providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSNow&Nextin

ImmuneHealth–

Global2024Trends

Insiderprovidedtojunru.lin@on08Oct202405:22

(UTC)2TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024?2024INNOVAMARKETINSIGHTSTableof

ContentsIntroduction3Definitions4Executive

Summary6Consumer

Insights9CategoryInsights:

Supplements14CategoryInsights:Foodand

Beverage25CategoryInsights:Immunity

Ingredients41Key

Takeaways54WhataretheNext

Opportunities?56Methodology59AppendixListof

Figures61providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSIntroductionSource:InnovaMarket

InsightsThisreporthighlightskeytrendsshapingtheglobalimmunehealthscene,frommacro-levelinfluencesthroughtocategoryandproduct-leveltrends.Itexaminestheconsumerdrivers,categorydynamics,newproduct

launchtrendsandinnovationexamplesforsupplements,foodandbeverageandimmunity

ingredients.Wealsoidentifywhat’snextopportunities,includingbroadeningconsumerappealwithmorefar-reachingproducts,utilizingnaturalingredients,increasedmessagingandmorenovelNPDinup-and-coming

categories.3TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSDefinitionsTrends

InsiderTrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSConsumer

researchTheconsumerresearchissourcedfromthreeseparate

surveys:theInnovaLifestyle&

AttitudesSurvey2024,InnovaHealth

&NutritionSurvey2024and

InnovaTrendsSurvey

2024.SeeMethodologyforfurther

detail.Pleasecontact

consumer@

formoreinformationonhowtoaccessInnovaConsumer

data.Newproduct

launchesNewproductlaunchanalysisisbasedontheInnova

Database.Innovaoperatesthebiggestfoodanddrinkproduct

databaseintheworld.Wepickupandrecordbrands,ingredients,claims,packaging,patents

andpromotionsineverymajor

market.Wecover22categoriesand200subcategoriesinthefoodanddrinkmarkets.Wegointostoresandtracknew

productsandbrandsinreal

time.Annuallaunchdatainthis

reportarecalculatedfor12-monthperiodstotheendof

June.Regional

coverageThereportassessesglobaltrendswithselectedregionaland

countryanalysis.Russiaisexcludedfromthe

data.Category

definitionThereportlooksatimmunehealthtrendsinallcategorieswithinfood,beverageand

supplements.Petfoodsare

excluded.Definitions5Source:InnovaMarket

Insightsprovidedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSExecutive

SummaryTrends

Insiderprovidedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSConsumer

InsightsTrends

Insiderprovidedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSGlobalmegatrends:Impacton

supplementationSources:InnovaLifestyle&AttitudesSurveys2023and2024,InnovaHealth&NutritionSurvey

2024MegatrendsThe

TransformationAgeTechnologyisputtingconsumersmoreincontroloftheirhealththrougheasier

accesstoinformationandpersonalized

solutions.Almost1in5consumersalreadyusetechnologytotrackormanagetheir

health.Pursuitof

Health&

HappinessAnagingandgrowingpopulationplusrisingobesitylevelsareplacing

healthcaresystemsunder

pressure.Lackofgoodhealthcareprovisionandaffordable,healthy,nutritiousfoodareamongthetopthreepersonalconcerns

forconsumers.Riseofthe

OlderGenerationAstheworldpopulationages,approachesandattitudesarechangingtoreflecttheevolvinglifestylesandaspirationsofoldergenerations,withmorefocuson

protectinghealthand

vitality.Almost1in3consumersusesupplementstohelpthemagemore

healthily.Threethemeswithparticularimpactonsupplementationandstrategiesfor

use8TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSSelf-carebecomesincreasinglyimportantwithinhealthier

livingSources:InnovaGlobalConsumerTrends2024Report,InnovaLifestyle&AttitudesSurvey

2024Healthcareto

Self-CareThereisaneedtofeelwell,lookgoodandprotecthealthforthefuturewithafocusonpreventionandmore

opennesstocomplementary

solutions.9TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024Consumersaretakingmore

personalresponsibilityfortheirown

healthTheyareconsultingavarietyofsourcesforhealthadviceandadoptingvariedstrategiestoimprovetheir

wellbeing46%ofconsumersgloballyhavelookedtoahealthy,nutritiousdietinordertolivemorehealthily(#1

action)44%havetakenregularexercisetoimprovetheirhealth,withbenefits

expectedformentalaswellasphysical

health27%ofconsumershavetriedto

improvetheirhealthbytaking

supplementsTrend What’s

happening? What’sdriving

this?Health

pressuresThereisalackofaffordableandaccessiblehealthcare,withashiftinpoliciestopreventionovercure,encouragingpeople

tolivemoreactive,healthier

lifestyles.Healthier

livesConsumersgloballyhaveincreasedtheirfocusonhealthandwellbeing,with39%takingmuchoragreatdealofactionto

livemore

healthily.Tech

transformationMorein-controlanddigitally

savvyconsumerswithaccesstoawider

rangeofdigitaldevicesandtoolsishelpingtodrivetheself-care

trend.Opportunitiesforimmune

health:Supplementationisakeypartofself-careasconsumersaddresstheirownpersonalneedsandprioritizecertainnutrientsor

ingredients.providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSConcernssurroundingimmunehealthvaryby

country34%25%38%19%43%36%46%29%18%20%24%30%15%10%5%0%20%25%30%35%40%45%50%BrazilCanadaChinaFranceGermanyIndiaIndonesiaMexicoSpainUKUSGlobal

average%of

respondentsFigure

1: What

are

yourmajor

concerns

related

to

your

physical

health?

Selectup

to

five(Responses

for

“Immune

health”)

(2024)GermanandIndonesianconsumersarethemostlikelytobeconcernedaboutimmunehealth.Brazilians,ChineseandIndiansalsoover-indextheglobal

averageSource:InnovaTrendsSurvey

202410Note:Allchartspresenttheaveragefor11countriesunlessotherwise

specifiedTrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSCategoryInsights:SupplementsTrends

Insiderprovidedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSAlmost1in5saytheytakeanimmunehealthsupplement

regularly34%34%21%19%18%15%14%12%12%10%22%10%5%0%15%20%25%30%35%Multivitamin/mineralSingle

vitamin(e.g.,C,

D)Gut/digestivehealthsupplementSingle

mineral(e.g.calcium,zinc)Immune

healthsupplementJoint

healthsupplementHerbalsupplementOthertype

ofsupplementBrainhealth/mental

healthsupplementEye

healthsupplementIdon'ttake

anysupplements%of

respondentsImmunehealthisthe#2typeofspecific

health-targetedsupplementtakenaftergut

healthFigure

5: Whichofthesenutritionalsupplementsdoyoutakeonaregularbasis?Selectallthatapply

(2024)40%Source:InnovaHealth&NutritionSurvey

202412TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSUptaketrendsvarybycountryand

ageGeneration

Z18%Figure

6: Whichofthesenutritionalsupplementsdoyoutakeonaregularbasis?Selectallthatapply(Responsesfor“Immunehealthsupplements”)

(2024)Topfourcountry

responsesBrazil24%Indonesia24%India29%China25%Millennialsarethemost

frequentusersofimmunesupplementsBoomers14%Millennials23%Generation

X17%Source:InnovaHealth&NutritionSurvey

202413TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSVitamins/minerals,33%Botanical/herbalsupplements,23%Probiotics,8%Miscellaneoussoftgels,capsules,tabletsand

powders,7%Others,29%50%39%31%30%Concentrates55%Hair,skinand

nails52%Weightloss51%Launchgrowthofimmunehealthsupplementsbysubcategory(Minimum50launches)(Global,%CAGRfiveyearsendingQ2

2024)%

CAGR0%

10%

20%

30%

40%

50%

60%Men

specialtyWomen

specialtyFruitandvegetable

concentratesChildrenConcentrates;hair,skinandnails;weightloss;andmen’sspecialtycategoriesareseeingthefastest

growthSource:Innova

Database14TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024VitaminsandmineralsandbotanicalandherbalsupplementstopvehiclesforimmunityclaimsLaunchesofsupplementscarryingimmunehealthclaims

by

subcategory Figure

11:(Global,12monthsendingQ2

2024)Figure

10:providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSCategoryInsights:Foodand

BeverageTrends

Insiderprovidedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTS1in4saytheyhadrecentlypurchasedanimmune-boostingfoodand

beverage1644%18%22%17%27%33%42%23%15%20%20%26%15%10%5%0%20%25%30%35%40%45%50%BrazilCanadaChinaFranceGermanyIndiaIndonesiaMexicoSpainUKUSGlobalaverage%of

respondentsBraziliansandIndonesiansaremostlikelytolookforfoodandbeveragesolutionstoboost

immunityEuropeanandNorthAmericanratesarenotablylow,withallcountriesunderindexingtheglobalaverage–exceptGermany,whichslightlyexceedsitat

27%Source:InnovaLifestyle&AttitudesSurvey

2024TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024Figure15:Inrecentmonths,haveyoupurchasedfoodorbeverageforanyofthefollowingfunctions?Selectallthatapply(Responsesfor“Boostingimmunity”)

(2024)providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSSoftdrinks:Pre/pro/postbioticswithafocusonimmunehealth

benefits17MightyPopNaturalOrange

VanillaFlavorOrganicGutHealthy

SodaUnitedStates,Feb

2024VIEW

DETAILSNaturalorangevanillaflavoredorganicgut

healthysoda.1billioncultures.Prebioticsplantfibersthatnourishhealthybacteria.Probioticsliveculturestoimprovedigestion.Postbioticspromoteagoodimmunesystemandmodulatethegut

microbiome.BobeloKidsZeroSugarBlueRaspberry

FlavoredPowderedDrinkwithImmuse

PostbioticUnitedStates,May

2024VIEW

DETAILSContainsImmusepostbiotic:acutting-edge

postbioticthatactivatesyourbody’snaturaldefensesatthecellularlevelforproactiveimmune

support.+24%%CAGRgrowthofglobalsoftdrinks

NPDcarryingimmunityclaimsandwithprebioticorprobioticingredients(FiveyearsendingQ2

2024)TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024Source:Innova

DatabaseNote: ingredientCAGRisbasedonlyonproductslistedinthedatabasewithingredientdataprovidedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSCategoryInsights:Immunity

IngredientsTrends

Insiderprovidedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSVitaminsandproteinaretopingredientsto

consumers9%7%6%6%0%5%10%15%20%25%30%35%40%45%50%Vitamins43%Protein42%Fiber30%Omega-329%Minerals28%Probiotics15%Collagen14%Caffeine10%PrebioticsPeptidesandamino

acidsBotanicalsPostbioticsFigure27:Whichofthefollowingingredientsarethemostimportanttoyou?Selectuptothree

(2024)%of

respondents2in5consumersgloballysay

thatvitaminsorproteinareimportantingredientsto

themSource:InnovaTrendsSurvey

202419TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSNorth

AmericaNutraceuticaland

functionalingredients(71%)Botanicalingredients

(71%)Antioxidants

(57%)Mineralsandvitamins

(55%)Fruit(52%)AsiaBotanicalingredients

(50%)Nutraceuticaland

functionalingredients

(47%)Dairyingredients

(45%)Mineralsandvitamins

(39%)Fatsandoils

(37%)EuropeMineralsandvitamins

(74%)Nutraceuticaland

functionalingredients

(57%)Botanicalingredients

(52%)Fruit(48%)Dairyingredients

(44%)Mineralsandvitamins

(67%)Antioxidants

(60%)Dairyingredients

(60%)Nutraceuticaland

functionalingredients

(51%)Fatsandoils

(35%)MiddleEast&

AfricaMineralsandvitamins

(64%)Sugar,syrupand

honeyproducts

(60%)Antioxidants

(52%)Dairyingredients

(46%)Nutraceuticalandfunctionalingredients

(43%)Australasia1.Nutraceuticalandfunctionalingredients(64%)20TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024Fruit(57%)Mineralsandvitamins

(51%)Aminoacidsandproducts

(28%)Dairyingredients

(25%)Latin

AmericaIngredientfocusforimmunepromotionvariesby

regionSource:Innova

DatabaseFigure31:Topingredientcategoriesinfood,beverageandsupplementlauncheswithimmunehealthclaimsbyregion(12monthsendingQ2

2024)providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKETINSIGHTSVitaminsattheforefrontofimmunehealth

promotionVitaminK2:+24%

CAGRVitaminC:74%ofglobalvitaminfortifiedNPDwithanimmunehealthpositioningcontainedvitamin

CVitaminD2:+16%

CAGRHippMamaTeeAndSaft

Fencheltee,Apfel,Ingwer:FennelTea,AppleandGingerJuiceForPregnancyand

BreastfeedingGermany,Jul

2024VIEW

DETAILSTheCollectiveMangoDairyFreeLive

YogUnitedKingdom,Jan

2024VIEW

DETAILSGardenOfLifeSportRevitalize

OrganicGreensDietarySupplementWith

AppleBerry

FlavorUnitedStates,Apr

2024VIEW

DETAILSSource:Innova

Database21Note:Penetration12monthsendingQ22024and%CAGRsinnumberoflaunchesinthefiveyearsendingQ2

2024TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024providedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSKey

TakeawaysCategory

Insiderprovidedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSWhataretheNext

Opportunities?Category

Insiderprovidedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSMethodologyCategory

Insiderprovidedtojunru.lin@on08Oct202405:22

(UTC)?2024INNOVAMARKET

INSIGHTSAppendixCategory

Insiderprovidedtojunru.lin@on08Oct202405:22

(UTC)26TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024?2024INNOVAMARKETINSIGHTSFigure1:Whatareyourmajorconcernsrelatedtoyourphysicalhealth?Selectuptofive(Responsesfor“Immunehealth”)

(2024)12Figure2:Haveyoutakenanyactiontomaintainthehealthinessofthefollowingphysicalhealthaspectsinthepast12months?(Responsesfor“Immunehealth”)

(2024)13Figure3:Haveyouincreasedordecreasedyoursupplementconsumptioninthepastyear?

(2024)15Figure4:What’syourmainreasonfortakingsupplements?Selectallthatapply

(2024)15Figure5:Whichofthesenutritionalsupplementsdoyoutakeonaregularbasis?Selectallthatapply

(2024)16Figure6:Whichofthesenutritionalsupplementsdoyoutakeonaregularbasis?Selectallthatapply(Responsesfor“Immunehealthsupplements”)

(2024)17Figure7:Topclaimsfeaturedinsupplementlaunches(Global,12monthsendingQ2

2024)18Figure

8:

Launch

trends

ofimmunehealth

supplements

vs.percentage

penetration

of

total

supplements

(Global,

12-month

periods

ending

Q2

2024)19Figure9:Launchesofimmunehealthsupplementsvs.totalsupplementsbyregion(12monthsendingQ2

2024)20Figure10:Launchesofsupplementscarryingimmunehealthclaimsbysubcategory(Global,12monthsendingQ2

2024)21Figure11:Launchgrowthofimmunehealthsupplementsbysubcategory(Minimum50launches)(Global,%CAGRfiveyearsendingQ2

2024)21Figure12:Topadditionalclaimswithinimmunehealthsupplements(Global,12monthsendingQ2

2024)22Listof

Figuresprovidedtojunru.lin@on08Oct202405:22

(UTC)27TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024?2024INNOVAMARKETINSIGHTSListof

FiguresFigure13:Inwhichofthefollowingwaysdoyouseektoeathealthily?Selectallthatapply(Responsesfor“Chosenfoodordrinkthatboostshealth”

(2024)26Figure14:Consideringfoodandbeverage,whichoftheseproductfeaturesdoyouthinkareworthpayingmorefor?Selectallthatapply(Responsesfor“Functional

ingredientsthatboostphysicalhealth”)

(2024)27Figure15:Inrecentmonths,haveyoupurchasedfoodorbeverageforanyofthefollowingfunctions?Selectallthatapply(Responsesfor“Boosting

immunity”)(2024)28Figure16:Whichofthefollowingfunctionsthatafoodorbeveragemightofferaremostdesirabletoyou?Selectuptofive(Topresponsesbygeneration)

(2024)29Figure17:Topactivehealthclaimsfeaturedinpackagedfoodandbeveragelaunches(Global,12monthsendingQ2

2024)30Figure18:Launchesoffoodandbeveragewithimmunehealthclaimsvs.anyactivehealthclaimbyregion(12monthsendingQ2

2024)31Figure19:Launchesoffoodandbeveragecarryingimmunehealthclaimsbysubcategory(Global,12monthsendingQ2

2024)32Figure20:Growthinlaunchesofimmunehealthfoodandbeveragebysubcategory(Minimum50launches)(Global,%CAGRfiveyearsendingQ2

2024)32Figure21:%ofbabyandtoddlerslauncheswithimmunehealthclaimsbysubcategory(Global,12monthsendingQ2

2024)33Figure22:Topselectedactiveingredientstrackedinbabyandtoddlerswithimmunehealthclaims(Global,12monthsendingQ2

2024)33Figure23:%ofsoftdrinklauncheswithimmunehealthclaimsbysubcategory(Global,12monthsendingQ2

2024)35providedtojunru.lin@on08Oct202405:22

(UTC)28TrendsInsider:Now&NextinImmuneHealth–Global–Sep

2024?2024INNOVAMARKETINSIGHTSListof

FiguresFigure24:Topselectedactiveingredientstrackedinsoftdrinkswithimmunehealthclaims(Global,12monthsendingQ2

2024)35Figure25:%ofdairylauncheswithimmunehealthclaimsbysubcategory(Global,12monthsendingQ2

2024)39Figure26:Topselectedactiveingredientstrackedindairywithimmunehealthclaims(Global,12monthsendingQ2

2024)39Figure27:Whichofthefollowingingredientsarethemostimportanttoyou?Selectuptothree

(2024)42Figure28:Iensuremyproteinintakefor…Selectuptofive(Responsesfor“Boostin