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INDUSTRIES
&
MARKETSApp:
market
data
&
analysisMarket
Insightsreport2023Table
of
ContentsOverviewAppendixSummary56Market
StructureProduct
OverviewAuthor134145146MarketDefinitionKeyTakeawaysMarketNumbersKeyPlayerLandscapeTrendAnalysis781920Market
NumbersGames2444SocialNetworkingEntertainmentHealth&FitnessFinance6484104124OtherApps2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.?
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology?
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics?
KPIs,
e.g.,
revenue,marketshares,prices,andvolume?
Features:Compare
countries®ions,
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customize
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Usecases:
sales
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decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewThe
app
market
is
a
dynamic
and
competitive
ecosystem,
which
will
foreseefuturegrowthOverview:
SummarySummaryTheApp
market
remains
adynamicandvibrantsector
of
thedigitaleconomy.
Itsresilience
isunderpinned
byconsumers'
insatiableappetiteforinnovativeandconvenient
solutions
thatenhancetheirdigitalexperiences.
Mobile
appshavetranscended
theirearly
novelty
phaseto
become
essential
tools
forcommunication,
entertainment,
productivity,and
more.Oneofthestandouttrendsinrecent
yearsis
thegrowing
emphasison
userprivacy
and
datasecurity,
which
hasledtoregulatory
shiftsandchangesinappstore
policies.
Thishasprompted
appdevelopers
torethink
theirdata
collectionandusagepractices,
emphasizing
transparency
anduserconsent.
Moreover,emerging
technologies
like
augmented
reality
(AR)
and
virtual
reality
(VR)
areopening
upnew
frontiers
forapp
development,
promising
exciting
possibilitiesforbothconsumer
andenterprise
applications.Overall,
theappsmarket
is
poisedforcontinued
expansion,driven
byinnovation,userdemand,and
theever-evolving
digitallandscape.
Companiesthatcanadaptto
these
changing
dynamicswill
bewell-positioned
tothriveinthiscompetitive
and
rapidly
evolving
space.5Sources:Market
Insights
2023The
App
market
consists
of
overall
35
different
categoriesOverview:
Market
DefinitionMarket
definitionTheApp
market
constitutesthesale
ofsoftware
applicationsthatcanbedownloaded,
installed,and
runon
mobile
devices.
More
specifically,itrefers
toappsthatcanbedownloaded
from
Apple,Inc.'sApp
Store
andtheGoogle
Playstore
(or
inthecaseof
China,
from
stores
suchas
HuaweiAppGallery
andTencent
Appstore)
and
which
canbeinstalled
and
runon
iPhonesandAndroidphones.We
consider
three
different
sources
of
revenue:
Revenue
from
in-apppurchases(IAP)
thatcomes
from
thepurchase
offeatures,
upgrades,andsubscriptionswithin
anapp,paidapp
revenue
from
theone-time
purchaseof
anappandadvertising
revenue
obtained
from
showing
adswithinanapp.Ourstatisticsincludetherevenue
earned
bydevelopers
and
also
therevenueearned
bystores
through
commissions.We
track20
non-game
categories
and15
gamecategories
thatarefoundinbothAppleInc.'sApp
Store
and
theGoogle
Playstore.
Overall,
we
cover
21
markets,which
are:Books
&Reference,
Business,
Education,Entertainment,
Finance,Food
&Drink,Health
&Fitness,Lifestyle,
Medical,Music,
Navigation,News
&Magazines,
Photo&Video,
Productivity,Shopping,Social
Networking,
Sports,
Travel,Utilities,Weather
and
Games6Sources:Market
Insights
2023Advertising
has
the
biggest
revenue
stream
in
the
Apps
marketOverview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeTotal
revenue
intheApp
market
isprojected
toreach
US$475.90bn
in2022.Thismarket
includes:Thismarket
excludes:Total
revenue
isexpected
toshow
anannual
growth
rate(CAGR
2022-2027)
of8.58%,
resulting
inaprojected
market
volume
ofUS$755.50bn
by2027.?Apps
thatcanbedownloaded
frommajor
app
stores
suchasApple,Inc.'sApp
Store
andthe
Playstore,or
inthecaseof
China,
from
storessuchasHuawei
AppGallery
andTencent
Appstore.?Apps
exclusively
offered
byMicrosoft
Store
and
AmazonAppstorefor
Android.In-apppurchase(IAP)revenue
intheApp
market
isprojected
toreach
US$204.90bnin2022.?Custom-made
apps
not
availablefrom
anyofficialappstore.Paidapp
revenue
intheApp
market
isprojected
to
reach
US$5.25bn
in2022.Advertising
revenue
intheAppmarket
is
projected
to
reach
US$265.80bn
in2022.?Apps
thatare
runoniPhones
andAndroidphones.?B2B/C2C
app
sales
ofanykind.Thenumberof
downloads
inthe
App
market
is
projected
toreach
235.30bndownloads
in2022.?Subscriptionrevenues
outsideof
in-apppurchases(forexample,
NetflixandSpotifyusetheirown
paymentsystems
outside
oftheirapps).Theaverage
revenue
per
download
currently
isexpected
toamounttoUS$2.02.Aglobalcomparison
reveals
thatmost
revenue
isgenerated
inChina
(US$166.60bnin2022).7Sources:Market
Insights
2023App
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
17.5%
from
2017
to2027Market
Size:
Globalrevenue
forecast
inbillionUS$755.5708.3659.0604.5+17.5%(1)543.5475.9425.2323.02020245.62019194.92018150.9201720212022202320242025202620278Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
236.6
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)revenue
forecast
inbillionUS$+9.4%(1)370.1+10.4%(1)284.1236.62022173.6+9.2%(1)87.4+8.1%(1)+9.3%(1)56.28.612.60.91.420222027202220272022
2027Americas202720222027EuropeAfricaAsiaAustralia&Oceania9Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
166.6
billion,
China
is
the
biggest
market
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)revenue
forecast
inbillionUS$+10.1%(1)+10.5%(1)256.9269.4166.62022156.2+6.6%(1)+9.5%(1)+9.1%(1)63.245.825.516.215.510.0202720222027202220272022202720222027ChinaUnited
StatesUnited
KingdomGermanyJapan10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Advertising
accounts
for
the
biggest
share
in
the
App
marketMarket
Size:
Globalrevenue
bytype
forecast
inbillionUS$755.57.3708.37.0659.06.7604.56.3+17.5%(1)543.55.8296.8285.1476.05.3271.0425.14.7254.1231.0323.03.9204.9185.1245.5109.83.0149.7195.091.6451.42027416.22026150.974.174.52.6381.32025344.120242.3306.72023265.8235.3169.42020132.72019100.82018201720212022AdvertisingIn-AppPurchasePaidApp11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Average
revenue
per
download
is
estimated
to
increase
from
2017
to
2027Market
Size:
Globalarpd
forecast
in
US$2.42.32.22.22.12.22.01.81.61.41.21.00.80.60.40.20.02.12.01.91.71.71.61.42017201820192020202120222023202420252026202712Sources:Market
Insights
2023Australia
&
Oceania
has
the
highest
average
revenue
per
download
in
2027Market
Size:
Regional
Comparison
(1/2)arpd
forecast
in
US$9.95.09.79.54.71098765432109.44.59.24.49.04.39.14.38.47.77.03.56.63.04.84.03.91.91.20.62.31.52.41.62.21.52.31.52.11.42.11.42.21.52.01.20.41.81.11.61.00.70.70.40.40.40.40.40.40.420172018201920202021202220232024202520262027AfricaAsiaEuropeAmericasAustralia&Oceania13Sources:Market
Insights
2023With
average
revenue
per
download
of
US$
19.4,
the
United
States
spends
onaverage
the
most
among
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)arpd
forecast
in
US$19.712.219.819.919.519.611.719.419.419.2201510517.317.116.313.27.712.67.411.210.710.69.47.97.24.41.66.96.84.21.67.04.31.66.44.16.54.11.55.93.95.44.32.85.43.74.93.34.51.74.61.71.41.11.10.90.8020172018201920202021202220232024202520262027ChinaGermanyUnitedKingdomUnitedStatesJapan14Sources:Market
Insights
2023App
downloads
are
estimated
to
increase
from
2017
to
2027Market
Size:
Globalappdownloads
forecast
inbillion6.05.55.75.45.15.04.54.03.53.02.52.01.51.00.50.04.74.23.63.02.11.10.80.72017201820192020202120222023202420252026202715Sources:Market
Insights
2023Asia
has
the
most
downloads
in
2027
with
nearly
165
billion
downloadsMarket
Size:
Regional
Comparison
(1/2)appdownloads
forecast
inbillion237.6250228.1216.7203.020015010050184.2164.7159.1137.5101.788.876.257.336.455.135.152.433.449.231.545.329.240.726.435.123.128.519.122.416.119.314.217.112.80.52.52.93.23.43.73.80.50.60.91.52.00.60.60.70.80.91.01.11.21.21.3020172018201920202021202220232024202520262027AfricaAustralia&OceaniaEuropeAmericasAsia16Sources:Market
Insights
2023With
downloads
of
110.3
billion,
China
is
the
biggest
market
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)appdownloads
forecast
inbillion156.916014012010080150.9143.8135.2122.4113.5110.3102.478.369.961.5604018.118.919.517.115.92.714.52.512.92.29.91.510.91.88.41.38.81.5202.93.13.13.21.4020172018201920202021202220232024202520262027GermanyUnitedKingdomJapanUnitedStatesChina17Sources:Market
Insights
2023Apple
store
revenuesaccount
for
the
largestshare
in
the
App
market
with62.8%
in
2022Market
Size:
Globalrevenue
share
by
store
inpercent100.0%64.2%100.0%62.9%100.0%62.9%100.0%63.2%100.0%63.0%100.0%62.8%100.0%62.7%100.0%62.7%100.0%62.6%100.0%62.6%100.0%62.6%37.1%201837.1%201936.8%202037.0%202137.2%202237.3%202337.3%202437.4%202537.4%202637.4%202735.8%2017GoogleApple18Sources:Market
Insights
2023The
App
market
is
highly
competitive
with
various
key
players
in
each
segmentKey
playerlandscapeRepresentative
App
key
playersbysegmentSocialNetworkingEntertainmentFinanceHealth&FitnessGames19Sources:researchChina
has
a
flourishing
App
market
due
to
its
many
app
stores,
but
a
crackdownon
gameswill
likely
cause
its
revenues
to
fallTrend
analysis(1/3)ChineseappstoresInChina,
services
havebeen
bannedand
Applehasalesser
influencethere
thaninthe
U.S.
or
Europe.
Thishaspermitted
alternative
app
stores
to
appearandcompete
inthemobile
app
market
while
stillusingtheAndroidoperatingsystem
developed
byGoogle.
Huawei,
Oppo,andTencent
havethetop
threeappstores,
which
accountforhalfofthemarketshares.
More
than20
other
app
stores
compete
fortheremaining
50%
which
meansthatinorder
to
reach
the
majority
ofChinesemobile
users,
app
developers
need
to
promote
theirappsinseveral
stores
atthesametime.Computer
game
crackdownTheChinesegovernment
paused
theapproval
of
new
computer
games
inthe
middleof
2021.
Before
thischange,games
inChina
already
had
toundergoalengthyprocess
thatchecked
for“undesirable”elements
suchas
blood,sexual
content,andgambling.However,
themost
recent
government
stanceof
condemning
computer
games
as“spiritualopium”
hasledtoahaltof
the
approval
of
new
gamesandthe
closure
ofthousandsof
gamingcompanies.
More
recently,
inApril2022,
45
new
gameswere
approved.
We
areconstantly
monitoring
the
situation
and
will
adjustourforecasts
accordingly.20Sources:researchBlockchain
technologies
are
leading
to
a
new
play-to-earn
paradigmfor
mobilegamesTrend
analysis(2/3)Blockchain
technology:
cryptocurrency
andnon-fungibletokens(NFTs)Blockchain
technology
iscurrently
one
ofthefastest-growing
andmost
innovative
technologies.
Several
finance
appssuchasBinanceandCoinbaseenable
users
totradecryptocurrencies
on
theirphone.
Themost
promising
segment
forcryptocurrencies
canmost
likely
befoundinmobile
gaming.
Cryptomobile
games
suchas
Plants
vs.
Undeadand
ThetanArenahavetheirown
coinsthatplayers
caneasily
sell
or
exchange
forother
cryptocurrencies.
These
games
alsoincludeuniqueNFTssuchascharacters
or
in-game
items
thatcanlikewise
beboughtor
sold
with
cryptocurrencies
incertainmarketplaces.The
newplay-to-earn
paradigmTheintroduction
ofcryptocurrencies
and
NFTsinto
mobile
gaming
gaverise
to
anew
kindof
gamingparadigmcalled
“play-to-earn.”
Here,
players
areableto
complete
in-game
tasksor
fightagainst
each
other
inorder
toearn
game
coinsor
NFTswhichcanthenbeexchanged
for
othercryptocurrencies
and
eventually,
real
money.
Inthis
way,
blockchain
technology
opensupthegame
economy
to
thereal-world
economy.
However,
mobile
games
need
tomaintainahigherdemand
thansupplywhen
itcomes
to
game
coinsandNFTs,
otherwise
theirvalueswill
crash.
Ahealthy“tokenomics”
isneeded
forthelong-term
viabilityoftheplay-to-earn
model.21Sources:researchThe
power
of
5G
will
make
AR
/
VR
and
the
metaverse
more
feasible
for
mobilesTrend
analysis(3/3)5GThefifth
generation
(5G)
of
wireless
technology
isexpected
toreach
speeds
upto
twenty
to
fiftytimes
fasterthan4G.
5Gnetworks
are
already
inplaceintheU.S.,Europe,
and
Asia,andmanyof
thenewest
smartphones
already
have5G
capabilities.Itwill
stilltakesome
timebefore
the
fullpotential
ofthenetwork’s
speed
canbeattainedand
haveatruly
palpableeffect
onusers.
However,
thisnewtechnology
would
allow
for
muchmore
advancedapps,particularly
inthe
areas
of
gaming,augmented
reality
/virtualreality,
theInternet
of
Things(IoT),andself-driving
cars.Augmented
reality
(AR),
virtualreality
(VR),
andthemetaverseThe5G
network
revolution
coincides
with
great
advancements
inARandVRtechnology,
aswell
asthenew
hypeconcerningthemetaverse.
AR,asshowcased
inmobile
gamessuch
as
Pokémon
Go
andIngress,
allows
people
tosituatevirtualobjects
inthereal
world.
AlthoughVR
hasnotyet
been
fullydeveloped,
itcanalready
beexperienced
bycombining
asmartphone
with
aheadset.
Finally,metaverses,
suchasDecentraland,
introduced
blockchain
technology
into
thevirtualworld.
Moreover,
5Gwillmake
the
blendingof
AR/VR
and
themetaverse
muchmore
practicalandseamless.22Sources:researchCHAPTER
2MarketsMARKETSGamesThe
Games
marketis
the
fastest-growing
marketfor
Apps,
as
China
lifts
theirrestrictions
giving
the
market
further
growth
opportunitiesOverview:
SummarySummaryWithintheMobile
Gaming
industry,alandscapecharacterized
byrapidinnovationandevolving
userpreferences,
several
noteworthy
trendsand
current
marketdevelopments
areshapingthescene.
Mobile
games
continueto
pushboundariesinterms
of
graphicsandimmersive
gameplay
experiences,
often
rivaling
theirconsole
and
PCcounterparts.
Theconcept
of
"freemium"
games,
which
arefreetoplaybut
offer
in-apppurchases,remains
prevalent
andlucrative.
Additionally,therise
of
mobile
esports
andcompetitive
gaminghasbrought
anew
level
ofengagement
and
spectatorship
to
theplatform.
Theintegration
of
augmentedreality
(AR)and
virtual
reality
(VR)
technologies
into
mobile
gamingisunlockingentirely
new
dimensions
of
interactive
entertainment.
Furthermore,
mobilegames
increasingly
leverage
social
features,
fostering
communities
andmultiplayer
experiences,
furtherenhancing
userengagement.
Amidstthesedevelopments,
mobile
gaming
continuesto
beadominant
force
inthegamingindustry,appealingtoabroad
and
diverse
audiencewhile
constantlyadapting
toemerging
technologies
andplayerdemands.25Sources:Market
Insights
2023Games
offer
a
variety
of
apps
for
every
kind
of
consumer,
from
action
to
triviaand
word
gamesOverview:
Market
DefinitionMarket
definitionTheGames
market
isthe
largest
and
highestearning
category
for
mobile
appsandgenerates
approximately
50%
oftotal
app
revenue
worldwide.
Mobile
gameshavelong
dominated
the
computer
gaminglandscape
and
are
far
aheadofconsole
games
and
PCgamesinterms
of
revenue
andnumberofgamers.Ourstatisticsincludetherevenue
earned
bydevelopers
and
also
the
revenueearned
bystores
through
commissions.We
includefifteen
submarkets
underthe
Games
category
(Action,Adventure,Board,
Card,Casino,
Casual,Music,Puzzle,
Racing,Role-Playing,
Simulation,Sport,Strategy,Trivia,andWord)which
are
found
inbothAppleInc.'sApp
Store
andtheGoogle
Playstore.
Sincegames
cancontain
numerous
themes
andgamemechanics
simultaneously,
itisnot
unusual
foragame
to
beincludedinseveralcategories
atthesametime.We
consider
three
different
sources
of
revenue:
Revenue
from
in-apppurchases(IAP)
that
comes
from
the
purchase
offeatures,
upgrades,andsubscriptionswithin
anapp.Paidapp
revenue
from
the
one-time
purchaseof
anapp.Advertisingrevenue
obtainedfromshowing
adswithin
anapp.26Sources:Market
Insights
2023Games
accounted
for
47.35%
of
the
App
market
revenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeTotal
revenue
intheGames
market
isprojected
toreach
US$225.30bn
in2022.Thismarket
includes:Thismarket
excludes:Total
revenue
isexpected
toshow
anannual
growth
rate(CAGR
2022-2027)
of8.35%,
resulting
inaprojected
market
volume
ofUS$352.10bn
by2027.?Apps
thatcanbedownloaded
frommajor
app
stores
suchasApple,Inc.'sApp
Store
andthe
Playstore,or
inthecaseof
China,
from
storessuchasHuawei
AppGallery
andTencent
Appstore.?Apps
exclusively
offered
byMicrosoft
Store
and
AmazonAppstorefor
Android.In-apppurchase(IAP)revenue
intheGames
market
isprojected
toreachUS$145.30bn
in2022.?Custom-made
apps
not
availablefrom
anyofficialappstore.Paidapp
revenue
intheGames
market
is
projected
to
reach
US$1.25bn
in2022.Advertising
revenue
intheGames
market
is
projected
toreach
US$78.84bn
in2022.?Apps
thatare
runoniPhones
andAndroidphones.?B2B/C2C
app
sales
ofanykind.Thenumberof
downloads
inthe
Games
market
is
projected
toreach
118.70bndownloads
in2022.?Subscriptionrevenues
outsideof
in-apppurchases(forexample,
NetflixandSpotifyusetheirown
paymentsystems
outside
oftheirapps).Theaverage
revenue
per
download
currently
isexpected
toamounttoUS$1.90.Aglobalcomparison
reveals
thatmost
revenue
isgenerated
inChina
(US$71.30bnin2022).27Sources:Market
Insights
2023Games
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
15.9%
from2017
to2027Market
Size:
Globalrevenue
forecast
inbillionUS$342.9323.1114.1304.6106.5278.496.2+15.6%(1)216.8121.7246.784.5203.166.124.122.921.773.029.733.0157.749.320.023.827.931.333.818.021.024.726.229.732.216.018.422.015.217.021.1115.637.927.529.912.413.135.697.531.26.47.29.711.27.79.410.412.78.780.424.426.971.611.412.214.524.163.223.360.419.1
17.198.788.393.181.146.731.021.526.320172018201920202021202220232024202520262027Role
PlayingGamesActionGamesStrategy
GamesPuzzleGamesSimulation
GamesOther28
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
121.7
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)revenue
forecast
inbillionUS$+8.9%(1)185.9+10.3%(1)126.7121.7202277.5+8.7%(1)+8.0%(1)34.2+8.7%(1)22.63.34.80.30.5202220272022202720222027202720222027EuropeAfricaAmericasAsiaAustralia&Oceania29
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
71.3
billion,
China
is
the
biggestmarket
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)revenue
forecast
inbillionUS$+10.2%(1)115.7+10.5%(1)116.371.370.7+6.1%(1)47.035.0+9.9%(1)+8.0%(1)8.76.75.44.52022202720222027202220272022202720222027ChinaUnited
StatesUnited
KingdomGermanyJapan30
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023For
the
Games
market,
the
biggest
revenue
is
generatedthrough
In-AppPruchaseMarket
Size:
Globalrevenue
bytype
forecast
inbillionUS$352.11.6332.31.6313.61.5287.11.4+15.9%(1)255.51.4140.6128.8225.41.3119.8203.01.2105.090.178.8157.647.568.71.1115.633.797.527.40.9209.9202780.420.70.8201.92026192.32025180.720240.8164.12023145.32022133.2109.1202081.169.358.92017201820192021In-AppPurchaseAdvertisingPaidApp31
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Games
average
revenue
per
download
is
estimated
to
increase
from2017
to2027Market
Size:
Globalarpd
forecast
in
US$10.99.010.68.610.78.81110910.210.38.310.210.09.59.29.18.78.48.17.38.18.77.77.57.37.86.97.67.56.07.66.97.56.77.46.187.16.37.26.57.06.96.96.97.07.07.076.76.666.05.14.34.95.74.854.14.0432.32.22.12.01.91.81.621.41.21.10.91020172018201920202021202220232024202520262027CasinoGamesRole
PlayingGamesCardGamesStrategy
GamesSport
GamesOther32Sources:Market
Insights
2023Australia
&
Oceania
has
the
biggest
value
for
Games
average
revenue
perdownload
in
2027Market
Size:
Regional
Comparison
(1/2)arpd
forecast
in
US$6.96.86.6765432106.56.46.26.15.85.04.84.74.01.73.91.63.91.63.71.63.61.53.41.53.41.53.21.43.01.42.81.31.20.62.51.21.51.51.51.51.51.51.41.31.21.20.70.30.30.30.30.30.30.30.30.520172018201920202021202220232024202520262027AfricaEuropeAsiaAmericasAustralia&Oceania33Sources:Market
Insights
2023With
average
revenue
per
download
of
US$
29.5,
Japan
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)arpd
forecast
in
US$29.529.729.829.929.529.629.429.13025201510524.823.523.510.910.610.39.89.38.88.47.51.05.95.44.54.64.24.33.94.04.52.70.73.73.61.43.71.43.81.43.91.43.91.53.53.51.23.61.43.10.82.90.802017201820192020China2021Germany20222023UnitedStates2024202520262027UnitedKingdomJapan34Sources:Market
Insights
2023Games
downloads
are
estimated
to
increase
from
2017
to
2027Market
Size:
Globalappdownloads
forecast
inbillion58.96056.653.850.45040302010045.239.839.033.120.631.127.230.126.128.824.825.217.024.920.822.817.721.422.422.318.320.419.120.019.318.517.515.215.414.89.712.814.512.917.518.113.312.616.711.512.011.711.26.99.214.49.2
8.35.74.112.98.3
7.48.54.73.34.8201720182019ActionGames2020CasualGames202120222023202520262027Simulation
GamesAdventureGamesPuzzleGamesOther35Sources:Market
Insights
2023Asia
has
the
biggest
market
in
Games
downloads
in
2027Market
Size:
Regional
Comparison
(1/2)appdownloads
forecast
inbillion140121.4116.4120110.4103.210080604020091.481.979.470.151.044.738.331.630.428.927.217.925.022.519.515.811.10.420.512.79.70.418.90.719.810.211.18.50.316.60.615.10.513.30.57.90.31.41.51.61.71.80.20.30.40.71.01.20.6
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