bec初級考試試題及答案

一、單項選擇題（每題2分，共10題）1.Themanageraskedmeto_____thereportbytomorrow.A.completeB.completedC.completing2.Ourcompanyisplanningto_____anewproductnextmonth.A.launchB.launchingC.launched3.Themeetingwillbeheld_____2pm.A.inB.onC.at4.Sheisverygood_____dealingwithcustomers.A.atB.inC.on5.Weneedto_____moremoneyformarketing.A.spendB.spendingC.spent6.The_____oftheproductisveryimportant.A.qualityB.qualitiesC.qualify7.They_____alotofbusinesswithoverseascompanies.A.doB.doesC.doing8.He_____toworkbybuseveryday.A.goB.goesC.going9.Theofficeis_____withmodernequipment.A.equippedB.equippingC.equip10.Weshould_____themarkettrendcarefully.A.analyzeB.analyzingC.analyzed二、多項選擇題（每題2分，共10題）1.Whichofthefollowingareimportantforasuccessfulbusiness?A.GoodmanagementB.High-qualityproductsC.EffectivemarketingD.Poorcustomerservice2.Whatarethecommonwaysofcommunicationinbusiness?A.EmailB.PhonecallsC.Face-to-facemeetingsD.Socialmedia3.Whichfactorscaninfluencethepriceofaproduct?A.CostofproductionB.CompetitionC.MarketdemandD.Employeesalaries4.Whatskillsareneededforasalesperson?A.CommunicationskillsB.NegotiationskillsC.ProductknowledgeD.Programmingskills5.Whichofthefollowingaretypesofbusinessorganizations?A.SoleproprietorshipB.PartnershipC.CorporationD.Non-profitorganization6.Whatarethebenefitsofteamworkinacompany?A.HigherefficiencyB.MorecreativityC.Betterproblem-solvingD.Increasedconflicts7.Whichelementsareincludedinabusinessplan?A.ExecutivesummaryB.MarketanalysisC.FinancialprojectionsD.Companyhistory8.Whatarethefunctionsofhumanresourcesdepartment?A.RecruitmentB.TrainingC.PerformanceevaluationD.Productdesign9.Whichofthefollowingcanbeusedtopromoteaproduct?A.AdvertisingB.PublicrelationsC.SalespromotionsD.Ignoringcustomers10.Whatarethequalitiesofagoodleader?A.VisionB.IntegrityC.Decision-makingabilityD.Laziness三、判斷題（每題2分，共10題）1.Inbusiness,profitistheonlyimportantthing.（）2.Goodcustomerservicecanleadtocustomerloyalty.（）3.Acompanydoesn'tneedtoadapttomarketchanges.（）4.Teamworkisnotnecessaryinasmallbusiness.（）5.Marketingisjustaboutadvertisingproducts.（）6.Abusinessplanisonlyusefulatthestartofacompany.（）7.Employees'salarieshavenoimpactonacompany'scost.（）8.Goodcommunicationisimportantinbusinessrelationships.（）9.Acompanyshouldalwaysfocusonshort-termgoals.（）10.Brandingisnotimportantforaproduct.（）四、簡答題（每題5分，共4題）1.Whatistheimportanceofmarketresearchforabusiness?答案：Helpsunderstandcustomerneeds,markettrends,andcompetitors.Enablesbusinessestomakeinformeddecisionsonproducts,pricing,andmarketingstrategies.2.Listtwowaystoimprovecustomersatisfaction.答案：Providehigh-qualityproductsandservices.Respondpromptlytocustomerinquiriesandcomplaints.3.Whyisfinancialmanagementcrucialforacompany?答案：Ensuresproperallocationoffunds,helpsinplanningandbudgeting.Alsodeterminesthecompany'sfinancialhealthandsustainability.4.Whatarethekeyelementsofasuccessfulmarketingcampaign?答案：Cleartargetaudience,uniquesellingproposition,appropriatemarketingchannels,andeffectivemessaging.五、討論題（每題5分，共4題）1.Discusshowasmallbusinesscancompetewithlargercompetitors.答案：Smallbusinessescanfocusonnichemarkets,offerpersonalizedcustomerservice,bemoreflexibleinoperations,andusecost-effectivemarketingstrategieslikesocialmedia.2.Howcanacompanypromoteinnovationamongitsemployees?答案：Createaculturethatencouragesrisk-takingandnewideas.Provideincentiveslikerewardsorrecognition.Offertrainingandresourcesforskilldevelopment.3.Talkabouttheimpactofglobalizationonbusinesses.答案：Globalizationoffersaccesstolargermarketsandcheaperresources.Butitalsobringsmorecompetition,culturaldifferences,andregulatorychallenges.4.Explaintheroleofethicsinbusiness.答案：Ethicsbuildtrustwithcustomers,employees,andpartners.Ithelpsmaintainagoodreputation,av