MarketingEnglish

張強R-STP-MM-I-C市場分析環境分析消費者行為市場調查市場細分目標市場市場定位營銷計劃營銷實施營銷控制營銷審計產品策略定價策略分銷策略促銷策略核心概念營銷觀念基礎原理板塊R市場探測板塊MM策略板塊I-C營銷管理板塊STP戰略板塊TheMarketingProcessTargetConsumersProductPlacePricePromotionMarketingImplementationMarketingPlanningMarketingControlMarketingAnalysisCompetitorsMarketingChannelsPublicsSuppliersDemographic-EconomicEnvironmentTechnological-NaturalEnvironmentPolitical-LegalEnvironmentSocial-CulturalEnvironmentContentsChapter1SocialandCulturalEnvironment

Chapter2MarketingPlanningChapter3MarketingResearch

Chapter4Distribution

Chapter5Price

Chapter6Promotion(1)：Advertising

Chapter7Promotion(2)：PersonalSelling

Chapter8Promotion(3)：FairPromotion

Chapter9Promotion(4)：PublicRelations

Chapter10Promotion(5)：FestivePromotion

Chapter11Promotion(6)：PromotionofServiceIndustry

Chapter12After-salesService

Objectives

beabletoidentifyandexplaintheimportantconceptsinmarketingbeabletoapplytheseconceptsincasesituationsdeveloptheabilitytoanalyze['?n?laiz]

marketingproblemsbeequippedwithsufficientknowledgeofmarketingtoenhancethecapacitytoevaluatetheroleofmarketinginyourfuturecareer[k?'ri?]

BeabletocommunicateclearlybothinoralandwrittenformEnjoythehappinessoflearningMarketingEnglishChapter1SocialandCulturalEnvironmentImportantPhraseschangingrolesreferto

[ri'f?:]comeacrossmarketingtransaction：[tr?n'z?k??n]Marketingmix

營銷組合角色變化偶然遇見市場交易參考ImportantPhrasesincontrast['k?ntr?st]

asarule

varyfrom…to['v??ri]

haveaninterestincloseto密切的相反不同的是從….到….變化和…..有利害關系通常一般而言ImportantPhrasesstrivetoward[straiv]offerup['?:f?]tobefrank[fr??k]differwith['dif?]workthrough干完努力奮斗坦率地說有差別不同貢獻ImportantPhrasestoone’stastejointventure[d??int]['vent??]payattentiontotakeintoaccountbreakinto進入合…的口味注意考慮合資企業合營企業ImportantPhrasessocialcontext['s?u??l]['k?ntekst]cultureshock['k?lt??][??k]thehostcounty[h?ust]workoutnoneofyourbusiness不關你事社會背景東道主東道國想出文化沖突ImportantPhrasesbeyourownbestfriendgowrong弄錯做回你自己WordsStudyagency['eid??nsi]promote[pr?'m?ut]reflect[ri'flekt]popcorn['p?pk?:n]demographic[,di:m?'gr?fik]人口代理商反映思考爆玉米花促銷WordsStudysubculture['s?b,k?lt??]mobility[m?u'biliti]intermediaries[,int?'mi:di?ri]supplierscompetitor[k?m'petit?]競爭者亞文化中間商供應商易變性WordsStudytask-oriented['?:rientid]consensus[k?n'sens?s]embarrass[im'b?r?s]conflict['k?nflikt]non-verbal['v?:b?l]非語言的工作取向的使困窘使尷尬沖突輿論WordsStudyoverlook[,?uv?'luk]e-commerce['k?m?:s]transcendence[tr?n'send?ns]Acquired[?'kwai?d]revealing[ri'vi:li?]透漏真情的袒胸露背的忽視超越獲得取得電子商務電子貿易WordsStudyAwarenessglossary['gl?s?ri]ITERPICT=informationcommunicationstechnology信息通訊技術產品知名度意識察覺信息技術企業資源計劃詞匯表專門詞典WordsStudyperformancescriptringingvibrating['vaibreit]cellphone[f?un]移動電話性能鈴聲振動底稿腳本WordsStudypreference[‘pref?r?ns]fieldsurvey[s?:'vei]offend[?'fend]subordinate[s?b'?:dinit]boast[b?ust]自夸偏愛優先選擇冒犯下署下級實地調查WordsStudygeographic[d?i?'gr?fik]idiom['idi?m]Tibet[ti'bet]porridgecompliment[’k?mplim?nt]贊美地理的西藏粥方言WordsStudycompact[k?m'p?kt]melody['mel?di]marvelously['mɑ:vl?sli]regressionslang[sl??]俚語小型的緊密的合同不可思議的令人驚訝的回歸衰退

悅耳的音調WordsStudybreakintoapproveopenupanewmarketvibratinginterface['int?feis]界面進入開辟新市場振動批準,(官方地或正式)認可,同意；證實或批準WordsStudyfieldsurveyHispanicpreference['pref?r?ns]purchasingpower['p?:t?eisi?]購買力實地調查；實地考察講西班牙語的人；西班牙和西班牙語國家的偏愛；優先選擇WordsStudyaculturaltranslatorconformtocomplywith[k?n'f?:m][k?m'plai]toone’staste合……口味,合……的意；合適的；適量地文化翻譯(員)使一致或使符合；使相似；遵從Chapter2MarketingPlanningImportantPhrasesthinkthroughcheckagainstFollowthrough['f?l?u]Promotioneffort['ef?t]Thekeyto的答案（線索、辦法）的鑰匙/關鍵徹底想清楚實現完成堅持到底推廣效力檢查，核對ImportantPhrasessought-after['s?t,?ft?]inharmonywith['hɑ:m?ni]indepth[depθ]raisecapital[reiz]['k?pitl]breakdown拆分受歡迎的吃香的全面深入地；徹底地集資，招募資本與...協調一致ImportantPhrasesfallundermarketingdirector[di'rekt?]cashbalance[k??]long-range[reind?]grossmargin[gr?us]['mɑ:d?in]毛利受到(影響等);被列為現金收支表現金余額現金結存遠程的，長距離的；長期的營銷部主管市場總監ImportantPhrasesshareofmarketsolarpowerenergy['s?ul?]['en?d?i]atameeting在開會市場占有率太陽能ImportantPhrasesPrimarycompetitorscompetitiveproducts/services

Changesintheindustry

IndustryoverviewExecutiveOverview

執行摘要

主要競爭對手行業變化趨勢

行業概況競爭性的產品與服務

ImportantPhrasesPrimarycompetitorscompetitiveproducts/services

Changesintheindustry

IndustryoverviewExecutiveOverview

執行摘要

主要競爭對手行業變化趨勢

行業概況競爭性的產品與服務

ImportantPhrasesbudgetschedule

：['sked?ul]Keypersonnel

FinancialobjectivesGoalsandObjectives

目標預算主要人員

財務目標進度表

ImportantPhrasesEvaluationandControl

leadtrackingsystems

balancesheetprojection

CashflowprojectionProfitandlossProjection

預計的損益表評估與控制預計的資產負債表預計的現金流量表引導跟蹤系統

ImportantPhrasesmonitoringSalesreviews

銷售評估

調整監測fashionfollowers時尚追隨者surfingthenet['s?:fi?]網絡沖浪；上網

WordsStudyorganic[?r'g?n?k]shunt[??nt]brainstorm['bren,st?rm]realistic[ri?'listik]

realtor['ri?lt?]房產經紀人有機的構成整體的一部分腦力激蕩集思廣益現實的可行的閑置WordsStudyRecharge[ri't?ɑrd?]revenue['r?v?,nju]intimately['?nt?m?tl?]brochure[br?u'?ju?]enmeshed[in'me?t]

使卷入的被纏住的再次充電再次充值詳盡的熟悉的私密的小冊子宣傳冊收入收益WordsStudysegmentofmarketenvironment-friendly[in'vai?r?nm?nt]standachance:belikelyto;behopefultoimpactpreliminary[pri'limin?ri]預備的；初步的細分市場有可能；有希望影響；沖擊對環境無害的；環保的WordsStudyattain[?'tein]prospect['pr?spekt]revenue['revinju:]objective[?b'd?ektiv]resume[ri'zju:m]重新開始達到；獲得；取得投資收益；收入目標可能的顧客、委托人或購買者WordsStudyequityOntrackProformasexpertiseOverview概觀;概要;綜述產權權益股份估計的

專長技能

在軌跡上對頭的

WordsStudycompound

['kɑmpaund】BoardofdirectorauthenticdealerFive-fold五倍復合的；場地；經復利計算的

可信的真正的真實的商人證卷經銷商董事會

WordsStudywantsneeds

intimately

Plannedorganizationreworking修訂需要熟悉的詳盡的計劃部需求WordsStudyleafletStandachanceagendamarketplaceGoody好吃的東西傳單印刷品議事日程市場商業界有可能有希望WordsStudypoachArisingstarobjectionresumeSegmentofmarket細分市場偷獵竊取缺點缺陷反對繼續重新開始新晉歌星Chapter3MarketingResearchingImportantPhrasesbreakdownluxurygoodsspendingpowerinanswertocatchmentarea指定區域損壞中止發生故障消費力作為對…的回答奢侈品ImportantPhraseslow-sudsinghighfoaminghouseholddetergentssurveygohiking徒步旅行低泡的家用清潔劑(洗滌劑)調查(收入，民意等)高泡的易漂洗的freerinsingImportantPhrasesSpendingmoneystraightforwardSpendingpowerCatchmentareaFact-based基于事實的零用錢購買力消費力

指定區域直接的柱狀圖AbargraphWordsStudymerchandise['m?t??n,da?z]detergent

[d?'t?d??nt]casualresponsivequestionnaire問卷調查表商品貨物；經營非正式的敏感的易受影響的清潔劑，洗衣粉,洗滌劑WordsStudymemo['mem?u]rinsing

['r?ns??]沖洗清洗記事本便條；便箋；備忘錄Chapter4DistributionImportantPhrasessearchoutbutthatselectivedistributionintensivedistributionexclusivedistribution獨家分銷尋找找到選擇性分銷密集分銷若不是ImportantPhrasesoutofstockinbulkinthatnowthat既然無現貨的，脫銷的成批的大量的在于，原因是ImportantPhrasesonone'sownaccountdealwithdealinshrinkagefactor損耗系數(用于物料需求計劃中的一個百分數,用來彌補生產過程中預計的物料損耗.通過增加毛需求量或減少計劃訂單和未結訂單的預期完工產品數量來實現)為自身利益應付處理經營買賣ImportantPhrasesatatimeHighEndwell-establishedatlatestExpandingMarket銷路很好每次;一次已為大家接受的;信譽卓著的；根深蒂固的至遲;最晚高端WordsStudyMarketerTurnoverTelemarketingDistributorWholesaler：['hol,sel?]批發商營銷者營銷人員,營銷商電話銷售電子購物經銷商；分銷商營業額,交易額;證券成交額WordsStudywhereby[hw??'bai]Broker['br?uk?]remainingfinancingrisk-taking冒險(行為)勇于冒險其中憑借；靠那個;借以剩余的剩下的融資籌資代理人，經紀人WordsStudystrenuous['strenju?s]promote[pr?'m?ut]photocopy['f?ut?,k?pi]recessionMercantile商人的;商業的,貿易的費勁的,費力的辛苦的影印件;復印件經濟衰退期；后退宣傳,推銷(商品等)Chapter5PriceImportantPhrasesmarginalcostpricefixingtotalcostvariablecostfixedcost固定成本邊際成本總成本可變成本價格壟斷,操縱物價；價格管制,物價控制ImportantPhrasespremiumpricingIfyoubuythreeyougetapremiumofonemore,free.marketskimmingpenetrationpricing[,penitrei??n]bait-and-switch：[,beit?n'swit?]誘導轉向法(為引誘顧客改變購買低廉品的態度而購買高價品的)優惠定價優惠(讓價);附贈禮品市場撇脂價滲透定價你買三個,可以再送你一個。ImportantPhrasesvicepresidenttosomeextentloseone'sshirtinthelightoffreightcharge貨運費副總統;副總裁副校長失去了一切一文不值鑒于按照某種程度上,(多少)有一點ImportantPhrasesbedictatedby:bedeterminedbyWewon’tholdyouto…dependoncombopricingrock-bottomprice最低價由……而定取決于；由…而定組合定價我們并不希望你堅持(這一價格)ImportantPhrasesadefinitelosingpropositionkeeppacewithmakeaconcessiontoapplytoWhythespread?為什么兩者之間有這么大的差價呢？一宗肯定要賠本的買賣對……做出讓步適用于；運用于跟上，與……同步ImportantPhrasessortoutThat’sadeal.arock-bottompricecomeinlinewith與……相符合挑選出就這么辦；一言為定。最低價WordsStudydire[dai?]tentative['tent?tiv]quotation[kw?u'tei??n]off-season['?f,siz?n]elasticity[?,l?s't?s?t?]彈性;彈力極度的;緊迫的可怕的;悲慘的行情；報價；報價單引用淡季的;淡季嘗試性的，暫定的WordsStudyinitiative[i'ni??tiv]skeptical['skeptik?l]elastic[i'l?stik]monopoly[m?'n?p?li]prevailing[pri'veili?]現行的流行的;普遍的占優勢的;主要的開始的;初步的;創始的有彈性的,有彈力的壟斷商品;專賣商品懷疑的,多疑的WordsStudyquotationdesperate['desp?rit]doable['du?b!]simultaneously[saim?l'teini?sli]同時地恐慌,驚慌情急拼命的,鋌而走險的極度渴望的極端的可做的價格，報價單；行情表panic['p?nik]WordsStudyCIFtentativeC&Fprocedureapproximate近似的；大概的到岸價格成本加運費價格；離岸加運費價格過程，步驟臨時的WordsStudyrespectivelyoffsetcoverprevailinggarment衣服；服裝，衣著各自地；分別地足以補償，足夠支付、償付或抵消……的花費和價錢流行的；通行的，普通的彌補；抵消slacken松弛；放慢Chapter6Promotion(1):AdvertisingImportantPhrasescomeupwithconservativelaunchanewadvertisingcampaigncontributeto[k?n'tribju:tt?]有助于，促進，加劇想出；制定出；生產出保守的，守舊的發起一場新的廣告戰outofdate/style/fashion過時；不時髦；不流行ImportantPhrasesfocusonbrandequityLet’sgetrightdowntobusiness,then.那就讓我們趕緊努力干吧。集中于；致力于商標資產，品牌資本productranges產品系列WordsStudyauthentic[?:'θentik]bargain['bɑ:gin]sensational[sen'sei??n?l]lavishly['l?vi?li]audience['?:di?ns]廣告對象受眾聽眾觀眾可信的,真實的,可靠的引起轟動的;感覺的;聳人聽聞的慷慨地，大方地浪費地討價還價,達成協議,買賣,交易WordsStudyfascinating['f?sineiti?]genuine['d?enjuin]unsurpassed['?ns?'pɑ:st]unparalleled[?n'p?r?leld]personalize['p?:sn?laiz]使人格化;使個性化個人化迷人的;極美的;極好的無比的;卓越的無比的，無雙的，空前的真正的，名副其實的WordsStudydiagnostics[,dai?g'n?stiks]equity['ekwiti]salience['seilj?ns]sponsorship['sp?ns??ip]slogan['sl?ug?n]廣告口號；標語診斷突出;特點廣告客戶的地位；贊助；贊助式廣告產權；主權；權益WordsStudyecologically[ik?'l?d?ik?li]pesticide['pestisaid]cozy['k?uzi]executive[ig'zekjutiv]commercial[k?'m?:??l]商業的;商務的商業廣告生態意義上舒適的;愜意的經理;業務主管高中級管理人員執行的殺蟲劑；農藥;WordsStudyforeground['f?:graund]on-linemainstream['meinstri:m]Documentary[,d?kju'ment?ri]flyer['flai?]

(廣告)傳單；飛行物最突出的位置；最重要的地位前景主流；主流音樂；主流的紀錄片；紀實性節目文件的在線的聯線地;聯機地WordsStudyprojectforward-lookingestablishedhouseholdpublicity宣傳；推廣；廣告設計；計劃確立的，確認的，既定的家喻戶曉的，熟悉的高瞻遠矚的；進取的WordsStudyfineintegratedcoolreliabilityelegance高雅，典雅，優雅，雅致精巧的；展現精美工藝的頂好的；優秀的；一流的可靠性完整的，完全的，綜合的Chapter7Promotion(2)：PersonalSellingWordsStudy7.1Intangible[in't?nd??bl]Tangible['t?nd??bl]Encompass[in'k?mp?sBroadly['br?:dli]

Personnel[,p?:s?'nel]全體人員；人事部門；(總稱)人員,員工無形的,無實體的模糊的;難以理解的圍繞;包圍包括，包含概括地;大體上；寬泛地講有形的;有實體的明確的;確鑿的WordsStudy7.2Consultative[k?n's?lt?tiv]Receptionist[ri'sep??nist]Prospective[pr?'spektiv]

Eliminate[i'limineit]

Tenet['tenit]信條;主義;教義;宗旨;原則咨詢的遠景的；有希望的；預期的排除，消除；淘汰接待員;傳達員WordsStudy7.3Plush[pl??]Exquisite['ekskwizit]

Brochure[br?u'?ju?]

Indifference[in'dif?r?ns]Professionalism[pr?'fe??n?liz?m]專業化專家氣質;內行氣派長毛絨;厚絨布小冊子[C]手冊宣傳小冊子冷漠，不關心精美的;精致的;制作精良的WordsStudy7.4Outsourcing['aut,s?:si?]Classy['klɑ:si]Personally['p?:s?n?li]Injection[in'd?ek??n]

Coupon['ku:p?n]贈券;減價優待券業務外包；向國外采購零配件針對個人地親自;當面注射，注射劑優等的；漂亮的;別致的WordsStudy7.5embroiderpatternslouching

posture

Walkman['w?:km?n]隨身聽刺繡，繡花無精打采的姿勢圖案，花樣WordsStudy7.6exquisiterefresh

lily

lotus

sandalwood檀香木，白檀木高雅的，優美的

百合花蓮；荷花(使)精神振作，(使)精力恢復，更新WordsStudy7.7carve

elaborately精美地；精巧地雕刻ImportantPhrases7.8

innotime

salesforceThat’srealcraftsmanship!silkscarveswithrealpaintingstraditionalhandicrafts傳統手工藝品立刻那真是巧奪天工！有手繪圖案的真絲圍巾

(公司)從事推銷工作的人員；銷售隊伍；銷售人員ImportantPhrases7.9

priceceiling

trackrecordinjectionmoldsparepart]salesrepresentative銷售代表;推銷員：[repri'zent?tiv]最高限價注塑模具備用零件；備用品業績記錄業務紀錄ImportantPhrases7.10

plushtoys

thesizeoftheorderfromtheageoffiveupwardsintellectualtoyspressrelease通訊稿;新聞稿長毛絨玩具5歲以上智力玩具訂貨量Chapter8Promotion(3)：FairPromotion

WordsStudy8.1innovative['in?uveitiv]rack[r?k]observer[?b'z?:v?]

giveaway['giv?,wei]Exhibit[ig'zibit]

展示品,陳列品展示,陳列創新的觀測者;觀察員贈品；泄露貨架WordsStudy8.2stack[st?k]cruise[kru:z]representative[repri'zent?tiv]

storyboard['st?:ri,b?:d]showcase['??ukeis]玻璃陳列柜櫥窗堆放；把...疊成堆代表性的,典型的故事板/分鏡頭表

漫游于,徘徊于；(無目的地的)巡航;航游WordsStudy8.3visual['vizju?l]registrant['red?istr?nt]passive['p?siv]被動的;消極的形象化的;栩栩如生的可視的，直觀登記者ImportantPhrases8.4marketingstaff['mɑ:kiti?

stɑ:f]dropindashaway

allowfortradeshow展銷會；貿易展覽市場銷售員匆匆離開考慮到，顧及；估計到；體諒順便拜訪Chapter9Promotion(4)：PublicRelations

WordsStudy9.1highroadsubscriber[s?b'skraib?]publicityCaring['k??ri?]Regarding[ri'gɑ:di?]關于;就...而論公路宣傳有愛心的人道的，有同情心的訂戶WordsStudy9.2agency['eid??nsi]promote[pr?'m?ut]Acquireeditor['edit?]release[ri'li:s]發行,發表;,通訊稿,新聞稿代理商并購編輯;(報刊專欄的)主筆促銷WordsStudy9.3VolkswagenMultinationaltotalfiercehost主持大眾汽車合計；總數達極端強烈的；激烈的跨國公司WordsStudy9.4volunteerfacilitatediversedramaticallysuperb質量極高的；優秀的(常與to連用)自愿做；主動請求去做不同的；變化多的戲劇性地；引人注目地使容易；使便利WordsStudy9.5chromecapitalizecastutensilFantastic美好的；極好的；顯著的鉻澆鑄器具用大寫書寫資本化利用WordsStudy9.6abbreviated[?'bri:vieitid]restate[ri:'steit]boldface['b?uld,feis]spokesperson['sp?uks,p?:sn]title['taitl]標題,題目頭銜;稱號字幕簡化的,縮寫的,簡縮的黑體;粗體發言人代言人再聲明;重新敘述重申WordsStudy9.7Milestone['mailst?un]Hamper['h?mp?]Restrain[ri'strein]Productivity[,pr?d?k'tiviti]Healthcare保健里程碑，轉折點控制,限制;約束,阻止生產力;生產率妨礙,阻礙WordsStudy9.8letterhead['let?hed]Favour['feiv?]Compromise['k?mpr?maiz]妥協,讓步折衷；和解青睞支持，贊成印在信紙的信頭(指信紙上端所印的寄信人的姓名,地址或電話等文字)ImportantPhrases9.9

thevicepresidentofHuayiapressconference

traditionalChinesepatentmedicinemedium-sizedenterpriseShanghaiHuayiPharmaceuticalCo.,Ltd.上海華益制藥有限公司華益的副總裁中型企業記者招待會傳統中醫成藥ImportantPhrases9.10

BIZChannelofShanghaiTVStation

R&D:researchanddevelopment(產品等的)amultitudeof:alargenumberof

branchout擴展范圍；(事業)擴大規模研究與開發許多上海電視臺財經頻道ImportantPhrases9.11ChiefExecutiveOfficer(CEO)putintoproduction

Chineseherbaljointventureconvert…into…把……改變為首席執行官；行政總裁中草藥合資企業投入生產ImportantPhrases9.12

agloballyidenticalcriterionexcelatautopartsweavingmachinesannualsales年銷售額全球統一的標準汽車零配件紡織機械(在某一活動方面)變現接觸；擅長于(某項活動)ImportantPhrases9.13

generalpublicpublicityagent

heartandsoulIt’srealfun.TheyaremostChineseinShanghai…是上海最具有特色的地方……公眾全心全意地那真的很有趣宣傳員;廣告員廣告代理人ImportantPhrases9.14Samplecopy['s?mpl]

amultitudeof['m?ltitju:d]pressreleasecommercialbody.publicspeaking演說;演說術公眾演講技巧樣本通訊稿;新聞稿商業團體許多ImportantPhrases9.15parentcompanydrawingboardattheexpenseofsnapup爭購，搶購母公司計劃階段畫板；繪圖板在損害…情況下,以…為犧牲Chapter10Promotion(5)：FestivePromotion

WordsStudy10.1streamer['stri:m?]

artwork['ɑ:tw?:k]Decorate['dek?reit]Merchandising['m?:t??ndaizi?]銷售規劃；商品化計劃橫幅;長旗；飄帶美術品;藝術品；(總稱)插圖裝飾，美化WordsStudy10.2lunar['lu:n?]beverage['bev?rid?]vegetarian[,ved?i't??ri?n]notification[,n?utifi'kei??n]通知;通告；申報書;通知書農歷；月球的酒水、飲料

素食者;食草動物WordsStudy10.3dumpling['d?mpli?]homonym['h?m?nim]glutinous['glu:tin?s]southerner['s?e?n?]南方人;南部人湯團;餃子;(水果)布丁同音異義詞粘的,粘稠的;粘著性的WordsStudy10.4Christian['krist??n]giving['givi?]lantern['l?nt?n]resemble[ri'zembl]像,類似基督教的；表現基督精神的;高尚的禮物燈籠;提燈WordsStudy10.5gospel['g?sp?l]Jesus['d?i:z?s]characterize['k?rikt?raiz]secular['sekjul?]世俗的;非宗教的；俗人福音《俗》信仰，真理耶穌具有...的特征,以...為特征WordsStudy10.6verse[v?:s]mythical['miθik?l]savior['seivj?]traditionally[tr?'di??n?li]傳說上;傳統上;習慣上詩句,詩行;詩節神話的;神話般的虛構的,杜撰出來的救助者,救星[(大寫)救世主,上帝[theS]WordsStudy10.7occasion[?'kei??n]caption['k?p??n]depict[di'pikt]Bible['baibl]圣經場合,時刻;重大活動,標題，題目，目錄描繪，描寫，描述WordsStudy10.8shoeshine['?u:?ain]sunbonnet['s?n,b?nit]sandal['s?ndl]freebie['fri:bi:]免費贈品鞋油；擦皮鞋闊邊遮陽女帽涼鞋，便鞋拖鞋WordsStudy10.9appealingreachcatchphrase

arousev．

salespeople['seilz,pi:pl]店員,售貨員(無男女性之別)吸引人的；引起興趣的醒目的廣告用語，(政治宣傳中的)標語激起；喚起影響，左右；成功地對……產生影響WordsStudy10.10proportioned

covervturkey['t?:ki]omit[?u'mit]

posters海報，張貼的大幅廣告(宣傳畫)，招貼，標語成比例的，相稱的火雞遺漏;省略涉及;包含ImportantPhrases10.11

It'stooearlytotellIreallycan'ttellwhichiswhich.

Shecrackedasmilethattoldherjoy.Itoldhermytelephonenumberbeforeweparted.她綻出笑容,顯露內心的歡樂。識別;辨別

現在要作出判斷為時過早。產生效果;發生影響[(+on)]

我實在看不出哪個是哪個。識別;判定

我們分手前,我把電話號碼告訴了她。顯示,顯露ImportantPhrases10.12

put…intothemarketanadvertisingcampaign

lovers’setsuit

SaintValentine’sDayStrainbegantotellonhishealth.過度勞累開始影響他的健康。投放市場

圣瓦倫丁節，情人節(每年2月14日)廣告戰；廣告活動情侶套裝ImportantPhrases10.13

overandoveragainstayup.

commuterrailstations

standoutamodelcouple模范夫妻

一再;多次;反復

引人注目的；清晰公交軌道交通站點

不睡，熬夜ImportantPhrases10.14specialoffer；buildingblockroundthecornerrightnowshoppingmall大型購物中心商品步行街特價；優惠即將來臨在附近現在，立即，馬上標準部件，積木式構件ImportantPhrases10.15asusual

SaintValentine's