商務英語試題及答案

一、單項選擇題（每題2分，共20分）1.Theterm“FOB”standsfor_.A.FreeonBoardB.FreightonBoardC.FreeofChargeD.ForOrderofBill2.We_aninquiryforyourproductslastweek.A.sendB.sentC.havesentD.willsend3.The_ofthegoodsisveryimportanttoensuretheyreachthecustomersingoodcondition.A.packB.packingC.packetD.packed4.Ourcompanyisplanningto_anewmarketingstrategy.A.carryoutB.carryonC.carryoffD.carryover5.Thepriceyouofferedisalittlebit_.Wecan'tacceptit.A.highB.highlyC.higherD.highest6.The_isresponsibleforhandlingalltheimportandexportprocedures.A.accountantB.secretaryC.customsbrokerD.salesperson7.Weneedto_thecontractbeforewestartthecooperation.A.signB.signatureC.signedD.signing8.Themeetinghasbeen_untilnextMondayduetosomeunexpectedproblems.A.putoffB.putonC.putoutD.putup9.The_marketisbecomingmoreandmorecompetitive.A.globalB.globeC.globallyD.globular10.Weshould_ourcustomers'needsandtrytomeetthem.A.concernB.concernaboutC.beconcernedaboutD.beconcerned二、多項選擇題（每題2分，共20分）1.Whichofthefollowingarecommonpaymentmethodsininternationaltrade?A.T/T(TelegraphicTransfer)B.L/C(LetterofCredit)C.D/P(DocumentsagainstPayment)D.D/A(DocumentsagainstAcceptance)2.Whenwritingabusinessletter,weshouldpayattentionto_.A.clearstructureB.politelanguageC.accurateinformationD.properformat3.Thefunctionsofpackaginginclude_.A.protectingthegoodsB.facilitatingstorageC.promotingsalesD.reducingcosts4.Whichofthefollowingareimportantfactorsinmarketresearch?A.Customers'preferencesB.Competitors'activitiesC.MarkettrendsD.Governmentpolicies5.Asuccessfulsalespersonshouldhavethefollowingqualities_.A.GoodcommunicationskillsB.StrongnegotiationskillsC.ProductknowledgeD.Perseverance6.Whichofthefollowingaretypesofbusinessmeetings?A.RegularmeetingsB.EmergencymeetingsC.BoardmeetingsD.Salesmeetings7.Ininternationaltrade,documentsrequiredforcustomsclearancemayinclude_.A.CommercialinvoiceB.BillofladingC.PackinglistD.Certificateoforigin8.Whenmakingabusinesspresentation,weshould_.A.UsevisualaidsB.KeepthecontentconciseC.EngagetheaudienceD.Speakclearlyandconfidently9.Theadvantagesofe-commerceinclude_.A.LowercostsB.WidermarketreachC.24/7availabilityD.Fastertransactionspeed10.WhichofthefollowingarecommonbusinessEnglishphrases?A.“Inreferenceto”B.“Asper”C.“Kindlynote”D.“Lookingforwardto”三、判斷題（每題2分，共20分）1.AL/Cisaguaranteeofpaymentfromthebuyer'sbanktotheseller.()2.Businesslettersshouldbewritteninaverycasualstyle.()3.Themainpurposeofmarketingistosellproducts.()4.Ininternationaltrade,thesellerisalwaysresponsiblefortheshippingcosts.()5.Aresumeshouldbeaslongaspossibletoshowallyourqualifications.()6.Negotiationisonlyaboutgettingthebestdealforoneself.()7.Brandingisnotimportantinthebusinessworld.()8.E-commercehascompletelyreplacedtraditionalbusinessmodels.()9.Whenattendingabusinessmeeting,it'sokaytobealittlelate.()10.Marketresearchisonlynecessarybeforelaunchinganewproduct.()四、簡答題（每題5分，共20分）1.Whatarethekeyelementsofasuccessfulbusinessnegotiation?Answer:Preparation,goodcommunication,understandingtheotherparty'sinterests,flexibility,andtheabilitytofindwin-winsolutions.2.Whyisitimportanttohaveagoodpackagingdesignforproducts?Answer:Itprotectsproductsduringtransit,makesthemeasiertostoreandhandle.Also,anattractivedesigncancatchconsumers'eyes,promotesales,andenhancebrandimage.3.Whatarethemainstepsinmarketresearch?Answer:Definetheresearchproblem,developaresearchplan,collectdata(primaryandsecondary),analyzedata,anddrawconclusionsandmakerecommendations.4.Whatshouldbeincludedinabusinessresume?Answer:Personalinformation,educationalbackground,workexperience,skills(language,computer,professional),achievements,andsometimesreferences.五、討論題（每題5分，共20分）1.Discusstheimpactofglobalizationoninternationalbusiness.Answer:Globalizationhasexpandedmarketreach,allowingcompaniestoaccesscustomersworldwide.Ithasalsoincreasedcompetitionasfirmsfacerivalsfromdifferentcountries.Itpromotesculturalexchange,affectssupplychainswithsourcingfromvariousregions,andrequiresbusinessestoadapttodifferentregulationsandcultures.2.Howcanacompanyimproveitscustomerserviceinthee-commerceera?Answer:Providequickresponsetoinquiries,offereasy-to-useinterfaces,ensuresecuretransactions,havecomprehensiveproductinformation,andusecustomerfeedbacktoimproveservicescontinuously.Also,multichannelsupportlikechatbotsandsocialmediacanenhancethecustomerexperience.3.Whatarethechallengesandopportunitiesforsmallbusinessesinthedigitalage?Answer:Challengesincludelimitedresourcesfordigitaltransformation,competingwithbigbrandsonline.Opportunitiesarethelow-costentrytotheglobalmarket,targetedmarketingthroughdigitalplatforms,andtheabilitytobuildanichecustomerbasequickly.4.Whyiscross-culturalcommunicationimportantininternationalbusiness?Answer:Differentcultureshavedifferentbusinessnorms,values,andcommunicationstyles.Understandingthesehelpsavoidmisunderstandings,buildbetterrelationshipswithpartnersandcustomers,adaptmarketingandbusi