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文檔簡介
Study
1
2
3
Podcast
listeningis
Presentation
Study
1
2
3
Media&
Technology
“Smart”device
triumphis
nearlytotal
SmartDeviceOwnership
TotalU.S.Population12+
93%ownaSmartphone,SmartTVorSmartSpeaker
Estimated267Million
SmartphoneOwnership
TotalU.S.Population12+
%OWNINGASMARTPHONE
258Million
838485
61
53
44
31
200920102011201220132014201520162017201820192020
8888
20212022
2023
2024
2023
2024
SmartTVOwnership
TotalU.S.Population12+
%OWNINGASMARTTV
207Million
72
2022
2021
35
2022
34
33
27
2020
23
2017
2018
2019
2021
2024
SmartSpeakerOwnership
TotalU.S.Population12+
%OWNINGASMARTSPEAKER
Estimated
98Million
2023
AudioListeningthroughSmartSpeakers
TotalU.S.Population12+
Listenedtosmart
speakerinlastmonth
Listenedtosmart
speakerinlastweek
NumberofSmartSpeakersinHousehold
Base:U.S.Age12+SmartSpeakerOwners
Three
TWO
one
2018
2019
2020
202
2022
2023
2024
Mean
1.6
2.0
2.2
2.3
2.4
2.8
2.9
SmartSpeakervs.RadioOwnership
TotalU.S.Population12+
%OWNINGDEVICE
Estimated
98Million
Estimated
75Million
Estimated
172Million
34
ownradioset
inhousehold
ownNeither
ownsmartspeaker
inhousehold
AudioSourcesCurrentlyEverUsedinCar
Base:U.S.18+WhoHasDriven/RiddenInCarLastMonth;85%
%CURRENTLYUSEAUDIOSOURCEINPRIMARYCAR
55
32
25
22
AM/FMradio
onlineaudio
podcasts
CDS
siriusxM
MP3/digitalfiles
Applecarplay
AndriodAuto
Podcast
listeningis
Podcasting
PodcastingFamiliarity
TotalU.S.Population12+
%AWAREOFPODCASTING
8384
7879
75
70
55
4545
4849
373743
22
'17
19'20
'2l'22
'232024
2006'07'08'09
PodcastingListening
TotalU.S.Population12+
%EVERLISTENEDTOAPODCAST
92
55
57
44
33
27
29
25
2223
2006'07'08'0910
I9'20'2l'22'232024
MonthlyPodcastListening
TotalU.S.Population12+
%LISTENEDTOPODCASTINTHELASTMONTH
47
42
38
37
32
24
'20
'22
'23
2024
2008'0970
MonthlyPodcastListening
TotalU.S.Population12+
%LISTENEDTOPODCASTINTHELASTMONTH
2021202220232024
45
48
43
39
39
Men
women
MonthlyPodcastListening
TotalU.S.Population12+
%LISTENEDTOPODCASTINTHELASTMONTH
2021202220232024
55
59
39
51
43
55
27
22
21
Age12-34
Age55+
Age35-54
28
2021
2022
24
2020
22
8
7
201320142015201620172018
2019
2024
WeeklyPodcastListening
TotalU.S.Population12+
%LISTENEDTOPODCASTINTHELASTWEEK
34
2023
U.S.PodcastAudience
NearsLandmark
Million
WeeklyListeners
Averagenumberofpodcastepisodeslistenedtoinaweek:
Base:U.S.12+WeeklyPodcastListeners;34%
Maleweekly
podcastlisteners
Totalweekly
podcastlisteners
Femaleweeklypodcastlisteners
8.37.29.5
34%
weeklylisteners
PodcastingListeningOverview
TotalU.S.Population12+
Non-listeners
33%
Non-weeklylisteners
33%
Streaminghitsrecord
Audio
highs
OnlineAudio
MonthlyOnlineAudioListening
TotalU.S.Population12+
%LISTENEDTOONLINEAUDIOINLASTMONTH
onlineAudio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonyontheInternet
Estimated
218Million
73
75
57
53
47
3945
272734
12
5
7
2000
'O1'02
'05'06'07'08'0910ll3
'17
19'20'2
'22
'23
2024
15
MonthlyOnlineAudioListening
TotalU.S.Population12+
%LISTENEDTOONLINEAUDIOINLASTMONTH
onlineAudio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonyontheInternet
2022
2024
2023
87
89
85
85
53
52
52
Age12-34
Age55+
Age35-54
WeeklyOnlineAudioListening
TotalU.S.Population12+
%LISTENEDTOONLINEAUDIOINLASTWEEK
onlineAudio=ListeningtoAM/FMradiostationsonlineand/orlisteningtostreamedaudiocontentavailableonyontheInternet
Estimated
201Million
57
53
44
33
29
22
56
2
'O1'02
2000
13
19'20'21'22'232024
'03'04'05'06'07'08'09
OnlineAudioBrandAwareness
TotalU.S.Population12+
%AWAREOFONLINEAUDIOBRAND
pandora
spotify
AppleMusic
iHeartRadio
YOUTubeMusic*
AmazonMusic
soundcIoud
NPRone
Audacy
TunelnRadio
84
87
74
74
71
42
23
＊Askedas"YOUTubeMusic,thestreamingmusicservicefromYOUTube"
OnlineAudioBrandsListenedtoinLastWeek
TotalU.S.Population12+
%LISTENEDTOONLINEAUDIOBRANDINLASTWEEK
spotify
YOUTubeMusic*
AppleMusic
pandora
AmazonMusic
iHeartRadio
soundcIoud
29
22
＊Askedas"YOUTubeMusic,thestreamingmusicservicefromYOUTube"
OnlineAudioBrandUsedMostOften
Base:U.S.12+OnlineAudioUsers
iHeart
Radio
Apple
Music
Amazon
Music
YOUTube
other
pandora
spotify
Music
Total12+
Age12-34
Age35-54
Age55+
35
38
2024
28
202]
2022
2023
AudiobookListeninginLastYear
TotalU.S.Population12+
%LISTENEDTOANAUDIOBOOKINTHELASTYEAR
109Million
252627
201620172018
2020
2019
2015
SocialMedia
Ayearofchangeinsocialmedia
82
2024
SocialMediaUsage
TotalU.S.Population12+
%CURRENTLYEVERUSESOCIALMEDIA
Estimated
235Million
82
82
79
82
77
77
57
53
44
']4
1516'1718
I9'20
'22
'23
2008'0910
SocialMediaBrandAwareness
TotalU.S.Population12+
%AWAREOFSOCIALMEDIABRAND
94
92
91
TikTOK
85
snapchat
82
XTwitter*
77
72
Linkedln
43
Discord
29
Threads
25
Truthsocia
7
Mastodon
70
TotalU.S.Population12+%CURRENTLYUSESOURCE
60
50
40
30
20
MuskbuysTwitter
10
RIPMYSPACE
RIPVINE
0
2020s:Facebookhasconsistentlead,evenafterothersmature
SocialMediaUsage
2007'08'09'll"T2]4'T576T718'T9'20'2'22'232024
SocialMediaBrandUsage
TotalU.S.Population12+
%CURRENTLYUSESOCIALMEDIABRAND
44
35
TikTOK
28
27
Linkedln
25
snapchat
XTwitter*
Discord
3
Threads
2
Truthsocia
1
Mastodon
X/TwitterUsage
TotalU.S.Population12+
%CURRENTLYUSETWITTER/X
27
27
23
23
7
8
2010
'17
'20'2l
'22
'23
2024
13']4'15
*in2024askedas:"x，formerlyknownaSTwitter
X/TwitterUsage
TotalU.S.Population12+
%CURRENTLYUSETWITTER/X
27
Estimatedusersin2023:
77Million
Estimatedusersin2024:
55Million
Est
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