1、TrainpalSupported by CtripPresented by Kai Wang19/09/2018, ShanghaiPart 1: Introduction of UK Rail Marketl UK Rail Marketl Users Pain PointsPart 2: Innovative Solutionsl Achievementl Split Ticketingl Technical advantagesPart 3: Opportunitiesl Market Spacel Our strengthPart 4: Business Plan1Introduct

2、ion of UK Rail Marketl UK Rail Marketl Users Pain PointsDense railway system Hightravel frequencyPricytravel ticketsl UK: 2500+ stationsl CHINA: 6000+ stationsl 7 times that of Chinese per person l 40 per journeyl Ticket price grows by 2.6% per year. 3.2% rise in 2019.l Average salary increase 2.9%T

3、rain Operators25+ train operating companies (12306) , complicated rail lines & rulesTicket Types1000+ ticket type with different validation rulesPrice Fluctuations Complex pricing strategy (similar to airline tickets), peak & off-peakhard to forecastHow to help users to save money？I deliver

4、cars for a living and catch a train back each day, Im really in the good books since getting this app, Ive been saving around 200-250 a week! From Chris WellsGo Further With Cheaper FareBeforeAfterTicket 1Ticket 21 TicketABCACCBWuhanNanjingShanghaiWuhanNanjingNanjingShanghaiBooking flow of TrainPalE

5、xclusive splitting algorithmStable data interfaceIntelligent search engine 3Market Opportunitiesl Market Spacel Our strengthSource from National Rail Seasonal ReportBOOKING FEES0.25-1.50 GBPNO booking feeSPLIT TICKETINGCUSTOMER SERVICENOYes and FREELimited time Charged service7/24 free calls4Busines

6、s PlanBusiness profitSustainability business with less variable cost and growth profitEarnings: commission fee 6%Variable cost: marketing, operating etc.Fixed cost: development, resources ect.Fixed costFixed costVariable costEarningsVariable costEarnings201920202021UK online booking 2%Android, iOS, h5, PCGoogle Ads, Apple Search Ads, ASO, PR, PPC, SEO, Social Media, etc.UK online booking 10%Digital marketingOffline promotionEU online booking 1%DB, Trenitalia, NTV, SNCF, Amadeus etc.Qi AoDevelopment ManagerWilli