2025年劍橋商務英語（BEC）初級考試試卷考試大綱解讀與備考考試時間：______分鐘總分：______分姓名：______一、單項選擇（共30題，每題1分，共30分）1.Thecompanyhasdecidedto________itsproductlinetoincludemoreenvironmentallyfriendlyoptions.A.expandB.contractC.developD.reduce2.Inordertoincreaseitsmarketshare,thecompanyhaslaunchedanew________campaign.A.promotionalB.marketingC.advertisingD.selling3.Themanager________histeamtoworkharderandachievebetterresults.A.encouragesB.persuadesC.motivatesD.inspires4.Thecompanyhasrecentlyimplementeda________strategytoimprovecustomersatisfaction.A.long-termB.short-termC.strategicD.tactical5.Thefinancialreportshowsthatthecompanyhasachieveda________profitmarginforthepastquarter.A.significantB.substantialC.considerableD.notable6.Thecompanyisplanningto________anewofficebuildingtoaccommodateitsgrowingworkforce.A.constructB.buildC.erectD.establish7.Themanagerhasassignedthetaskof________thesalesteamtothemarketingdepartment.A.managingB.leadingC.directingD.overseeing8.Thecompanyhasintroducedanew________policytopromoteemployeedevelopment.A.trainingB.educationC.learningD.development9.Thecompanyhassuccessfully________itsnewproductinthemarket.A.launchedB.introducedC.marketedD.sold10.Thecompanyhasreceivedpositivefeedbackfromitscustomers,indicatingthattheproducthasmettheir________.A.requirementsB.needsC.expectationsD.desires二、完形填空（共20題，每題1分，共20分）Thecompany(11)________in1980bytwoentrepreneurswhosawaneedforanewtypeofserviceinthemarket.Overtheyears,thecompanyhas(12)________andgrown,expandingitsoperationstomultiplelocations.Thecompany'smissionistoprovide(13)________servicestoitscustomers,ensuringtheirsatisfactionandloyalty.Thecompany(14)________astrongteamofprofessionalswhoarededicatedtodeliveringexcellentcustomerservice.Oneofthekey(15)________ofthecompanyisitsfocusoninnovationandcontinuousimprovement.Toachievethis,thecompanyinvestsin(16)________traininganddevelopmentprogramsforitsemployees.Thecompanyhasdevelopeda(17)________productlinethatcaterstothediverseneedsofitscustomers.Theproductsare(18)________andreliable,offeringgreatvalueformoney.Thecompany'smarketingstrategyinvolves(19)________itsproductsthroughvariouschannels,includingsocialmedia,onlineadvertising,andpartnershipswithotherbusinesses.Thecompanyhasalso(20)________astrongpresenceinthecommunity,participatinginlocaleventsandsupportinglocalinitiatives.Thishashelpedtobuilditsbrandreputationand(21)________itsmarketshare.Inthefuture,thecompanyplansto(22)________itsoperationstonewmarketsandcontinuetoinnovateitsproductline.Thecompany'svisionistobecometheleadingproviderof(23)________servicesintheindustry.11.A.wasfoundedB.hasbeenfoundedC.isfoundedD.hadfounded12.A.beenestablishedB.establishedC.hasestablishedD.hadestablished13.A.high-qualityB.low-costC.uniqueD.innovative14.A.hasB.haveC.hadD.having15.A.factorsB.aspectsC.elementsD.issues16.A.regularB.continuousC.consistentD.periodic17.A.comprehensiveB.extensiveC.broadD.wide18.A.affordableB.expensiveC.luxuriousD.exclusive19.A.promotingB.advertisingC.marketingD.selling20.A.establishedB.hasestablishedC.hadestablishedD.wasestablished21.A.increaseB.expandC.growD.enhance22.A.expandB.extendC.broadenD.increase23.A.qualityB.high-qualityC.excellentD.premium四、閱讀理解（共20題，每題2分，共40分）閱讀以下文章，并回答問題。Theriseofe-commercehasrevolutionizedthewaybusinessesoperateandinteractwithcustomers.Onlineplatformshavemadeiteasierforcompaniestoreachawideraudienceandselltheirproductsorservicesglobally.However,thisshifthasalsobroughtaboutnewchallengesandopportunities.1.Whatisthemainimpactofe-commerceonbusinessesaccordingtothepassage?A.IncreasedcompetitionB.ReducedcustomerinteractionC.HigheroperationalcostsD.Improvedmarketaccess2.WhichofthefollowingisNOTmentionedasachallengeofe-commerce?A.SecurityconcernsB.LanguagebarriersC.HighshippingcostsD.Lackofface-to-facecommunication3.Thepassagestatesthate-commercehasmadeiteasierforcompaniestoreachawideraudience.Howdoesthisbenefitbusinesses?A.Theycanfocusonlocalmarketsonly.B.Theycanreducetheirmarketingefforts.C.Theycanexpandtheircustomerbase.D.Theycandecreasetheirproductprices.4.Whatisoneofthekeyfactorsthatcontributetothesuccessofe-commercebusinesses?A.High-qualitycustomerserviceB.CompetitivepricingC.StrongonlinepresenceD.Physicalstorelocations5.Howdoese-commerceaffectthetraditionalretailindustry?A.Ithasledtotheclosureofmanyphysicalstores.B.Ithasincreasedthedemandforphysicalstores.C.Ithashadnoimpactonthetraditionalretailindustry.D.Ithascreatedanewmarketsegment.五、短文改錯（共10題，每題1分，共10分）Readthefollowingpassageandcorrecttheerrorsinit.Thecompany(1)________hasbeenoperatingforover30years,andithasalways(2)________focusedonprovidingexcellentcustomerservice.Thecompany(3)________offersawiderangeofproducts,fromelectronicstohomeappliances.Ithasastrongonlinepresence,withawebsitethatiseasytonavigateandinformative.Thecompany(4)________alsohasanetworkofphysicalstoresacrossthecountry.Customerscan(5)________visitthesestorestoseetheproductsinpersonorpurchasethemonline.Thecompany(6)________hasadedicatedcustomerserviceteamthatisavailable24/7toassistwithanyinquiriesorissues.Thecompany(7)________iscommittedtocustomersatisfactionandcontinuouslyseeksfeedbacktoimproveitsservices.Thecompany(8)________hasreceivednumerousawardsforitsoutstandingcustomerserviceandproductquality.六、寫作（共1題，共20分）Writeashortessay(100-120words)onthefollowingtopic:Howhastechnologychangedthewaybusinessesoperateinthelastdecade?Discusstheadvantagesanddisadvantagesofthesechanges.本次試卷答案如下：一、單項選擇（共30題，每題1分，共30分）1.A.expand解析：根據句意，公司決定擴大其產品線，因此選A。2.B.marketing解析：公司為了增加市場份額，推出了新的營銷活動，因此選B。3.C.motivates解析：經理激勵他的團隊更加努力工作，以取得更好的成果，因此選C。4.A.long-term解析：公司實施的是長期戰略，因此選A。5.B.substantial解析：財務報告顯示，公司在上個季度實現了實質性的利潤率，因此選B。6.B.build解析：公司計劃建造一座新的辦公樓，以容納不斷增長的工作團隊，因此選B。7.B.leading解析：經理將管理銷售團隊的職責分配給了營銷部門，因此選B。8.A.training解析：公司引入了新的培訓政策，以促進員工的發展，因此選A。9.A.launched解析：公司成功地推出了其新產品，因此選A。10.C.expectations解析：公司收到了積極的反饋，表明產品滿足了客戶的期望，因此選C。二、完形填空（共20題，每題1分，共20分）11.A.wasfounded解析：公司是在1980年成立的，因此選A。12.B.established解析：公司已經建立并發展，因此選B。13.A.high-quality解析：公司的使命是提供高質量的服務，因此選A。14.A.has解析：公司現在有一個強大的專業團隊，因此選A。15.A.factors解析：公司的一個關鍵因素是其對創新和持續改進的重視，因此選A。16.B.continuous解析：公司投資于持續的訓練和發展項目，因此選B。17.A.comprehensive解析：公司開發了一個全面的產品線，以滿足客戶的多樣化需求，因此選A。18.A.affordable解析：產品是負擔得起的，提供了物有所值，因此選A。19.C.marketing解析：公司的營銷策略包括通過各種渠道推廣其產品，因此選C。20.A.established解析：公司已經在社區中建立了強大的影響力，因此選A。