MAY2025finallyturning.driveforward-thinkingstrategieNewsForActivity-ForActivity-HardwareInfrastructureForActivity-SoftwareContentPlatformsFanExperiencesFantasySports&BettingOgranisations&VenuesMedia&SponsorsAbouttheFramework$58B22AcrossSportsInnovation&InvestmentprofessionalsportsteamsWhatproblemdoyousolveandhowdoyousolveit?industry.Keyachievementsyouwanttohighlight?Whatcanweexpectfromyouinthenext12–18months? JameisWinston,QuarterbackoftheNYGiantsWhatareyoucurrentlylookingfor?infrastructureforsportsorganizations,wewanttFounding&ManagingPartThemostimportantinvestmentnumbersinGlobalSportsTechoverthelast?veyears.Lookedatfromgeographical,sectorandstartupperspectives.02Threedeepdivesintoinnovationtrendsattheforefrontofthesportsindustry,alldrivenbytechcompanies.AlsoincludesfeatureinterviewswithSportsTechstartups.0203AcomprehensiveoverviewoftheGlobalSportsTechecosystemcoveringinvestors,accelerator/incubatorprogramsandinnovationinitiatives.03ThemostimportantinvestmentnumbersinGlobalSportsTechoverthelast?veyears.Lookedatfromgeographical,sectorandstartupperspectives.Ifyouhaven'tyet,youcan...SubscribetotheNSign-upfortheDiscoverthetopSportsTechstartupsfrom ourcomprehensiveglobaldatabaseof 8,000+companies,completewithadvanced?/sportstechdbfora7–dayfreetrialofthePRODBListentotheAvailablehere$58billion+indealflowfrom2020-2024,$5.4billionindealflow+$2bindebtinQ12025Overthepastfiveyears,SportsTechhasseen$58billion+indealflowacrossfundingandM&Aactivities,withnotableregionalshifts.2021remainedthepeakyearforcompanyfundingat$13.1billion,ledbyNorthAmerica($7.1billion).In2023,M&Aactivitysurgedto$10.8billion,drivenbysignificantconsolidationinAPAC($4.9billion)andEurope($3.9billion),whilefundingactivitycontinuedtodeclineforthesecondconsecutiveyear.By2024,overalldealvolumesdropped,withtotalfundingat$2.6billionandM&Afallingto$6.6billion.Duringthisperiod,NorthAmericamaintaineditsleadingroleininvestmentvalue,thoughotherregionslikeEuropeandAPACplayedlargerrolesinM&Aactivityasthemarketconsolidated.However,itsimportanttonoteasofQ12025,thesectorhasrecorded$5.4billionintotal,acrossbothfundingandM&Aactivities,withanadditional$2billionindebtbasedinvestment,puttingthesectorontrackforarecord-settingyearin2025.InvestmentbyRegion&YeallAllAmountsin($B)NAAPAC12.6NumberofRounds12.60.220202021202220232024Q1250.2NA25936926610512433EU159209161628129APAC74955141488ROW1013115201.61.05.22.02.020202021202220232024Q12025Mergers&AcquisitionsbyRegion&Year121086420.NA●APAC●.NA●APAC●EU●ROWNumberofRounds202020202021202220232024Q12558201103310825820110331082211240288201111035191612.04.84.04.00.20.20.21.220202021202220232024Q12025IndiamaintainsitsstrongholdinAPAC,rankingfirstacrossthefive-yearperiod($3.1billion)andagainin2024,aheadofJapanandAustralia.EuropesawnotablechangeswithFinlandemergingastheregionalleaderin2024,replacingGermanyandFrancefrompreviousyears.CostaRicaandJapanwereamongthenewentrantstothetop3intheirrespectiveregions,whileCanadasawasteepdropin2024,despiteholdingsecondplaceoverthefive-yearspan.Thedistributionoftopdealsacrosscountriesrevealsemergingactivityinnewecosystems.CountriesbyRegion&Funding2020-2024CountriesbyRegion&Funding2024#Amount$mCountry##Amount$mCountry(Rank)NorthAmerica16707.31037.016707.31037.038.81232-Canada3-Mexico#Amount$mCountries%of#Amount$mCountriesNorthAmerica1530.41530.40.5100%55%1-3-1Europe1602.71256.0947.331602.71256.0947.33122-13-GermanyulFrance2-12-13-3127.62171.0216.0132AustraliaEurope213-23-FinlandGermany工IndiaJapanAustralia277.8224.8203.587.534.723.397%26%31%47%67%32%JacksonvilleremainsthetopSportsTechcitygloballywith$3.5billionraisedoverfiveyears.NewYorkCityandSanFranciscofollowinoveralltotals,but2024sawWashingtonD.C.surgetothetopinNorthAmericawith$373.8million,87%ofwhichcamefromtheinvestmentinInfiniteReality.Oulu,Finlandtoppedthelistin2024,onthebackofanotherroundbyOura,aheadofMunichandLondon.InAPAC,Bangalorereturnedtothelead,whileShibuyaandSydneyenteredthelist.Thedatareflectsashiftinmomentumtowardnewerhubs,evenaslegacycitiesmaintainastrongpresence.CitiesbyRegion&Funding2020-2024CitiesbyRegion&Funding2024#Amount$mCity##Amount$mCity(Rank)NorthAmerica1-Jacksonville3545.1832-2-NewYorkCity2584.213-SanFrancisco2247.42#Amount$mCity%of#Amount$mCityNorthAmerica1+37WashingtonD.C373.887%2+1LosAngeles326.920%3-1NewYorkCity295.711%EuropeEurope1-London1100.911NE2-Paris850.122+23-Berlin737.333-21-=Mumbai1818.061+32-Bangalore957.512NE3+1HongKongSAR824.493+2OuluMunichLondon工BangaloreShibuyaSydney275.0200.062.933.023.3100%75%30%36%99%53%Thesectorsplitcontinuestoreflectdistinctregionalpreferences.InNorthAmerica,Fan-focusedsolutionslead,accountingfor52%totalinvestmentacrossfiveyearsand67%in2024.InEurope,2024sawashiftasAthlete-focusedsolutionsovertookFansandExecutives.APACremainsthemostdifferentiatedregion:whileFansreceivednearly70%offundingthelast5years,2024sawasharpriseinExecutive-focusedsolutions,thehighestshareacrossallsegmentsandregionsthisyear.Theseshiftshighlighthowmarketsareincreasinglyaligninginvestmentwithlocalizeduserneedsandbusinessmodels.FundingPerSector2020-2024ForAthletesForFansForExecutives2024AllAmounts($m)10000800060004000200002004006008001000NorthAmerica36.7%25.4%$389.7$6564.936.7%25.4%$389.7$9283.7$1027.9$9283.752.1%66.6%52.1%$124.38.1%11.2%$124.38.1%63.9%42.3%$2502.2$546.463.9%35.4%$2106.9$215.825%22.2%$1316.2$96.111.1%33.2%28.9%$1627.9$64.533.2%67.9%19.6%47.2%$3828.367.9%19.6%47.2%3.2%$180.1$91.6Shifttowardimmersivetech,smartfitness,andwellness-focusedplatformsFanaticsretainsitsall-timeleadershipinglobally,though2024sawInfiniteRealitytakethetopspotwith$350million.Thecompanyfollowedupin2025witha$3billioninvestmentroundsotheyaredefinitelygoingplaces.Europe’slistwasrepresentashifttowardoperationalandhealthmonitoringtech,signalingdemandforscalablefitnessinfrastructure.Acrossregions,top-fundedcompaniesin2024reflectacleartilttowardexecutive-orientedsolutionsandpersonalizedhealthofferings,divergingfromthecontent-heavyfocusseeninpreviousyears.TopCompaniesbyRegion&FundingAll-TimeForAthletesForFansForExecutives#NameLocationAmount$mNorthAmerica1FanaticsSports.Commerce.CollectiblesJacksonville5240.02InfiniteRealityImmersiveExperiencePlatformWashingtonD.C.3350.03DisneyStreamingSportsStreamingTech(formerlyBAMTECH)NewYorkCity1000.0Europe1DAZNSportsStreamingPlatformLondon1827.02SorareBlockchainBasedFantasySportsPlatformParis739.03eGymSmartFitnessEquipmentMunich574.01Dream11FantasySportsPlatformMumbai1625.02DouyuTVEsportsStreamingPlatformWuhan1128.03HuyaEsportsStreamingPlatformGuangzhou863.0TopCompaniesbyRegion2024#NameLocationAmount$mNorthAmerica1InfiniteRealityImmersiveFanExperienceSolutionsWashingtonD.C.350.02急TickpickTicketingplatformNewYorkCity250.03CosmImmersiveSocial-WatchingExperiencesLosAngeles250.0Europe2eGymSmartFitnessEquipmentMunich200.03MinuteMediaDigitalMediaPublisherLondon150.01GymdeskGymManagementSoftwareoShibuya32.52UltrahumanIntegratedHealthMonitoringWearableBangalore25.03Live4WellBlockchainWellnessEcosystemHongKongSARThreedeepdivesintoinnovationtrendsattheforefrontofthesportsindustry.AlsoincludesfeatureinterviewswithSportsTechstartups.Trend1IfyouhavenItyet,youcan...SubscribetotheNSign-upfortheDiscoverthetopSportsTechstartupsfrom ourcomprehensiveglobaldatabaseof 8,000+companies,completewithadvanced?/sportstechdbfora7-dayfreetrialofthePRODBListentotheAvailablehereFastergameplayandentertainment-firstexperiencescontinuetoattractfunding,$809minvestedAwaveofnewsportsleaguesisexperimentingwithtraditionalformatsthroughshorterplaystyles,tech-enhancedexperiences,anddirectfanappeal.Theseformatsaimtosuitchangingaudiencepreferences,especiallytargettingyoungerviewers.FromTheHundredincrickettoKingsLeagueinfootball,formatsnowfeatureinnovationslike3v3play,team-basedscoring,andreal-timefaninteractions.CelebrityinvolvementfromfounderslikeGerardPiqué&MichaelJohnson,InfluencerslikeKSI&IbaiLlanosandinvestorslikeSatyaNadella&TomBrady,hasfurtherboostedvisibility.ThegrowthcapitalraisedbyTheHundred($650m),KingsLeague(62m),BallerLeague(35m)andothersunderlinesgrowinginvestorconfidenceinformatinnovationandnichefancommunities.SportsislookingfornewIPstoinvestinandtheserepresentthehottestopportunities.2021202220212022Newformatleaguewitheightcityteams,100ballsperside,simplifiedrules,andequalspotlightformen'sandwomen'sfixtures.Seven-a-sidefootballleaguefoundedbyGerardPiqué,featuringuniquerulesandcelebrityteampresidents,deliveringanentertainment-firstfootballexperience.Unrivaled2023Women’sprobasketballleaguefeaturingsixteams,3-on-3full-courtgames,uniquerules,anda1-on-1tournament.$43.7MBYL$43.7MBYLVentures,MichealPhelps,MeganRapinoe,TrybeVentures$62M母母母母20252025Six-a-sideSix-a-sideindoorfootballwithshortmatchesandfinal-minuterulechanges.Teamsrunbycelebrities&influencers,withplayerspickedviaadraft.$35MEQTVenturesGlobaltrackleagueheadedbyMichaelJohnson.Fourmeetsheldacrossfourlocations,topathletes$35MEQTVentures母$30M母母WinnersAlliance母TomorrowGolf2025SixteamsofPGAstarsintwo-hour,tech-driven,teammatchesatSoFiCenterinLosAngeles,blendingvirtualandrealgolf.$14.7MStephenCurry,ChrisPaul20222024Intennse202420222024IntennseTenteamssplitintotwogroupsoffive,playinground-robinmatchesduringfourregular-seasonevents.TopeightteamscompeteinTenteamssplitintotwogroupsoffive,playinground-robinmatchesduringfourregular-seasonevents.TopeightteamscompeteinPPLCupFinal.$10M$10M母$14.9M母母KBPartnersTeam-basedprotennisleaguewithmatches,dividedinto10-minute“Bolts,”playedonasinglecourt,fancheeringallowedduringpoints.$4M母TripleB母2013IndianStreet20242022Cricketleaguespotlightingstreettalent,featuringshort10-overmatchesandcity-basedteams.Seven-a-sidewomen’sfootballleaguewith12teams,followedbyplayoffs,emphasizinghigh-scoringandentertaininggames.Competitivesports,greatF&BinavibrantspAlsoknownas‘TopGolfforX’.2024markedabreakoutyearwith$442millionraisedacrosssevendeals,thehighesttodateforthiscategory.FundingremainsconcentratedintheUSandUK,withtheUSaccountingfor81%ofglobaldealflow.Golf-focusedconceptsledtheway,accountingfor55%oftotalfunding,withTopgolf,Puttshack,andFiveIronGolfamongthetop-funded.Beyondgolf,formatsinmotorsports,baseball,andcuesportsarealsogainingtraction,reflectingbroaderinterestinactive,tech-enhancedsocialvenues..CompetitiveSocialisation.CompetitiveSocialisation$770MInthelast5years64%ofthetotalfundingTopFundedCompanies55%TowardsGolfvenuesSport12345678910putteryTopgolfPuttshackPutteryPlatformGolf301.4250.0237.0167.950.034.024.510.05.0LondonLondonAustinBinghamtonMultisportMotorsports4504003503002502001501005005YearFundingOverview(2020–2024)7AllAmountsin($m)Funding#ofRounds3137.9137.9442.1140.00150.0442.1140.0020202021202220232024OtherVenuesSIXES*Cosm:Whilenotcompetitiveasitismainlypassiveconsumption,thevenuespresenttech–enabledsocialisationwithabackdropofsportssoworthincludingIndiaandChinatogethermadeupnearly95%oftheregion’stotalfunding.SaudiArabia,whilenotyetaleader,isemergingasafutureheavyweightwith$37.4billioncommittedtoitssportssectorunderthekingdom’sVision2030plan.In2024,theregionmadeup7.5%ofglobalSportsTechfunding,anumberthatislikelytoriseoverthenextfewyears.Investmentisprimarilyconcentratedinfan-focusedplatformsthoughB2Btoolsaregainingattentionassportsprofessionalisesacrosstheregion.Funding2020-24Indialeadswith$3.1Bininvestment,followedbyChinaat$2.2B.SaudiArabiaanemergingmarketwith$37.4billioncommittedtosportssectorFunding2020-24in202468%TechSolutionsfor47%TechSolutionsforExecutivesin2024AlthoughoncethedominantinvestmWearablesandfitnesstrackingtoolsaregainingtraoperations,grassrootsdevelopment,andsportseducboomingsportsmarkeMobile-firstplatformsdominateAPACduetowidespreadsmartphonepenetration.SaudiArabiaisrapidlyredefiningitssportslandscapethroughsignificantinvestmentsacrossmultpartofVision2030.ThetotalvalueofSaudiArabia’ssportsmarketisat$7.16billion(asof2023).Thesectorisprojectedtogrowat17%,reaching$22.05billionby2030Whatproblemdoyousolveandhowdoyousolveit?broadcastortactical-intohigKeyachievementsyouwanttohighlight?certificationforourWhatcanweexpectfromyouinthenext12–18months?Whatareyoucurrentlylookingfor?eagertolevelutechnologymatchesthequalityoftraditionalsetups-witperformancetestingintostreaKeyachievementsyouwanttohighligWhatcanweexpectfromyouinthenext12–18months?KeyachievementsyouwanttohighligWhatcanweexpectfromyouinthenext12–18months?opportunitytorevolutionizeyouthwell-beingandsportsparticipation.KeyachievementsyouwanttohighligWhatcanweexpectfromyouinthenext12-18months?AcomprehensiveoverviewoftheGlobalSportsTechecosystemcoveringinvestors,accelerator/incubatorprogramsandinnovationinitiatives.ContentsInitiatives-bySportsOrganInitiatives-byOthersGlobalSportsTechStartupSelection202522242526282930IfyouhavenItyet,youcan...SubscribetotheNSign-upfortheDiscoverthetopSportsTechstartupsfrom ourcomprehensiveglobaldatabaseof 8,000+companies,completewithadvanced?/sportstechdbfora7-dayfreetrialofthePRODBListentotheAvailablehere22Launched2024/2025Launched2024/2025#InvestorNorthAmerica1LalotteVentures4MapleLeafSport&EntertainmentislToronto8HawksVentures9PhoenixcapitalventuresAtlanta16WillVentures28TheCollectivNorthAmerica53FittCapital54ProflunceCapital65BruinSportsCapital66TrueSkyVentures2025Launched2024/2025#Investor5AthleticoVentures19Venturerock20Ve2Fund23DopamineSportsVentures28Mercury1332SportsInvestmentPartners34AlumniVentures#Investor2WildcardVenturesMe3AthleticVenturesIthinkwe'veseenalotoftechimplemeincludingadvancedbiomInstituteofSport;levelofinformationwilladdanotherlayerofintelligenceforpractitionersworkingininjurypreventionand2025Launched2024/2025Accelerators,Incubators&Challenges1234567891234NorthAmericaFutureofSportLabIncubatorTitletownTechStartuTitletownTechStartupDraftTechstarsSportsAcceleratorInRacquetXStartupCompetitionbyMicrosoftxSportSingapore)123456789ChilizIncubator&AccBar?aStartupChallengeSportBoostImpulseStart-UpCompetitionfordisruption?adoptionremainssurprisinglyslowandtheopportunityisstillthestadium,withenhancedreal-worldviewingofferingthrillingimmersivemomentsforlargperformanceanddeliverhyper-tailoredcontent.Thisinteractivefanjourney.smartertalentidentificationpathways,usingmodelsthattimetacticaladjustmentsbasedonlivedatheiron-fieldsituationalstrategies.InvestorsVeryfewtechnologiesaddafterretirement.There'sanopportunitytodisrupthowathletesaresupportedinbuildingthroughupskillingplatforms,networking2025Launched2024/2025Initiatives-bySportsOrganisations123456789JuventusWesportupSportInnovationAlliance121NorthAmerica2025Launched2024/2025Initiatives-byOthers5LahtiSportsHub6DecathlonOpenInnovat8SportsInnovation18SportsInnovationHub22TheFaktory23Health&SportsTechnologyInitiativeBlekin28Sports&VitalityHubBreda34LondonSportsTech