精品文檔精心整理精品文檔可編輯的精品文檔TRAININGACTIVITYOUTLINE培訓活動綱要Task任務：CollateralProduction制作宣傳品Code序號：OH-SM-MC-D201Objectives目的：Attheendofthissession,eachtraineewillbeabletofullyunderstandtheproceduresofcollateralproduction在此培訓結束后，每一個學員都要掌握制作宣傳品的程序和要點。Standard標準：SeeAttached參見附件Resources培訓器材：WhiteboardandMarkPen.白板和馬克筆。Method培訓方式TrainingSteps培訓步驟Time時間CirculateRackBrochure傳閱宣傳品GroupDiscussion小組討論RackBrochureisapowerfultoolforsalespersontosellhotelfacilityandservice.AndthecollateralproductioninvolvesconcertedeffortthroughouttheSales&MarketingdepartmentandPurchasingDept.宣傳冊是我們的銷售人員推銷飯店服務設施時強有力的工具。制作宣傳品時涉及到整個營業(yè)部的參與和采購部的協(xié)助。Asktraineetostudybrochureandtellwhatspecificationsandstandardsthatitindicates?要求學員研究宣傳冊并說出冊子上體現(xiàn)了什么樣的具體標準和規(guī)格。Logo-corporateandpropertylogoTagline–HometoaCertainWorld?HousecolorTaglineTranslationFontoflogo,taglineanditstranslation-------------------------------------------標識-集團和飯店的標識口號-Who'sTakingCareofYou?飯店用色標口號的翻譯–您的世外之家？標識、口號及翻譯的字體ThecollateralwillalsocarryacodeindicatingthedateofproductionandMCmanager'sname.宣傳冊上還會帶有一個代碼，表明制作的時間和公關部經理的姓名。Gothroughprocedures1-4.詳細講解程序的第1至4條。Becauseitinvolvespayment,weneedtoraisePurchasingrequest.Andifnotfamiliarwithsupplierqualification,itisrecommendedthatwegetPurchasingassociatetoevaluate.由于制作宣傳品與付款有關，我們需要提交采購單。但是如果不熟悉供應商的資信度，可以讓采購部員工一同來評估。Gothroughprocedures5-10.詳細講解程序的第5至10條。Forthesakeofeasyreference,acodeistobeassignedtothecollateral,likeeverybodyhashisownIDcode.為了便于查找，我們要給宣傳品分配一個代碼，就象每個人都有一個身分證號碼一樣。MonthandYearofprintCollateralTypeQuantityInitialofMarComManager'sname-------------------------------------------------------印刷的年月宣傳品的類型數量公關部經理的姓名縮寫Question:Whatarethemajorfactorstobeconsideredincollateralproduction?在制作宣傳品時要著重考慮的要素有哪些？Summarywithemphasisonreviewofbrochurespecifications.總結時將重點放在宣傳品的規(guī)格標準上。5min5分鐘15min15分鐘12min12分鐘15min15分鐘10min10分鐘10min10分鐘精品文檔精心整理精品文檔可編輯的精品文檔附件2質檢系