鄉(xiāng)村振興戰(zhàn)略下長沙鄉(xiāng)村旅游發(fā)展模式探析,旅游管理碩士論文_第1頁
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鄉(xiāng)村振興戰(zhàn)略下長沙鄉(xiāng)村旅游發(fā)展模式探析,旅游管理碩士論文十九大報告指出,鄉(xiāng)村振興戰(zhàn)略的提出是決勝全面建成小康社會的重要舉措。有效施行鄉(xiāng)村振興戰(zhàn)略,促進新農村經(jīng)濟的快速發(fā)展,是發(fā)展鄉(xiāng)村旅游的契機。在2021年1月全國旅游工作報告中,國家旅游局局長李金早明確指出:要著力推進鄉(xiāng)村旅游,使鄉(xiāng)村旅游成為扶貧和富民新渠道。鄉(xiāng)村旅游在長沙市從萌芽、興起到快速發(fā)展,已有近30年歷程,它做為一種新興產業(yè)形態(tài),為促進農業(yè)供應側構造性改革、帶動農民就業(yè)增收、建設美麗鄉(xiāng)村發(fā)揮了重要作用,顯現(xiàn)出廣闊的發(fā)展前景,已經(jīng)成為富有農民、提升農業(yè)、美化鄉(xiāng)村的新動能、新亮點。隨著人們的生活水平的提高,旅游開場變成尋常百姓家生活中的一部分,尤其是對于都市白領階層,面對繁忙的工作和社會壓力,短期的鄉(xiāng)村旅游成為放松身心的絕佳選擇,近年來,越來越熱門,在一線城市周邊構成了一些具有品牌性的鄉(xiāng)村旅游標本。對于二三線城市的鄉(xiāng)村旅游開發(fā)具有借鑒意義。由于疫情的爆發(fā),拉動內需對于穩(wěn)經(jīng)濟、穩(wěn)增長具有現(xiàn)實意義。近日,國家發(fā)改委、商務部等23個部門聯(lián)合印發(fā)了(關于促進消費擴容提質加快構成強大國內市場的施行意見〕,明確要持續(xù)提升居民消費能力。作為城市周邊的鄉(xiāng)村旅游的消費需求會相對增加,各地為了刺激消費,相繼出臺相關政策,高度關注和鼓勵發(fā)展鄉(xiāng)村旅游。根據(jù)當下長沙市鄉(xiāng)村旅游發(fā)展現(xiàn)在狀況,總結出四種典型的長沙市鄉(xiāng)村旅游發(fā)展形式。本文結合鄉(xiāng)村振興、脫貧攻堅大政策背景,通過對長沙鄉(xiāng)村旅游發(fā)展形式分析,對現(xiàn)在狀況有一個愈加清楚明晰的認識,并進一步提出問題及解決方案,以長沙縣開慧鎮(zhèn)賜福村、果園鎮(zhèn)潯龍河村為例,分析鄉(xiāng)村旅游發(fā)展樣板的經(jīng)歷體驗。本文以長沙市作為研究對象,通過實地調研、訪談等,提出詳細旅游開發(fā)建議,提出以施行鄉(xiāng)村振興戰(zhàn)略為總抓手,統(tǒng)籌推進農業(yè)農村高質量發(fā)展,為鄉(xiāng)村旅游開發(fā)提供了參考和借鑒,提出七大方式方法,推動鄉(xiāng)村旅游發(fā)展,包括:做好鄉(xiāng)村旅游空間規(guī)劃,做到上下一盤棋;挖掘歷史底蘊,塑造文化旅游新形象;推動鄉(xiāng)村旅游產品開發(fā),拉動旅游消費;挖掘鄉(xiāng)村旅游特色亮點,構成品牌效應;推動互聯(lián)網(wǎng)+鄉(xiāng)村旅游開發(fā),創(chuàng)新鄉(xiāng)村旅游發(fā)展方向;依托鄉(xiāng)村振興政策,為鄉(xiāng)村旅游發(fā)展提供要素保障;緊抓時代脈搏,推動鄉(xiāng)村旅游供應側構造升級具有一定的應用價值和指導意義。本文關鍵詞語:長沙市;鄉(xiāng)村旅游;鄉(xiāng)村振興。AbstractAccordingtothereportofthe19thNationalCongressoftheCommunistPartyofChina,theproposaloftheRuralRevitalizationStrategyisanimportantmeasuretowinthevictoryofbuildingamoderatelyprosperoussocietyinanall-roundway.TheeffectiveimplementationoftheRuralRevitalizationStrategyandthepromotionoftherapiddevelopmentofthenewruraleconomyaretheopportunitiesforthedevelopmentofruraltourism.InthenationaltourismworkreportinJanuary2021,LiJinzao,directoroftheNationalTourismAdministration,clearlypointedoutthat:weshouldfocusonpromotingruraltourismandmakeitanewchanneltohelpthepoorandenrichthepeople.RuraltourismhasbeendevelopingrapidlyinChangshafornearly30years.Asanewindustrialform,ithasplayedanimportantroleinpromotingthestructuralreformofagriculturalsupplyside,promotingtheemploymentandincomeoffarmers,andbuildingabeautifulcountryside.Ithasshownabroaddevelopmentprospect,andhasbecomeanewdrivingforceandbrightspotforrichfarmers,improvingagricultureandbeautifyingthecountryside.Withtheimprovementofpeopleslivingstandards,tourismhasbecomeapartofthelifeofordinarypeople.Especiallyfortheurbanwhite-collarclass,inthefaceofbusyworkandsocialpressure,short-termruraltourismhasbecomeagreatchoicetorelaxtheirbodyandmind.Inrecentyears,ithasbecomemoreandmorepopular,formingsomebrandruraltourismspecimensaroundthefirsttiercities.Itcanbeusedforreferenceforthedevelopmentofruraltourisminthesecondandthirdtiercities.Becauseoftheoutbreakoftheepidemic,itisofpracticalsignificancetostimulatedomesticdemandforstabilizingtheeconomyandgrowth.Recently,23departments,includingthenationaldevelopmentandReformCommissionandtheMinistryofCommerce,jointlyissuedtheimplementationopinionsonpromotingconsumption,capacityexpansionandqualityimprovement,andacceleratingtheformationofastrongdomesticmarket,makingitclearthattheconsumptioncapacityofresidentsshouldbecontinuouslyimproved.Astheconsumptiondemandofruraltourismaroundthecitywillincreaserelatively.Inordertostimulateconsumption,localgovernmentshaveissuedrelevantpoliciestopaycloseattentiontoandencouragethedevelopmentofruraltourism.AccordingtothecurrentsituationofruraltourismdevelopmentinChangsha,fourtypicaldevelopmentmodelsofruraltourisminChangshaaresummarized.BasedonthebackgroundofRuralRevitalizationandPovertyAlleviationPolicies,thispaperhasaclearerunderstandingofthecurrentsituationanalysisofthedevelopmentmodeofruraltourisminChangsha,andfurtherputsforwardproblemsandsolutions.TakingCifuvillageinKaihuitownandxunlonghevillageinGuoyuantowninChangshaCountyasexamples,itanalyzestheexperienceofruraltourismdevelopmentmodel.ThispapertakesChangshaCityastheresearchobject,putsforwardspecifictourismdevelopmentsuggestionsthroughfieldresearch,interviews,etc.,putsforwardtotaketheimplementationofRuralRevitalizationStrategyasthegeneralstartingpoint,promotethehigh-qualitydevelopmentofagriculturalandruralareasasawhole,providesreferenceandreferenceforthedevelopmentofruraltourism,andputsforwardsevenmethodstopromotethedevelopmentofruraltourism,including:doagoodjobinruraltourismspatialplanning,toachievethenextlevelDiscs,chess,excavatingthehistoricaldetails,shapingthenewimageofculturaltourism,promotingthedevelopmentofruraltourismproducts,stimulatingtourismconsumption,diggingoutthecharacteristicsofruraltourism,formingbrandeffect,promotingthedevelopmentofInternetplusruraltourism,innovatingthedirectionofruraltourismdevelopment,relyingontheRuralRevitalizationpolicy,providingessentialguaranteeforthedevelopmentofruraltourism,andgraspingthepulseofthetimestopromoteruraltourismsupply.Theupgradingofthefeedersidestructurehascertainapplicationvalueandguidingsignificance.Keywords:ChangshaCity;ruraltourism;RuralRevitalization.文章為碩士論文,如需全文請點擊底部下載全文鏈接】1.2.2、國內研究綜述.1.2.3、國內外研究評述1.3、研究內容和框架.1.3.1、研究目的1.3.2、研究內容1.4、研究思路.1.5、研究框架1.6、研究方式方法.第2章概念界定及理論基礎2.1、相關概念界定2.1.1、鄉(xiāng)村振興2.1.2、鄉(xiāng)村旅游2.1.3、鄉(xiāng)村旅游發(fā)展.2.2、理論基礎.2.2.1、利益相關者理論.2.2.2、可持續(xù)發(fā)展理論.第3章鄉(xiāng)村振興背景下長沙市鄉(xiāng)村旅游發(fā)展新機遇新要求3.1、鄉(xiāng)村振興戰(zhàn)略為鄉(xiāng)村旅游發(fā)展提供新機遇3.1.1、推動全域美麗鄉(xiāng)村建設,為鄉(xiāng)村旅游開發(fā)提供規(guī)劃保障.3.1.2、全面改善農村人居環(huán)境,為鄉(xiāng)村旅游開發(fā)提供環(huán)境保障.3.1.3、加快推進農業(yè)轉型升級,為鄉(xiāng)村旅游開發(fā)提供經(jīng)濟保.3.1.4、全面改善鄉(xiāng)村交通環(huán)境,為鄉(xiāng)村旅游開發(fā)提供交通保3.1.5、城鄉(xiāng)融合快速發(fā)展,為鄉(xiāng)村旅游開發(fā)提供人氣保障.3.2、鄉(xiāng)村振興戰(zhàn)略為鄉(xiāng)村旅游發(fā)展提出新要求第4章長沙市鄉(xiāng)村旅游發(fā)展現(xiàn)在狀況分析.4.1、長沙市鄉(xiāng)村旅游發(fā)展優(yōu)勢條件.4.2、長沙市鄉(xiāng)村旅游發(fā)展獲得的成效.4.2.1、精品建設行之有效4.2.2、旅游宣傳營銷亮點紛呈.4.2

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