1、1. Pleasesharewithusifyouhaveaplanforyourlifejourney,andwhatimpactyouwanttohaveonothers?(150-200words)a. 做自己喜歡的事情：喜歡的品牌。追求理想b. 熱愛大自然。自己以身作則。c. 孝敬父母。成為一個好榜樣d. IdliketobeafterwhatIlike,rangingfromlittlestuffssuchasatoy,toabiggerobjectivelikeajob.ThatswhyIquittedmyjobandwentabroadforstudiesandexperienc

2、edifferentculture.Iwontimposemynotionsoneveryonebutdemonstratemydecisionsinstead.e. Loveofnaturecultivatesmysenseofresponsibilityforenvironmentalprotection.Iinsistonsavingwaterandpaperandpersuademyfriendsandfamilytodoso.f. Filialpietyisgiventhepriorityovermylifejourney.ApartfromthetraditionalChinese

3、culture,Idappreciatefortheirefforttomakemebeaman.Ivelearnedalotfromthem.Therefore,Idliketomakefriendswiththemandtakecareofthem.Itstheloveforhumanbeing.Iwillsetagoodexampleforthenextgeneration.Iftheycouldntfeelthelovefromtheirparent,howcantheycontributetothesociety?Therefore,youcanseemynarcissism,lov

4、eofnatureandhumanbeingandunderstandwhyIdoso.Iwillcommitmyselftotransmittinglovethroughmylifejourney.2. WhydoyouapplyforUnileverManagementTraineeProgramandwhydoyouthinkyouaresuitableforthefunctionapplied?(150-200words)喜歡快消類，和切身生活有關；可持續發展企業社會責任感很認同；英國這一年讓我了解中西方的差異（防曬：中國喜歡美白；歐美喜歡健康膚色）善于觀察，學習，創新，在移動類營銷以

5、及社會化媒體營銷方面比較有心得IvegottworeasonsforwhyIchooseUnilever:thefirstisIdoloveFMCGindustrybecausetherangeofproductsisrelatedwithourdailylife;andsecondoneisItotallyidentifywiththelong-standingcommitmenttosustainabilityandresponsiblebusinesspracticeinUnilever.Afteroneyearsstudyinthe.,Itrulyseetheculturaldiffe

6、rencebetweentheWesternworldandChina.Forexample,thegirlsinthe.areenjoyingsunbathesoastohavehealthyskinwhilstmostofChinesegirlsprefertousewhiteningproducts.Iaccumulatealotofconsumerinsightsthroughmyobservation,whichmaybridgethegapbetweenMNCsandChineseconsumers.Iminterestedinmobilemarketingandsocialmed

7、iamarketing,whichhasbeenpaidmoreattentionforthemarketers.IthinkthemobileplatformwillbenextbattlegroundandIbelieveImreadytofight.Q1.WhydoyouwanttojoinKraft?IdoloveworkinginFMCGindustrybecausetherangeofproductsisrelatedwithourdailylife.MymotheralwaysboughtPacificSodabiscuitswhenIwasachildandtheresnodo

8、ubtthatIloveit.Yes,itsakidsgoodmemoryandthereremoreandmorebrandsjoiningtheKraftfoodfamily.Imhungrytojointhiscompany,whichaimstoprovideconsumerswiththequalitybrandsthechildrenhavegrownupwith.Q2.WhyshouldKraftchooseyouamongalltheapplicants?Imaquicklearnerandthinkbroader.Intermsofoneyearsstudyinthe.,In

9、otonlylearnfromtheclass,buttransformtheprinciplesonthetextbookintopracticalapplicationsaswell.Imthepersonwhoalwaysspenthalfofadayonsupermarketshopping,bydiscoveringnewflavourofgroceries,comparingsimilartasteofbiscuitsandcomparingpriceswithdifferentstores.Idliketoexploretheissuesbehindthenumbers(mark

10、etingresearch)anddemonstratemysolution.IllbecuriousabouteverythingIlike.IthinkIwillbeequaltoyourofferandcontributetoreachthesharedobjective.瑪氏1. Whatwasthebiggestachievementyouhaveaccomplishedinuniversity?Pleasedescribehowyoudidtogetitdone.？Ivedoneasuccessfulsocialmediamarketingcampaignforafamilyhot

11、el(Bed&Breakfastsinn).DuetoatriptoEdinburgh,Istayedinawarmandfriendlyinnandthenmakefriendswithtwoownersoftheinn.IdliketohelptopromotetheirinntoChinesestudentswhostudyinthe.viasocialnetworkapplication.Weibo).Ianalysetheprosandconsoftheinnoperationandimplementcompetitiveanalysis.Basedonthese,Iprov

12、idesolutionsasfollows:a. Segmentation:family/personaltraveling;vacation;economicalhotelb. Target:Chinesestudents/backpackersc. Positioning:friendly,warm,passionThenIwriteanadvertisementalongsidetheawardstheyreceivedandelegantpictureswithdetails.Iforwardmytweets/weibototheopinionleader(日不落帝國下的紅領巾)sin

13、ceshehasstronginfluenceovertheChinesestudents.Also,IwillprovideexclusivevoucherstoChinesestudentonwhenImakeagreementwiththeowners.Thecampaignbrings30%moreonlinebookings.2. Whatwasthebiggestsetback（挫折）inyourcollegelife?Howdiditimpactyou?Andhowdidyoufacethissetback?WhenIhadmypre-sessionalcourselastsum

14、mer,Iwasdoingateamworkthatneedsteammembersdeliveringsurveysonthestreet.IcannotsortofunderstandtheWelshaccentsinceIjustarrivedinCardiffforonemonth.Imscaredoftalkingtotheinterviewees.Infact,Iwasright.Alotofintervieweesrejectedtotakethesurveyatfirstsincetheycouldnunderstandthesurveyobjective,whichIdidn

15、tdescribeclearlytotheinterviewee.Therefore,Ireprintedthequestionnairesandwroteaclearstatementforeducationpurposeandschoolsealissuedonthepaper.AndIpractisedwithmyteammemberinadvancetoreducemytension.Finallywecollectedallofthecopiesofsurveysandsucceedtofinishthistask.3. Pleasedescribeoneofthemostdiffi

16、cultanddemandingtasksyouhavehadinuniversity.Whatdidyoudotoovercomeit?Ihadapresentationintheprojectwhichlastsfor30minutes.Eventhoughitsteamworkthatwesharethe30minutespresentation,Iwasfeelingsoself-consciousinfrontofthreejudges.IvepractisedseveraltimesbuttheresultwasnotgoodsinceIwassonervousthatcantpr

17、esentfluently.ButIdidntgiveup.IdecidedtopreparenoteswithmeandkeeppracticeuntilIcanpresentwithoutnotesandspeakinasmoothspeed.Anditworks.Wearehappytoget90marksoutof100onthepresentation.4. Pleasedescribethemostsuccessfulcasethatyouhaveinspiredormotivatedotherstotakeactionsandreachgoal.Howsatisfied/diss

18、atisfiedwereyouwiththat，andwhy?Wecantmakeagreementintermsofthesurveydesignontheproject.Twooftheteammemberspersistedwiththeirownopinionandwouldntliketocompromise.ThereforeIadvisetohavedinnerinoneofthetwotroublemakersandeveryoneneedstobringadishinherflat.Ididntmentiontheargumentduringthedinner.Ontheco

19、ntrary,thetroublemakersrealizedthepreviousdebatewasunnecessaryandfinallyasettlementwasreached.ImhappyIcansortitoutevenifIwasntinvolvedintheargument.Sometimestheyjustneedaplatformtoknoweachother.歐萊雅1.Whenchoosingyourfirstjob/employer,whatwillyouconsiderandwhy?a.Businessscale:IbelieveaFortune500compan

20、ywillprovideabroadplatformforpersonnelcareerplanninganddevelopmentandtheemployeesinthesekindsofcompaniescanlearnandimprovetheircapabilitiesthroughouttheworkprocess.b. Positionandtraining:IllconsiderwhatIamgoodatandthinkaboutifImequaltothejobposition.Seriesofadvancedtrainingsystemwillhelptopositionth

21、atwhoyouareandwhatyoucando,whichwillsetclearcareerplanningfortheemployees.IfIamgivenasuitablepositionandmakethemostoftheadvantage,itwillbeawin-winsituation.c. Bestrespectedcompany:Bestcompanywillshowrespectfortalentwhichstimulatesthepotentialforpersonneldevelopmentandinreturn,thecompanywillbenefitfr

22、omtheirtalentsinvestment.2. Sharewithusyourunderstandingofthefunctionyouareapplyingandwhyyoushouldbeagoodcandidateforthisfunction.AsIworkinthemarketingdepartment,Iwillinterfacewithallourvariousoperationsfromresearchtoproduction,fromsalestologisticsmanagement.Wewilllearntounderstandtheconsumerbehavio

23、urwhichisbasedonourbusinessresearch.Furthermore,Iwilloverseethemarketingstrategyandimplementoperationalmarketingplan.Atlast,monitoringandfeedbackisveryimportantforthemarketerstolearnwherewemightgowrongandimproveourworkinthefuture.Imacutelyobservantandhavebroadperspective.Goodcommunicationskillsenabl

24、emetointegratewithcolleaguesandclientsmorequickly.Intermsofoneyearsstudyinthe.,Idonotonlylearnfromtheclass,buttransformtheprinciplesonthetextbookintopracticalapplicationsaswell.Iaccumulatealotofconsumerinsightsthroughmyobservation,whichmaybridgethegapbetweenMNCsandChineseconsumers.3. Inyouropinion,h

25、owwillthebeautybusinessdevelopinChinainthenext5years?Ithinkexpandingthesalesnetworkthroughsecond/thirdclasscityinChinaisaprioritygoalinthenext5yearsforthebeautybusinesssincethereisahugemarketwithbigpotential.Alotoflove-beautywomenarelackofbeautyknowledgeanddontknowhowtotakecareoftheirskinorhair.Theb

26、eautyretailercanteachandguidethemhowtobemoreconfidentandattractiveinfrontofthepublic.Sincethecosmeticsproductmarkethasbeenfurthersubdividedintothreeclasses:consumerproducts,professionalproductsandluxuryproducts,thebeautycompanyshouldadoptmoreflexiblebrandstrategiesbasedondifferentconsumerknowledge.I

27、nnovationalwaysindicatesacompanysforesightinthemarket.Notonlydotheyhavenewinsightregardingtheproducts,themarketershouldalsounderstandthedigitalplatformaswell.Advertisinginvestmentonrelevantwebsite,cooperationwithe-retailersandinteractionwiththeconsumersonsocialnetworkserviceswillwidenthebusinesssalesnetworkanddeepentheconsumersunderstandingtowardsthebeautyproducts.歐萊雅Reveal最后開放題：IfyouhadtheopportunitytolaunchanewbrandtocomplementLOreal'sexistingbrandportfolio,whatwouldyoulaunchandwhy?A:Iwouldlike