本報告僅供客戶內部使用。在獲得中原地產書面許可之前，本報告的 示?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,20102134521345 ?CopyrightCentalineGroup,2010最后回到售樓處洽談,增強客戶印象最后回到售樓處洽談,增強客戶印象?CopyrightCentalineGroup,2010導旗~導旗~戶外導示戶外導示?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010燈箱?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010樓體橫幅樓體橫幅?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010墻墻壘形象圍墻形象圍墻精神堡壘售樓處前廣場一般除設置適量的停車位、高品質的景觀外。也?CopyrightCentalineGroup,20102、盡量避開施工通道3、注重周邊環境借勢4、風水問題?CopyrightCentalineGroup,2010LOGO墻、總控臺、接待臺等項目沙盤、區域沙盤、單體模型、3D演示等洽談桌椅、展示系統大屏幕多媒體演示系統、沙發、咖啡吧等發展商品牌、附加值延展等私密性較強的洽談簽約區域銀行現場辦公、兒童游戲區等工作人員休息辦公區域、辦公室、會議室LOGO墻、總控臺、接待臺等項目沙盤、區域沙盤、單體模型、3D演示等洽談桌椅、展示系統大屏幕多媒體演示系統、沙發、咖啡吧等發展商品牌、附加值延展等私密性較強的洽談簽約區域銀行現場辦公、兒童游戲區等工作人員休息辦公區域、辦公室、會議室接待區接待區模型展示區模型展示區洽談區洽談區視聽室視聽室通道體驗區通道體驗區簽約區簽約區功能區功能區辦公區辦公區盥洗室盥洗室要點一充分串聯每個展示及售賣區域要點二動線設計不重復、不沖突，合理高效。要點三確保客戶長時間逗留，并適當匯聚形成局部人氣。?CopyrightCentalineGroup,2010接待區接待區?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010模型展示區模型展示區?CopyrightCentalineGroup,2010觀?CopyrightCentalineGroup,2010洽談區洽談區賣點展示賣點展示視聽室視聽室通道體驗區通道體驗區>設置在參觀樣板房、洽談等?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentaline?CopyrightCentalineGroup,2010信息發布區信息發布區）：?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,20103、過渡性體驗系統工地圍板工地圍板看房通道樓梯等內部通道?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010 3、過渡性體驗系統——景觀議要?CopyrightCentalineGroup,2010 ?CopyrightCentalineGroup,2010裝修樣板房裝修樣板房工程樣板房工程樣板房?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010樣板房相關展示標牌：?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010玻璃貼-LOLG展示、避免撞傷4、品牌嫁接設立市區分展場（區域的選擇上要有地域性聯想，?CopyrightCentalineGroup,2010活動展示1?CopyrightCentalineGroup,2010活動展示2半開放型半開放型客戶的逗留度休息區舒適度?CopyrightCentalineGroup,2010?CopyrightCentalineGroup,2010秉承理念、最終使命秉承理念、最終使命推動工作執行落地?CopyrightCentalineGroup,2010采用項目營銷工作計劃及詳細分解表(XLS表格、一目了然）?CopyrightCentalineGroup,2010?CopyrightCentaline?CopyrightCentalineGroup,2010溝通原則21、掌控項目運作2、延續項