【MOOC】商務英語-中南財經(jīng)政法大學中國大學慕課MOOC答案第1周測試題1、【判斷題】Businessenvironmentmaybedefinedasasetofconditions–social,legal,economical,politicalorinstitutionalthatisabsolutelycontrollableinnatureandaffectsthefunctioningoforganization.本題答案：【錯誤】2、【判斷題】Anorganization’sinternalenvironmentiscomposedoftheelementswithintheorganization,includingcurrentemployees,management,andespeciallycorporateculture.本題答案：【正確】3、【判斷題】Externalfactorscanalsoaffectacompany’sbusinessenvironmentandthebusinesshasmorecontroloverthesefactors.本題答案：【錯誤】4、【判斷題】Theelementsthatmakeuptheinternalenvironmentincludeorganizationalmissionstatement,companypolicy,formalstructure,organizationalculture,organizationalclimates,resources,managerialphilosophies,andmanagerialleadershipstyles.本題答案：【正確】5、【判斷題】Theprocessbywhichorganizationsmonitortheirenvironmentsandidentifytheopportunitiesandthreatsaffectingtheirbusinessisknownasenvironmentalwatching.本題答案：【錯誤】6、【判斷題】Theonlyformofentrepreneurshipisstartingnewbusinesses.本題答案：【錯誤】7、【判斷題】Successfulentrepreneurshipdependsonmanyfactors.Ofprimaryimportanceismoney.本題答案：【錯誤】8、【判斷題】Eventoday,thereisnowidelyaccepteddefinitionofentrepreneurandentrepreneurship.本題答案：【正確】9、【判斷題】Ingeneral,entrepreneursshouldsearchforwaystodelegatesomeoftheirleadershiptasksratherthantheirmanagementtasks.本題答案：【錯誤】10、【判斷題】Managementofanentrepreneurialorganizationrequirespoliciesthatencourageinnovationandrewardthosewhoinnovate.本題答案：【正確】第2周測試題1、【判斷題】Businessopportunitiesarenotequallyobvioustoeveryone,buttheyareequallyavailabletoanyonewiththeexperiencesandtheknowledgeofdiscoveringthem.本題答案：【正確】2、【判斷題】Onceawould-beentrepreneurhasidentifiedwhatheorshethinksisapromisingunmetneed,heorsheshouldevaluateandidentifytherisksthatshouldbeconsideredindecidingwhetherornottopursuethatbusinessopportunity.本題答案：【正確】3、【判斷題】Youdon'tneedtounderstandtheattractivenessoftheindustryyou'regoingtoenterbecauseyouwillknowitlateron.本題答案：【錯誤】4、【判斷題】Inadditiontoconductingmarketanalysisandcompetitiveanalysis,andalsolookingattheindustryandgovernment,therearesomeotherrisksthatentrepreneursshouldtakeintoaccount.本題答案：【正確】5、【判斷題】Veryoften,entrepreneurs--particularlysmartentrepreneurs--areoverwhelmedbythetechnologicalaspect,andtheypaytoolittleattentiontowhatthecustomerswant.本題答案：【正確】6、【判斷題】Businessisallabouttricks,win-losedeals,anddishonesty.本題答案：【錯誤】7、【判斷題】Anewandsmallcompanyshouldnotcompetewiththebigcompaniesontheissueofprice.本題答案：【正確】8、【判斷題】Apartnershipmustconsistofthreeormoreindividualswhoco-ownthebusiness.本題答案：【錯誤】9、【判斷題】Beforeyouregisterabusinessnameandgetyourlicense,you'dbettercheckwiththelocalAdministrationofIndustryandCommercetomakesurethenameyouchoseisnotalreadytaken.本題答案：【正確】10、【判斷題】Onceyouhaveraisedthemoneytostartorexpandyourbusiness,youdon'tneedtohaveabusinessplananylonger.本題答案：【錯誤】第3周測試題1、【判斷題】Organizationalstructuresshouldbeshapedandimplementedfortheprimarypurposeofmakingmoremoneyforthecompany.本題答案：【錯誤】2、【判斷題】Employeeswithinafunctionaldepartmentofanorganizationtendtoperformaspecializedsetoftasks,forinstance,theengineeringdepartmentwouldbestaffedonlywithengineers.本題答案：【正確】3、【判斷題】Thevirtualstructureisaspecialformofboundarylessorganization.Avirtualorganizationdoesnotphysicallyexist,butenabledbysoftwaretoexist.本題答案：【正確】4、【判斷題】Thereisonestructure,setofsystems,ormethodofstaffingthatisappropriateforallorganizations.本題答案：【錯誤】5、【判斷題】Theformalorganizationisthenetworkofsocialinteractionsamongitsemployees.Theinformalorganizationscanbeseenandrepresentedinchartform.本題答案：【錯誤】6、【判斷題】Therearetwobroadcategorizationsofrecruitment:internalrecruitmentandexternalrecruitment.本題答案：【正確】7、【判斷題】Recruitmentatschoolsanduniversitiesismostappropriatewhenthevacantpositionsarehighlevellikeseniormanagementpositions.本題答案：【錯誤】8、【判斷題】Employmentagenciesorexecutiverecruitersaresometimessimplyknownas“headhunters”andtheirmainjobincludessearchingfortherightcandidatetofillavacantpositionexistinginafirm.本題答案：【正確】9、【判斷題】Trainingshouldbelimitedtonewemployeesonly.本題答案：【錯誤】10、【判斷題】Therearetwoprimarytrainingapproacheswhichorganizationsmayadoptinrespecttonewemployee:on-the-jobtrainingandoff-the-jobtraining.本題答案：【正確】第4周測試題1、【判斷題】Intrinsicmotivationisbasedontakingpleasureinanactivityratherthanworkingtowardsanexternalreward.Extrinsicmotivationreferstotheperformanceofanactivityinordertoattainanoutcome.本題答案：【正確】2、【判斷題】Moneyistheonlyfactorthatcanbeusedinmotivatingemployees.本題答案：【錯誤】3、【判斷題】AttheverytopofMaslow'shierarchyoffiveneedsisourhumanneedfor“safety”.本題答案：【錯誤】4、【判斷題】Employeesoftenfindinteractionandcommunicationwithandattentionfromseniorandexecutivemanagersmotivational.本題答案：【正確】5、【判斷題】Recognitionofemployees'performanceishighonthelistofemployeeneedsformotivation.本題答案：【正確】6、【判斷題】Corporatecultureisthecollectivebehaviorofpeoplethatarepartofanorganization,itisalsoformedbytheorganizationvalues,visions,norms,workinglanguage,systems,andsymbols,anditincludesbeliefsandhabits.本題答案：【正確】7、【判斷題】Thevaluesofacorporateculturecanonlyinfluencethetopmanagers'behaviors.本題答案：【錯誤】8、【判斷題】Astrongcorporatecultureexistswherestaffrespondtostimulusbecauseoftheirrespecttoorganizationalvalues.Conversely,thereisweakculturewherethereislittlerespecttoorganizationalvaluesandstrictcontrolmustbeexercised.本題答案：【正確】9、【判斷題】NationalCultureisthevaluesandattitudessharedbyindividualsfromaspecificcountry.Ithasnoinfluenceonthecorporateculture.本題答案：【錯誤】10、【判斷題】Corporateculturemayimpactthelevelofemployeecreativityandthestrengthofemployeemotivation.本題答案：【正確】第5周測試題1、【判斷題】Ineconomicsproductionjustmeansthemanufacturingofphysicalgoodswithexchangevalue.Itdoesn'tincludetheprovisionofservices.本題答案：【錯誤】2、【判斷題】Thebasicfactorsofproductioninaneconomyincludelabor,capital,andnaturalresources.本題答案：【正確】3、【判斷題】Productsgenerallyfallintotwocategories:consumerproductsandindustrialproducts.本題答案：【正確】4、【判斷題】ThefirststageinthenewproductdevelopmentprocessisIdeaGeneration.Inthisstageacompanyisbasicallyinvolvedinthesystematicsearchfornewproductideaswithinthecompany.本題答案：【錯誤】5、【判斷題】Aproductlifecyclereferstothetimeperiodofproducingaproductfrombeginningtoend.本題答案：【錯誤】6、【判斷題】Marketinginvolvessellingproductsandservices,butthatdoesn’tmeanmarketingislimitedtosalesactivities.本題答案：【正確】7、【判斷題】Anorganization’smarketingandsellingactivitiesshouldbecarriedoutunderawell-thought-outphilosophyofefficiency,effectiveness,andsociallyresponsibility,whichisjusttheconceptofmarketing.本題答案：【正確】8、【判斷題】Themarketingmixisthesetofideasthatthefirmshaveindoingitsmarketing.本題答案：【錯誤】9、【判斷題】Thefunctionofmarketingisonlyaboutsellingandbuyingofproductsorservices.本題答案：【錯誤】10、【判斷題】Marketsegmentationistheprocessofdividingabroadconsumerorbusinessmarketintosub-groupsofconsumers.本題答案：【正確】第6周測試題1、【判斷題】Financialmanagementisthemanagementofmonetaryresources.Itinvolvesplanningaccurately,directingthemonetaryresourcesatcorrecttimeandcontrollingthefinancialactivitiesofafirm.本題答案：【正確】2、【判斷題】Financialmanagementshouldjustfocusonthetangibleannualincomeandprofit.本題答案：【錯誤】3、【判斷題】Ingeneral,financialmanagementconsistsoffourkindsofmanagement:investmentmanagement,capitalraisingmanagement，workingcapitalmanagementandprofitdistribution.本題答案：【正確】4、【判斷題】Theonlyfunctionofaccountingandfinancialmanagementsystemistopreventfinancialrisks.本題答案：【錯誤】5、【判斷題】Internalcontrolscanpreventoridentifymistakes,makingthefinancialsystemmoreaccurateandreliable.本題答案：【正確】6、【判斷題】Financingisthecommercialactivityofprovidingfundsforbusinessactivities,makingpurchasesorinvesting.本題答案：【正確】7、【判斷題】Equityfinancingdealswithborrowingmoneyandrepayingitwithinterest.本題答案：【錯誤】8、【判斷題】Thedebtfinancingcanbeasecuredloanwhichrequiresguaranteesbyyourproperty,oranunsecuredloanwhichonlyrequiresyourreputation.本題答案：【正確】9、【判斷題】Venturecapitalisoneofthepopularformsofdebtfinancingusedtofinancehigh-risk,high-returnbusinesses.本題答案：【錯誤】10、【判斷題】Debtandequityfinancingprovidedifferentopportunitiesforraisingfunds,andacommerciallyacceptableratiobetweendebtandequityfinancingshouldbemaintained.本題答案：【正確】第7周測試題1、【判斷題】Astheeconomydevelopsandbusinessmenhavebeenexertingever-growinginfluence,moreandmorepeopledemandbusinessestobehavemoreethicallyandbecomemoreresponsibletowardthesociety.本題答案：【正確】2、【判斷題】Theobjectiveofcorporatesocialresponsibilityistoencourageactionsthatpromoteactivitiesthathaveapositiveimpactonemployees,stakeholders,clientsandtheenvironment.本題答案：【正確】3、【判斷題】Socialresponsibilityisveryimportanttotheshort-termbusinesssuccess.本題答案：【錯誤】4、【判斷題】Forabusinesstobesociallyresponsibleitmeansthatthebusinessisconsciousoftheenvironmentinwhichitoperates.本題答案：【正確】5、【判斷題】Acompanycanshoulderitssocialresponsibilityindifferentways,suchasgivingfairwagestoworkers,sponsoringsportingevents,orhelpingthepublicsolvecommonproblems.本題答案：【正確】6、【判斷題】Theinternationalbusinessisdevelopingrapidlyunderthebackgroundofglobalization.本題答案：【正確】7、【判斷題】Theglobalizationofmarketsisabouttheexpensionoftheworldmarketinsize.本題答案：【錯誤】8、【判斷題】Althoughfirmsmarketingabroadfacemanyofthesamechallengesasfirmsmarketingdomestically,internationalenvironmentspresentaddeduncertaintieswhichmustbeaccuratelyinterpreted.本題答案：【正確】9、【判斷題】Learningforeignlanguagesisconsideredasthebiggestchallengetogrowthininternationalmarkets.本題答案：【錯誤】10、【判斷題】Comparedtojointventuresanddirectinvestment,exportingconsistsoftheleastriskforacompanywhichwantstoentertheinternationalmarket.本題答案：【正確】第8周測試題1、【判斷題】Electronicbusinessiscommonlyreferredtoase-business,oraninternetbusiness.Itmaybedefinedastheapplicationofinformationandcommunicationtechnologies(ICT)insupportofalltheactivitiesofbusiness.本題答案：【正確】2、【判斷題】E-businessisnothingbutbuyingandsellingofgoodsontheweb.E-commerceisalittledifferentasitisnotlimitedtocommercialtransactions,butitalsoprovidesotherservices.本題答案：【錯誤】3、【判斷題】Click-and-clickretailersarethosee-businesscompaniesthatsellproductsonlyviathewebsite.本題答案：【正確】4、【判斷題】Brick-and-clickretailersarethosecompaniesthatsellproductsbothviaawebsiteandviaaphysicalstore.本題答案：【正確】5、【判斷題】AwebsitefollowingB2Bbusinessmodelsellsitsproductdirectlytoacustomer.本題答案：【錯誤】6、【判斷題】Asthetechnologygetsmoreadvanced,lessexpensiveandmoreavailable,ithasbecomeevencheapertostartabusinessonline.本題答案：【正確】7、【判斷題】Thesuccessofane-businessdependslargelyonthesuccessofthedeliverychannelpartner.本題答案：【正確】8、【判斷題】Eventodaythesecurityproblemisstilloneofthebiggestconcernsforbothbuyersandsellersinonlineshopping.本題答案：【正確】9、【判斷題】Thetypeofwebsiteane-businesscompanybuildsonlydependsonitsbudget.本題答案：【錯誤】10、【判斷題】Eventually,everybusinesshastoadopte-businesspracticesinordertoensuresurvivalandsuccess,beitpartiallyorcompletely.本題答案：【正確】《商務英語》慕課結業(yè)考試1、【單選題】NationalCultureisthevaluesandattitudessharedbyindividualsfromaspecific______.本題答案：【country】2、【單選題】______aretheresourcesavailabletoaneconomyfortheproductionofgoodsandservices.本題答案：【Factorsofproduction】3、【單選題】Whenbuying______consumersoftendoalotofcomparisonbasedoncost,brand,andstyle.本題答案：【shoppinggoods】4、【單選題】______istoobtaintheinformationaboutthecurrentmarketsituationandfutureperspectives.本題答案：【marketresearch】5、【單選題】Allofthefollowingareelementsinamarketingmixexcept______.本題答案：【plan】6、【單選題】Financialmanagementisthemanagementof______resources.本題答案：【monetary】7、【單選題】________isanexaminationofrecordsorfinancialaccountstochecktheiraccuracy.本題答案：【Audit】8、【單選題】________isjustthecommercialactivityofprovidingfundsforbusinessactivities,makingpurchasesorinvesting.本題答案：【Financing】9、【單選題】_______isamethodoffinancinginwhichacompanyissuessharesofitsstockandreceivesmoneyinreturn.本題答案：【Equityfinancing】10、【單選題】Acompanycanbedefinedas_______ifitsmainobjectives,practicesandprocessesnotonlyrespectlawsandregulations,butalsocontributetothegrowthandwell-beingofthecommunity.本題答案：【sociallyresponsible】11、【單選題】________istheeffortorinclinationtoincreasethewell-beingofhumankind,asbycharitableaidordonations.本題答案：【Philanthropy】12、【單選題】Theinternationalbusinessisdevelopingrapidlyunderthebackgroundof_________.本題答案：【globalization】13、【單選題】________referstotheabilityofaparty(anindividual,afirm,oracountry)toproduceaparticulargoodorserviceataloweropportunitycostthananotherparty.本題答案：【Comparativeadvantage】14、【單選題】_________commonlyreferredtoas“eBusiness”or“e-business”,oraninternetbusiness,maybedefinedastheapplicationofinformationandcommunicationtechnologies(ICT)insupportofalltheactivitiesofbusiness.本題答案：【Electronicbusiness】15、【單選題】A(n)_________isatraditional“street-side”businessthatdealswithitscustomersfacetofaceinanofficeorstorethatbusinessownsorrents.本題答案：【brickandmortarstore】16、【單選題】Anorganization’s________environmentiscomposedoftheelementswithintheorganization.本題答案：【internal】17、【單選題】________environmentincludesfactorslikeeconomicconditionsofpublic,economicpoliciesofthecountry,andeconomicsystem.本題答案：【Economic】18、【單選題】A(n)______isonewhoorganizesanewbusinessventur