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THEBMWGROUP–RETHINKINGPREMIUM
INDIVIDUALMOBILITYFORTHENEXT100YEARS.
INVESTORRELATIONSPRESENTATION.
April2025.
WEMAKEINDIVIDUALMOBILITYMOREHUMAN,INTELLIGENTANDRESPONSIBLE–CREATINGANINSPIRINGFUTUREFORALLOFUS.
VISION.
OURPATHTOTHEFUTURE.
STRATEGY
.
BRANDS&ELECTRIFICATION|TECHNOLOGY|SUSTAINABILITY
FINANCIALS
.
OURROBUSTRESULTS.
BMWGroupInvestorRelations|April2025-2-
VISIONISTRATEGYIFINANCIALS
WEARETHOUGHTLEADERSANDSETSTANDARDSFORTOMORROW’SINDIVIDUALMOBILITYMERGINGJOYANDRESPONSIBILITY.
Outstanding,thrilling,individualmobilityproductsandservicesforcustomersworldwide.
Powerfulinnovationsandpassiontoshapeaholisticallysustainablecompany.
Financialstabilityduetoastrongbalancesheetandattractivestakeholderreturns.
VISION.
OURPATHTOTHEFUTURE.
BMWGroupInvestorRelations|April2025-3-
.
VISIONISTRATEGYIFINANCIALS
WEUSEOURPOWERFULINNOVATIONS,OURPASSIONANDOURFINANCIALRESILIENCETOSHAPETHEFUTUREOFSUSTAINABLEMOBILITY
Sociallyaccountable.
Holistic.
Wemakeindividualmobilitymorehuman,intelligentandresponsible–creatinganinspiringfutureforallofus.
Cost-
effective.
Weemphasizeasuperior
profitabilityandstrong
shareholderreturnswhile
maintainingafinancial
resiliencewithindustry-
leadingcreditratings.
Wefocusonourcustomersandmeet
theirdifferingneedsaroundtheworld.
Wereconcileeconomy,ecologyand
society-onthewaytoclimateneutrality
by2050.
Ourvaluesarethebasisforourdaily
workandweworkhandinhandwithall
internalandexternalstakeholders.
BMWGroupInvestorRelations|April2025-4-
BMWGroupInvestorRelations|April2025-5-
VISIONISTRATEGYIFINANCIALS
NEUEKLASSEISTHENEXTLEVELMOBILITYIN2025WHICHDRIVESPROGRESSONBOTHAPRODUCTANDACOMPANYLEVEL.
ELECTRIC.TakingefficiencyofBEVstoanewdimension.AimofmatchingrangeandmarginswithICEsonamediumterm.
DIGITAL.Completelynoveland
immersiveuserexperiencewithanewqualityofhuman-car-connection.
Developingourflexible
productionnetworktoa
globallyconnectediFactory
leveragingdigitalization&
virtualrealityinalldivisions.
Fromacollaborative
organizationtonewworking
modelsandclusteringof
development,production&
purchaseexpertteams.
BMWGroupInvestorRelations|April2025-6-
VISIONISTRATEGYIFINANCIALS
THEVISIONNEUEKLASSEBUNDLESBMW'SINNOVATIVESTRENGTHINTHECOREAREASOFELECTRIFICATIONANDDIGITALIZATION.
Fully-electricvehiclearchitecture.
Uncompromisinglyoptimizedforelectric
drivetrains.Scalabletechnologyclusters–highly innovativecomponentsanddigitalmodules–canbeintegratedinallsegmentsandmodelsallowing outstandingvehicleperformance.
Majortechnologicalleap.
Optimizationofweight,airandrollingresistanceaswellasintelligentheatmanagement.
Wheels,brakesandtiressave>9wh/km,Energylossreductionreached40%
Costreductionachieved20%Weightreductiontotaled10%.
Allnumbersincomparisontothestatusquo.
BMWGroupInvestorRelations|April2025-7-
VISIONISTRATEGYIFINANCIALS
THEBMWGROUPSETSICONICIMPULSESBYRETHINKINGPREMIUMINDIVIDUALMOBILITYCONSTANTLYANDDISTINCTIVELYFORALLITSBRANDS.
STRATEGY.
BRANDS&ELECTRIFICATION
TECHNOLOGYSUSTAINABILITY
Strongbranddesigntotransformcustomers’dreamsintoreality,todayandinthefuture.
Focusonelectrification–inchoruswith
demand-orientedoffersofotherpowertrains.
Continuouslydevelopingbatterysystems–balancingcostsandsustainability.
BMWGroupInvestorRelations|April2025-8-
VISIONISTRATEGYIFINANCIALS
WEAREMORETHANTHESUMOFTHEBRANDSANDOURBRANDSARESTRONGASSETSWHICHWEEVOLVEINANEVER-CHANGINGWORLD.
INSPIRINGGREATNESS
BIGLOVE
MAKELIFEARIDE
FREUDE
Themostlovedurbancarbrand.
Thepremium
Thepinnacleofluxury.
motorcycleexperience
brand.
Theemotionalpremiumcarbrandensuringdrivingpleasureforfuturegenerations.
VISIONISTRATEGYIFINANCIALS
WEHAVEASTRONG,EMOTIONALANDHUMANBRANDCORE.
FREUDE
isinourbrandthemeforalmost60years.
BMWGroupInvestorRelations|April2025-9-
BMWGroupInvestorRelations|April2025-10-
VISIONISTRATEGYIFINANCIALS
OURSTRATEGICAPPROACHISSTABLE:WESTAYTECHNOLOGICALLYFLEXIBLE.THEBESTDRIVETECHNOLOGYFOREVERYNEED.
TheBMWGroup’sleadingdevelopmentexpertiseinelectricdrivetechnologiesisdemonstratedbyits
relentlesseffortstoadvancehydrogenfuelcelltechnologyanditsembracingofa'technology-openness'approachinordertoprovidecustomerswitharangeofmobilitysolutionsforthefuture.
HIGHLYEFFICIENTICEPLUG-INHYBRIDBEVHYDROGEN
AllmajorlocationsintheBMWGroupproductionnetworkareabletomanufacturedifferentdrivetraintypesandmodelvariants.Acombinationofplantsplits,whereamodelisproducedatmultiplelocations,flexiblesubstitutionofdrivetrainvariants,andsmartdistributionofvehicleconceptsensuregoodcapacity
utilisationatallsites.
VISIONISTRATEGYIFINANCIALS
WEDESIGNINSPIRINGPREMIUMVEHICLESWITHAUTHENTIC,EMOTIONAL
CHARACTERTHATPROVIDEDEMAND-ORIENTEDOFFERSACROSSPOWERTRAINS.
BMWiX
Luxury
BMWM5
BMWM5Touring
BMWX3L
BMWX3inklPHEV
BMWiX3
Executive
BMWM2Racing
BMW2SeriesCoupe
BMWM3CSTouring
Midsize
BMWM2
BMW2SeriesGranCoupéBMW2erGranCoupéL
BMW1Series
MINICabrio
MINICabrioJCW
MINIHatch5dr
MINIHatch3drJCW
Compact
06/2409/2401/2503/2506/2509/2512/25
L=LongwheelbaseversionInternalCombustionEngineBatteryElectricVehiclePlug-inHybrid.
BMWGroupInvestorRelations|April2025AlldatesareStartofCommunication(SOC).-12-
VISIONISTRATEGYIFINANCIALS
OURWELLBALANCEDWORLDWIDEFOOTPRINTCOMPRISES>30PRODUCTIONSITESON4CONTINENTS.
Germany
DingolfingMünchen
UnitedKingdom
Oxford
RegensburgLeipzig
GoodwoodHamsHallSwindon
SanLuisPotosí(MX)
Berlin
Eisenach
Landshut
Wackersdorf
Spartanburg(US)
Manaus(BR)
Araquari(BR)
Debrecen(HU)
(underconstruction)
Cairo(EG)1
Austria
Graz1Steyr
Rosslyn
1
Kulim(MY)
Chennai(IN)
Hosur(IN)1(ZA)
Legend
BMWGroupvehicleplant
MotorcycleplantElectricmodels
1TheBMWGroupplacesordersforseriesproductionofautomobilesandmotorcycles,inaddition,withexternalpartners(contractmanufacturers).
Rayong(TH)
Jakarta(ID)1
ChuLai(VN)1
Chongqing(CN)1
Zhangjiagang(CN)
Shenyang(CN)
The“LocalforLocal”principle.
Closelinkbetweenbatteryandvehicleproduction.
Securesproductionagainstpoliticalandeconomiceventualities.
Strengthensexistingsites,securesexistingandcreatesnewjobs.
ShortdistancesreduceCO2-footprintinthevehicleproduction.
BMWGroupInvestorRelations|April2025-13-
BMWGroupInvestorRelations|April2025-14-
since
VISIONISTRATEGYIFINANCIALS
WEHAVEACOMPELLINGFAMILYOFBATTERY-ELECTRICVEHICLESWITHATLEASTONEBEVMODELAVAILABLEINALLMAJORSEGMENTS.
Pioneer
2013.
Weincreasedsalesofall-electriccars
(BEVs)in2024(+13.5%).
Weachieved17.4%all-electriccarsasproportionofourtotalsalesin2024.
By2030weexpectBEVswillaccountfor
>50%ofglobalsalesandwillbe
availablefor100%oftoday’s
marketsegments.
BMWGroupInvestorRelations|April2025-15-
VISIONISTRATEGYIFINANCIALS
BMWGROUPISLEVERAGINGIN-HOUSEEXPERTISETOPROVIDEMAXIMUM
SUPPORTFORINDUSTRIALISATIONANDRAMP-UPOFPARTNERCELLFACTORIES.
Batterycellfactorystrategy.
Weleveragein-houseexpertisetoprovidemaximumsupportforindustrializationandramp-upourpartnercellfactories.Ourstrategicpartnershipsandourlocalforlocalapproachenableustobringthebatterycell
technology,optimalforourcustomers,toseriesproductionintheshortestpossibletimeempoweringsuppliersinunitywithourspecifications.
In-houseCompetence:
BatteryCellCompetenceCentre&
CellManufacturingCompetenceCentre.
EnablingofPartners.
StartofProduction.
VISIONISTRATEGYIFINANCIALS
FORBMWGROUPGEN6HIGH-VOLTAGEBATTERYASSEMBLYWEADD
5NEWASSEMBLYPLANTS.
Debrecen
Shenyang
Shenyang
Spartanburg
Woodruff
Leipzig
Regensburg
BCCC1Munich
SanLuisPotosí
CMCC2Parsdorf
Dingolfing
Irlbach-Stra?kirchen
Underconstruction(Gen6)
1BatteryCellCompetenceCentre.
2CellManufacturingCompetenceCentre.
Operating(Gen5)
BMWGroupInvestorRelations|April2025-16-
VISIONISTRATEGYIFINANCIALS
WEMAKEASTEPCHANGEWITHEACHBATTERYGENERATIONANDTHENEXTWILLBEATMUCHLOWERCOST,RESOURCE-EFFICIENT,ANDCO2-REDUCED.
Longtermin
-house
-bodyintegration
batterycelldesignandpack
Wetookthestrategicdecisiontointroduceacylindrical
to
open
-
-
forour6thgenerationcomingin2025.
competencefrommoleculestocellandfrombasic
researchtoapplication.
+30%range
+20%overallvehicleefficiency+30%chargingspeed
Moreenergydensity.
-40to50%costonbatterypacklevel1
.
Lessweight
CostReduction.
Betterdrivingdynamics.
Withthesixthgenerationofbatterycells,theBMWGroupreducesCO2emissionsacrosstheentiresupplychainbyatleast50%comparedtothepreviousgeneration.
1Estimatebasedoncomparablee-rangeandscopeofcomponentscomparedtothecurrentGen5
Allnumbersrefertobaseyear2019.
eDriveSystemcomprisingofthehigh-voltagebatterypack.
BMWGroupInvestorRelations|April2025-17-
BMWGroupInvestorRelations|April2025-18-
INTEGRATION.
Highintegrationto
optimizebatterysystem
energypervolume(e.g.
cell-to-pack,pack-to-
chassis).
Differentstructural
requirementsforcellsas
consequence.
ENERGY.
Highercapacitymaterialsandoptimizedcellfilling factor.
SUSTAINABILITY.
Bettercarbonfootprint
declaration2024onwards.
Amountofrecyclateused
andrecyclingrateswill
becomeregulatedformost
relevantmaterials.
Trends/changesinrequirementsinfluencethecelltechnologychoice(pouch,cylindrical,prismatic).
SAFETY.
Safetyonbatterysystemlevelhashighestpriority.
Bestsolution:
“propagationstop”.
VISIONISTRATEGYIFINANCIALS
BATTERYSYSTEMDEVELOPMENT–EACHGENERATIONDEFINEDBY
REQUIREMENTS,TECHNICALADVANCESASWELLASREGULATORYMEASURES.
BMWGroupInvestorRelations|April2025-19-
VISIONISTRATEGYIFINANCIALS
HYDROGENFUELCELLTECHNOLOGYHASTHEPOTENTIALTOSERVEASANOTHERPILLARINTHEBMWGROUP’SFUTUREDRIVESYSTEMPORTFOLIO.
Zeroemission.Greatacceleration.
H2.
Shortrefueling.
BMWplanstolaunchitsfirst-everseries
productionfuelcellelectricvehiclein2028,
offeringcustomersanadditionalall-electric
powertrainoptionwithzerolocalemissions.
AniX5hydrogenpilotfleetiscurrentlyin
actioninEurope,Japan,Korea,China,the
USAandtheMiddleEasttogainexperience
oneverydayusability.
StrategicCooperation.WepartnerwithToyotatojointlydevelopfuelcelltechnology.
BMWGroupInvestorRelations|April2025-20-
VISIONISTRATEGYIFINANCIALS
THEBMWGROUPSETSSTANDARDSINDIGITALIZATION,VEHICLECONNECTIVITYANDHOLISTICRESOURCEMANAGEMENT.
STRATEGY.
BRANDS&ELECTRIFICATION
TECHNOLOGY
SUSTAINABILITY
Comprehensiveandintuitiveuserinterfacesandstate-of-the-artsoftwaredevelopment.
LeadingintheOTA1upgradebusinesswiththeworld’slargestfullyupgradeablefleet.
Settingbenchmarksforthenextgenerationofthesoftware-definedvehicle(SDV).
1OTA:Over-The-Air.
-21-
BMWGroupInvestorRelations|April2025
VISIONISTRATEGYIFINANCIALS
KEYELEMENTSOFTHEBMWDIGITALSTRATEGYENABLESTATE-OF-THE-ARTDIGITALEXPERIENCE.
ULTIMATEUSEREXPERIENCE.PERFECTLYASSISTED.ALWAYSCONNECTED.
SeamlessInterface
20+yearsofBMWiDrive
BMWOperatingSystem9(AOSP)/X
3rdpartycontent
Alexa,Youtube,Bundesliga,XPERI,
3rdPartyAppStore,AmazonFireTV,etc.
Fullyupdateable
Largestovertheairupgradeablefleet(9.5+millionvehicles)
>120features&qualityupgradesAllfunctionaldomains,
alldrivetrains
FirstClassDrivingAssistance
40+DriverAssistancefeatures
L2hands-offupto130km/h(DE/US/CAN)L3offering
AccurateAssistance
Therightofferattherightmomentthankstotheintelligentpersonalassistant.
ImmersiveInteraction
Keepsthedriverintheloopandadaptscontinuouslytoyourneeds.
SmoothIntegration
5G,MyBMWApp,
BMWMaps,
DigitalKeyPlus
Trust&Transparency
AIwithmeaningandpurposethatensurestrust&protectsprivacy.
IntelligentServices
Bestinclasschargingoptimizedroutes.Vehiclestatuschecksandservice
recommendations.
BMWGroupInvestorRelations|April2025-22-
Infotainment
ADAS
Driving/Body
VISIONISTRATEGYIFINANCIALS
WEHAVEFULLCONTROLOVEROURDIGITALCARTECHSTACKFORSEVERALGENERATIONSALREADY.
ConnectedPlatform
>23millionBMWGroup
vehiclesconnectedto
Gen3
BMWCloud.
Offboard
Onboard
Gen6/3/3/3
Cloudand
edge
BMW/M/MINI/RRUI1
Softwareapplications.Functionalityandfeatures
Drivingassistance
Vehiclefunctions
Journeyservices
Gen3
Gen3
Gen4
Softwareplatforms.
Operatingsystemandmiddleware
InfotainmentOS
ADASOS2
DrivingOS
Gen4
Gen6
Gen3
SharedServiceLayer.
Standardizedfunctions,diagnosis,updates,security,datamgmt,etc.
RemoteSoftwareUpgradeCrowdDataCollector
Gen2
Gen3
Gen3
AutomotiveSecurity
Hardware.PerformanceCPU/GPU3Micro-Controller
1UI:UserInterface.I2ADAS:AdvancedDriverAssistanceSystem.I3CPU/GPU:CentralProcessingUnit/GraphicsProcessingUnit.
BMWGroupInvestorRelations|April2025-23-
VISIONISTRATEGYIFINANCIALS
BMWISTHEFIRSTOEMLAUNCHINGACOMPLETELYNEWLYDEVELOPEDDIGITALNERVOUSSYSTEMACROSSALLDRIVETRAINS.REVOLUTIONIZINGTHESDV1.
Fourhigh-performancecomputers,alsocalled“Superbrains“,consolidatethecomputingpower
forthekeycustomerfunctionsofinfotainment,automateddriving,drivingdynamics,andbasic
functionssuchasvehicleaccess,climatecontrol,andcomfort.
1
1Infotainment
EnsurestheintuitivecustomerexperienceofBMWPanoramiciDriveandenhancesitwithintelligent,AI-driven,andcloud-basedfeatures.
2ADAS
2
Integrateswhatwaspreviouslydistributedacrossfourcontrolunitsintoonepowerfulcomputingunitandprovides20timesthe
computingpowercomparedtothepreviousgeneration.
3
3Drivingdynamics
Enablesthemostprecisedrivingexperiencetodate,efficientenergyrecovery,impressivesmoothness,andperfecttraction.
4
4Body
Managesfundamentalfunctionssuchasvehicleaccess,climateandcomfort,interiorandexteriorlighting,dataflowandprocessing,aswellasremotesoftwareupgrades.
1Software-DefinedVehicle.
BMWGroupInvestorRelations|April2025-24-
VISIONISTRATEGYIFINANCIALS
BYINTRODUCINGAZONALARCHITECTUREFEATURINGINTELLIGENT,DIGITIZEDENERGYMANAGEMENT,BMWCREATEDASCALABLEBASISFORTHESDV1.
Future-proofbasisforthegrowingnumberandcomplexityofdigitalfunctionsintheSDV,includinggrowingAI
capabilitiesovertime,whichcreateintelligentexperiencesforourcustomers.Theassociatedstabilityonthe
hardwaresideenablesafurtherdecouplingofhardwareandsoftwareandisthebasisforafast-cycleand
future-proofdevelopmentoftheSDV.
Reducescableharnesscomplexity.
-30%weight.
Enablesautomatedproduction.
CentralizedsystemsfacilitateOTA2-Updates.
Costreduction.Foralldrivetrains.
-600mofcabling.
"SmarteFuses"makeanimportantcontributiontothe20%improvedenergyefficiencyofthevehicle.
1Software-DefinedVehicle.I2Over-the-Air.
BMWGroupInvestorRelations|April2025-25-
Intelligent.
OperatingSystemXbased
onAOSPiswhollyin-house
developedenablingthenew
PanoramiciDriveatthe
cuttingedgeoftechnology.
Wearecontinuouslyimprovingour
infotainmentHMI1-nomatterwhether
compact,middleorupperclasssegment.
BMWOperatingSystems(OS)standforan
unmistakabledigitaldrivingexperience
withBMWiDrive.
Fitforthefuture.
VISIONISTRATEGYIFINANCIALS
THENEWBMWOPERATINGSYSTEMXOFFERSINTUITIVEOPERATION,
EMOTIONALLYENGAGINGEXPERIENCESANDSPECIFICPERSONALIZATION.
Versatile.
OS9buildsonAOSP2serving
BMW&MINImid&compact
classvehiclesmid
of2023on,impressingwith
acontent-drivensetup.
1HMI:HumanMachineInterface.I2AOSP:AndroidOpenSourceProject.
BMWGroupInvestorRelations|April2025-26-
VISIONISTRATEGYIFINANCIALS
OURBMWOPERATINGSYSTEMSARETHEMOSTPOWERFUL,COMPREHENSIVETECHNOLOGYPACKAGESEVERDEVELOPEDBYBMW.
xxx
BMWiDriveaddressesthetopneedsofourcustomers:
Moderninteriorpairedwithanhighlyintuitive,multimodalwaysofinteraction.
BMW’szonalarchitecture
allowstobemoreSWdefinedandlessHWconstrained,
improvingsystem
performance,increasingdiagnosticscapabilityandenhancingsecurity.
liiuilliies.exiliiniiii-
VISIONISTRATEGYIFINANCIALS
NEWBMWPANORAMICIDRIVEREVOLUTIONISESVEHICLEOPERATION.VISIONARYTECHNOLOGYPACKAGEFORTHENEUEKLASSE.
BMW3DHead-UpDisplayBMWPanoramicVision
CentralDisplay
Are-interpretationofBMW’scustomary“hands
onthewheel,eyesontheroad”approach.
BeingintroducedacrossallnewBMWmodels
fromtheendof2025.
MultifunctionSteeringWheel
BMWGroupInvestorRelations|April2025-27-
BMWGroupInvestorRelations|April2025-28-
VISIONISTRATEGYIFINANCIALS
PINNACLEL2+ANDL3DRIVINGFEATURESREDUCETHECOMPLEXITYOFDRIVINGINREPETITIVEANDEXHAUSTINGSITUATIONS.
Level2+HighwayAssistant1
Wearethefirstautomakertobeapprovedfor
hands-freedrivingupto130kphimproving
drivercomfortonlong-distancedrives.
StrategicCooperations.
Inaddition,wearethefirstofferingtheactive
Wepartnerwithleading
lanechange,withview-confirmation.
technologycompaniesforco-developmentwithknow-howandcostsharingfor
Level3AutomatedDriving2
Bringinghands-free,eyes-offdrivingon
launchofNeueKlasse.
highwaystoselectedvehiclesandenabling
Qualcorw·
entertainment,productivityorrelaxationforthe
driverwhiledrivingupto60kph.
1Rolloutoffunctionmodelbymodel:from03/24:BMWiX,XM,X5,X6,X7and7series.
2Rolloutfrom03/24inthenewBMW7series.
Safetyandrobustnessisatthecoreofallourfeatures.
BMWGroupInvestorRelations|April2025-29-
VISIONISTRATEGYIFINANCIALS
OURCONNECTEDFLEETISTHELARGESTINTHEWORLDANDREACHES23+MILLIONVEHICLESIN95COUNTRIES,SENDING12BNREQUESTSEVERYDAY.
Dataprotection.
Established.
.
Superior
Ourstrategicpartnership withAmazonWebServicesbringsnewcloudtechnologiesforfastandreliableavailabilityofdigitalinnovations.
Wefocusonimprovedcustomer
experienceandscalablecloud
technologieswhichsafeguardthelong-
termavailabilityofdigitalproductsand
services.
Weuseanonymizedreallifedatafrom
vehiclestoenhanceourcontinuous
developmentactivitieswithdata
protectionastoppriority.
BMWGroupInvestorRelations|April2025-30-
+Features
+Performance
+Convenience
+Intelligence
+Security
=POSSIBILITIES
>120FEATURE&
QUALITYU
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