1、Reading -What is Business?Warm-up questions:1. When you see the word business, what do you think about? Quickly write down words or ideas as they come into your mind. 2. What is business? Write down your own definition of business. Understanding the textRead the text and answer the questions in “Com

2、prehension” on page 3.Definitions of “business”Read following sentences and decide the meaning of “business”:(1) He bought his brothers business. (2) Computers are now widely used in business.(3) Government and business could not agree.(4) Business is good today.(5) its none of your business.(6) Hes

3、 not in my line of business.(7) Gossip was the main business of the evening. Definitions of “business”(1) a commercial or industrial enterprise and the people who constitute it; e.g . he bought his brothers business; a small mom-and-pop business“ 小零售鋪, 夫妻店syn:business organization, business organisa

4、tion (2): the activity of providing goods and services involving financial and commercial and industrial aspectse.g. computers are now widely used in business syn: commercial enterprise, business enterprise (3) business concerns collectively e.g. Government and business could not agree syn: business

5、 sector (4) the volume of business activity e.g. business is good today (5) a rightful concern or responsibility e.g. its none of your business; mind your own business (6) the principal activity in your life that you do to earn money e.g. hes not in my line of business syn: occupation, job, line of

6、work, line (7) an immediate objective e.g. gossip was the main business of the evening exercises: Try to translate the following sentences into Chinese:1 He had a good business as a greengrocer. 2. We do not do much business with them. 3. depression of business 1.他開了一家很好的果菜商店。(organization)2.我們跟他們沒有

7、多少生意往來。 （activity）3.商情不景氣 (volume of business activity)4. It is a teachers business to help his pupils. 5. Has he business of his own? 6. After school she went into business.7. Are you here on business or for pleasure?4.老師有責任幫助他的學生。(duty, responsibility)5. 他自己有店嗎? (organization)6. 畢業(yè)后她經(jīng)商去了。 （activit

8、y）7. 你在這里辦公事還是游玩？（activity）Distribution channels(1) Selling in only one outlet in each market e.g. You can choose exclusive distribution (總經(jīng)銷；獨家經(jīng)銷；包銷) by selecting an exclusive selling agency (獨家經(jīng)銷商) or exclusive distributor 獨家經(jīng)銷發(fā)行商Distribution channels(2) Selling in only a few outlets in each marke

9、t e.g. You many choose to sell in selective upscale department stores (3) Selling in as many outlets as possible to cover the market as widely and quickly as possibleserviceService n. (常用復數(shù)) 服務，勞務e.g. We shall pay you for your services.Service industry 服務性行業(yè)Commercial services 商業(yè)服務Professional servi

10、ces 專業(yè)服務after-sale service商品售出后的檢修等服務Service charge/fee 服務費用，手續(xù)費surplusProfits remaining after subtracting for operating expenses(營業(yè)費用),taxes, interest and insurance. 盈余net surplus 凈盈余Profits remaining after subtracting for operating expenses（營業(yè)費用）, taxes, interest, insurance, and dividends(股息, 紅利). trade surplus貿(mào)易順差, 貿(mào)易盈余, 出超A positive balance of trade(貿(mào)易差額), i.e. exports exceed imports. opposite of trade deficit(貿(mào)易逆差). functionVi operate, run, 活動；運行；發(fā)揮作用E.g. My pen does not functi