CONSUMER&

BRANDBrandKPIs

for

health

insurance:Aditya

Birla

Capital

in

IndiaConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,ownership,

loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Aditya

Birla

Capital’sperformance

inthe

healthinsurance

market.Fieldwork:September

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Ownership”Sources:

Statista

Consumer

Insights

Global,

asofNovember202478%

of

Aditya

Birla

Capital

owners

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Aditya

Birla

Capital’sbrandingresonates

more

with?Aditya

Birla

Capitalranksfifth

inawareness

withintheMillennialshealthinsurance

market?Aditya

Birla

Capitalgenerally

appealsto

men

morethan

women?Thepopularity

ratingof

Aditya

Birla

Capital

is

49%?Aditya

Birla

Capitalrankssixthinownership?Among

Aditya

Birla

Capitalenthusiasts,44%

fallunderthe

high-income

category?Interms

of

loyalty,Aditya

Birla

Capital

isfourth

inIndia?Consumers

want

theirhealthinsurancebrandstohavehonesty

/trustworthiness,

highvalue,andauthenticity?Aditya

Birla

Capitalhasascore

of

50%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Awarenessis

the

highest

scoring

KPI

for

Aditya

Birla

Capital

at

85%Brand

profile:

snapshotBrand

performance

of

AdityaBirlaCapital

inIndia85%78%50%49%28%AwarenessPopularityUsageLoyaltyBuzz5Notes:Health

insurance

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),

n=1,058,

respondents

who

know

the

individual

brand

(popularity),

n=1,058,respondents

who

know

the

individual

brand

(ownership),

n=298,

respondents

who

have

owned

the

individual

brand(loyalty),

n=1,058,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Aditya

Birla

Capital’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations48%44%44%42%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeAditya

Birla

Capital

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatAdityaBirla

Capitalislikedby0%

ofBabyboomers

and

9%

of

Gen

Xers,whereas

thetotalshareof

industryusers

is

0%

and

12%,

respectively.ForMillennials

andGen

Z,

48%

and

42%

feel

positivelytowards

AdityaBirla

Capital,

versus

44%

and

44%.

Socurrently,

forAditya

Birla

Capital,

Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.12%9%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestohealth

insurance,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=517,

Aditya

BirlaCapital

enthusiast,

n=1,144,

health

insurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Aditya

Birla

Capital

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Aditya

Birla

Capital

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofconsumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Aditya

Birla

Capitalhasalower

proportion

of

LGBTQIA+15%17%78%40%60%40%60%60%

ofmen

likeAditya

Birla

Capitalcompared

to

40%

of

women,

whereasfortheoverall

industry,60%

of

men

ownhealthinsurance

compared

to40%

ofwomen.80%consumers

when

compared

totheindustryusers

ingeneral.15%

ofAdityaBirla

Capital

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to17%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

health

insurance,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=517,

AdityaBirlaCapital

enthusiast,

n=1,144,

health

insurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Aditya

Birla

Capital

enthusiasts,

44%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andownerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.3%3%Single41%6%6%44%CoupleSingleparentNuclear44%

ofAdityaBirla

Capital

enthusiastsarefrom

high-income

households.Aditya

Birla

Capital’sbrand

is

generallyenjoyed

more

byconsumers

who

arepartof

amulti-generational

household,33%

ofAdityaBirla

Capitalenthusiastshavethiscurrent

livingsituation.3%3%21%22%30%29%28%Multi-generational33%31%31%33%ExtendedOther28%2%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

health

insurance,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=517,

Aditya

BirlaCapital

enthusiast,

n=1,144,

health

insurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

health

insurance

brands

to

have

honesty

/trustworthiness,

high

value,

and

authenticityBrand

profile:

qualitiesQualitiesownerswant

from

healthinsurancebrandsForhealth

insurance,thetopthreequalitiesowners

want

fromabrandarehonesty

/trustworthiness,

highvalue,andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Aditya

Birla

Capital

owners

alsoappreciate

these

key

attributes,indicating

AdityaBirla

Capitalexudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatAditya

Birla

Capitalenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityInnovationInclusivenessFriendlinessAditya

Birla

Capital

shouldwork

onpromoting

reliability

to

convertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

health

insurance,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;

“When

it

comes

tohealthinsurance,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

healthinsurance,

which

ofthe

following

brands

have

youpurchased

in

the

past

12

months?”;

Multi

Pick;Base:n=298,

Aditya

BirlaCapital

owners’,n=517,

Aditya

BirlaCapital

enthusiast,

n=1,144,

health

insurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Aditya

Birla

Capital

fans,

43%

state

that

they

get

excited

about

healthinsurance

providersBrand

profile:

attitudesWhat

doconsumersthink

ofhealthinsuranceingeneral?55%54%53%50%44%44%44%43%42%39%35%35%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

healthinsurance

topicsrelating

toprovidershealthinsuranceBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

health

insurance

do

youagree

with?”;

Multi

Pick;“When

it

comesto

health

insurance,

whichofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=517,

Aditya

BirlaCapital

enthusiast,n=1,144,

health

insurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1178%

of

Aditya

Birla

Capital

owners

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

health

insurance,the

averageawareness

ofabrandinIndiais70%.

Awareness

ofAditya

Birla

Capital,

however,

is

at85%.Awareness49%

ofIndianhealthinsuranceowners

saytheylikeAditya

Birla

Capital,

compared

to

anindustryaveragebrandpopularityof

38%.28%

ofindustryowners

inIndia

say

theyown

AdityaBirla

Capital,withtheaverage

ownership

of

abrandat24%.BuzzPopularity78%

ofbrandowners

saythey

would

purchasethebrandagain,compared

toanaverage

loyalty

score

of72%.Aditya

Birla

Capital

hasbeen

noticed

more

inthemedia

compared

tootherbrands,with

a“Buzz”scoreof

50%

compared

to34%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.12

Notes:Health

insurance

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),

n=1,058,

respondents

who

know

the

individual

brand

(popularity),

n=1,058,respondents

who

know

the

individual

brand

(ownership),

n=298,

respondents

who

have

owned

the

individual

brand(loyalty),

n=1,058,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Aditya

Birla

Capital

ranks

fifth

in

awareness

within

the

health

insurance

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofAdityaBirlaCapitalRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1SBIHealthInsurance92%88%88%86%85%84%73%72%67%60%15%2BajajAllianzICICILombardReliance345AdityaBirlaCapitalTata

AIGUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67HDFC

ERGOStarHealthBharti

AXA8Outofallrespondents,

85%

were

aware

of

Aditya

BirlaCapital.

Thisranksthemfifth

compared

to

otherbrandssurveyed

inthismarket.85%N/A9Awareness10Care

Health13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Aditya

Birla

Capital

is

49%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofAdityaBirlaCapitalRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1SBIHealthInsurance59%54%49%49%46%44%41%38%37%31%2BajajAllianzHDFC

ERGOAdityaBirlaCapitalICICILombardStarHealthTata

AIG3449%Outofconsumers

who

knew

thebrand,

49%

saidtheyliked

Aditya

Birla

Capital.

Thisranksthemfourthcompared

to

other

brandssurveyed

inthismarket.551%678Reliance9Care

HealthBharti

AXAPopularityN/A1014

Notes:“When

it

comesto

health

insurance,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=1,058,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Aditya

Birla

Capital

ranks

sixth

in

ownershipBrand

KPIs

&benchmarking:

ownershipSummaryOwnershipofAdityaBirlaCapitalRank#

BrandUsage

%42%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

owned,we

asked

each

respondent:

“When

itcomes

to

healthinsurance,which

of

the

following

brandsdoyouowncurrently?”.1SBIHealthInsurance2BajajAllianzHDFC

ERGOICICILombardStarHealthAdityaBirlaCapitalCare

HealthTata

AIG36%28%333%Outofconsumers

who

knew

thebrand,

28%

saidtheyowned

AdityaBirla

Capital.

Thisranksthemsixthcompared

to

other

brandssurveyed

inthismarket.430%530%628%724%72%823%9Reliance21%UsageN/A10Bharti

AXA20%15

Notes:“When

it

comesto

health

insurance,

which

ofthe

following

brands

do

you

owncurrently?”;Multi

Pick;Base:n=1,058,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Aditya

Birla

Capital

is

fourth

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofAdityaBirla

Capital’s

consumersRank#

BrandLoyalty

%87%Afterascertaining

the

ownership

of

abrandinthe

last12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1SBIHealthInsurance22%2StarHealthTata

AIG84%383%4AdityaBirlaCapitalBajajAllianzNiva

Bupa78%576%675%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

health

insurance,which

of

the

following

brandsareyou

likely

topurchaseagaininthe

future?”.7ICICILombardReliance73%872%78%9HDFC

ERGOCare

Health71%Outofrespondents

whohaveowned

Aditya

BirlaCapital,

78%

saidthey

would

purchase

the

brandagain.LoyaltyN/A1071%16

Notes:“When

it

comesto

health

insurance,

which

ofthe

following

brands

areyoulikely

topurchase

again

in

the

future?”;Multi

Pick;

Base:

n=298,

respondents

who

have

owned

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Aditya

Birla

Capital

has

a

score

of

50%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofAdityaBirla

CapitalRank#

BrandBuzz%50%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1BajajAllianz2AdityaBirlaCapitalSBIHealthInsuranceICICILombardHDFC

ERGOStarHealth50%348%Outofconsumers

who

knew

thebrand,

50%

saidtheyhadheardaboutAdityaBirla

Capital

inthemedia.

Thisranksthemsecond

compared

tootherbrandssurveyed

inthismarket.444%50%50%543%637%7Care

HealthReliance33%833%9Bharti

AXA32%BuzzN/A10Tata

AIG29%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=1,058,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.