1、17.1 Introductionattractive business letter profitbusiness opportunities. writing guideline of good business letter in clothing industry. Be clear, brief and businesslike;Dont write confused, overlong or pointless letter;Be polite, friendly and informal;Write to communicate;Write concise and purpose

2、ful letter.第1頁，共40頁。27.2 Envelope7.2.1 Envelope Patternletterhead quality tastesinside address same style第2頁，共40頁。37.2.2 Envelope Remarkremark wordsAir Mail, Printed Matter, Express, Registered, etc.By Courtesy of Mr.or By Favors of Missetc.Attention of Mr. or Recommending Mr.etc.第3頁，共40頁。4Lecturing

3、 Exercises1. Write out some special notes of envelope.2. Give an example of illustrated envelope.第4頁，共40頁。57.3 The Parts of Business Letters7.3.1 Letter Patterninternational business letters definite sequence convenient standard pattern.第5頁，共40頁。6第6頁，共40頁。77.3.2 Explaining of Letter PatternLetterhea

4、dName & AddressCable AddressTrade MarkDatelinein one straight linetwo forms in dateline writingUSA: May 1, 2001 or 1 May 2001UK: 1st May 2001 第7頁，共40頁。8Reference NumberDocument Number.Inside Name & AddressName TitleCompany NameStreet Address (P.O. Box No.)City State (Province)CountryAttention LineTh

5、e letter receiver第8頁，共40頁。9Salutationflush with the first line of the inside addressThe punctuation comma “,”(for UK) full stop“:”(for USA)salutationFormal Salutation:Sir, or Madam, Informal Salutation: Dear Sir, or Dear Madam, Subject HeadingA brief about the contents of the message 第9頁，共40頁。10Body

6、 of Lettermain part of the message one paragraphfew paragraphsComplimentary Closesignature vertical center right margin.types of general complimentary close Respectfully yoursSincerely yoursTruly yoursYours faithfully第10頁，共40頁。11Writers InformationCompanys NameWriters SignatureWriters Typed Name and

7、 TitlePostscripts/ Enclosureprice list goods cataloguespecial wording第11頁，共40頁。12Lecturing Exercises1. Write out the major points of a business letter.2. Write a letter with full block style by your suggestion (any topic)第12頁，共40頁。137.4 Model Letters7.4.1 Enquiry and Ordersimplicity clearing categor

8、y list price listunit price sample swatchbrief receiver第13頁，共40頁。14Case I: A First Enquiry第14頁，共40頁。15第15頁，共40頁。16第16頁，共40頁。17第17頁，共40頁。18Lecturing Exercises1. List the contents of an enquiry letter.2. Write an enquiry letter by your suggestion (the topic relative to clothing industry).第18頁，共40頁。197

9、.4.2 OffersStyleOrder No.Size & Color, QuantityUnit price & DiscountTotal pricePaymentDelivery第19頁，共40頁。20第20頁，共40頁。21第21頁，共40頁。22Lecturing Exercises1. Write an order letter about shell fabric by your suggestion.2. Write an offering letter about jeans by your suggestion.第22頁，共40頁。237.4.3 Payment and

10、 Shipmenttabulation essential details vendor purchaserpayment shipment considerationIdentify the order details;Tabulate all the relevant details about product.End with a friendly message.第23頁，共40頁。24第24頁，共40頁。25第25頁，共40頁。26Lecturing Exercises1. Write a payment letter by your suggestion.2. Write a sh

11、ipment letter by your suggestion.第26頁，共40頁。277.4.4 Complaint Lettersselling goodsenterprises handle 第27頁，共40頁。28第28頁，共40頁。29第29頁，共40頁。30第30頁，共40頁。31Lecturing Exercises1. List the characteristics of a sales letter.2. Write a sales letter of garment products by your suggestion.第31頁，共40頁。327.5 E-mailUn

12、derstanding of articleRapid expansion Internet NetworkShort message Clothing industriesElectronic messages Company Computer network第32頁，共40頁。337.5.1 E-mail ElementToE-mail address Username CharacterDomain raySubjectstatement incoming mail identify messages 第33頁，共40頁。34Ccbusiness communicationcarbon

13、copy Body Textfull text appropriate greetingappropriate close. Attached Fileattach word documentsprogram filespictures Enc.business letter第34頁，共40頁。357.5.2 Case StudySummaryWriting guidelines Keep one subject per message, and dont cover various issues in a single e-mail.Use a descriptive subject hea

14、ding.Keep messages short and to the point, and write short sentences.Use bulleted lists to break up complicated texts.Quote from the original e-mail if required and target dates.Conclude your message with actions required and target dates.第35頁，共40頁。36第36頁，共40頁。37第37頁，共40頁。38Lecturing Exercises1. List the contents of e-mail.2. Write a piece of e-mail in the clothing industry by your suggestion.第38頁，共40頁。393. Writes a retu