媒體英文面試題目及答案姓名：____________________

一、單項選擇題（每題1分，共20分）

1.Whatisthemainpurposeofmediainademocraticsociety?

A.Topromotegovernmentpolicies

B.Toentertainthepublic

C.Toprovideinformationandfacilitatepublicdiscourse

D.Toinfluencepoliticalopinions

2.WhichofthefollowingisNOTafunctionofthemedia?

A.Informingthepublic

B.Educatingthepublic

C.Providingentertainment

D.Controllingtheeconomy

3.Whatisthetermfortheprocesswheremediaorganizationsownmultipletypesofmediaoutlets?

A.Cross-mediaownership

B.Verticalintegration

C.Horizontalintegration

D.Conglomerate

4.Whatisthemainconcernregardingtheincreasingconcentrationofmediaownership?

A.Itleadstomorediversecontent

B.Itcreatesamorecompetitivemarket

C.Itleadstolessdiversecontent

D.Itincreasesthenumberofmediaoutlets

5.Whatisthetermforthepracticeofmediaoutletspresentinginformationinabiasedorslantedmanner?

A.Propaganda

B.Sensationalism

C.Spin

D.Tabloidization

6.Whatisthetermforthetheorythatsuggestsmediacontentisinfluencedbytheinterestsoftheowners?

A.Ownershiptheory

B.Agenda-settingtheory

C.Mediaeffectstheory

D.Cultivationtheory

7.Whatisthetermforthepracticeofmediaoutletsreportingoneventsinawaythatpromotestheirowninterests?

A.Self-promotion

B.Advocacyjournalism

C.Objectivejournalism

D.Publicservicejournalism

8.Whatisthetermfortheprocessbywhichmediaorganizationsinfluencepublicopinion?

A.Agenda-setting

B.Agenda-building

C.Agenda-casting

D.Agenda-imposing

9.Whatisthetermforthepracticeofmediaoutletspresentinginformationthatisnotsupportedbyevidence?

A.Yellowjournalism

B.Tabloidjournalism

C.Sensationaljournalism

D.Opinionjournalism

10.Whatisthetermforthepracticeofmediaoutletsreportingoneventsthatarenotnewsworthy?

A.Tabloidization

B.Sensationalism

C.Yellowjournalism

D.Slanting

11.Whatisthetermforthetheorythatsuggestsmediacontentreflectstheculturalvaluesandnormsofthesocietyinwhichitisproduced?

A.Mediaeffectstheory

B.Cultivationtheory

C.Ownershiptheory

D.Agenda-settingtheory

12.Whatisthetermfortheprocessbywhichmediaorganizationsshapepublicperceptionofevents?

A.Agenda-setting

B.Agenda-building

C.Agenda-casting

D.Agenda-imposing

13.Whatisthetermforthepracticeofmediaoutletspresentinginformationinawaythatpromotestheirowninterests?

A.Self-promotion

B.Advocacyjournalism

C.Objectivejournalism

D.Publicservicejournalism

14.Whatisthetermforthetheorythatsuggestsmediacontentisinfluencedbytheinterestsoftheaudience?

A.Ownershiptheory

B.Agenda-settingtheory

C.Mediaeffectstheory

D.Cultivationtheory

15.Whatisthetermforthepracticeofmediaoutletspresentinginformationinabiasedorslantedmanner?

A.Propaganda

B.Sensationalism

C.Spin

D.Tabloidization

16.Whatisthetermforthetheorythatsuggestsmediacontentisinfluencedbytheinterestsoftheowners?

A.Ownershiptheory

B.Agenda-settingtheory

C.Mediaeffectstheory

D.Cultivationtheory

17.Whatisthetermforthepracticeofmediaoutletsreportingoneventsinawaythatpromotestheirowninterests?

A.Self-promotion

B.Advocacyjournalism

C.Objectivejournalism

D.Publicservicejournalism

18.Whatisthetermfortheprocessbywhichmediaorganizationsinfluencepublicopinion?

A.Agenda-setting

B.Agenda-building

C.Agenda-casting

D.Agenda-imposing

19.Whatisthetermforthepracticeofmediaoutletspresentinginformationthatisnotsupportedbyevidence?

A.Yellowjournalism

B.Tabloidjournalism

C.Sensationaljournalism

D.Opinionjournalism

20.Whatisthetermforthepracticeofmediaoutletsreportingoneventsthatarenotnewsworthy?

A.Tabloidization

B.Sensationalism

C.Yellowjournalism

D.Slanting

二、多項選擇題（每題3分，共15分）

1.Whatarethefourfunctionsofthemedia?

A.Informingthepublic

B.Educatingthepublic

C.Providingentertainment

D.Controllingtheeconomy

E.Influencingpublicopinion

2.Whatarethethreemaintypesofmediaownership?

A.Cross-mediaownership

B.Verticalintegration

C.Horizontalintegration

D.Conglomerate

E.Independent

3.Whatarethefivemainconcernsregardingtheincreasingconcentrationofmediaownership?

A.Lessdiversecontent

B.Lesscompetitivemarket

C.Morediversecontent

D.Morecompetitivemarket

E.Lessinfluenceonpublicopinion

4.Whatarethefourtypesofmediabias?

A.Propaganda

B.Sensationalism

C.Spin

D.Tabloidization

E.Objectivejournalism

5.Whatarethefourmaintheoriesofmediaeffects?

A.Mediaeffectstheory

B.Cultivationtheory

C.Ownershiptheory

D.Agenda-settingtheory

E.Mediasystemstheory

三、判斷題（每題2分，共10分）

1.Mediainademocraticsocietyshouldonlypromotegovernmentpolicies.（）

2.Theincreasingconcentrationofmediaownershipleadstomorediversecontent.（）

3.Mediabiasisalwaysintentional.（）

4.Themediashouldonlyreportonnewsworthyevents.（）

5.Mediaeffectstheorysuggeststhatmediacontentreflectstheculturalvaluesandnormsofthesocietyinwhichitisproduced.（）

6.Agenda-settingtheorysuggeststhatmediacontentinfluencespublicopinion.（）

7.Cultivationtheorysuggeststhatmediacontentinfluencesthebehaviorofindividuals.（）

8.Ownershiptheorysuggeststhatmediacontentisinfluencedbytheinterestsoftheowners.（）

9.Mediashouldbeobjectiveandunbiasedintheirreporting.（）

10.Mediashouldberesponsiblefortheimpactoftheircontentonsociety.（）

四、簡答題（每題10分，共25分）

1.Whatarethedifferencesbetweentraditionalmediaandnewmedia,andhowdotheyimpactthewayinformationisconsumedandshared?

答案：Traditionalmediareferstoestablishedformsofcommunicationsuchasnewspapers,television,andradio,whichhavebeeninexistenceforalongtime.Newmedia,ontheotherhand,encompassesdigitalplatformsliketheinternet,socialmedia,andmobileapplications.Thedifferencesbetweentheminclude:

-Accessibility:Newmediaismoreaccessibletoawideraudienceduetotheinternet'sglobalreachandtheavailabilityofsmartphonesandotherdevices.

-Interactivity:Newmediaallowsforgreaterinteractivity,enablinguserstoengagewithcontent,sharetheiropinions,andparticipateindiscussions.

-Speedandimmediacy:Newmediacandelivernewsandinformationalmostinstantaneously,whiletraditionalmediamaytakelongertoproduceanddistributecontent.

-Personalization:Newmediaplatformsoftenofferpersonalizedcontentbasedonuserpreferencesandbehavior,whichisnottypicallypossiblewithtraditionalmedia.

-Cost:Newmediaisgenerallymorecost-effectiveforbothproducersandconsumers,asitcanbedistributedatalowercostandaccessedforfreeoratalowcost.

-Control:Traditionalmediaisoftencontrolledbyafewlargecorporations,whereasnewmediaismoredemocratized,allowingforawiderrangeofvoicesandperspectives.

Thesedifferenceshavesignificantlyimpactedthewayinformationisconsumedandshared,leadingtoamorediverseanddynamicmedialandscape.

2.Explaintheconceptof"Agenda-setting"inmediastudiesandprovideanexampleofhowitmightworkinpractice.

答案：Agenda-settingisaconceptinmediastudiesthatsuggeststhemediacaninfluencewhatissuesareconsideredimportantbythepublic.Itisbasedontheideathatthemediacanshapethepublicagendabyhighlightingcertaintopicsandissuesoverothers.

Anexampleofagenda-settinginpracticemightbeamajornewsevent,suchasanaturaldisasterorapoliticalscandal.Themedia'sextensivecoverageoftheseeventscanleadthepublictobelievethattheseissuesareofparamountimportance.Asaresult,thepublicmayprioritizetheseissuesintheirownlivesanddiscussions,eveniftheyarenotthemostpressingconcernsinthebroadercontext.

Forinstance,ifamajornewsoutletdevotessignificantcoveragetoapoliticalcontroversy,thepublicmaystarttoseethatissueasacentralconcern,potentiallyinfluencingpublicopinionandpoliticaldiscourse.

3.Discusstheroleofsocialmediainmodernjournalismandhowithaschangedthetraditionalnewscycle.

答案：Socialmediahasbecomeanintegralpartofmodernjournalism,significantlyalteringthetraditionalnewscycle.Theroleofsocialmediainjournalismincludes:

-Real-timereporting:Socialmediaallowsjournaliststoreportoneventsastheyhappen,providingimmediateupdatesandbreakingnewstothepublic.

-Citizenjournalism:Socialmediaplatformsenableanyonewithasmartphoneorinternetaccesstobecomeajournalist,contributingtothedemocratizationofinformation.

-Publicengagement:Socialmediaallowsjournaliststoengagewiththeiraudiencedirectly,fosteringamoreinteractiverelationshipandencouragingfeedbackanddiscussion.

-Distribution:Socialmediaservesasapowerfuldistributionchannelfornewscontent,reachingabroaderaudiencethantraditionalmedia.

-Verification:Whilesocialmediacanbeasourceofmisinformation,italsoplaysaroleinverifyinginformationthroughcrowdsourcingandcollaborativeefforts.

Thetraditionalnewscycle,whichtypicallyfollowedalinearpatternofevents,hasbeendisruptedbysocialmedia.Now,newscanbreakatanytime,andthecycleisnolongerconstrainedbythetimeittakestoproduceanddistributecontent.Thishasledtoamoredynamicandfragmentednewslandscape,wherenewscanbeconsumedandsharedatamuchfasterpace.

五、論述題

題目：Explaintheimpactofdigitaltechnologyonthetraditionalmediaindustryanddiscussthechallengesandopportunitiesitpresentsforjournalistsandmediaorganizations.

答案：Digitaltechnologyhashadaprofoundimpactonthetraditionalmediaindustry,transformingthewaycontentisproduced,distributed,andconsumed.Theadventoftheinternet,smartphones,andsocialmediaplatformshasbroughtaboutbothchallengesandopportunitiesforjournalistsandmediaorganizations.

Challenges:

1.Decliningrevenue:Digitaltechnologyhasledtoashiftfromprinttodigitalcontent,whichhassignificantlyimpactedadvertisingrevenuefortraditionalmediaoutlets.Thedeclineinprintsubscriptionsandtheriseoffreeonlinecontenthavereducedthefinancialsupportforjournalism.

2.Fragmentationofaudience:Withtheavailabilityofnumerousdigitalplatforms,audiencesarebecomingmorefragmented,makingitdifficultformediaorganizationstomaintainaloyalreadership.

3.Increasedcompetition:Thedemocratizationofcontentcreationhasledtoamorecompetitivelandscape,withnon-traditionalsourcessuchasbloggersandcitizenjournalistsenteringthefray,oftenatalowercost.

4.Accuracyandverification:Therapiddisseminationofinformationondigitalplatformshasmadeitchallengingtoverifytheaccuracyofnews,leadingtoconcernsaboutthespreadofmisinformation.

5.Jobdisplacement:Thedigitaltransformationhasnecessitatedashiftinjobroles,leadingtojoblossesintraditionalmediasectorssuchasprintinganddistribution,whilecreatingnewrolesindigitalcontentcreationandmanagement.

Opportunities:

1.Globalreach:Digitaltechnologyhasallowedmediaorganizationstoreachaglobalaudience,expandingtheirreachbeyondlocalornationalboundaries.

2.Personalization:Mediacompaniescantailorcontenttoindividualpreferences,enhancinguserengagementandloyalty.

3.Interactivestorytelling:Digitalplatformsoffernewopportunitiesforinteractiveandimmersivestorytelling,enrichingtheuserexperience.

4.Data-drivenjournalism:Digitaltechnologyenablesjournaliststoanalyzelargedatasets,providingdeeperinsightsandmorein-depthreporting.

5.Monetizationofdigitalcontent:Whiletraditionaladvertisingmodelshavebeenchallenged,newmonetizationstrategiessuchassubscriptions,paywalls,andsponsoredcontenthaveemerged,offeringnewrevenuestreams.

Inconclusion,theimpactofdigitaltechnologyonthetraditionalmediaindustryismultifaceted.Whileitpresentssignificantchallenges,italsooffersinnovativeopportunitiesforjournalistsandmediaorganizationstoadaptandthriveinarapidlychangingmedialandscape.Thekeytosuccessliesinembracingdigitaltechnology,adoptingnewbusinessmodels,andmaintainingtheintegrityandqualityofjournalism.

試卷答案如下：

一、單項選擇題（每題1分，共20分）

1.C

解析思路：在民主社會中，媒體的主要目的是提供信息和促進公眾討論，因此選擇C。

2.D

解析思路：媒體的功能不包括控制經濟，因此選擇D。

3.A

解析思路：跨媒體所有權是指媒體組織擁有多種類型的媒體渠道，因此選擇A。

4.C

解析思路：媒體所有權集中化導致的內容多樣性減少是主要擔憂，因此選擇C。

5.C

解析思路：通過呈現信息來促進媒體自身利益的行為被稱為“spin”，因此選擇C。

6.A

解析思路：所有權理論認為媒體內容受到所有者利益的影響，因此選擇A。

7.B

解析思路：為促進