商務英語閱讀判斷練習班別： 姓名： 學號： 成績： 閱讀判斷（每小題4分）1-5T并將答案寫在題前括號內。Passage1FourTipsforBecomingaFranchiseeIfyouwanttobecomeafranchisee,thetipsbelowcanhelpyoutofindtheperfectopportunity.Befocusedonyourpreference.Onthestageofdecision-making,thebottomlineis:Don'truleoutabusinesswithout √learningorseeingwhattheday-to-daywilllooklike.Forinstance,thinkaboutamomreturningtotheworkforcewhoknowsshewantstointeractwithchildrenonadailybasis.Amongthehundredsofoptionsthere,sheneedstodecide ifshewouldliketobehands-onasateacherorifshewouldrathermanageafacilitythattutorschildreninmath.Decidingbetweenthetwoiseasyifsheconsiderswhichday-to-daypositionshewouldpreferandhowthatwillimpactherothergoals.Beproactivewithyourresearch.Afteryou'vedeterminedwhatroleyouwantinafranchise,it'simportanttostartresearchingdifferentoptions.Physicallyvisitmanydifferentfranchiselocationsandbrowsethewebandthendeterminewhatwillbeagoodfitinyourcommunity.Makesurethefranchisorhasexperience.√Beforesigningontoafranchise,itisessentialtoaskthefranchisorabouttheexecutiveteamanditspastindustryexperience.Findoutifthecompanyleadershavehadsignificantexperienceatanotherfranchiseandarenowapplyingthatknowledgesuccessfully.Readthefranchisedisclosuredocumentcarefully.Thefirstthingtolookatishowmuchafranchisewouldcosttopurchase.Makesureyouhaveafinancialadvisorwhocanlookatthatitemwithyouandseethetypeofprofitafranchiseecanmakeonaverage.It'salsoimportanttotakealookatthepost -terminationclauseintheagreementtomakesurethatwhenyouwanttoleavethebusiness,youknowthetermswellandyourinterestsareproperlyprotected.Decideonabusinesswithlearningorseeingwhattheday-to-daywilllooklike.對錯Beforeyou’vedeterminedwhatroleyouwantinafranchise,it’stimetostartthebusiness.對錯Beforesigningontoafranchise,theessentialjobistoaskthefranchisorabouttheexecutiveteamanditspastindustryexperience.對錯Thefirstthingtolookatishowlongafranchisewouldtaketopurchase.對錯Tomakesurethatwhenyouwanttoleavethebusiness,youhavemadeenoughmoneyandyouaresatisfiedwiththat.對錯Passage2ThreeAmericansWinNobelEconomicsPrizein2013TheRoyalSwedishAcademyofSciencesawardedtheNobelPrizeineconomicstothreeAmericans,EugeneFama,LarsPeterHansenandRobertShilleronOct.14,2013.EugeneFamaandI.arsPeterHansenarebothprofessorsattheUniversityofChicago.RobertShillerisaprofessoratYaleUniversity.Theywillsharetheprizeworthabout1.2milliondollars."Thisyear'sprizeineconomicsciencesisaboutpredictions."Allthreeofthisyear'sprizewinnersaremainlyknown√fortheirresearchandexplanationsofpricingforcesinfinancialmarkets.Theyhavehadabiginfluenceonthewaypeoplelookatandtalkaboutfinancialmarkets.EugeneFama'sresearchonfinancialmarketsinthe1960sledmarketwatcherstochangetheirideasaboutinvesting.Hisideasarelinkedtothetheorythatmarketsareefficient,whichmeansmarketactorstakingallavailableinformationtocreatethecorrectpriceforthingsatanygiventime.Thisalsomeansthatovershortperiodsoftime,itisnotpossibletopredictprices.RobertShillerfound,however,thatoverlongperiods,theoppositeistrue.Itispossibletopredictthemovementofpricesandthatpricechangesarelinkedtohumanbehavior.Thefindingsofbotheconomistshaveledtothegrowthofindexfunds,investingmanydifferentsecuritiesasawaytoreducerisk.Mr.ShilleralsohelpedtocreatetheStandard&Poor'sCase-Shillerhomepricesindex.ThatindexfollowshomepricesacrossUnitedStates.LarsPeterHansendevelopedamethodforstudyinghistoricalpricinginformation.HismethodsupportsMr.Shiller'sfindingsandhasinfluencedeffortstopredictpricesinthefinancialindustry.TheNobelPrizeineconomicswasnotcreatedbyAlfredNobel,butwasestablishedinhismemorybySweden'scentralbankin1968.TheRoyalSwedishAcademyofSciencesawardedtheNobelPrizeinelectronicstothreeAmericansonOct.14,2013.對錯EugeneFama,LarsPeterHansenandRobertShillerwontheprizefortheirresearchandexplanationsofpricingforcesinfinancialmarkets.對錯EugeneFama'sresearchonfinancialmarketsinthe1960sresultedinsomechangeinhowmarketwatcherslookatinvesting.對錯Thefindingsofbotheconomistshaveledtothegrowthofpriceprediction,investingmanydifferentsecuritiesasawaytoreducerisk.對錯TheNobelPrizeineconomicswasestablishedinmemoryofAlfredNobelbySweden'scentralbankin1968.對錯Passage3The"FeelGoodFactor"inCustomerServiceAchallengeinworkingincustomerserviceistoensurethatyouhavefocusedyourattentionontherightkeyareas,measuredbytherightKeyPerformanceIndicator(KPI).OneofthemostimportantaspectsofacustomerserviceKPIiswhatisoftenreferredtoasthe,"FeelGoodFactor".Basicallythegoalisnotonlytohelpthecustomer have a good experience, but to offer an experience that expectations.Severalkeypointsarelistedasfollows:Knowwhatproducts/servicesyouareofferingfrombacktofront.Inotherwords,beaninformationexpert.Itisokaytosay"Idon'tknow",butitshouldalwaysbefollowedupby"butletmefindout"orpossibly"butthispersonwillbeabletoassistyou".√Whateverthesituationmaybe,makesurethatyoudon'tleaveyourcustomerwithanunansweredquestion.Mostofthecommunicationthatyourelaytoothersisdonethroughbodylanguage.Ifyouhavenegativebodylanguagewhenyoucommunicatewithothers,itshowsthatyoudon'tcare.√Twoofthemostimportantaspectsofpositivebodylanguagearesmilingandeyecontact.Makesuretolookyourcustomersintheeye.Itshowsthatyouarelisteningtothemandhearingwhattheyaresaying.Andofcoursesmilingismoreinvitingthanablanklookorfrown.Nothingsurprisesyourcustomersmorethananemployeegoingtheextramiletohelpthem.Alwayslookforwaystogoaboveandbeyondtheexpectationsofyourcustomers.Indoingso,ithelpsthemtoknowthatyoucareanditwillleavethemwiththe"FeelGoodFactor"thatyouaresearchingfor.*Thegoalofcustomerserviceistogivecustomersanexperiencethatmeetstheirexpectations.對錯Leaveyourcustomerwithanunansweredquestionisunacceptable.對錯Bothpositivebodylanguageandnegativebodylanguagearenecessaryincustomerservice.對錯Eyecontactisoneofthemostimportantaspectsofpositivebodylanguage.對錯Theunderlined"goingtheextramiletohelpthem"inthelastparagraphmeans"goingalongwaytohelpthem".對錯Passage4：TheBalanceSheetThebalancesheetisprodcedattheendofacompany’sfinancialyear,andisasnapshotofitsfinancialsituation.Itshowsthecompany ’sassetsandliabilitiesatthatpointintime.Therearetwohalvestoabalancesheet.Thetophalfshowswherethemoneyisbeingusedinthebusiness(thenetassets),andthebottomhalfshowswherethismoneycamefrom(thecapitalemployed).Thetotalofeachhalfshouldbethesame,hencetheexpressionbalancesheet.Therearetwokindsofassets ---long-termandshort-term.Thelong-termassetsareknownasfixedassets,andincludetheland,buildings,machineryandvehiclesthatareusedinconnectionwiththebusiness.Allfixedassetsexceptlandaredepreciatedastheywearoutovertime.Thetotalfixedassetsarethevalueofthefixedassets,lesstheaccumulateddepreciation.Theshort-termassetsareknownascurrentassets,andincludecash,stocksandreceivablesthatareduewithinoneyear.Thetophalfofthebalancesheetalsoincludesliabilities,thatis,alldebtsandobligationsowedbythebusinesstocreditors.Currentliabilitiesarethosedebtsthatmustbepaidwithintheyear,suchaswagesearnedbutnotyetpaid.Long-termliabilitiesmayincludemortgagesandotherloansthatwillnothavebeenpaidoffwithintheyear.Thetophalfofthebalancesheetthereforeconsistsofthetotaloffixedandcurrentassets,lessthecurrentandlong-termliabilities,givingthenetassets.Thebottomhalfofthebalancesheetshowswherethismoneycamefrom.Foralimitedcompany,thiswillincludethemoneyraisedbyissuingshares,andisknownasthesharecapital.Thebusinessmayalsohaveplowedsomeofthemoney backintobuildingupthebusiness.Thisiscalledretainedprofit.Thebottomhalfofthebalancesheetthereforeconsistsofthetotalofsharecapitalandretainedprofits,givingthecapitalemployed.Thetophalfofabalancesheetshowswherethemoneyisbeingusedinthebusiness.對錯Allfixedassetsaredepreciateastheywearoutovertime.對錯Theshort-termassetsareknownasfixedassets.對錯Currentliabilitiesarethosedebtsthatmustbepaidwithintheyear.對錯Themoneyplowedbackintobuildingupthebusinessiscalledretainedprofit.對錯Passage5：Traveler’sChecksManyofthebanksandtravelservicesinwesterncountriesprovideaconveniencefortravelersbyissuingchecks.Travelers,whenbuyingthechecks,havetosignthechecksinthepresenceofthebankorserviceclerks.Duringthetrip,travelerscancashthechecksattheagenciesofthebankorthetravelservicewhenevertheyneedaftertheircounter-signaturesarerecognized.Alotoftravelersliketob