1、第一步出口商建立業務關系函一、建立業務關系函的基本結構(一信息來源We learned from the commercial counselors office of our embassy in your country that you are in the market for Chinese handicraft.Mr. Jacques, Canadian Ambassador in Beijing, has recommended you to us as a leading importer in Korea of lightweight batteries for vehicl

2、es.We have obtained your name and address from the Internet.Our market survey showed that you are the largest importer of cases and bags in Egypt.(二致函目的In order to expand the sales of our products into South America ,we are writing to you to seek cooperation possibilities.We are writing to you to es

3、tablish long-term trade relations with you.We wish to express our desire to enter into business relationship with you.(三公司介紹We are a leading company with many years of experience in machinery export business.We enjoy a good reputation internationally in the circle of textile.We have our principle as

4、 “clients” needs come first”.Located in Shanghai, we take the advantage to set up our solidifying production basis in coastal and inland areas.(四產品介紹Art.No.76 is our newly launched one with superb quality, fashionable design, and competitive price.We have a good variety of colors and size to meet yo

5、ur different needs.Our products are enjoying popularity in Asian markets.To give you a general idea of our products, we are enclosing our catalogue for your reference. (五盼望答復Your comments on our products or any information on your market demand will be really appreciated.We are looking forward to yo

6、ur specific enquiries.二、建交函模版(一Dear sirFrom the March 5 issue of the International Business Daily we have learned that you are in the market for plush toys, which just falls within our business scope. We are now writing to you with a hope to establish long-term trade relations.As a leading trading c

7、ompany in Shanghai and backed by more than 10 years of export experience, we have good connection with some reputable toy factories, and sufficient supplies and on-time delivery are thus guaranteed.Attached please find some latest leaflets for our plush toys, which may meet with your demand. Youll s

8、ee they are all made of high quality materials and vividly designed. They have already enjoyed a high popularity in other European cities for their fine craftsmanship, comfortable feel and washable traits.In addition, we can also produce according to your designated styles so long as the quantity is

9、substantial. If you have any specific requirements, please just let us know.As to our financial standing, you may refer to the Bank of China, Shanghai Branch. We will be appreciated if you could inform us of your bank reference.We are pleased to add you to our list of clients and looking forward to

10、your enquiries.Yours sincerelyShanghai Universal Trading Co., Ltd(二Dear Sir or Madam:We are glad to know from Global Sources that you are interested in fashion wallets and wallet sets, which are just in our lines. So we would like to take this opportunity to introduce our company to you and see if t

11、heres any possibility to do business with you.With more than 20 years experience in manufacturing and exporting various kinds of promotional products to U.S. and European markets, we possess very professional know-how especially in controlling the quality of logo printing. Since 1990, we have been c

12、ooperating with quite a few big OEMS such as Valentino, Forola, Bale , etc. We not only provide the most competitive prices with best quality, but also have the ability to help the customers to solve all of their problems happened during the design stage to the finish products.Since there are more t

13、han 100 items for your choice, we would like to attach three pictures of our newest products: WL-012(Wallet, WW-008(Wallet and Watch, and WM-014(Wallet and Makeup-case for your reference. For more information, we sincerely invite you to visit our website: to see if any item interests you. You are al

14、so welcome to E-mail us the image or specifications for the products you are buying now. The relevant quotation and sample will be sent upon request.Thank you very much for your kind attention to the above and look forward to hearing your comments or inquiry soon.Best regards三、建交函練習1.上海正源進出口公司主營各類家用

15、電器和消費類電子產品,公司名列2007年度上海市出口額前五十名。新近營銷目標,開拓北歐市場。經中國國際貿易促進會介紹,得知丹麥一經銷商對中國的加點感興趣。根據上述情況,試以該公司外銷員的身份擬寫一封建立業務關系的信函,附寄全套產品插頁。2.倫敦一家公司有意進口一批木制工藝品,請你直接給這家公司發傳真了解具體情況,并推薦我們公司的木制飾品。請另寄一份舊的價目表(帶產品圖片的給這家公司,同時解釋一下上面的價格與實際價格會有出入,還有新產品沒有來得及編上去。新的價目表正在制作,完成后會立即寄出。試根據上述要求向這家公司發送建立業務關系的傳真。(注:我公司主營工業品出口業務。3.向尼日利亞客戶致函建立業務關系并附寄最新產品目錄。我公司為上海萬通機械進出口公司。4.上海新際國際貿易公司成立于1996年,注冊資金200萬元,專營輕工業產品的出口業務。十多年來,經營商品種類已增至上百種。現仍不斷致力于國內生產廠家建立聯系,向國外客戶介紹中國高品質的輕工業產品。向韓國一家頗具實力的經銷商推薦公司新近設計開發的一組臺