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教案
課程名稱新視野商務英語視聽說(第三版)(下)
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教材《新視野商務英語視聽說(第三版)(下)》
Unit1AFactoryTour
LearningObjectives(教學目標)
Aftercompletingthisunit,Ssshouldbeableto:
—comprehendbasicvocabularyandsentencepatternsrelatedtoafactorytour;
—identifyandunderstandthebasicelementsofafactorytour;
-understandtheimportanceofafactorytourinbusiness.
BusinessProfile(內容概覽)
SupplierAssessmentProgramme—AFactoryTour
Selectingtherightsuppliersisoneofthemostimportantconditionsforsuccessful
sourcing.Supplierassessmentenablesyoutoevaluatemanufacturers'capabilities,toensure
compliancetoregulationsandtogetproductsinlinewiththecontractedqualityand
quantitywithinaspecifiedtimeframe.Howdoyouevaluatethesupplierseffectively?You
canmakeafactorytourtoassesstheirquality,serviceandtechnology.Infact,afactorytour
isoneofthemostimportantpartsoftheassessmentofapotentialsupplier.Duringor
beforethefactorytour,youshouldbeabletodofinancialandcostreviews.Duringthetour
youwillwanttoseetheworkingenvironment,productdevelopmentandthequalitycontrol
andmanufacturingsystems.Youcanevaluateasupplierinthefollowingways:
Financialreview
Askthesuppliertoprovidethefollowingmaterials:
?Thelasttwofiscalyears/incomestatementsandtwoyears/balancesheets.(Askforan
explanationofanyunusualtrendsorrelationships.)
?Thefinalauditreportofanyindependentaccountingfirms(ifavailable,fromthelastthree
years).
?Ananalysisofagingofaccountspayableandaccountsreceivableforthepastthreeyears.
Thisinformationmaybeprovidedinsummary,statingthedollaramountandpercent
outstandingforunder30days,30to60days,andover90days.(Discussanyunusualtrends
orrelationships,andaskforanexplanationofanywrite-offsforbaddebt.)
?Detailedcapitalequipmentexpenditureplansforthenextthreeyears,includingplansfor
anyfacilities.
Costreview
Askthesuppliertoanswerthefollowingquestions:
?Doyouhaveanylong-termagreementswithothersuppliersorcustomers?Doanyof
thesecontracts/agreementshavebuilt-inpriceadjustments?
?Doyouhaveanyprogrammes/incentivesinplacetodelivercostreductions?Ifso,explain.
Ifnot,why?Canyouprovidetwoexamplesofimplementedideaswhichhaveresultedin
lowercoststoyourorganisation?Wereanyofthesesavingspassedontoyourcustomers?
?Doyouusecost-basedormarket-basedpricing?Couldyoupleaseexplainyourreasoning
forselectingyourmethod?
?Comparedtoyourcompetition,howwouldyourateyourcompanyonpricing
competitiveness,quality,anddelivery?Howwouldyourcustomersrateyou?
?Doyoucurrentlysharecostinformation(rawmaterials,labour,manufacturingoverheads,
profit,etc.)withacustomer?Wouldyoubewillingtosharethisduringthequotation
process?
Workingenvironment
Askthesuppliertoanswerthefollowingquestions:
?Howextensiveareyouremployeetrainingandeducationplans?
?Doemployeesreceiveincentives,bonuses,orprofit-sharing?Ifso,whataretheybased
on?
?Canyouexplainyourhousekeepingandworkplaceguidelines?
?Canyouexplainhowyouevaluateyouremployees'performance?
Productdevelopment
Askthesuppliertoanswerthesequestionsandprovideanyrelatedmaterials:
?DoyoucurrentlyuseCAD(Computer-AidedDesign)forproductdesign?
Toolingdesign?Ifyes,detailthetypeofequipment,softwarepackagesanddata
transmissionrequirements.Ifno,givereasonsorfuturepurchaseplans.
?Pleasedetailallmeasureswhichwillbetakentoensureasuccessfultransitionto
manufacturinguponcompletionoftheprototypephase.
?Canyouexplaintheplanningprocessusedtovalidateanewproductdesignand/or
manufacturingprocess?
Qualitycontrolandmanufacturingsystems
Askthesuppliertoanswerthefollowingquestionsandprovideanyrelatedmaterials:
?Describehowyouorganisequalitycontrol.
?Describethesystemforcontrollingdocumentationofdrawings,specifications,
data,etc.
Describehowsuppliersarechosen.
?Doyoumeasuresupplierperformance?Andifso,how?
?Pleaseexplainthesystemforcontrollingthesupplyofrawmaterials.
?Describeyourinspectionandtestingsystemsforincomingpurchasedmaterials,inprocess
andfinishedgoods.
?Doyouhaveacertifiedlab?Ifso,pleaseprovideacopyofaccreditationcertification.
?Detailyourgaugecontrolandcalibration.
?Whatisyoursystemforidentifyingandisolatinginternal/externalnonconforming
products?
?Whatmachinerymaintenanceproceduresareinplace?Howregularlyarethey
implemented?
?Describehowyoudealwithmalfunctionsorbreakdownsinproduction.
?Explainyourinternalqualityauditsystem.
?Doyouhaveacontinuousimprovementprogrammewithinyourfacility?
Afterthefactorytour,youshouldbeabletocometoaconclusionaboutthesupplier.
Theconclusionmaybe:
?Thefactorywillnotbeconsideredasasupplieratthistime.
?Thefactorywillbeconsideredasapotentialsupplieraftertheyimprovethe
conditionsthatarecurrentlyunsatisfactory.
?Thefactoryisconsideredasuitablesupplier.
LanguageExpansion(語言擴充)
Factorytour(I)
Expressingrequeststovisitafactory
We'dverymuchliketohaveatourofyourfactory.
I'meagertovisityourcompany.
Ihopetovisityourfactorynextmonth.
Iwouldbehappytocometoseeyournewestfacilities.
WhencouldIvisityourfactory?Thesoonerthebetter!
Safetymeasuresforfactorytours
I'mafraidyou'llhavetowearanoverall.Itsahygienerequirement.
Pleasefollowthearrow.Thiswilltakeyousafelytotheassemblyline.
Watchyourstep,please.
Youneedthisforsecurity.
It'sveryimportantnottotouchthemachinery.
Expressingfurtherrequestsduringafactorytour
Ifitisnottoomuchtrouble,wewouldliketotalktoyourplantmanager.
Ihopetomeetyourgeneralmanager.
WouldyoumindarrangingformetomeetthedirectorofyourDeliveryDepartment?
IwonderwhetherIcouldtalktoyourworkers?
CouldIvisityourproduct-designcentre?
Factorytour(II)
Askingforimpressions
Whatdoyouthinkofourfactory?
What'syourgeneralimpression?
Havinghadthetour,whafsyouropinion?
Didyoulikethefactorytour?Ihopeyouenjoyedit.
Iwonderifyouenjoyedvisitingourfactory.
Expressinggratitudeforthetour'sarrangements
Thankyou.Illkeepinmindeverythingyouhavetoldme.
Ireallyappreciateyouhelpingmeduringmytour.
Thankyouforhelpingmelearnaboutthenewtechnologyinwinemaking.
Thankyouforyourkindnessduringthetour.
I'mtrulygratefulforyourhelpduringthetour.
Allthearrangementsforthetouraregreatlyappreciated.Thankyouverymuch.
Expressingapologies
Ihopethenoiseisn'tannoyingyou.
Wearerunningalittleshortoftime,soperhapsweshouldmoveonnow.
I'msorry,I'mnotfamiliarwiththatpart.Tilaskourengineertoexplainittoyou.
Ihopeyoudon'tmindhavingChinesefoodforlunch.
Ifyouhaveanyproblemswiththetour,pleasetellus.
TextBank(擴展閱讀)
FactoryTourPolicy
Weoftenreceiverequestsforafactorytour.Wefullyunderstandyourcuriosityinseeing
howwebuildahouseandassuchhaveendeavouredtogiveyouasmuchinformationas
possible,includingphotos,onourwebsite.
Amodularhomeemploysthesamebasicmaterialsandconstructionmethodsofanygood
qualityon-sitebuilder;infactourdefinitionofamodularhomeis"itisastickbuilthome,
constructedinafactoryunderidealconditions,structurallyengineeredtobebuiltin
sections(modules)whichcanbetransportedtoyoursite”.Itspurposeissimplytogiveyou:
?abetterthansite-builtproduct,
?amoreeconomicalproduct,
?ashorterperiodofconstruction,
?afarlowerriskofcostoverruns,whichbanksfavourhighly,
?lesson-siteworktoperform,henceamoredependableandcost-effectiveconstruction.
Frankly,thereisnomajormysterytomodularconstructionanymore.Ithasbeenaroundfor
over50years.Therearegood,better,bestmanufacturersjustlikegood,better,beston-site
(stick)builders.Howwillyoudecideinwhomtoplaceyourtrust?Attheriskofseemingto
blowourownhornandofalienatingyou,weshallendeavourtotellyouthetruth.
?Afactorytourwillnothelpyoumakeanydecisionssinceeveryfactorywilltellyouthey
arethebest.
?Itisdifficultenoughtofigureoutwhatisbeingdoneinafactorythatbuildshousesin
sections;letalonetrytoaccuratelyconcludewhichfactoryisproducingabetterproduct.
?Asaone-timebuyer,yousimplydonothavetheexpertisetodifferentiatebetween
factories.
?Whatyoutypicallyseebeingbuiltinthefactoryissomeoneelse'shouse,whichmaynot
impressyouandmayinfact"turnyouoff”.
?Inthetypicaltimebetweenyourinitialenquiryandfinaldeliveryofyourhome,thefactory
mayundergomajormanagementchanges,getsoldorevengooutofbusiness.
?Whatinfactareyoutryingtoseeatafactoryotherthansatisfyingyourcuriosity?Nowlet
usprovideyouwithsomemeaningfulinformationandstateourpolicyregardingplantvisits:
?WehavebeenintheModularBusinesssince1975,muchlongerthanmostcurrent
manufacturers
?Wehaveengagedinallphasesofthebusinessincludingfullon-siteconstructionand
managementofindividualhomesandprojects.
?Asaresultofourexperienceweareabletocounselandguideyouonmostfacetsof
construction,notjustthemodular.
?Ourreputationisoneweareproudofandwesuggestyoucheckusoutwiththeproper
agencies.No,wedonotgivereferencesbecausewerespecttheprivacyofourcustomers
andwillnotopenthemuptothousandsofenquiriesandcalls.Ourreputationspeaksloud
andclear.
?Wehaveawebsitethatissecondtononeandareproudtosharewithyoufree
informationforwhichotherschargesubstantialfees.
?WecoveranarealargerthananyothermodularsalesofficeinAmerica.
?Weareabletocoordinatespecialtyneedsincludingyourtotalfinancingandcraneandset
needs,overourmarketingarea.
?Weselldirectlytobuilders,developers,governmentagenciesandcommercialclientsand
ofcourseprivatehomeowners.
?BecauseofoursizewehavedevelopedtheHallmarkSeriesHomeandhaveseveral
factoriesthatproduceourproduct.Whichfactoryisusedwillbebasedonseveralfactors,
suchasthelocationofyourproject,projectschedulingandthedegreeofcomplexityofyour
home.
?ItisOURjobtoensurethatweemploythebestpossiblesourceforeachprojectandwe
havesuccessfullydonesosince1975.
?Wereceivethousandsofenquirieseveryyear.Assuchifweweretoindulgeeveryperson
thatwantedafactorytour,wewouldneedasubstantialstaffandtourbuses.Asanexample,
whenyoubuyacar,doyouaskthedealertoarrangeatourtoDetroittovisitthefactory?
?Wewillconsiderafactorytouroncecertainconditionshavebeenmet:
Youhavebeenfullyguaranteedbyabank,
Youhavemadeaplanselectionandknowwhatyouwanttobuild,
Youhavemadeacommitment(paidadeposit)towarddevelopingplansorbuyingahouse.
Youmaynowask—whatifaftervisitingyourfactory,Idonotlikeyourproduct?
Ifyouarefirstofallqualifiedenoughtodistinguishbetweenthevariousproductsand
methodsofconstructionavailabletoyouandnowdesiretotakeafactorytourpriorto
orderingyourhomeandafterhavingtakenafactorytourcanbespecificastowhyyoufeel
wearenotqualifiedtobuildyourhouse,wewillrefundyourdeposit.
Wedonotbelievethatwecanbemoreaccommodatingandfairthanthis.Usuallybythe
timewegettothisstageyouwillhaveabetterunderstandingoftheproduct,theservicewe
provideandthushavedevelopedconfidenceinusasyourmodularrepresentativeand
supplier.
Discussion:
1.Whydoesthecompanymakesuchapolicy?
2.Ifyouwereabossinafactory,wouldyouinitiateasimilarpolicy?
3.Ifyouwereapotentialbuyer,wouldyouacceptsuchapolicy?
補充教學資源
Video1
FordRougeFactorytour
WelcometoourFordRougeFactorytour.
First,letmegiveyouabriefintroductionofFord.FordMotormanufacturesand
distributesautomobilesin200marketsacrosssixcontinents.Withabout300,000employees
and108plantsworldwide,thecompanyhascoreandaffiliatedautomotivebrands.
TheFordRougeFactoryislocatedinthesouthofDetroitatthemeetingoftheRouge
andDetroitRivers.TheoriginalRougecomplexisamileandahalfwideandmorethana
milelong.Themultiplexof93buildingstotals15,767,708squarefeetoffloorarea.
Buildingsincludeplantsfortire-making,stamping,enginecasting,frameandassembly.
AmassivepowerplantproducesenoughelectricitytolightacitythesizeofnearbyDetroit,
andasoybeanconversionplantturnssoybeansintoplasticautoparts.
Ourfactorytourhasfourparts:
First,youwilltaketheHistoricDrivingTour.Buseswilltransportyouforanarratedtour
pastfamouslandmarksandbehindthescenesofthismassivemanufacturingcomplex.Itwill
takeapproximately20to30minutes.
SecondistheRareHistoricFootageViewing.Hereyouwillseeashortfilmofrare,
never-before-seenhistoricfootage.Youwilllearnaboutthetriumphsandtragedies
surroundingtheRouge.Ittakes13minutes.
ThirdistheVirtualRealityExperience.Avirtualrealitytheatrewillprovideyouwitha
360-degreelookathowautomobilesaremade!Theapproximatetimeforthisis15minutes.
Finally,wecometotheAssemblyPlantWalkingTour.Youwilltourthefactoryandsee
wherethenewFordF-150sareassembledinthenew,leanandflexiblemanufacturingplant.
Visitorswi
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