「品牌檔案·全收録」5LABUBU LABUBU 01MOLLY 02 03Hirono小野 04SKULLPANDA 05上海市南京東路店 01上海前灘太古里快閃店 02北京僑福芳草地店 03深圳卓悅中心主題快閃店 04地球女兒藝術裝置 01北京x新加坡雙城計劃 02太空無界沉浸體驗展 03視覺策略三階模型 01 02品牌簡介 01品牌使命 02品牌發(fā)展歷程 03 04 05 06 07BRAND泡泡瑪特(POPMART),2010年創(chuàng)立于北京,從潮流雜貨鋪蛻變?yōu)槿虺蓖婢揞^,售、沉浸式體驗的潮流文化生態(tài)。憑借盲盒經濟破圈,借力非遺文化賦能,通POPMART,foundedinBeijingin2010ecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.Byvirtueoftheblindboxeconomytobreakthecircle,leveragingthroughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexceeded148.8billionHongKongdollars,LabubuandotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’.POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoaglobaltrendygamegiant,taking‘CreateTrend,DeliverGoodneasitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BRANDARCHIVES視覺敘事與情感聯(lián)結Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritage,throughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’.BrandStoryMATUREJOURNEYPROGRESSIONABOUTPOPMART司，致力于通過IP孵化、產品設計、零售渠道及文化推廣構建全產業(yè)鏈生態(tài)。2020年12月于港交6月，市值逼近3500億港元，創(chuàng)始人王寧以208TOLIGHTUPPASSIONANDBRINGJOYPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BrandStoryBRANDJOURNEYBRANDHISTORYThesefivenodesrepresentBubbleMart'skeyleapsfrommodelexploration,channelinnovation,capitaloperation,eco-expansiontoglobalisation,whichtogetherbuilditscorecompetitivenessof‘IPindustrialisation’.TimelineTimeline2016年泡泡瑪特簽約香港設計師王信明，獲得MOLLY獨家版權并推出“Molly星座盲盒”，這一舉措標志著TimelineTimeline確立了泡泡瑪特在行業(yè)內的引領地位。這一TimelineTimelineTimelineTimeline北京泡泡瑪特城市樂園于2023年開占地面積4萬平方米，這一創(chuàng)新將IP從單一產品延伸至沉浸式體驗，不僅提升品牌文化價值，更通過樂園限定產品NodalTimelineTimeline現(xiàn)破圈，例如泰國曼谷首店單日銷售額破BRANDBRAND 品牌向上的核心是拒絕傲慢、不將就。WangNing董事會主席首席執(zhí)行官執(zhí)行董事及總經理氛圍影響，大學期間創(chuàng)業(yè)積累經驗，2010年帶20萬元在北京創(chuàng)立泡泡瑪特。初期遇挫，WangNingFounderofBubbleMart品牌文化/BrandSolutionLibrary品牌符號系統(tǒng) 母間距均勻,整體對稱規(guī)整, 矩形版式適配性強,無論是線下巨型燈箱\產品盒標,還是線上小尺寸圖標,都能保持視TheLOGOispresentedinahorizontalrectangle,withevenlyspacedlettersandoverallsymmetry,formingastrongsenseof‘symbolism’-likethe‘visualseal’ofthehipgameindustry,whichmakesiteasyforconsumerstoItiseasyforconsumerstoTherectangularlayoutishighlyadaptable,whetheritisagiantofflinelightbox,productboxlabel,orasmall-sizedonlimaintainvisualintegrityandstrengthentheBRANDCOLOURBRANDCOLOUR(HEX：#d1001f)VibrantVibrantYellowPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.品牌文化BrandSolutionLibrary交互設計交互設計 DesignByJamesxi這個數字平臺旨在提升泡泡瑪特收藏家和普通粉絲的體驗。小程序以虛并管理他們日益增長的收藏。此外,小程序還內置了—個交易平臺,方BrandSolutionLibrarySummaryOfTheChapter小起點也能長成大生態(tài)BRANDPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoaglobaltrendygamegiant,taking‘CreateTrend,DeliverGoodneasitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.PRODUCT&DESIGN從形象設計到情緒經濟的商業(yè)革命Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritage,throughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’. LABUBUTheEconomicsOf‘Ugly’GlobalTopStreams全球頂流的“丑萌”經濟學「品牌方案庫」獨家整理丨公眾號：設計青年實驗室?原創(chuàng)出品會員私享嚴禁外傳Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritageKasingLungLABUBU(拉布布)是香港藝術家龍家升創(chuàng)作的精靈IP,以尖牙邪笑和不對稱大眼顛覆傳統(tǒng)萌系審美。作為泡泡瑪特出海王牌,其設定為叢林惡作劇精靈,具有原始生命力的野性特質。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.▲早期珍貴手稿/EarlyRareManuscriptsLABUBU'sglobalsuccessistheresultofculturalresonance,desigbusinessmodeliteration.ThemessageisthatChinesebrandsneedtothinkbeyond‘low-costOEM’andtransformtheirproductsintoculturalsymbolsthroughlocalisationstrategies,scarcitydesignandemotionaloperations,withoriginalIPasthecore.Inthefuture,BubbleMartneedstofindabalancebetweenmaintainingitspopularityandconsolidatingitsbrandvalue,andwhetherLABUBUcanevolvefroma‘hit’toa‘classic’stilldependsonwhetheritcancontinuetocreateemotionalvalueandculturalidentity.BRAND「品牌方案庫」獨家整理丨公眾號：設計青年實驗室?原創(chuàng)出品會員私享嚴禁外傳BRANDBrandSolutionLibrarySolutionBrandSolutionLibrarySolutionLibraryLABUBU'ssuccessprovesthatbreakingthroughthetraditionalaestheticframeworkisthekeytobreakingthecircleofIP.Brandsneedtotapinto‘paradoxicalaesthetics’(e.g.uglycute,darknesscombinedwithhealing)andincorporateglobalisedculturalelementstosuitthepreferencesofdifferentmarkets.Forexample,LongJiaSdesignsanaturalcross-culturalDNA,whileBubbleMartfurtherstrengthenstheuniversalityofitsIPthroughco-branding(e.g.withDisneyandLittleYellowMan).BRANDBrandBrandLibraryBrandSolutionBubbleMart's‘globallocalisation’strategyprovidesamodelforChinesebrandsgoingoverseas.Insteadofsimplycopyingthedomesticmodel,brandsneedtostudytheculturalsymbolsofthetargetmarketindepth,andestablishanemotionalconnectionthroughco-brandingandgeographically-specificdesigns(e.g.,Thainationalcostumes,Italianflagcolourscheme).AcelebrityeffectandKOLcommunicationcanquicklyopenupmarketawareness.BRANDBrandSolutionLibraryBrandSolutionLibraryBrandSolutionBrandSolutionLibrarySolutionLibraryBrandSolutionLibraryThecoreoftheblindboxmodelistocreatescarcityandextendthelifecycleofIP.LABUBUmaintainsitspopularitythroughlimitededition,hiddenmodelsandhighpremiumco-brandedmodels,whileexpandingitsderivatives(e.g.,plushtoys,apparel)andofflineexperiences(e.g.,themedshops,flashmobevents),shiftingfromsingle-merchandisingtotheoutputof‘emotionalexperiences’.In2024,BubbleMart'splushcategoryrevenuesoared1,289%,provingthevalueofadiversifiedprBRANDSolutionLibraryLibraryBrandSolutionLibraryBrandBrandSolutionLibrarySolutionLibraryBrandSolutionLibraryBrandSolutionLibrarySolutionLibraryLABUBU'sfancommunityhasformedaunique‘circleculture’,withusersbuildingemotionalconnectionsthroughsecondarycreationandcollectionexchanges.Brandsneedtotaketheinitiativetoparticipateincommunityoperation,suchasencouraginguserstoshareofflineactivities,orevenlaunchingNFTormetvirtualLABUBU),toturnBRANDBrandSolutionLibraryBrandBrandBrandLibrarySolutionLibraryBrandSolutionLibrarySolutionBrandLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibrarySolutionLibraryBrandSolutionLibraryBrandSolutionLibrary MOLLYThePsychologicalConquestof‘Expressionlessness’經典“無表情”的心理學征服KennyWong2006年,來自中國香港的設計師KennyWong創(chuàng)造了“小畫家Molly”這—形象。靈感來自于他在活動上遇見的—位小女孩。這位小女孩擁有湖綠色的眼睛和微卷的金色短發(fā),畫畫時專注且自信。當Kenny畫筆和畫板,完美再現(xiàn)了這位小女孩的模樣。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.MOLLY'slongevityisaresultofitsaccurategraspofthetrendsof‘uncertaintyconsumption’,‘emotionalprojection’and‘culturalidentity’.ItssuccessfulpathshowsthatthevitalityofanIPnotonlydependsonthedesignitself,butalsoonwhetheritcanbuildacompleteecosystemcoveringproducts,contentandcommunity,anddelivervalueindifferentculturalcontextsthroughcontinuousinnovationandgloballayout.ThisprovidesavaluablemodelforChinesebrandsBRAND「品牌方案庫」獨家整理丨公眾號：設計青年實驗室?原創(chuàng)出品會員私享嚴禁外傳BRANDSolutionLibrarySolutionLibrarySolutionLibraryBrandSolutionLibraryMOLLY'sdesignabandonsthetraditionalIP'sfixedandneutralisedimagestostimulateconsumers'emotionalprojection.Itssignature‘healing’,butalsogivethecharactersroomformultipleinterpretationsthroughdifferentseriesthemes.This‘characterless’designallowsconsumerstoprojecttheirownemotionsontoMOLLY,fpressurelife,consumersseeMOLLYasa“companion”or‘spiritualcomfort’.inahigh-pressureliBRANDLibraryLibraryBrandSolutionLibraryBubbleMartactivatesusers'desiretocollectandgamblethroughthe‘uncertaintyrewardmechanism’ofblindboxes.Hiddenmodels(probabilityabout1/144)limitededitionco-brandedmodelscreatescarcityandstimulateconsumerstomakeyeargrowthof105.2%,withco-brandedandlimitededitionmodelscontributingsignificantly.Inaddition,thesocialattributesoftheblindboxfurtherstrengtheneduserstickiness,formingaclosedloopof‘buy-share-buyagain’.BRANDSolutionBrandSolutionLibraryBrandSolutionLibrarySolutionLibraryBrandSolutionLibrarySolutionLibraryBrandLibrary故事化與IP生態(tài)擴展BubbleMarthasupgradedMOLLYfromadolltoaculturalsymbgivingitastorybackground.Atthesametime,theIPhasbeenextendedtoanimation,gamesandofflineexhibitions,suchastheMOLLY-themedanimatedshortfilmtobereleasedin2024,whichenhancesusers'senseofemotionalimmersion.Thisstrategyof‘productascontent’allowsMOLLYtobreakthroughtherealmoftoysandbecomeacarrieroftrendyculture.BRANDBrandSolutionLibrarySolutionLibrarySolutionLibrarySolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryLibraryBrandSolutionBrandSolutionBrandSolutionOLLY'scoreusersarewhite-collarwomenaged18-34,accountingformandthisgrouppursuespersonalisedexpressionandemotionalconsumption.BubbleMarthaslauncheddifferentstyleseriesthroughmarketsegmentationandlocalisationinoverseasmarketstoachieveglobalmarketcoverage.2024,Bubblerevenueincreasedby245%year-on-year,withasignificantcontributionfromtheSoutheastAsianmarket.BRANDBrandSolutionLibrarySolutionBrandSolutionBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibrary DIMOODreamySymbiosisandHealingDesign夢幻共生與治愈系設計AyanDeng色,DIMOO的形象是—個帶有天真表情的男孩,他非常渴望陪伴。睡覺發(fā)夢是他的喜好,因為在夢里他可以暫時脫離現(xiàn)實的苦海。現(xiàn)實中的他非常膽小,可是在夢里他是個非常勇敢的小孩,跟現(xiàn)實中的他形成了強大的對比。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.TheessenceofDIMOO'scontinuousinfluenceistheresonanceofemoresonance,culturalidentityandcommercialinnovation.ItssuccessfulpathshowsthatthevitalityofanIPnotonlydependsonthedesignitself,butalsoonwhetheritcanbuildacompleteecosystemcoveringproducts,contentandcommunity,anddelivervalueindifferentculturalcontextsthroughgloballayoutandlocalisedinnovation.ThisprovidesavaluablemodelforChinesebcombining‘trend’and‘culture’,“business”and‘emotion’indepthcanweachievethesameresult.Onlybydeeplyintegrating‘trend’with‘culture’,“business”with‘emotion’canwecreatealong-lastingpopularIPthattranscendscycles.BRANDInspiredby‘dreams’,itssignaturecloudheaddress,roundedsilhouetteandslightlyhaughtyexpressionnaturallyconveyawarmdesigns,DIMOOhasbeengivenacompletestorysystemsinceitsinception:characterssuchas‘Candy,thefoxwhohaslostherself’and‘Snooks,thecatwhohasaninferioritycomplexduetohersmallears’areallinspiredbythedesignerherselfandherfriends."andothercharactersoriginatedfromthedesigner'sownexperiencesandthoseofhisfriends,triggeringusers'emotionalprojectionthroughthenarrativesofflawsandgrowth.This‘warmpersona’makesDIMOOa‘spiritualcompanion’forusers,especiallyinahigh-presssociety,anditscoretraitof‘optimismandcourage’hasbecomeanemotionaloutletforcontemporaryyoungpeople.emotionaloutlet.BRANDBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandDIMOOfollowsthe‘uncertaintyrewardmechanism’oftheblindbox,butelevatesthelevelofexperiencethroughscenario-baseddesign.Createscarcityandtopicheat.Inaddition,DIMOOexpandtheboundariesofplaythroughtechnologicalempowerment,suchastheintroductionofARfunctioninthe2025Christmasseries,userscanscanthetoystowatchthevirtualsnowmantotellthestory,andrealisetheinteractiveupgradeof‘toysascontent’.Thisdualoperationof‘physical+virtual’turnstheblindboxfromamerecommodityintoaninteractiveculturalcarrier.BRANDBrandSolutionLibraryDIMOOreachesouttoawiderangeofcirclesthroughhighlycompatibleco-branding.Forexample,DIMOOhaslaunchedalimitededitionof‘RomanticBubbles’withParisWater,incorporatingelementsofthebrand'sclassicgreenbottlesintoDIMOO'sdesign,andorganisedaspecialartexhibitionareinforcethe‘trendyart’label.BRANDBrandSolutionLibraryLibraryBrandSolutionLibraryBrandSolutionLibrarySolution品牌物料DIMOOreachesouttoawiderangeofcirclesthroughhighlycompatibleco-branding.Forexample,DIMOOhaslaunchedalimitededitiBubbles’withParisWater,incorporatingelementsofthebrand'sclassicgreenbottlesintoDIMOO'sdesign,andorganisedaspecialartexhibitionattheLongfujiTempletoreinforcethe‘trendyart’label.BRANDBrandSolutionLibrarySolutionLibrary HIRONO小野RebelAestheticsandPhilosophyofLife反叛美學與生活哲學反叛美學與生活哲學LangLang大學期間便萌生了自己做玩具設計的想法。2010年,校友王寧(泡泡瑪特CEO),邀請Lang來剛成立的泡泡瑪特上班并擔任藝術總監(jiān),成為創(chuàng)始人之—。2020年,其小孩出生,他希望孩子以后能野—點,自由—點,于是給小朋友POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BubbleMart'sIPHirono'sbreakthroughcomesfromitsstrategiclayouttoaccuratelycapturetheemotionalneedsofGenerationZandbuildamulti-dimensionalvaluesystem.Basedontheaestheticsof‘funeralbudding’,designerLangcondensedcomplexemotionssuchaslonelinessandanxietyintovisualsymbolsthroughiconicelementssuchasdroopingmouthcornersandfreckles,breakingthehomogeneouscompetitioninthetrendytoymarket.Thebrand'svalueisupgradedthroughartisticoperation.BRANDBrandSolutionLibraryItsiconic‘cute’image-withitsdroopingmouth,stubbornbabyfat,andrebelliousfreckles-breaksawayfromthemainstreamcutenessofthehipstermarket.This‘inward-looking’designpreciselycorrespondstotheemotionaldilemmaofGenerationZ:outwardlylonelyanddetached,butinwardlylongingforempathy.Thedesignershavecondensedthecomplexemotionsoffreedom,anxietyandrebellionintoconcreteimages,suchasthegravellysculpturesinthe‘Reinvention’series,whichusethemottledtextureasametaphorforthementalfoldsofmodernpeople.Thisuniqueaestheticlanguagenotonlycreatesadifferentiatedperceptioninthehiptoycircle,butalsoattractstheattentionofartlovers,becomingthe‘silentspokespersonofemotions’.BRANDBrandSolutionLibraryBrandBrandSolutionLibraryCross-borderco-creation:IncooperationwithvideoartistssuchasAnjouandJiangboundariesofemotionalexpressionarebroadenedthroughworkssuchas‘Shelter’.ThiskindofartassociationnotonlyenhancestheIPstyle,butalsoattractshighconsumptionpowercustomers,anditsjewellerylineproductshavebecomethetopBRANDBrandSolutionSolutionOnohasachievedfull-touchpointcoverageofusersthroughdiversifiedscenarios:ithasextendedfromblind-boxedhandbagstoapparel,homefurnishingandotherlifestyleproducts,suchasthe‘FightforJoy’seriesofjerseysandbearplushtoys,whichdeepentheemotionalbondthroughdailyuse.2023willseethelaunchofthe"HereComesOno!"In2023,Onowilllaunchalifestyleseriescovering30+itemssuchasapparelandbags,andaflashshopinBangkoktofurtherexpanditsinfluenceoverseas.BRANDSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryOnoachievesoverseasbreakthroughsthroughthe‘art+business’dual-wheeldrive:itadjustsitsstrategyfordifferentmarketsintermsofculturaladaptation,forexample,itstrengthensitstrendattributesthroughflashshopsintheSoutheastAsianmarket,andhighlightsartco-brandingintheEuropeanandAmericanmarkets,soastorealisetheflexibleoutputofculturalsymbols.BRANDBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryLibraryLibraryBrandSolutionLibrarySolutionBrandSolutionLibraryBrandSolutionLibraryLibrarySolutionLibrary SKULLPANDATheCulturalBrokenCircleofCyberSongwriters賽博歌姬的文化破圈賽博歌姬的文化破圈熊喵—頂透明宇航員頭盔罩住神秘臉龐,雙耳綴著叛逆的球形辮子——這位宇宙游民Skullpanda,是設熊喵把游戲原畫師的腦洞潑進潮玩圈,誕生了這個里脾睨眾生的血色玫瑰吸血鬼,又是糖果小鎮(zhèn)偷吃餅干的浣熊飼養(yǎng)員,甚至化身賽博夜之城的機械歌者,用霓虹音浪炸開次元壁。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.SKULLPANDA'sbreakthroughcomesfrommultipleinnovations:itblendsgothicandcyberpunkelementswith‘darkaesthetics’,shapestheimageofskull-maskedpandas,andexploreshumancontradictionsandfreedomthroughtheseriesof‘AncientFortressoftheDenseForest’and‘CityoftheNight’.BubbleMarttiltstheresourcesofthewholeindustrychain,andenhancestheculturalvaluethroughcross-borderco-brandingwithPudongArtMuseumandCLOT.Intermsofinternationalisation,BubbleMart'soverseasrevenuewillreachRMB1.31billintotheEuropeanandAmericanmarketsbycombiningorientalambiguitywithinternationalpopularelements.Its‘freeandcasual’designcoreandmulti-dimensionaloperationstrategyhavemadeitabenchmarkof‘popularisationofnicheaesthetics’inthefieldoftrendygames.BRANDBrandSolutionSolutionSKULLPANDAbreaksthesweetparadigmoftraditionalhipsterfashionwiththeimageof‘Pandagirlwearingaskullmask’,whosecoredesignconceptis‘defectionandunrestricted’.DesignerXiongMeowintegratesgothic,cyberpunk,sci-fiandotherelementsintotheIP,andmeetstheaestheticneedsofdifferentcirclesthroughmulti-dimensionalstyleinterpretation.This‘paradoxical’designnotonlygivestheIPvisualimpact,butalsotriggersuserstothinkaboutdeeperissuessuchas“relationship”and‘self-exploration’etc.RevenueofsingleIPinyear-on-yearincreaseof2BRANDLibraryBrandSolutionSKULLPANDA通過高端藝術聯(lián)名提升品牌調性，國際化層面，SKULLPANDAenhancesthebrandtonethroughhigh-endattractshipsterswithitsdarkaesthetics,andrapidlyopensupthesituationinSoutheastAsiathroughactivitiessuchastheopeningoftheLouvreshopinParisandtheChristmas-themedflashmobinThailand.2024overseasrevenueincreasedby375.2%year-on-year,withtheSoutheastAsianmarketaccountingfor47.4%ofthetotal.Withayear-on-yearrevenuegrowthof375.2%in2024,ofwhichtheSoutheastMarttoconquertheEuropean,AmericanandSoutheastAsianmarkets.BRANDSolutionLibrarySolutionLibraryentireindustrialchain:fromartistincubation,IPoperationtosupplychainmanagement,BubbleMartprovidesone-stopsupportfromdesigntosales.BRANDBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibrarySolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionSolutionSummaryOfTheChapter從形象設計到情緒經濟的商業(yè)革命BRANDPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoaglobaltrendygamegiant,taking‘CreateTrend,DeliverGoodneasitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BRANDPROMOTION用戶圈層的置換與擴容Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritage,throughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’.品牌推廣BrandSolutionLibrary品牌推廣SolutionBrandSolutionLibraryLibraryLibrarySolutionLibrary品牌推廣BrandSolutionLibrary品牌推廣(Paris,October4th2022–FortheMiuMiuSpring/Summer2023fashionshow,inacollaborationwiththeartistShuanganunknownfacetofreality,arepresentationofthephysicalsubmarineelectronicinfrastructures-thewiresthatallaythefashionshowtocommunication,totranslation-theartisticinterventionextendstoasoundscapecreatedbymusicianEliOsheyack,conceivedasasequenceoflostmessages,BrandSolutionLibraryBrandSolutionLibraryBrandSolutionBrandSolutionLibrary品牌推廣BrandSolutionLibrary品牌推廣太空無界沉浸體驗展展覽在北京華熙●LIVE南區(qū)商業(yè)中央廣場