商務英語閱讀學習通超星期末考試章節答案2024年pleasefinishthereadingpracticeandwritethecorrectanswerA,B,CorDTheappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,someadvertisershaveappealedtopeople’sdesireforbetterfueleconomyfortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers’money.

Sometimesadvertisingisintentionallymisleading.Afewyearsagoabrandofbreadwasofferedtodieters(節食者)withthemessagethattherewerefewercaloriesineveryslice.Itturnedoutthatthebreadwasnotdietetic(適合于節食的),butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesineveryloaf．

Onthepositiveside,emotionalappealsmayrespondtoaconsumer’srealconcerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonforfireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.

Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers,butitdoesnotforcethemtobuytheproduct.Consumersstillcontrolthefinalbuyingdecision．

1.Advertisingcanpersuadetheconsumertobuyworthlessproductsby________．AstressingtheirbetterqualityBconvincinghimoftheirlowpriceCmaintainingabalancebetweenqualityandpriceDappealingtohisbuyingmotives

2.Thereasonwhythebreadadvertisementismisleadingisthat________．AthinslicesofbreadcouldcontainmorecaloriesBtheloafwascutintoregularslicesCthebreadwasnotgenuinebreadDthetotalnumberofcaloriesintheloafremainedthesame

3.Thepassagetellsusthat_________.AsometimesadvertisementsreallysellwhattheconsumerneedsBadvertisementsoccasionallyforceconsumersintobuyingthingstheydon'tneedCthebuyingmotivesofconsumersarecontrolledbyadvertisementsDfireinsuranceisseldomaworthwhileinvestment

4.Itcanbeinferredfromthepassagethatasmartconsumershould_________．AthinkcarefullyaboutthebenefitsdescribedintheadvertisementsBguardagainstthedeceivingnatureofadvertisementsCbefamiliarwithvariousadvertisingstrategiesDavoidbuyingproductsthathavestrongemotionalappeal

5.Thepassageismainlyabout_________.AhowtomakeawisebuyingdecisionBwaystoprotecttheinterestsoftheconsumerCthepositiveandnegativeaspectsofadvertisingDthefunctionofadvertisementsinpromotingsales

答案:D;D;A;A;CPleasetranslatethefollowingEnglishtermsintoChineseafterlearningUnit11．

產品需求廣告2．

競爭產品3．

貿易協會4．

機構廣告；信譽廣告5．

直接廣告6．

廣告媒體7．

廣告價格8．

直銷分店9．

比較廣告10．

直接郵寄廣告11．

潛在客戶12．

量販店13．

廣播廣告14．

品牌廣告

答案:primary-demandadvertising<;br>;competingproducts;competingproduct<;br>;tradeassociation；tradeassociations<;br>;institutionaladvertising<;br>;direct-actionadvertising<;br>;advertisingmedia<;br>;advertisingmedium;advertisingrate;advertisingrates<;br>;branchoutlet;branchoutlets<;br>;comparativeadvertising<;br>;(10)direct-mailadvertising<;br>;(11)potentialcustomers;potentialcustomer;potentialconsumer;potentialconsumers<;br>;(12)varietystore;varietystores<;br>;(13)radioadvertising<;br>;(14)brandadvertising<;br>book2theme2判斷對錯Tor

F

Bartereconomyallowspeopletoexchangegoodsandservicesdirectlywithouttheuseofcurrencyortokens.Examplesofbarterhaveexistedinmanyhistoriceconomies,althoughexclusivebartereconomieshavebeenunusual,oftenlimitedtosmallregions.Thoseparticipatinginabartereconomyeitherneedorhavecertaingoodsandservicestheyarewillingtoexchange.Forexample,someonewhoneedschickensmightweedagardenortradeknittedgoodswithapersonwhohaschickens.Thesepartiesdon’tusemoneytorepresentvalueinthetransaction,andworkdirectlywitheachotherinsteadofthroughathirdpartylikealandscapingcompanyorafibercooperative.Thiscanbeefficientonalocaltransactionalscale,asitallowspeopletoconnectdirectlyandcutsassociatedcosts.Truebartereconomies,wherenomoneyandtokensareusedatall,areunusual.Morecommonly,barterispartofalocaleconomy,andmaytakeupvaryingpercentagesoftransactions.Onalocallevel,facilitatingbartermaybeeasy,becausetraderscanreadilyconnectwitheachotherandenjoysomedegreeoftrust.Onalargerscale,itcanbemoredifficulttocreateafunctionalbartereconomybecauseofdistanceandotherbarrierstocommunications.Exchangemarketsspecificallyforbarter,orthosethatwelcomebartercanbeonlyseeninsomeregions.Tradersarriveatthemarketandworkwitheachothertoaccessneededgoodsandservices.Onlineexchangesarealsopossible.Thesecreateanetworkofindividualswhocannegotiatepaymenttermsonthewebsite.Someofthesepaymentsmayincludebarterbetweentwoormoreparties.Inmorecomplexfacilitatedtransactionswithinabartereconomy,peoplewhoneeditemsmayworkthroughachainoftradestoultimatelygetwhattheyrequire.Thisaspectofabartereconomycanrequiretrustandcoordinationbetweenpeopleinvolved.Forexample,apersonwithhandwovenrugswhoneedseggsmightnotknowanyonewithchickenswhoneedsrugs.However,thatpersonmightknowsomeonewithgrainwhowantsrugs.Theweavercouldtrainforgrain,andthentradethegrainforeggs.

Examplesofbartereconomydidexistinsomeplaces,however,siteswhollydedicatedtobartereconomywererare.

Tradingparticipantsengagedinbartereconomymusthavemutualgoodstoexchange.

Bartereconomycanbeefficientnationwidesinceparticipantscansavecostsoffindingtradersdirectly.

Alimitedscaleandunblockedcommunicationcanpromotebarterexchange.

Thescaleofbartereconomymaydifferindifferentregions.

Marketexclusivelyallocatedforbarterexchangeisstillpossiblethoughnotcommon.

Virtualbarterexchangemarketstrictlycomplieswiththeruleoftraditionalruleofbartereconomy.Asuccessfulbartereconomymaygothroughatleasttwotradingparties.

答案:T;T;F;T;T;T;F;Tbook2theme2translatethefollowingtermsintoEnglishaccordingtoUnit2交換媒介延期付款記賬商品貨幣代用貨幣價值存儲易貨經濟自動柜員機無現金社會電子銀行業務銷售點終端系統法定貨幣銀行賬戶自動清算所現金墊款信用卡賬戶退休金基金計劃紙幣購買力假幣

答案:mediumofexchange;themediumofexchange;mediaofexchange;themediaofexchange<;br>;exchangemedia;exchangemedium;deferredpayment<;br>;keepaccount;keepaccounts<;br>;commoditymoney<;br>;tokenmoney<;br>;astoreofvalue;storeofvalue;thestoreofvalue<;br>;bartereconomy<;br>;tellermachines;tellermachine;thetellermachine;thetellermachines<;br>;cashlesssociety;thecashlesssociety;acashlesssociety<;br>;(10)electronicbanking<;br>;(11)POSsystem;point-of-salesystem<;br>;(12)legaltender<;br>;(13)bankaccount;bankaccounts<;br>;(14)automatedclearinghouse;automatedclearinghouses<;br>;(15)cashadvance<;br>;(16)creditcardaccounts;creditcardaccount<;br>;(17)pensionfundplan<;br>;(18)papermoney;papercurrency;banknotes;banknote<;br>;(19)purchasingpower;thepurchasingpower<;br>;(20)counterfeitmoney;forgedmoney<;br>book2unit3readingpractice1pleasewritethecorrectanswerA,B,CorDPepsiCoistospendbillionsofdollarstodevelopdrinksandsnacksandreformulateexistingoneswithlowersugar,saltandfat,asconsumersdemandhealthieroptionsandregulatorypressureintensifiesamidanobesityepidemic(流行病).

ThemakerofMountainDewandGatoradehasbeenoneoftheearliermoversintheindustrytoofferproductswithreducedlevelsofunhealthyingredients-PepsiCoclaimsapacketofitschipsnowcontainslesssaltthanasliceofwhitebread.However,itsnew10-yearplanmakesclearitbelievesitstillhasalongwaytogo.

Shiftingeatinghabits,includingasharpdropinconsumptionofsparklingdrinks,haveforcedradicalchangeontheindustry.Butthoseshiftshaveyettobereflectedinrecordobesitylevels,whichstandat36.5%overallintheUS.

IndraNooyi,PepsiCochairman,saidtheplantomakeitsproductshealthierwasimportantforthecompany’sgrowth.Butonthesubjectofobesity,shepointedoutthatconsumers’lifestyleshavechangedsignificantly,withmanypeoplebeingmoresedentary(久坐不動的)notleastbecausemoretimeisspentinfrontofcomputers.ShesaidPepsiCo’scontributionwastoproducehealthiersnacksthatstilltastedgood.

“Societyhastochangeitshabits,”sheadded.“Wecan’tdomuchtoaltersedentarylifestyles,butwecanprovideconsumerswithgreat-tastingproducts,lowinsalt,sugarandfat.Inthepastwehadtohaveatastetrade-off.Butwe’rebreakingthattrade-off.”

PepsiCo’splanforitsfoodsanddrinksisbasedonguidelinesfromtheWorldHealthOrganization,whichlastweekbackedusingtaxesonsparklingdrinkstoreducesugarconsumption.Initiativesalsoincludeeffortstoreduceitsenvironmentalimpact,waterconsumptionandmaterialsusedinpackagingby2025.

PepsiCodidnotsayexactlyhowmuchitplannedtoinvesttoreachitsgoals.However,DrMehmoodKhan,chiefscientificofficer,saidthecompanyhaddoubledresearchanddevelopmentspendinginthepastfiveyearsandwas“committedtosustaininginvestment”,addingthatcompaniescannotcost-cuttheirwaytoincreasingsales.PepsiCo’sresearchanddevelopmentbudgetin2015was$754million.1.WhyisPepsiComakingapolicychange?A.Towinsupportfromthefederalgovernment.B.Tobemorecompetitiveintheglobalmarket.C.Tosatisfythegrowingneedsforhealthyfoods.D.Toinvestmorewiselyinthesoftdrinkindustry.

2.WhatdoesPepsiCothinkitwillhavetodointhefuture?A.Investmoretodevelopnewsnacks.B.ReducelevelsofobesityintheUS.C.Changeconsumers'eatinghabits.D.Keeponimprovingitsproducts.

3.WhydoesPepsiCoplantoalteritsproducts,accordingtoIndraNooyi?A.Toensurethecompany’sfuturedevelopment.B.Toadapttoitscustomers’changedtaste.C.Tohelpimproveitsconsumer’lifestyles.D.Tobreakthetrade-offinitsproductdesign.

4.WhatdoesIndraNooyisayabouttheobesityepidemic?A.Itismainlycausedbyoverconsumptionofsnacks.B.Itresultsfromhighsugarandsaltconsumption.C.Itisattributabletopeople’schangedlifestyles.D.Ithasalottodowithlongerworkinghours.

5.WhathasPepsiCobeendoingtoachieveitsobjective?A.StudyingWHO’sguidelines.B.Increasingitsresearchfunding.C.Expandingitsmarketoverseas.D.Cuttingitsproductioncosts.

答案:C;D;A;C;Bbook2unit3termsPleasetranslatethefollowingtermsintoEnglishaswehavelearnedinUnit3中外合資經營企業中外合作經營企業國內市場意向書進出口代理商營業執照可行性研究進口稅可轉換債券旗艦店營運資本注冊資金分銷渠道有限責任流動資金子公司《中國商業顛覆者》普通股成本紀律制絲傳統

答案:foreignequityjointventure;foreignequityjointventures;foreigncooperativejointventure;foreigncooperativejointventures;domesticmarket;LetterofIntent;letterofintent;import-exportagent;businesslicense;feasibilitystudy;importduty;convertiblebonds;convertiblebond;(10)flagshipstore;(11)workingcapital;(12)registeredcapital;(13)distributionchannel;(14)limitedliability;(15)circulatingfund;(16)subsidiarycompany;(17)China