CONSUMER&

BRANDBrandKPIs

for

pet

supply

onlineshops:

Marshalls

Petzone

in

IndiaConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Marshalls

Petzone’sperformance

inthe

pet

supplyonline

shopmarket.Fieldwork:March-April

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202473%

of

Marshalls

Petzone

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Marshalls

Petzone’s

brandingresonates

more

with?Marshalls

Petzone

rankstenthinawareness

withinMillennialsthe

pet

supplyonlineshop

market?Marshalls

Petzone

generally

appealsto

men

morethan

women?Thepopularity

ratingof

Marshalls

Petzone

is

38%?Marshalls

Petzone

ranksoutsidetheTop10

inusage?Interms

of

loyalty,Marshalls

Petzone

istenthinIndia?MarshallsPetzone

hasascore

of

32%

formedia

buzz?Among

MarshallsPetzone

enthusiasts,49%

fallunderthe

high-income

category?Consumers

want

theirpetsupplyonline

shopbrandstohavehonesty

/trustworthiness,

friendliness,

andauthenticity3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Marshalls

Petzone

at

73%Brand

profile:

snapshotBrand

performance

of

Marshalls

Petzone

inIndia73%49%38%32%30%AwarenessPopularityUsageLoyaltyBuzz5Notes:Petsupply

online

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=611,

respondents

who

know

the

individual

brand

(popularity),

n=611,respondents

who

know

the

individual

brand

(usage),

n=185,

respondents

who

have

used

the

individual

brand

(loyalty),

n=611,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Marshalls

Petzone’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations49%45%43%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeMarshalls

Petzone

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatMarshalls

Petzone

islikedby0%

ofBabyboomers

and

12%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

0%

and

12%,

respectively.39%ForMillennials

andGen

Z,

49%

and

39%

feel

positivelytowards

Marshalls

Petzone,

versus

45%

and

43%.

Socurrently,

forMarshalls

Petzone,

Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.12%

12%Gen

X0%

0%Gen

ZMillennialsBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestopet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=233,

Marshalls

Petzone

enthusiast,

n=1,025,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Marshalls

Petzone

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Marshalls

Petzone

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof16%15%79%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Marshalls

Petzone

hasasimilar

proportion

of

LGBTQIA+42%58%44%56%56%

ofmen

likeMarshalls

Petzonecompared

to

44%

of

women,

whereasfortheoverall

industry,57%

of

men

usepetsupplyonline

shopscompared

to42%

ofwomen.78%consumers

when

compared

totheindustryusers

ingeneral.16%

ofMarshalls

Petzone

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to15%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=233,Marshalls

Petzone

enthusiast,

n=1,025,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Marshalls

Petzone

enthusiasts,

49%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%3%Single40%6%5%CoupleSingleparentNuclear49%49%

ofMarshalls

Petzone

enthusiastsarefrom

high-income

households.Marshalls

Petzone’s

brandis

generallyenjoyed

more

byconsumers

who

arepartof

amulti-generational

household,42%

ofMarshalls

Petzone

enthusiastshavethiscurrent

livingsituation.5%4%19%21%31%29%24%Multi-generational42%32%25%ExtendedOther27%32%1%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=233,

Marshalls

Petzone

enthusiast,

n=1,025,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

pet

supply

online

shop

brands

to

have

honesty

/trustworthiness,

friendliness,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

petsupplyonlineshopbrandsForpet

supplyonlineshops,thetopthree

qualitiesusers

want

from

abrandarehonesty

/trustworthiness,Authenticity80%Thrill/ExcitementSustainabilityBoldnessClevernessfriendliness,

andauthenticity.60%40%20%0%Marshalls

Petzone

users

alsoappreciatethese

key

attributes,indicatingMarshallsPetzone

exudes

these

qualities.SocialresponsibilityCoolnessThequalitiesthatMarshalls

Petzoneenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityMarshalls

Petzone

shouldwork

onpromoting

reliability

to

convertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=185,

Marshalls

Petzone

users’,n=233,

Marshalls

Petzone

enthusiast,

n=1,025,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Marshalls

Petzone

fans,

56%

state

that

they

get

excited

about

pet

supplyonline

shopsBrand

profile:

attitudesWhat

doconsumersthink

ofpetsupplyonlineshopsingeneral?60%59%56%54%52%52%46%44%43%43%43%34%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trust

aboutpetsupply

topicsrelating

toIget

excitedIliketotalkaboutonlineshopspetsupplyonlineshopsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

pet

supply

online

shops

do

youagree

with?”;

Multi

Pick;

“When

it

comes

topet

supply

onlineshops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=233,

Marshalls

Petzoneenthusiast,

n=1,025,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1173%

of

Marshalls

Petzone

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

pet

supplyonlineshops,the

averageawareness

ofabrandinIndiais55%.

Awareness

ofMarshalls

Petzone,

however,

is

at49%.Awareness38%

ofIndianpetsupplyonlineshop

users

saytheylikeMarshalls

Petzone,

compared

to

anindustryaverage

brand

popularity

of45%.30%

ofindustryusers

inIndiasaythey

useMarshallsPetzone,

with

theaverage

usageof

abrand

at38%.BuzzPopularity73%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

77%.Marshalls

Petzone

hasbeen

noticed

lessinthemediacompared

to

other

brands,with

a“Buzz”score

of32%compared

to

39%.Sooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Petsupply

online

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=611,

respondents

who

know

the

individual

brand

(popularity),

n=611,respondents

who

know

the

individual

brand

(usage),

n=185,

respondents

who

have

used

the

individual

brand

(loyalty),

n=611,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Marshalls

Petzone

ranks

tenth

in

awareness

within

the

pet

supply

online

shopmarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofMarshalls

PetzoneRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Drools72%65%59%59%53%52%51%51%50%49%2PetsWorld3DogSpot

MealsKennel

KitchenBARF

India449%551%Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Pawfectly

madeNappets78HeadsUp

forTailsDogsee

ChewMarshalls

PetzoneOutofallrespondents,

49%

were

aware

of

MarshallsPetzone.

Thisranksthemtenthcompared

to

otherbrandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Marshalls

Petzone

is

38%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofMarshalls

PetzoneRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Drools64%52%50%50%49%48%42%39%39%38%2BARF

India3PetsWorld38%4Kennel

KitchenDogsee

ChewDogSpot

MealsLuvinOutofconsumers

who

knew

thebrand,

38%

saidtheyliked

Marshalls

Petzone.

Thisranksthemtenthcompared

to

other

brandssurveyed

inthismarket.5662%78Nappets9HeadsUp

forTailsMarshalls

PetzonePopularityN/A1014

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=611,

respondentswho

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Marshalls

Petzone

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofMarshalls

PetzoneRank#

BrandUsage

%56%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

pet

supplyonlineshops,which

of

the

following

brandshaveyouused

inthe

past12

months?”.1Drools2BARF

IndiaPetsWorldDogSpot

MealsKennel

KitchenDogsee

ChewLuvin46%30%345%Outofconsumers

who

knew

thebrand,

30%

saidtheyused

Marshalls

Petzone.

Thisranksthemoutside

theTop

10

compared

tootherbrandssurveyed

inthismarket.440%540%640%736%70%8HeadsUp

forTailsFurrMeals35%933%UsageN/A10Nappets31%15

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=611,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Marshalls

Petzone

is

tenth

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofMarshalls

Petzone’s

consumersRank#

BrandLoyalty

%87%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Drools2BARF

India85%27%3PetsWorld84%4Luvin78%5Kennel

KitchenPawfectly

madeDogSpot

MealsDogsee

ChewNappets77%676%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

pet

supplyonlineshops,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.775%73%875%974%Outofrespondents

whohaveused

Marshalls

Petzone,73%

saidthey

would

usethebrand

again.LoyaltyN/A10Marshalls

Petzone73%16

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

are

youlikely

to

use

again

in

the

future?”;Multi

Pick;Base:n=185,

respondents

who

have

used

the

individual

brand(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Marshalls

Petzone

has

a

score

of

32%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofMarshalls

PetzoneRank#

BrandBuzz%60%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Drools2BARF

India53%32%3Dogsee

ChewDogSpot

MealsKennel

KitchenLuvin43%Outofconsumers

who

knew

thebrand,

32%

saidtheyhadheardaboutMarshalls

Petzone

inthemedia.

Thisranksthemtenthcompared

tootherbrandssurveyedinthismarket.443%542%639%7PetsWorld35%68%8HeadsUp

forTailsNappets35%934%BuzzN/A10Marshalls

Petzone32%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=611,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Levera