見實私域流量白皮書系列之《私域運營招式手冊》2021年9月每日免費獲取報告1、每日微信群內分享7+最新重磅報告；2、每日分享當日華爾街日報、金融時報；3、每周分享經濟學人4、行研報告均為公開版，權利歸原作者所有，起點財經僅分發做內部學習。掃一掃二維碼關注公號回復：研究報告加入“起點財經”微信群。。FirstandForemost寫在最前《私域運營招式手冊》是見實科技從2020年至今所采寫、整理的數百篇私域標桿案例中挑選出110余篇文章，將其中明確提及的運營招式、私域打法梳理出來，并參考騰訊廣告發布的“公私域運營十大鏈路”、不同行業等為邏輯線，進行組合。因此，為方便大家查看，《私域運營招式手冊》有4種不同目錄，分別為：1、鏈路目錄；參考騰訊廣告發布的“公私域運營十大鏈路”為邏輯進行案例串聯；2、行業目錄；以不同行業為邏輯線，進行案例串聯；3、特性目錄；以商品互動頻次高低、頻次高低組合為邏輯線（高頻高互動、高頻低互動、低頻高互動、低頻低互動），進行案例串聯；4、底目錄；僅以案例排序為邏輯線，進行案例串聯；隨著案例不斷增加，招式和打法不斷增加，乃至于騰訊廣告的“公私域運營十大鏈路”不斷迭代升級，《私域運營招式手冊》也會不斷更新和補充。您可隨時在見實公號中發送“白皮書”，獲取到最新手冊。掃碼加入關注「見實」見實私域踐行社發送“白皮書”目錄一：鏈路目錄鏈路一：公眾號加粉1.案例：奧樂齊........................................................................................................................092.案例：百果園-1.....................................................................................................................123.案例：西貝餐飲....................................................................................................................144.案例：娃哈哈........................................................................................................................155.案例：老飯骨........................................................................................................................176.案例：住范兒........................................................................................................................197.案例：每日黑巧.....................................................................................................................218.案例：仙迪集團.....................................................................................................................249.案例：旅購........................................................................................................................26鏈路二：添加導購1.案例：奧樂齊........................................................................................................................092.案例：百果園-1.....................................................................................................................125.案例：老飯骨........................................................................................................................176.案例：住范兒........................................................................................................................197.案例：每日黑巧....................................................................................................................2110.案例：茶尖尖......................................................................................................................2811.案例：百果園-2...................................................................................................................3212.案例：百果園-3...................................................................................................................3413.案例：特抱抱......................................................................................................................3714.案例：HiMaMa...................................................................................................................3915.案例：小小包麻麻...............................................................................................................4016.案例：寶寶玩英語...............................................................................................................4217.案例：V?GRASS（維格娜絲）................................................................................................4418.案例：某母嬰品牌...............................................................................................................47目錄一：鏈路目錄19.案例：好食期......................................................................................................................4920.案例：愛庫存......................................................................................................................5121.案例：兔巴租機..................................................................................................................5322.案例：東阿阿膠..................................................................................................................5523.案例：蘑菇租房..................................................................................................................5724.案例：波司登-1..................................................................................................................6025.案例：波司登-2...................................................................................................................6226.案例：蜜思膚......................................................................................................................6427.案例：格家網絡...................................................................................................................6728.案例：速品服飾...................................................................................................................6929.案例：衣戀集團...................................................................................................................7130.案例：安利.......................................................................................................................7431.案例：原本貓糧...................................................................................................................7732.案例：豪車毒......................................................................................................................7933.案例：樂樂茶......................................................................................................................8234.案例：久久丫......................................................................................................................8535.案例：七匹狼......................................................................................................................8636.案例：特步.......................................................................................................................8937.案例：夢潔集團-1...............................................................................................................9338.案例：九牧王......................................................................................................................96鏈路三：線索收集16.案例：寶寶玩英語...............................................................................................................4224.案例：波司登-1...................................................................................................................6040.案例：黃小污....................................................................................................................10141.案例：滴滴.......................................................................................................................102目錄一：鏈路目錄鏈路四：小程序直購1.案例：奧樂齊.........................................................................................................................092.案例：百果園-1......................................................................................................................123.案例：西貝餐飲.....................................................................................................................145.案例：老飯骨.........................................................................................................................177.案例：每日黑巧.....................................................................................................................219.案例：旅購............................................................................................................................2611.案例：百果園-2...................................................................................................................3213.案例：特抱抱.......................................................................................................................3718.案例：某母嬰品牌................................................................................................................4719.案例：好食期.......................................................................................................................4920.案例：愛庫存.......................................................................................................................5121.案例：兔巴租機...................................................................................................................5323.案例：蘑菇租房...................................................................................................................5725.案例：波司登-2...................................................................................................................6227.案例：格家網絡...................................................................................................................6728.案例：速品服飾...................................................................................................................6929.案例：衣戀集團...................................................................................................................7133.案例：樂樂茶......................................................................................................................8235.案例：七匹狼.......................................................................................................................8636.案例：特步..........................................................................................................................8937.案例：夢潔集團-1................................................................................................................9339.案例：寶島眼鏡...................................................................................................................9842.案例：貨拉拉.....................................................................................................................10443.案例：每日優鮮.................................................................................................................10644.案例：叮咚買菜.................................................................................................................109目錄一：鏈路目錄45.案例：東小店....................................................................................................................11246.案例：夢潔集團-2..............................................................................................................11447.案例：你我您.....................................................................................................................11848.案例：貝詩珠寶.................................................................................................................120鏈路五：H5落地頁直購49.案例：千聊........................................................................................................................121鏈路六：直播帶貨9.案例：旅購............................................................................................................................2613.案例：特抱抱.......................................................................................................................3714.案例：HiMaMa....................................................................................................................3915.案例：小小包麻麻...............................................................................................................4017.案例：V?GRASS（維格娜絲）.................................................................................................4430.案例：安利..........................................................................................................................7433.案例：樂樂茶.......................................................................................................................8235.案例：七匹狼.......................................................................................................................8636.案例：特步..........................................................................................................................8938.案例：九牧王.......................................................................................................................9646.案例：夢潔集團-2..............................................................................................................11450.案例：千漾........................................................................................................................12551.案例：花生日記-1..............................................................................................................12652.案例：醉鵝娘....................................................................................................................12853.案例：連咖啡.....................................................................................................................13054.案例：交個朋友直播間......................................................................................................13255.案例：愛逛........................................................................................................................135鏈路七：引流到店1.案例：奧樂齊........................................................................................................................09目錄一：鏈路目錄2.案例：百果園-1.....................................................................................................................126.案例：住范兒.......................................................................................................................198.案例：仙迪集團.....................................................................................................................2410.案例：茶尖尖.......................................................................................................................2811.案例：百果園-2...................................................................................................................3212.案例：百果園-3...................................................................................................................3418.案例：某母嬰品牌...............................................................................................................4726.案例：蜜思膚.......................................................................................................................6429.案例：衣戀集團...................................................................................................................7135.案例：七匹狼.......................................................................................................................8636.案例：特步..........................................................................................................................8937.案例：夢潔集團-1................................................................................................................9339.案例：寶島眼鏡...................................................................................................................9845.案例：東小店....................................................................................................................11246.案例：夢潔集團-2.............................................................................................................11455.案例：愛逛........................................................................................................................13556.案例：鐘薛高....................................................................................................................13757.案例：香遇沙龍.................................................................................................................13958.案例：愛琴海....................................................................................................................14159.案例：索菲亞....................................................................................................................14360.案例：貓托托快捷酒店......................................................................................................14561.案例：瑞幸咖啡.................................................................................................................14762.案例：美家買菜.................................................................................................................149鏈路八：O2O到家28.案例：速品服飾...................................................................................................................6943.案例：每日優鮮................................................................................................................106目錄一：鏈路目錄44.案例：叮咚買菜...............................................................................................................10947.案例：你我您...................................................................................................................11858.案例：愛琴海....................................................................................................................14162.案例：美家買菜................................................................................................................149鏈路九：引流app43.案例：每日優鮮...............................................................................................................10644.案例：叮咚買菜................................................................................................................10949.案例：千聊....................................................................................................................12163.案例：富途社區...............................................................................................................15164.案例：云集.......................................................................................................................154鏈路十：引流電商5.案例：老飯骨......................................................................................................................1738.案例：九牧王.....................................................................................................................9651.案例：花生日記-1............................................................................................................12652.案例：醉鵝娘...................................................................................................................12855.案例：愛逛....................................................................................................................13561.案例：瑞幸咖啡................................................................................................................14762.案例：美家買菜................................................................................................................14964.案例：云集....................................................................................................................15465.案例：花生日記-2............................................................................................................15666.案例：蜂享家...................................................................................................................15867.案例：書里有品................................................................................................................16069.案例：五谷磨房-1............................................................................................................16570.案例：五谷磨房-2............................................................................................................16771.案例：甩甩寶寶................................................................................................................169無明顯鏈路68.案例：多保機器人............................................................................................................163目錄二：行業目錄商超購物1.案例：奧樂齊.......................................................................................................................0958.案例：愛琴海....................................................................................................................141生鮮行業2.案例：百果園-1.....................................................................................................................1211.案例：百果園-2...................................................................................................................3212.案例：百果園-3...................................................................................................................3443.案例：每日優鮮................................................................................................................10644.案例：叮咚買菜................................................................................................................10947.案例：你我您....................................................................................................................11862.案例：美家買菜................................................................................................................149餐飲行業3.案例：西貝餐飲....................................................................................................................14食品飲料4.案例：娃哈哈........................................................................................................................155.案例：老飯骨........................................................................................................................177.案例：每日黑巧.....................................................................................................................2119.案例：好食期......................................................................................................................4922.案例：東阿阿膠..................................................................................................................5534.案例：久久丫......................................................................................................................8552.案例：醉鵝娘....................................................................................................................12856.案例：鐘薛高....................................................................................................................13769.案例：五谷磨房-1.............................................................................................................16570.案例：五谷磨房-2.............................................................................................................167家裝家紡6.案例：住范兒.......................................................................................................................19目錄二：行業目錄37.案例：夢潔集團-1...............................................................................................................9346.案例：夢潔集團-2.............................................................................................................11459.案例：索菲亞....................................................................................................................143美妝護膚8.案例：仙迪集團....................................................................................................................2426.案例：蜜思膚......................................................................................................................6457.案例：香遇沙龍................................................................................................................139其他電商9.案例：旅購...........................................................................................................................2654.案例：交個朋友直播間.....................................................................................................13255.案例：愛逛.......................................................................................................................135茶飲咖啡10.案例：茶尖尖......................................................................................................................2833.案例：樂樂茶......................................................................................................................8353.案例：連咖啡....................................................................................................................13061.案例：瑞幸咖啡................................................................................................................147社交電商13.案例：特抱抱......................................................................................................................3714.案例：HiMaMa...................................................................................................................3915.案例：小小包麻麻...............................................................................................................4020.案例：愛庫存......................................................................................................................5127.案例：格家網絡....................................................................................................................6730.案例：安利..........................................................................................................................7445.案例：東小店....................................................................................................................11250.案例：千漾.......................................................................................................................12551.案例：花生日記-1.............................................................................................................126目錄二：行業目錄64.案例：云集........................................................................................................................15465.案例：花生日記-2..............................................................................................................15666.案例：蜂享家....................................................................................................................15867.案例：書里有品.................................................................................................................16071.案例：甩甩寶寶.................................................................................................................169教育/知識付費16.案例：寶寶玩英語...............................................................................................................4249.案例：千聊........................................................................................................................121服裝17.案例：V?GRASS（維格娜絲）.................................................................................................4418.案例：某母嬰品牌...............................................................................................................4724.案例：波司登-1...................................................................................................................6025.案例：波司登-2...................................................................................................................6228.案例：速品服飾...................................................................................................................6929.案例：衣戀集團...................................................................................................................7135.案例：七匹狼.......................................................................................................................8636.案例：特步..................................................................