車燈行業(yè)英語培訓(xùn)課件contents目錄IndustryOverviewandBasicKnowledgeProfessionalvocabularyandexpressionskillsProductIntroductionandProcessFlowBusinesscommunicationandnegotiationskillscontents目錄MarketingStrategyandCustomerRelationshipManagementInterpretationofIndustryRegulationsandStandardsPracticalsimulationandcaseanalysisCHAPTER01IndustryOverviewandBasicKnowledgeThecurrentsituationanddevelopmenttrendofthecarlightingindustryIndustryscaleandgrowth:TheglobalandChinesecarlightmarketcontinuestoexpand,withastablegrowthrate.Technologicalinnovation:NewtechnologiessuchasLEDandlaserheadlightsareconstantlyemerging,drivingindustrytechnologicalupgrades.Regulationsandpolicies:Countriesarecontinuouslyincreasingtheirrequirementsforthesafetyperformanceofcarlights,promotingthedevelopmentoftheindustrytowardshigherstandards.Marketcompetition:Internationalwell-knownbrandsdominate,whiledomesticenterprisesgraduallyenhancetheircompetitiveness.TaillightDisplaythepresenceandwidthofthevehicletotherearofthevehicle.HeadlightProvidesfrontlightingatnightorunderpoorvisibilityconditions.TurnSignalIndicatestheintentionofthevehicletoturnorchangelanes.FogLightProvidesforwardlightinginharshweatherconditionssuchasfogandhaze.Stoplightlightsupwhenbrakingtoremindvehiclesbehindtopayattention.Basicknowledge:typesandfunctionsofcarlightsComparativeanalysisofdomesticandinternationalmarketsMarketsize:TheChinesecarlightmarkethasbeenexpandingyearbyyear,buttheinternationalmarketstilldominates.Technicallevel:Internationallyrenownedbrandsareinaleadingpositionintechnologyresearchandinnovation,whiledomesticenterprisesaregraduallycatchingup.Producttype:TheproportionofLEDheadlightsintheinternationalmarkethasbeenincreasingyearbyyear,whilehalogenandxenonheadlightsarestillthemainproductsinthedomesticmarket.Consumerdemand:Domesticandforeignconsumersareconstantlyincreasingtheirdemandforthesafety,comfort,andpersonalizationofcarheadlights.CHAPTER02ProfessionalvocabularyandexpressionskillsHeadlampTailampTurnSignalLampCommonEnglishnamesandexplanationsofcarlightcomponentsFogLampDaytimeRunningLampCommonEnglishnamesandexplanationsofcarlightcomponentsHighBeamLowBeamParkingLampCommonEnglishnamesandexplanationsofcarlightcomponentsBrakeLampReverseLampCommonEnglishnamesandexplanationsofcarlightcomponents0102LumensAunitofmeasurementforluminousflux,representingthetotalamountoflightemittedbyalightsource.BeamPatternThedistributionshapeofthelightemittedbythecarheadlights,dividedintohighbeam,lowbeam,etc.ColorTemperatureThecolorofthelightemittedbyalightsource,expressedinKelvintemperature(K).LED(Light…Asemiconductorlight-emittingdevicewithadvantagessuchashighefficiency,energysaving,andlonglifespan.HID(HighI…Ahighbrightnessgasdischargelampcommonlyusedforhighbeamheadlights.030405UnderstandingandApplicationofProfessionalTerminologyHowtoinquireaboutthetypeoflamp:Whattypeoflampisthis/Whatkindofheadlineisthis?Howtorequesttoreplacethebrokenheadlight:Canyouhelpmereplacethebrokenheadlight/Ineedtochangethetaillight,pleaseHowtodiscusstheperformanceofcarheadlights:Thisheadlighthasagoodbeampattern/ThelumensoutputofthislampisveryhighHowtodescribeacarlightmalfunction:Theheadlightisnotworking/ThetaillightisbrokenPracticaloralexpressionskillsCHAPTER03ProductIntroductionandProcessFlow

AnalysisofMainProductFeaturesandAdvantagesLEDheadlightshighbrightness,lowpowerconsumption,andlonglifespanarethemainstreamtrendsoffuturecarlights.Xenonheadlightshighbrightness,colortemperatureclosetosunlight,providingamorecomfortabledrivingexperience.HalogenheadlightsLowcost,easytoreplace,widelyusedinmidtolow-endvehiclemodels.IntroductiontoproductionprocessflowMolddesignandmanufacturingmanufacturehigh-precisionmoldsaccordingtoproductdesignrequirements.InjectionmoldingInjectingplasticrawmaterialsintothemold,coolingtoobtainthecarlamphousing.SpraycoatingtreatmentSpraycoatingtheshelltoincreaseaestheticsandweatherresistance.AssemblyanddebuggingAssemblethelightsource,circuit,andothercomponentsintothecasingandperformdebuggingtoensurenormaloperation.Strictlyinspectallrawmaterialstoensuretheymeetqualityrequirements.IncominginspectionMonitorkeyprocessesintheproductionprocesstoensurestableproductquality.ProcesscontrolConductcomprehensiveinspectionandtestingonthefinalproducttoensurecompliancewithdesignrequirementsandindustrystandards.FinishedproductinspectionBycollectingcustomerfeedbackandmarketinformation,continuouslyoptimizeproductqualityandproductionprocesses.ContinuousimprovementIntroductiontoQualityControlSystemCHAPTER04BusinesscommunicationandnegotiationskillsRespectculturaldifferencesIncross-borderbusinesscommunication,understandandrespecttheculturalcustomsandetiquettenormsofdifferentcountriestoavoidmisunderstandingsorconflictscausedbyculturaldifferences.DresscodeChooseappropriateattirebasedontheoccasion,reflectingprofessionalismandrespect.BusinessEtiquetteMasterbasicbusinessetiquettesuchasshakinghands,exchangingbusinesscards,andarrangingseatingarrangements,anddemonstrategoodprofessionalethics.NotesonBusinessEtiquetteandCulturalDifferencesListeningskills01Activelylistentotheotherperson'sperspective,understandtheirneeds,andlaythefoundationforeffectivecommunication.Clearexpression02Useconciseandclearlanguagetoexpressyouropinionsandneeds,avoidingtheuseofvagueorobscurevocabulary.Nonverbalcommunication03Payattentiontotheroleofnonverbalfactorssuchasbodylanguage,facialexpressions,andtoneofvoiceincommunication,andmaintainaconfidentandfriendlyimage.Effectivecommunicationskillsappliedinbusinesssettings要點(diǎn)三PreparationGainadeepunderstandingofthenegotiatingpartnersandmarketsituation,anddevelopclearnegotiationgoalsandstrategies.要點(diǎn)一要點(diǎn)二OpeningremarksandgreetingsUsefriendlyopeningremarksandgreetingstobreakthedeadlockandcreateapositivenegotiationatmosphere.BargainingTechniquesFlexiblyapplybargainingtechniques,suchasprovidingreasonablereasons,offeringalternativesolutions,etc.,toachievethemostfavorablepriceagreement.要點(diǎn)三NegotiationStrategyandCaseAnalysisDealingwithdeadlockWhennegotiationsreachadeadlock,themeetingcanbetemporarilyadjournedorthird-partymediationcanbeintroducedtoseekasolutionthatisacceptabletobothparties.CasestudyThroughspecificcaseanalysis,learntheexperienceandlessonsofsuccessfulnegotiations,andenhancenegotiationpracticalskills.NegotiationStrategyandCaseAnalysisCHAPTER05MarketingStrategyandCustomerRelationshipManagementIdentifytargetcustomergroupsAnalyzethemarketsegmentationofthecarlightingindustry,clarifythetargetcustomergroups,suchasautomobilemanufacturers,automotivepartsdealers,repairservicestations,etc.CustomerdemandanalysisGainadeepunderstandingofthetargetcustomer'sneedsandexpectations,includingproductquality,performance,price,deliverytime,andotherrequirements.CompetitoranalysisStudytheproductcharacteristics,marketpositioning,marketingstrategies,etc.ofcompetitorstobettermeetcustomerneedsandcompeteformarketshare.TargetcustomergrouppositioninganddemandanalysisMarketingstrategydevelopmentandexecutionProductstrategy:Basedoncustomerneedsandmarkettrends,developadevelopmentstrategyforcarlightingproducts,includinginnovationindesign,functionality,performance,andotheraspects.Pricestrategy:Basedonproductcost,marketdemand,andcompetitivesituation,developareasonablepricingstrategytoachievegoodmarketreturns.Promotionstrategy:Useadvertising,publicrelations,salespromotionandothermeanstoincreasethebrandawarenessandreputationofcarlights,andattractpotentialcustomers.Channelstrategy:Establishefficientsaleschannelsandnetworkstoensurethesmoothentryofproductsintothetargetmarketandprovideconvenientafter-salesservices.CustomerrelationshipmaintenanceanddevelopmentEstablishingcustomerprofiles:Detailedrecordingofcustomerinformationandhistoricaltransactionrecordstobetterunderstandcustomerneedsandprovidepersonalizedservices.Regularfollow-up:Maintainregularcontactwithcustomers,understandproductusageandchangesincustomerneeds,andprovidetimelysolutions.Customersatisfactionsurvey:Throughcustomersatisfactionsurvey,collectfeedbackfromcustomersonproductsandservices,continuouslyimproveandoptimizeproductsandservices.Customercareactivities:Organizecustomercareactivities,suchasproducttraining,technicalexchangemeetings,etc.,toenhancecustomerstickinessandloyalty.CHAPTER06InterpretationofIndustryRegulationsandStandards

OverviewofrelevantinternationalanddomesticregulationsInternationalregulations:UnitedNationsEconomicCommissionforEurope(UNECE)regulations,UnitedStatesFederalMotorVehicleSafetyStandards(FMVSS),etcDomesticregulations:automotiveindustrystandards,nationalstandardsformotorvehiclelightingfixtures,etcTheimpactofregulationsontheautomotivelightingindustry:ensuringthesafety,environmentalfriendliness,andcomplianceofautomotivelightingproductsInternationalstandards:InternationalElectrotechnicalCommission(IEC)standards,InternationalOrganizationforStandardization(ISO)standards,etcDomesticstandards:automotiveindustrystandards,NationalCompulsoryProductCertification(CCC),etcCertificationsystem:E-markcertification,DOTcertification,CCCcertification,etcTheimportanceofstandardsandcertificationfortheautomotivelightingindustry:improvingproductquality,promotinginternationaltrade,andenhancingconsumerconfidenceIntroductiontoIndustryStandardsandCertificationSystemsStrategiesforenterprisestorespondtoregulatorychanges:payingattentiontoregulatorydynamics,timelyadjustingproductionandbusinessstrategies,strengtheningcommunicationandcooperationwiththegovernmentandindustryassociationsTheimpactofcompliancerequirementsonenterprises:ensuringlegaloperation,reducinglegalrisks,andimprovingcorporateimageHowtomeetcompliancerequirementsforenterprises:establishingasoundqualitymanagementsystem,strengtheningtechnologicalresearchandinnovationcapabilities,activelyparticipatingininternationalstandardsandcertificationworkTheimportanceofcompliancerequirementsinbusinessoperationsCHAPTER07PracticalsimulationandcaseanalysisSimulatetheentireprocessofnegotiatingcarlightingproductswithcustomers,includingproductintroduction,pricenegotiation,deliverytime,andotherkeylinksexpressedinEnglish.Conductsimulateddialogueexercisesontechnicalissuesrelatedtothedesignandproductionprocessofcarlightstoenhancethecommunicationskillsoftechnicalpersonnelinaninternationalenvironment.Simulatecustomercomplaints,providerepairandmaintenancesuggestions,andotherafter-salesservicescenariostocultivatetheabilitytorespondtounexpectedsituationsandimprovecustomersatisfaction.BusinessnegotiationTechnicalexchangeAftersalesserviceRoleplaying:SimulatedBusinessScenario