problem accurately?2.how would you define the problem if you stood on the other side of the fence?3.how did this situation occur in the first place?4.to whom and to what do you give your loyalty as a person and as a member of the corporation?5.what i

30、s your intention in making this decision?6.how does this intention compare with the probable results?7.whom could your decision or action injure?8.can you discuss the problem with the affected parties before you make the decision?9.are you confident that your position will be as valid over a long period of time as it seems now?10. could you disclose without qualm your decision or action to your boss, your chief executive officer, the board of directors, your family, society as a whole?11. what is the symbolic potential of your action if understood? if misunder