1、Focus on: Creating ValueHey Robin,why do I want to create valuein the first place?Can we review this?You need to create valueso that:a. People find something useful on your site andb. Want to come back for morec. You can start engaing them and having conversationsc. Search engines like you moreOK Ro

2、bin,but besides publising articles and blog postshow do you create real value?The proper way to think,when considering what “value” items to create, is to look at a. what your readers would appreciate most first, and then b. what you can use of the assets you have that could match that need. For exa

3、mple:your readers may want to know how YOU do certain things or how to achieve something specific, and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose. Content Format TypesOk, now I understand. Cool.But HOW d

4、o I know which type of “value” content is best to use?What your audience wants(You need to ask them)What the competition doesnt doWhat is not easy for others to replicateWhat you know well or are very passionate aboutWhat you have already built assets on that you can at least in part re-useCriteria

5、for selecting what content to createSelect “value” based on:What is it that makes somethingreally “valuable” ?UsefulUnique recognizable traits of value objectsUsefulPersonalUnique recognizable traits of value objectsUsefulPersonalUniqueUnique recognizable traits of value objectsUsefulPersonalUniqueE

6、xclusiveUnique recognizable traits of value objectsUsefulPersonalUniqueExclusiveScarceUnique recognizable traits of value objectsUsefulPersonalUniqueExclusiveScarceImmediately usefulUnique recognizable traits of value objectsUsefulPersonalUniqueExclusiveScarceImmediately usefulLarge - heavy Unique r

7、ecognizable traits of value objectsUsefulPersonalUniqueExclusiveScarceImmediately usefulLarge heavyFirstUnique recognizable traits of value objectsUsefulPersonalUniqueExclusiveScarceImmediately usefulLarge heavyFirstHard-to-get Unique recognizable traits of value objectsUsefulPersonalUniqueExclusive

8、ScarceImmediately usefulLarge - heavy FirstHard-to-getUnique recognizable traits of value objectsThings that can be taken away with youThings that can be used many times overThings that show that you have actually created it yourselfThings that show your care and interest Things that are connected t

9、o a storyUnique recognizable traits of value objects - 2What else is important?Packaging is of the essence.A valuable present cannot be given out wrapped in toilet paper .and, how do I knowif I am doing things right?Offer to download or sign-up for your value object and measure responseHow do I know if I am doing things right?Offer to download or sign-up for your value object and measure responseAsk people for feedback and commentsHow do I know if I am doing things right?Offer to download or sign-up for your va