CONSUMER&

BRANDBrandKPIs

for

pet

supply

onlineshops:

Time

for

Paws

in

the

UnitedKingdomConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Time

forPaws’performance

inthe

pet

supplyonlineshop

market.Fieldwork:March-April

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202454%

of

Time

for

Paws

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??TimeforPaws’

brandingresonates

more

withGen

X?TimeforPaws

ranksoutsidetheTop10

inawarenesswithin

the

pet

supplyonline

shopmarket?TimeforPaws

generally

appealsto

men

more

thanwomen?Thepopularity

ratingof

TimeforPawsis

16%?Among

TimeforPawsenthusiasts,54%

fallunderthe

?TimeforPaws

ranksoutsidetheTop10

inusagehigh-income

category?Interms

of

loyalty,Time

forPawsisoutside

the

Top?Consumers

want

theirpetsupplyonline

shopbrands

10

inthe

United

Kingdomtohavehonesty

/trustworthiness,

friendliness,

andreliability?TimeforPaws

hasascore

of

10%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

forTime

for

Paws

at

54%Brand

profile:

snapshotBrand

performance

of

Timefor

Paws

intheUnitedKingdom54%21%16%15%10%AwarenessPopularityUsageLoyaltyBuzz5Notes:Petsupply

online

shops

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,246,

all

respondents

(awareness),

n=262,

respondents

who

know

the

individual

brand

(popularity),

n=262,respondents

who

know

the

individual

brand

(usage),

n=39,

respondents

who

have

used

the

individual

brand

(loyalty),

n=262,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Time

for

Paws’

branding

resonates

more

with

Gen

XBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations37%35%33%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeTime

forPawsbygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatTime

forPawsislikedby2%

ofBaby

boomersand30%

of

Gen

Xers,

whereas

thetotalshare

ofindustryusers

is8%

and26%,

respectively.30%29%26%ForMillennials

andGen

Z,

35%

and

33%

feel

positivelytowards

Time

forPaws,versus

37%

and

29%.

Socurrently,

forTime

forPaws,Gen

Xconnects

most

withtheirbrandcompared

tothe

overall

industryuser.8%2%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestopet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=43,

Time

forPawsenthusiast,

n=842,

pet

supply

online

shopusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Time

for

Paws

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandLGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofenthusiastsof

Time

forPawsshows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.9%16%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Timefor

Pawshasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.26%74%74%

ofmen

likeTime

forPawscompared

to

26%

of

women,

whereasfortheoverall

industry,51%

of

womenusepetsupplyonline

shopscomparedto49%

of

men.51%49%88%79%16%

ofTime

forPawsenthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to9%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=43,

TimeforPawsenthusiast,

n=842,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Time

for

Paws

enthusiasts,

54%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.19%15%Single36%16%22%CoupleSingleparentNuclear54%

ofTime

forPawsenthusiastsarefrom

high-income

households.Time

forPaws’brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

35%

ofTime

forPaws

enthusiastshavethiscurrent

living

situation.54%14%9%11%35%29%36%28%Multi-generational2%3%12%16%31%ExtendedOther7%5%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=43,

Time

forPawsenthusiast,

n=842,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

pet

supply

online

shop

brands

to

have

honesty

/trustworthiness,

friendliness,

and

reliabilityBrand

profile:

qualitiesQualitiesuserswant

from

petsupplyonlineshopbrandsForpet

supplyonlineshops,thetopthree

qualitiesusers

want

from

abrandarehonesty

/trustworthiness,Authenticity80%Thrill/ExcitementSustainabilityBoldnessClevernessfriendliness,

andreliability.60%40%20%0%Time

forPawsusers

alsoappreciatethese

key

attributes,indicatingTimeforPawsexudes

these

qualities.SocialresponsibilityCoolnessThequalitiesthatTimeforPawsenthusiastsare

least

focused

on

arethrill/excitement

andcoolness.ReliabilityExclusivityTime

forPawsshouldwork

onpromoting

reliability

to

convertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=39,

Time

forPawsusers’,n=43,

Time

forPaws

enthusiast,

n=842,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Time

for

Paws

fans,

47%

state

that

they

get

excited

about

pet

supplyonline

shopsBrand

profile:

attitudesWhat

doconsumersthink

ofpetsupplyonlineshopsingeneral?56%53%53%47%42%36%28%24%22%20%19%18%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trust

aboutpetsupply

topicsrelating

toIget

excitedIliketotalkaboutonlineshopspetsupplyonlineshopsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

pet

supply

online

shops

do

youagree

with?”;

Multi

Pick;

“When

it

comes

topet

supply

onlineshops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=43,

Time

forPawsenthusiast,

n=842,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1154%

of

Time

for

Paws

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

pet

supplyonlineshops,the

averageawareness

ofabrandinthe

United

Kingdomis35%.Awareness

ofTime

forPaws,however,

is

at21%.Awareness16%

ofUK

petsupplyonlineshop

users

saytheylikeTime

forPaws,compared

to

anindustryaveragebrandpopularityof

28%.15%

ofindustryusers

intheUnitedKingdomsaytheyuseTime

forPaws,with

the

average

usageofabrandat22%.BuzzPopularity54%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

70%.Time

forPawshasbeen

noticed

lessinthemediacompared

to

other

brands,with

a“Buzz”score

of10%compared

to

19%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Petsupply

online

shops

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,246,

all

respondents

(awareness),

n=262,

respondents

who

know

the

individual

brand

(popularity),

n=262,respondents

who

know

the

individual

brand

(usage),

n=39,

respondents

who

have

used

the

individual

brand

(loyalty),

n=262,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Time

for

Paws

ranks

outside

the

Top

10

in

awareness

within

the

pet

supplyonline

shop

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofTime

forPawsRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Petsat

Home85%72%41%38%37%36%33%30%28%28%21%2TEMU3Paws4PetShop.co.ukJollyes5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6PetsCornerpet-supermarketpetplanet.co.ukzooplus78Outofallrespondents,

21%

were

aware

of

TimeforPaws.

ThisranksthemoutsidetheTop10

comparedtootherbrandssurveyed

inthismarket.79%9AwarenessN/A10Just

forPets13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,246,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Time

for

Paws

is

16%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofTimefor

PawsRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Petsat

Home63%39%31%31%31%29%28%26%25%25%16%2Jollyes3Just

forPetsMonster

PetSuppliespetplanet.co.ukpet-supermarketTEMU4Outofconsumers

who

knew

thebrand,

16%

saidtheyliked

Time

forPaws.

Thisranksthemoutsidethe

Top10

compared

toother

brandssurveyed

inthismarket.5678Paws84%9PetsCornerAnimedPopularityN/A1014

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=262,

respondentswho

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Time

for

Paws

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofTimefor

PawsRank#

BrandUsage

%50%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

pet

supplyonlineshops,which

of

the

following

brandshaveyouused

inthe

past12

months?”.1Petsat

Home15%2Jollyes27%3TEMU25%Outofconsumers

who

knew

thebrand,

15%

saidtheyused

TimeforPaws.

Thisranksthemoutside

the

Top10

compared

toother

brandssurveyed

inthismarket.4Monster

PetSuppliesAnimed22%521%6Just

forPetsUKPets

Companyzooplus20%720%820%85%9Paws19%UsageN/A10petplanet.co.uk18%15

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=262,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Time

for

Paws

is

outside

the

Top

10

in

the

United

KingdomBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofTimefor

Paws’

consumersRank#

BrandLoyalty

%91%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Petsat

Home2zooplus84%3Animed82%4UKPets

CompanyTEMU81%46%579%54%6petplanet.co.ukPetsCornerPetShop.co.ukpet-supermarketJust

forPets73%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

pet

supplyonlineshops,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.771%869%968%Outofrespondents

whohaveused

Time

forPaws,54%

saidthey

would

usethebrand

again.LoyaltyN/A1063%16

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

are

youlikely

to

use

again

in

the

future?”;Multi

Pick;Base:n=39,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Time

for

Paws

has

a

score

of

10%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofTimefor

PawsRank#

BrandBuzz%36%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Petsat

Home10%2TEMU30%3Bestpets23%Outofconsumers

who

knew

thebrand,

10%

saidtheyhadheardaboutTime

forPawsinthemedia.

Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.4Just

forPetsAnimed23%522%6Monster

PetSuppliesJollyes22%720%8Paws20%90%9pet-supermarketpetplanet.co.uk17%BuzzN/A1017%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=262,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsigh