ChapterTwelveCross-borderE-commerceChapterTwelveⅠTeachingobjectiveAfterthestudyofthischapter,thestudentsareexpectedto:Knowwhatise-commerceandcross-bordere-commerce;Knowhowtodesignawebpageandsuccessfullymarketonline;LearntodobusinessontheInternet.ChapterTwelveⅡBackgroundInformationE-commerceistheactivityofbuyingorsellingofproductsononlineservicesorovertheInternet.Electroniccommercedrawsontechnologiessuchasmobilecommerce,electronicfundstransfer,supplychainmanagement,Internetmarketing,onlinetransactionprocessing,electronicdatainterchange(EDI),inventorymanagementsystems,andautomateddatacollectionsystems.ChapterTwelveModernelectroniccommercetypicallyusestheWorldWideWebforatleastonepartofthetransaction’slifecyclealthoughitmayalsouseothertechnologiessuchase-mail.Typicale-commercetransactionsincludethepurchaseofonlinebooks(suchasAmazon)andmusicpurchases(musicdownloadintheformofdigitaldistributionsuchasiTunesStore),andtoalessextent,customized/personalizedonlineliquorstoreinventoryservices.Therearethreeareasofe-commerce:onlineretailing,electricmarkets,andonlineauctions.E-commerceissupportedbyelectronicbusiness.ChapterTwelveE-commercebusinessesmayalsoemploysomeorallofthefollowings:?OnlineshoppingforretailsalesdirecttoconsumersviaWebsitesandmobileapps,andconversationalcommercevialivechat,chatbots,andvoiceassistants?Providingorparticipatinginonlinemarketplaces,whichprocessthird-partybusiness-to-consumerorconsumer-to-consumersales?Business-to-businessbuyingandselling;?Gatheringandusingdemographicdatathroughwebcontactsandsocialmedia?Business-to-business(B2B)electronicdatainterchangeChapterTwelve?Marketingtoprospectiveandestablishedcustomersbye-mailorfax(forexample,withnewsletters)?Engaginginpretailforlaunchingnewproductsandservices?Onlinefinancialexchangesforcurrencyexchangesortradingpurposes.ChapterTwelveInternationalecommerceiscalledcross-bordere-commerce(CBEC),whenconsumersbuyonlinefrommerchants,locatedinothercountriesandjurisdictions.Theinternetenablesconsumerstoshopglobally,bypurchasingproductsandservicesacrosstheirborder,drivenbyacommonlanguage,acommonborder,specialoffers,orsimplybecausetheproductorserviceisn’tavailableintheconsumer’sownregion.Theincreasingpopularityoftabletsandsmartphones,allowsconsumersworldwidetocompareprices,connectwithotherconsumersviasocialmedia,todiscussproductsandservices,toselectawebshopindependentofitslocationandtotransferpaymentsviatheirPC,laptop,mobilephoneortabletatanyplace,anytime,anywhere.ChapterTwelveNotestobackgroundinformation:mobilecommerce：移動電子商務WorldWideWeb：國際互聯網chatbot:a

computer

program

designed

tohavea

conversation

witha

human

being,

especially

overthe

internet聊天機器人pretail:

onlinesellinggoodsandservicespriortoavailabilityfortesting,building,andmanagingdemand

預銷售jurisdiction：therighttouseanofficialpowertomakelegaldecisions,ortheareawherethisrightexists管轄區域tablet：asmallcomputer平板電腦cross-bordere-commerce(CBEC)：跨境電子商務ChapterTwelveⅢWordsandexpressions:Dialogue1broadenv.擴大outletn.專賣店；直銷店InformationAge信息時代electroniccommerce電子商務commodityn.商品entailv.需要ChapterTwelveⅢWordsandexpressions:Supplementaryusefulwordsandexpressionsforweb-basedsales:SEM：SearchEngineMarketing搜索引擎營銷SEO：SearchEngineOptimization搜索引擎優化PPC（Pay-per-Click）：根據點擊廣告或者電子郵件信息的用戶數量來付費的一種網絡廣告定價模式。PPL（Pay-per-Lead）：根據每次通過網絡廣告產生的引導付費的定價模式。例如，廣告客戶為訪問者點擊廣告完成了在線表單而向廣告服務商付費。CPO：CostperOrder簡稱CPO，也稱為Cost-per-Transaction，即根據每個訂單/每次交易來收費的方式。ChapterTwelveDialogue2webpage網頁ropein拉來smashingadj.好極了signup簽約descriptionn.說明，描述cookien.緩存（計算機）stumbleontov.偶然發現standbyn.常備物ChapterTwelveSupplementaryusefulwordsandexpressionsFIRSTVIEW：（首頁瀏覽量）是指訪問一個頁面時，所看到的第一屏。這是投放廣告的最佳位置，所以，做網頁廣告時一般都選擇這個位置。Hit：(點擊)從一個網頁提取信息點的數量。網頁上的每一個圖標、鏈接點都產生HIT，所以一篇網頁的一次被訪問由于所含圖標數量，瀏覽器設置的不同，可以產生多次Hits。因此，用一段時間內有多少Hits來比較網站訪問（點擊）流量是不準確的。Impression：(印象數)廣告圖片被訪問的次數。Interactiveadvertising：交互式廣告。指具有交互性的各種形式廣告，從廣告媒體上包括網絡廣告、無線廣告、交互電視廣告等，從廣告形式上包括BANNER、贊助式廣告、電子郵件廣告、關鍵詞檢索、推薦式廣告、分類廣告等。ChapterTwelveⅣKeystotheexercises1.1)outlet2)browser3)description4)webpage5)transaction6)logon7)onlineshopping8)broaden9)e-commerce10)informationageChapterTwelve

2.1)a4b2c1d3e52)Open-endedquestionChapterTwelve3.1)(1)Doingagoodonlinebusinessrequiresalittleresearchandasmallinvestment.(2)Lastmonthwehadonly40hitsonourwebsite.(3)Weneedtomaximizetheopportunitytoputourwebsitefirstonthelistofsearchengines.(4)Basedonthesefindings,IamabsolutelyconvincedthattheInternetisthefuturesalesdriver.(5)E-commercetortande-commercetortlawarethekeyissuestobesolvedine-commercelegislationinChina.ChapterTwelve2)(1)有了好主意之后，可以注冊域名、創建網站、電子郵件地址和托管服務來開店。(2)電子商務是以科學技術為基