AgendaProjectBackgroundMarketOverview(KeyIndicators2019,KenyaITMarketValue(US$M)Forecast2019-2019,KenyaITspendbyVerticalsegments)

ICTEcosystemOverview-VendorSurvey(marketStructure,challenges,opportunities,Vendorsperformance,outlook)InternationalBenchmarkingICTSkillsSurveyHighlightsResidentialUsageandPenetrationHighlightsBusinessSurveyHighlightsRecommendations1AgendaProjectBackground1ProjectBackground22BackgroundSurveyObjectivesUnderstandingtheKenyanICTEcosystemandtrendsinthemarket.SizingtheICTMarketanditssubsegments(hardware,software,services,etc)inKenya.CompilingabaselineofkeyICTKPIsBenchmarkingkeyKenyaICTindicatorsagainstsixcountriesUnderstandingtheICTSkillsavailability,demandandgapsSurveyHighlightsAimstoprovideground-breakingprimaryresearchthatencompassesnumerousmarketsub-segmentsanddifferentstakeholdersItwillleverageonexistingsecondarymarketresearchinordertoconsolidateexistingdiscretemarketinformationItwillhavearepeatcycletogaugetheprogressandimpactofKICTBandotherstakeholders’initiatives.Thesurveyisconsultativeaswell–wheremultiplestakeholdersarebothrespondents(i.e.Whatareyourissues?)andalsobeneficiaries(i.e.Whattodo?)Timely–toaugmentdevelopmentofexistingKICTBprojects–Pashacentres(ruralaccess),Tandaa(digitalcontent),Wezesha(assetfinancing)aswellasothergovernmentICTinitiativesBackgroundSurveyObjectivesSur3KenyaICTMarketOverview44MarketOverview

KenyaICTMarketKeyIndicators5MarketOverview

KenyaICTMarkMarketOverview

ICTSpendingbyTechnologyAreas6MarketOverview

ICTSpendingMarketOverview

SpendingbyVerticalSectors7MarketOverview

SpendingbyVKenyaICTEcosystem88KenyaICTEcosystem

Structure9KenyaICTEcosystem

Structure9KenyaICTEcosystem

Highlights1/2Thereareanestimated20-30vendorspresentinthemarketmostofwhomrelyonasmallpoolofmajordistributorsandTier1ValueAddedResellers(VARs)andDealerswhocombinedaccountforthebulkofICTBusinessinKenyaestimatedatnearly50-60%.OnaveragePCandPrintervendorseachhavebetweenthreetofourdistributorsandatleastsixotherpartners(dealersandsystemsintegrators)eachatdifferentmarketlevels.AtthelowerpartofthepyramidareTier2VARsanddealers,estimatedtonumbermorethan100playersandwhosefocusispartoftheSMEsegment,theSMMEandhomeusersegment.Theseareplayerswhotypicallydonothaveacountrywidepresenceandwouldlargelybefoundoperatingataprovinciallevelorevenanationallevel(whereSMEshavesuchapresencetorequirenationwideservices)butatasmallerscalenonetheless.TheseTier2firmsaremostlyKenyanownedcompaniesservingotherKenyanownedbusinessesandoccasionallysecuringpartsofrelativelygoodcontractsinthegovernmentandeducationsegments,whereprocurementofgoodsorservicesmayrequirealocalplayer.10KenyaICTEcosystem

HighlightsKenyaICTEcosystem

Highlights2/2TheTierIplayerslargelycomprisecompanieswithbothanationalandregionalpresence,andinmostinstancesaremajorityforeignownedcompaniesspinningoffregionalofficesinSouthAfrica,UAE,Indiaamongothercountries.Owingtohavingagoodfootholdintheirparentregions,coupledwithaccesstoindustrybestpractices,fairlysolidskillsbasesandaccesstocapital,suchcompanieshavebeenabletotargetthemarketsegmentthatincludesmultinationalcompanies(MNCs),largeenterprisesandgovernment,wheresuchcredentialsbearheavilyondecisionmakingatthislevel.Vendorcompetitiononchannelpartnershipshasintensifiedwithmaindistributorsbeingsoughtafterbyothervendorstoleverageontheirresellernetwork.Thusmultiplebrandhandlingbythechannelsisthenormevenforchannelpartnerswhowere"loyal"tocertainvendors.Thechannelismaturingfastwiththinningoutofgreyshipments.TelcosandtelcochannelsarenowsellingPCs.11KenyaICTEcosystem

HighlightsKenyaICTEcosystem

Highlights2/2VendorsarekeenonsettingupofficesinKenyatoservetheEastandCentralAfricaregion.Vendorswithalocalpresenceenhancethebrandimagesignificantlyaswellasimprovelogisticalsupportandincreasedmarketingcampaigns.Withmorevendorssettinguplocally,themarkethasseenanincreaseinboththenumberofchannelpartners.Governmentinitiativesincludinginfrastructuredevelopment,regulatoryreforms(licencingframeworks),investmentinpublicaccesscentres,e-governmentprojects,contentcreation,devicesubsidies,haveallhadaverypositiveeffectintransformingthemarket,stimulatinginvestment,ICTuptakeandbolsteringconfidenceintheoverallICTmarket.Thusvendorshaveregisteredpositivegrowthoverthelastthreeyearsofbetween15-15%inbusinessandwithsomepostinggrowthinheadcountofbetween25-50%12KenyaICTEcosystem

HighlightsKenyaICTEcosystem

KenyaasaregionalHubAmongthecountriesKenyabasedvendorshavereachintofromtheirKenyanhubinclude:Uganda,Tanzania,Rwanda,Burundi,EthiopiaandSouthernSudan.Kenyaiswithoutdoubttheregionalhubformostvendorswitharegionalreachspanningbetweenthreetosixcountriesonaverageforvendors.Asidefrombeingahub,itisalsoasteppingstoneforthesevendorstosetupoperationsinneighbouringcountriesbutstillmaintainingsomewhatcentralizedmarketing,inventoryandsupportfunctionsatregionallevels.Inherentinthisstructurearevariousopportunitiesincludingtraining,skillstransfer,overallhigheremployment,technologyleadershipandincreasedinvestment.13KenyaICTEcosystem

KenyaasaKenyaICTEcosystem

ChallengesfacedChallengesCurrencyfluctuationaffectingimportsOveralllowpurchasingpowerespeciallyin2019withhighinflationputtingpressureondisposableincome.TaxationonconsumableproductsanduncleartaxationframeworktodefinevariousICTimports.Product/Servicequalityperceptionvisavisothercompetingproducts/servicesinthemarket(-Weststanceorpro-moreestablishedbrands)Lengthycustomsprocedures-demurragecostspassedontousersthereforehigherprices.Sourcinghighlyqualifiedtalent.Doingbusinesswiththegovernment–procurementlaws.14KenyaICTEcosystem

ChallengesMarketOpportunitiesSkillsdevelopment.Furtherinfrastructureinvestmentmainlylastmileaccessandqualityofexistingnetworksiscrucialformorepervasiveadoption.ReformtaxenvironmenttoattractICTinvestors.Addressingtheproblemofcounterfeitproducts(consumables,devices),withsupportofrelevantgovernmentdepartments(intermsofscrutiny,enforcementandstandards).Thesuccessexperiencedbycounterfeitersillustratesthereisgooddemandforproducts.Skillsgapsareopportunitieswherechannelpartnerscanintervenethemselvesratherthanleaveituptovendorstoacquireandmaintaintheskills.Channelpartnerscandeveloptheirownexistingstafftomeetsomeofthesepositionsandleavethevendortohaveabasicpresence-asortofshiftdownthetierandinlinewiththeearlierstatedobjectivetodeepenintimacywithcustomersandstrengthenthechannel.OverallgrowthintheITmarketwillcontinuetostimulategrowthinotherareas.Enhancetheplatformforincreasingregionalreach.15MarketOpportunitiesSkillsdevKenyaICTEcosystem

Vendors’MarketOutlookInvestinginspecificICTSkillslikemobileapplicationsdevelopmentandsettingupinnovationhubs.Vendorshavedeliberatestrategiestodevelopandusemorelocaltalentthanimported.SettingupinnovationfundsatacademiclevelsandfordevelopergroupsEntryofproductsrelevanttothelocalmarketandenvironment(e.g.solarpowereddevices)IncreasedparticipationingovernmentdrivenICTprogrammes.WatchingverykeenlyondevelopmentswiththeKonzaDigitalCitywithaviewtoenhancingpresenceandregionalinvestment.Deepencustomerrelationsasmoreintimacyisneededinthemarket.Reforminggotomarketstrategiesinlinewithachangingecosystemunderpinnedbytechnologicalandotherdevelopments.Increasepresenceintheregion,headcountandchannelpartnerships.Enhanceverticalsectorandproductspecializations–skills,products,GTMapproach.Focusoninfrastructureissuesandhowtoaddresshowlackofadequateinfrastructure(power)affectsuptake.16KenyaICTEcosystem

Vendors’MBenchmarkingKenya1717Benchmarking

InternetUsersvsConnectionsasa%ofpopulation

InmoredevelopedcountriesthetotalnumberofconnectionsvisavisthenumberofusersareevenlyspreadIncountrieslikeKenya,NigeriaandMorocco,therearelowernumbersofconnectionsbuthighernumberofusersindicatingmostconnectionsaresharedconnectionsandlargelycomprisebusinessconnections(includingpubliclyaccessibleconnectionslikecybercafes,educationinstitutions).18Benchmarking

InternetUsersvBenchmarking

TotalInternetvsHouseholdpenetration

KenyahasahigherinternetpenetrationvisavisSouthAfricabutmainlybolsteredbymobileinternetconnectionsthoughwithalowerproportionofhouseholdsconnectedowingtoadecliningfixednetworkandpoordevelopmentofDSLbasedservices.KenyacomparesmuchbetterthanbothNigeriaandRwandaonbothcountsEgypthasamuchhigheroverallandhouseholdinternetpenetrationwithahugegapbetweenKenyaofalmost25percentagepointsathouseholdlevel.19Benchmarking

TotalInternetvBenchmarking

ComputerPenetration

KenyahasslightlyhigherPCpenetrationratesthanNigeriaandRwandabutstillveryfarbehindSouthAfricaandMorocco,mostlyowingtolowerdisposableincomethanthesecountries.20Benchmarking

ComputerPenetratBenchmarking

HouseholdInternetAccessvsHouseholdPCAccess

IntermsofPCAccessatthehouseholdlevel,KenyaisonlybetterthanRwanda.ItshouldbenotedthatNigeriaasamanufacturerofPCs(Zinoxbrand)thatarelocallyaffordable,accountsformuchhigherPCpenetrationathouseholdlevelsbutnegligiblehouseholdinternetpenetrationgiveninfrastructureissues(submarinecablesarrivedwayaftertheydidinEastAfrica)21Benchmarking

HouseholdInterneBenchmarking

BusinessInternetUsage

Intermsofbusinessusageoftheinternet,KenyaisnearlyonparwithmoredevelopedcountrieslikeEgyptandMoroccoandslightlyaheadofNigeria22Benchmarking

BusinessInternetBenchmarking

BroadbandAccessTariffs

Despiteadditionalcapacity,costofbroadbandisstillafactorforbusinessvisavisothercountries.Nigeriahasrecentlygotalotofinternationalbandwidthbutconstrainedsomewhatbybackbone,lastmileaccessandelectricitychallenges.LandlockedRwandalargelyreliesonbandwidthfromoperatorsinneighbouringcountries.23Benchmarking

BroadbandAccessITSkillsSurvey2424ITSkillsSurveyHighlights

ITEmploymentbyProfessionOfthetotalITemploymentinKenya(~27,000ITprofessionalsin2019),ITsupportpeoplerepresentthelargestportion(27%),followedbyApplicationsSystemsAnalystsandSystemEngineers(13%each).ThestructureofITprofessionsisslightlydifferentforITcompaniesandend-users.WhiletheITmanagementandadministrationprofessionsprevailintheend-usersegment,ITcompaniesemploymoreITdevelopment-relatedprofessionals.Source:IDCITSkillsModelITSkillsSurveyHighlights

I25ITSkillsSurveyHighlights

DemandPredictionbyProfessionsRoughly9600ITprofessionalsareexpectedtobeaddedtotheKenyanITworkforce.ThedemandforindividualITprofessionsdiffersbyprofession.SoftwareDevelopers(at70%growth)andProjectManagers(at57%growth)aretheprofessionsexpectedtogrowthefastestovertheperiod2019-2019.Source:IDCITSkillsModel26ITSkillsSurveyHighlights

DITSkillsSurveyHighlights

AvailabilityofITProfessionalsApplicationSystemsAnalystsandSoftwareDevelopersaretheITprofessionsthatareleastavailable.Approximately45%ofrespondentsreportedtheyareverydifficultordifficulttofind.Onthecontrary,ITSupportpeopleandITAdministratorsaremucheasiertofind–onlyforlessthan10%ofrespondents,theywerereportedasverydifficultofdifficulttofind.Source:IDCITSkillsResearchN=158Source:BusinessSurvey27ITSkillsSurveyHighlights

AITSkillsSurveyHighlights

Demand/AvailabilityMatrixforITProfessionsNewjobsgrowthbetween2019and2019%ofcompaniesreportedverydifficultordifficulttofindMonitorConsiderFocusAvailabilityDifficultEasy

DemandLowHighSoftwaredeveloperApplicationSystemsAnalystITProjectManagerSystemEngineerITManager/DirectorITConsultantWebDesignerITSupportITAdministratorTeamLeader28ITSkillsSurveyHighlights

DITSkillsSurveyHighlights

DemandPredictionbyITSkillsThedemandforindividualITprofessionsdiffers.ThemostgrowingdemandwillbeseenforITProjectManagementSkills(136%)andSoftwaredevelopmentskills(135%).ITAdministrationandHWskillsareprojectedtogrowatthelowestrate–lessthan12%.Source:IDCITSkillsModel29ITSkillsSurveyHighlights

DITSkillsSurveyHighlights

AvailabilityofITSkillsSoftwaredevelopment/deployment&Enterprise/businessapplicationskillsareleastavailable–forapproximately30%ofinterviewedorganizations,theseprofessionsareverydifficultordifficulttofind.Projectmanagement,securityandmobiletechnologyskillswerealsoreportedasdifficulttofind.Internet-related&Networkingskillsareavailableandeasytofind.N=158Source:BusinessSurvey30ITSkillsSurveyHighlights

AITSkillsSurveyHighlights

Demand/AvailabilityMatrixforITSkillsNewjobsgrowthbetween2019and2019

DemandLowHigh%ofcompaniesreportedverydifficultordifficulttofindAvailabilityDifficultEasyMonitorConsiderFocusSecuritySoftwareDevelopmentProjectManagementEnterprise/BusinessApplicationsMobileTechnologiesDatabasesNetworkingHWInternetITAdm.DataStorageITProjectManagement31ITSkillsSurveyHighlights

DITSkillsSurveyHighlights

Supplyside:SkillslackingingraduatesSkillslackingingraduates:Intervieweeswereaskedabouttheskillstheythoughttheirgraduateswerelackinginorparticularlystrongin,followingaretheskillsplottedrepresentinganaverageoftheratings.SkillsingraduatesLACKINGSTRONGINSoftwareskillsStructured&InnovativethinkingTeamskillsHardwareskillsProblemsolvingProjectmanagementskillsSoftwareskillsandProblemsolvingskillsratedthehighestwhilehardwareandprojectmanagementskillsratedmuchlower.32ITSkillsSurveyHighlights

SPleaseskipthispageTabletPcManufacturingSkillsingraduatesLACKINGSTRONGINSoftwareskillsStructured&InnovativethinkingTeamskillsHardwareskillsProblemsolvingProjectmanagementskillsSoftwareskillsandProblemsolvingskillsratedthehighestwhilehardwareandprojectmanagementskillsratedmuchlower.33PleaseskipthispageTabletPITSkillsSurveyHighlights

DemandSide:SkillslackingingraduatesQ:Whattypeofskillsarethegraduatesparticularlylacking?Whenprobedonthetypesofskillsusuallylackingingraduates,companiescitedInnovativethinking,ProblemsolvingandProjectmanagement/implementationasthetopthreeskillsthatarelackingSomeofthesefindingsweresecondedbytheuniversityintervieweeswhichindicatedlowerratingsonprojectmanagement/implementationskillsandinnovativethinking.BasedonsomeinterviewswithICTcompanies,Business/Softskillswerecitedaslackingingraduatesaswellaskeepingupwithtechnologytrends;theviewwasexpressedthatthegapbetweentheoryandpracticeneedstobebridgedviamediumssuchasinternshipsSource:BusinessSurvey34ITSkillsSurveyHighlights

DITSkillsSurveyHighlights

OverallbusinessperceptionofITSkillsRoughlyaquarterofcompaniesarenotsatisfiedwiththequalityofITprofessionalsfromeducationalinstitutionsinKenyaApproximatelyathirdofcompanieshavecontactedorplantocontactexternalproviderstomanagetheskillsshortages.RoughlyhalfoftherespondentsbelievethatthelackofITskillssignificantlyimpactsbusinessandIToperations&performance.Source:BusinessSurvey35ITSkillsSurveyHighlights

OITSkillsSurveyHighlights

Inhibitors–SupplySide/EducinstviewFundingandInfrastructureconstraintscauselessavailabilityofresourcesandlabs;notalltheeducationalinstitutionsareadequatelynetworkedScarcityofexperiencedfacultyandageneralshortageofteachingskillsfortechnology;itwasalsoindicatedthatitistoughforeducationalinstitutionstomatchprivatesectorpayLast-mileconnectivitytoruralareaswasalsocitedasaninhibitor.Thisseverelylimitstheavailabilityandaccessibilityofinternet,bothfromaqualityandpriceperspectiveQualityofeducation:Theviewwasexpressedbymorethanoneintervieweethatskillsobtainedfrommanycollegesandinstitutionsarenotadequatefortheindustry.Consistencyofcurriculumwasacommontheme,withthelackofguidelinesemphasized.Thewatered-downvalueofcertificationsandlackofmarket-relevantcoursesinsomeeducationalinstitutionswereotherthemes.GenerallackofunderstandingofITasacareer36ITSkillsSurveyHighlights

IITSkillsSurveyHighlights

Inhibitors-BusinessesviewQ.Inyouropinion,whatarethekeyfactorshamperingtheavailabilityofITskilledprofessionalsinthecountry?Source:BusinessSurvey37ITSkillsSurveyHighlights

IResidentsSurveyHighlights3838ITSkillsSurveyHighlights

ITcompaniesviewofinhibitorsofITskillsSomelargeICTcompanieswereoftheopinionthatthattheoverallskillspoolintheKenyanmarketisratherlimited.TheviewwasalsoexpressedthatthereismoreofagapattheadvancedskillslevelasmanyITprofessionalswithadvancedskillsleavetheKenyanmarketwhilethereisnotmuchofaninfluxofexperiencedprofessionalsfromabroad.Anotherrelatedissueisloyaltyandattrition;ITprofessionalsareperceivedasmigratoryandthereseemstobeafairbitofpoaching;anopinionwhichisconsistentwiththebusinesssurveywhere80%ofthecompaniesindicatedthatattritionhasaminortosignificantimpactontheirorganizations.FrequencyandsizeofITprojects:TheviewwasexpressedthattheremaynotbeenoughbigITprojectsthatcanresultinalargepoolofskilledpersonnel,consequentlytherearenotenoughprojectsthatallowprofessionalstoexhibitordeveloptheirskills.AvailabilityoflowercostimportedICTlabourwasalsocitedasaninhibitortoskillssupply.ITSkillsSurveyHighlights

I39ITProfessionalsfromabroadITSkillsSurveyHighlights

Gapanalysisframework‘Unqualified’supplyorSkillsmismatchStudentswhogoabroadorpursuehigherstudies‘Braindrain’especiallyathigherSkilllevelsGapDemandAttritionTraining/Re-trainingMovetomanagementtracksGapsfilledbyexpatsforshort-termprojectduration40ITProfessionalsfromabroadIITSkillsSurveyHighlights

DimensionsofthegapinITskillsGapinITprofessionalsHigher-levelgapsShortageofexperiencedITpersonnelPoachingandmovingabroadi.e.‘braindrain’reported;alsotechnicalstaffmovingtomanagementtracksExperiencedprofessionalsfromabroadnotcominginTechnicalgapsEnterprise/businessapplicationskills,softwaredevelopment,mobileapplicationsIBMandSAPrelatedtechnologyskillsGraduate-levelskillgapsProjectmanagementProblemsolvingInnovativethinkingGapbetweentheoreticalandpracticalskills;insistenceofsomeexperiencefromITfirmsQualitygapsCandidateswhohavecertificationsandeducationalqualificationsbutdonotbringtheexpectedqualityInconsistenciesincoursedurationandcurriculumwithinthecourses41ITSkillsSurveyHighlights

DITSkillsSurveyHighlights

OverallRecommendationareasandinitiativesPromoteITasacareerAttractmorepeople(especiallyyouthandfemales)viapromotionalcampaignsAttractiveindustrycompensationstandardsReviewICTcurriculaMoreregulation,morerigorandstandardizationPublic-privatepartnershipbodytoensurecurriculumstandardizationOnlinemechanismwithAssessmentofITskillsonlineFinancing&SupportSpecializedfundingforICTcoursesICTincubatorswitheducationalinstitutionsTaxrelief&specialfundsfortechnologyfocusareasHarmonizeandmonitorsupply&demandDefinitionsandquantificationofdemandrolesandtypesofskillsPolicyoncoursedesignandcriteriatofulfiltheserolesOpenupdatatorelevantstakeholdersImproveconnectivityProvidelast-mileconnectivitythroughpricingincentivesHelpmiddleandlowertiersofeducationalinstitutionstogetconnectedFocusonspecialinterestareasLocalcontextandrelevancee.g.ICTinagricultureInnovationareassimilartom-pesaIncentivizereversebraindraini.e.KenyansbasedabroadIntegrateICTineducationIncorporatemoreICTelementsatsecondarylevelMoreattachmentprogramsandinternshipswithtechnologycompaniestolearnandapplyEstablishspecializedtrainingprogramsforgraduatesFocusonrecognizedskillgapssuchasbusinessskillsand‘soft’skillsPartnerwithtraining/ICTcompanies;encourageinvestmenttoensuretrainingavailabilityExpandcapacitiesofuniversitiesandcollegesProvideinfrastructureandfundingsupportAddressqualifiedteachingshortage;Evaluate&incentivizethesupplyGovernmentorganizations,ITcompaniesandEducationalinstitutionswouldneedtocollaborateextensivelyintheaboveareastoachievetheICTskills-relatedobjectivesrelatedtotheStrategicPlanandKenya2030.ITSkillsSurveyHighlights

O42ITSkillsSurveyHighlights

ProjectsprioritizationEaseofimplementationImpactHighLowLowHighImplementConsiderPromoteITasacareerIntegrateICTineducationImproveconnectivityFinancing&SupportHarmonizeandmonitorsupply&demandExpandcapacitiesofuniversitiesandcollegesReviewuniversitycurriculaEstablishspecializedprogramsforgraduatesFocusonspecialinterestareasITSkillsSurveyHighlights

P43ResidentsSurveyHighlights4444Resident’sSurveyHighlights

InternetUsageathomeBase:TotalSample(750)Base=ThefigureinparenthesisrepresentsthebaseoftherespectivecategoryInternetHomePenetrationbyLocationInternetHomePenetrationbySCL26%ofthesurveyedHHuseinternetInternetusageincreasesbySCLlevels.ItishighestinMombasa(37%)45Resident’sSurveyHighlights

IInternetUsageathome

InhibitorsforNotUsinginternetathome

Base=ThefigureinparenthesisrepresentsthebaseoftherespectivecategoryQ17.Whatarethereasonsfornothavinginternetconnectionathometillnow?HighestinEldoret(77%),inSCLD(77%),HighestinKisumu(43%),inSCLC2(39%),HighestinNyeri(21%),inSCLAB(18%),amongthe15-24yrs(22%)HighestinNyeri(32%),inSCLAB(17%)HighestinSCLD(36%),amongthe45+yrs(26%)HighestinKisumu(11%)UnavailabilityofPCisthemainreasonfornotusinginternetfromhomes(58%)TheusageofinternetwithinlowSCL’s(DandC2)ismainlyhinderedbytheirinabilitytobuyPC’sorpayforinternetconnection46InternetUsageathome

InhibitKindofPC,InternetDevice&MobileServiceUsed

Q25.WhatkindofPCdoyouuse?Base:UsersofPC(519)Q31.WhichofthefollowingdeviceshaveyouusedtoaccesstheInternetinthepast12months?Base:UsersofInternet(592)Q60.Whichkindofmobileservicedoyouuse?Base:UsersofMobilePhone(746)Base=ThefigureinparenthesisrepresentsthebaseoftherespectivecategoryAccessinginternetislargelydonefrommobiles,eitherinternet-enabledhandsets(80%)orsmartphones(15%)AsignificantportionofPCusage(desktoporlaptop)isdedicatedtoaccessingtheinternet47KindofPC,InternetDevice&PurposesforUsingPC

Base=ThefigureinparenthesisrepresentsthebaseoftherespectivecategoryBase:UsersofPC(519)Q27.WhatisyourprimarypurposeforusingthePC?OverallRespondentsusePCmainlytoperformpersonaltask(71%),especiallyoldindividuals45+yearsEntertainmentandeducationpurposesdriverespondents15-34yrsoldtousePC.Thesereasonsdecreasesignificantlyamongolderusers(35+yrs)

Oldmales(45+yrs)tendtousePCforworkreasonsmuchmorethanotherdemographics.48PurposesforUsingPC

Base=PurposesforUsingtheMobilePhoneBase=ThefigureinparenthesisrepresentsthebaseoftherespectivecategoryQ59.Whichofthefollowingservicesdoyouactivelyuseonyourmobiledevice?OverallBase:UsersofMobilePhone(746)Callingandtextingsharerespondents'mainusageofthemobile(around97%)TheusageofinternetenabledservicesandPIMmainlyattractstheyoungcategory(15-24yrs).Theirusagedecreasessignificantlybyage49PurposesforUsingtheMobileConfidenceinUsingthePC

Overall

Base=UsersofPC(n=519)Q47a.Howconfidentareyouinusing…Highestconfidenceisrecordedintheareasoftextprocessing(68%)andworkingwithspreadsheets(57%)PCusersareleastconfidentinmaintainingthecomputer(checkingandsolvingproblems,36%)andprogramming(31%)50ConfidenceinUsingthePC

OveConfidenceinUsingtheInternet

Overall

Base=UsersofInternet(n=592)Q47b.Howconfidentareyouinusing…Highestconfidenceisrecordedintheareasofusingsearchengines(80%)andemailcommunication(79%)Internetusersareleastconfidentincreatingwebpages/s(29%)51ConfidenceinUsingtheInternFinancialTransactionsontheInternetandMobile

Typeoftransition,NumberofonlinePurchases

Q38.Whichofthefollowingon-line/electronic(throughinternetormobile)serviceshaveyouusedinthepast12months?Base=ThefigureinparenthesisrepresentsthebaseoftherespectivecategoryBase:RespondentsUsingOnlineBankingorpurchases(510)4ofthetop5e-transactionsaredoneviamobileOnlinee-transactionsarealmostnotpresentandincludeonlinebanking(4%),utilitypayments(3%)andthepurchaseofproductsandservices(2%)52FinancialTransactionsontheTasksPerformedontheInternet

Q34.DoyouusetheInternettoperformanyofthefollowingtasks?Base=Thefigureinparenthesisrepresentsthebaseoftherespectivecatego