CHAPTER9MultipleChoice11.Thegoalof______istodevelopanefficient,highqualityprocessforproducingproductsorservices.a)conversionmanagementb)assembly-linecontrolc)flexiblemanufacturingd)productionmanagement生產管理e)routing12.A______represents代表aseriesoftasksinwhichresourcesareusedtoproduceaproductorservice.a)layoutchartb)Venndiagramc)organizationchartd)productionprocess生產流程e)chainofcommand13.Asequenceofworkstations一系列的工作inwhicheachworkstationisdesignedtocoverspecificphasesoftheproductionprocessiscalleda(n):a)assemblyline.b)hotelling.c)deintegration.d)productlocation.e)Ganttchart.14.Thefactorsthataffectasitedecisionincludeallofthefollowingexcept:影響一個網站的決定的因素包括所有以下除外a)costofworkplacespace.b)taxincentives.c)sourceofdemand.d)accesstotransportation.e)qualityassurance.質量保證15.Onceasiteforthemanufacturingplantischosen,thenextsteptobedeterminedis:一旦選擇制造工廠的網站,下一步有待確定a)designandlayout.設計與布置b)productioncontrol.c)hotelling.d)deintegration.e)inventorycontrol.16.Allofthefollowingcharacteristicsinfluencedesignandlayoutdecisionsexceptthe:所有以下特點影響,除了設計和布局決策a)productionprocess.b)desiredproductioncapacity.c)productline.d)purchasingapplications.e)site.17.Whichofthefollowingproductionprocessesismostcommonlyusedforassembly-lineproduction?a)flexiblemanufacturingb)fixed-positionlayoutc)productlayoutd)capacitylayoute)cost-benefitlayout18.Aproductionprocesswhereemployeesgotothepositionoftheproduct,ratherthanwaitingfortheproducttocometothem,isa(n):生產過程中員工去產品的位置,而不是等待未來產品對他們來說,是一個(n):a)assemblyline.b)batchprocess.c)fixed-positionlayout.定位布局d)unitproductionprocess.e)massproductionprocess.19.Firmsareforcedtosearchfornewsitesoncedemandfortheirproductexceedstheir:a)qualitycontrol.b)productioncapacity.c)inspectionrequirements.d)routingschedules.e)purchaseplans.20.Thedevelopmentoftemporary,sharedofficespaceforthoseemployeeswhonormallyworkathomeiscalled:a)flexiblemanufacturing.b)deintegration.c)productioncontrol.d)hotelling.e)qualitycontrol.21.Allofthefollowingarekeytasksinproductioncontrolexcept:a)layoutanddesign.b)inventorycontrol.c)routing.d)scheduling.e)qualitycontrol.22.Acompanythatmakesuseofa(n)______candetecttheexistinglevelofsupplies物資andautomaticallyreorderwhensuppliesfalltoaspecificlevel.公司使用了一個(n)……可以檢測現有的供應水平物資并自動重新排序時供應下降到一個特定的水平。a)e-procurementsystemb)e-inventorysystemc)e-outsourcingsystemd)e-purchasingsysteme)e-businesssystem23.Astrategyofdelegatingsomeproductiontaskstosuppliersisreferredtoas:將一些生產任務委托給供應商的策略被稱為a)routing.b)dispatching.c)deintegration.d)qualityassurance.e)hotelling.24.Asystemthatattemptstoreducematerialinventoriestoabareminimumbyfrequentlyorderingsmallamountsofmaterialsfromsuppliersiscalled:系統試圖材料庫存減少到最低限度,經常訂購少量的材料從供應商被稱為:a)routing.b)just-in-time.c)scheduling.d)qualitycontrol.e)deintegration.25.Theprocessofmanaginginventoryatalevelthatminimizescostsiscalled:a)scheduling.b)routing.c)dispatching.d)productionplanning.e)inventorycontrol.26.Firmsattempttominimizetheamountofinventorytheyhaveinordertoreducetheir:a)purchasingcosts.b)productioncosts.c)carryingcosts.d)qualitycontrol.e)humanresources.27.Thesequenceoftasksnecessarytocompletetheproductionofaproductis:a)dispatching.b)qualitycontrol.c)purchasing.d)routing.e)deintegration.28.Theactofsettingtimeperiodsforeachtaskintheproductionprocessiscalled:a)routing.b)scheduling.c)inventorycontrol.d)dispatching.e)qualitycontrol.29.Amethodofschedulingtasksthatillustratestheexpectedtimingforeachtaskwithintheproductionprocessisa(n):調度任務的方法,說明了預計時間為生產過程中的每個任務(n)a)Venndiagram.b)Ganttchart.c)MRPsystem.d)just-in-timesystem.e)productionplan.30.Tominimizedelays,thetasksthatarepartofthe______arereviewed.a)purchasingapplicationsb)Ganttchartc)criticalpathd)rawmaterialinventorye)hotelling31.Whichofthefollowingtermsdescribestheprocessofmonitoringthecharacteristicsofaproducttoensurethatthefirm’sstandardsaremet?下列哪方面描述的過程監控產品的特點,以確保公司的標準得到滿足?a)expectationdownsizingb)qualitycontrolc)criticalpathmanagementd)programevaluationandreviewtechniquee)work-in-processcontrol32.Amethodofevaluatingperformancebycomparisontosomespecifiedlevel,usuallyalevelsetbyanothercompany,iscalled:a)costcontrol.b)totalqualitymanagement.c)targeting.d)benchmarking.e)goalsetting.33.Through______firmsachievealoweraveragecostperunitbyproducingalargervolume.a)inventorymanagementb)perunitexpensecontrolc)economiesofscaled)deintegratione)effectivemarketing34.Atthebreak-evenpoint:a)thenumberofunitsproducedequalsthenumberofunitssold.b)economiesofscalefail.c)thecompanybeginstolosemoney.d)fixedcostsequalvariablecosts.e)totalrevenueequalstotalcost.35.Therevisionoftheproductionprocessinanattempttoimproveefficiencyiscalled:a)restructuring.b)realignment.c)reintegration.d)downsizing.e)reengineering.36.Thesupplychainis:供應鏈是：a)theflowofinventoryfromrawmaterialstofinishedgoods.b)theoutsourcingprocessfromsuppliertofirm.c)themarketingprocessfromconcepttoconsumption.d)theproductionprocessfrombeginningtoconsumerpurchase.?生產過程從開始到消費者購買e)theconversionofresourcestoaproductorservice.CHAPTER11TrueorFalse1.Jobanalysisrepresentstheforecastingofafirm’semployeeneeds.2.Onetaskofhumanresourceplanningisrecruiting.3.Firmstendtoavoidhiringnewfull-timeworkerstomeettemporaryneedsforhigherproductionlevels.4.Ajobspecificationstatesthecredentialsnecessarytoqualifyfortheposition.5.Federallawsmakeitillegaltodiscriminateonthebasisoffactorsnotrelatedtopotentialjobperformance.6.Employeebenefitssuchashealthinsuranceanddentalinsurancearetaxed.7.Firmsshouldofferthesamecompensationpackagetotheirworkersinforeigncountriesthattheyoffertoemployeesintheirhomecountry.8.Theoverallperformanceevaluationofmostemployeesisbasedonmultiplecriteria.9.Employeesperceiveperformanceevaluationasamethodforallocatingwageincreases.10.Eachoftheperformancecriteriamustbeweightedequallytoavoidunbalancingtheperformanceappraisal.MultipleChoice11.Thedocumentthatspecifiescredentialsnecessarytoqualifyforthejobpositionisa:所需的文檔指定證書工作位置a)jobspecification.b)jobdescription.c)jobanalysis.d)jobevaluation.e)performanceevaluation.12.Amajorresponsibilityofahumanresourcemanageristo:a)helpeachspecificdepartmentrecruitcandidatesforitsopenpositions.幫助每一個特定的部門招聘職位的候選人b)conducttheperformanceevaluationsforallemployees.c)establishtheinformationsystemandlocalareanetworkusedbythefirm’semployees.d)helpselectthemembersoftopmanagementwhowillserveonthefirm’sboardofdirectors.e)preventtheformationoflaborunions.13.Thetasksandresponsibilitiesofajobpositionaredisclosedina(n):a)jobspecification.b)indentureagreement.c)jobdescription.d)organizationchart.e)staffingreport. 14.Theprocessusedtodeterminethetasksandthenecessarycredentialsforaparticularpositionisreferredtoas:這個過程用于確定的任務和必要的憑證被稱為一個特定的位置a)jobanalysis.b)jobscreening. c)humanresourceplanning.d)humanresourceforecasting.e)recruiting.15.Humanresourceplanningincludesallofthefollowingtasksexcept:a)designingtheappropriatecompensationpackage.b)performingjobanalysis.c)forecastingemploymentneeds.d)recruiting.16.Iffirmswishtoavoidhiringduringatemporaryincreaseinproduction,theycanoffer_____toexistingworkers.a)overtimeb)vacationsc)trainingprogramsd)affirmativeactione)orientationprograms17.Whenafirmattemptstofilljobopeningswithpersonsitalreadyemploys,itisengagingin:a)intrapreneurship.b)internalrecruiting.c)entrenchment.d)precruiting.e)focusedrecruiting.18.A(n)_____isanassignmenttoahigher-leveljobwithmoreresponsibilityandgreaterpay.a)transferb)lateralassignmentc)perquisited)upwardappraisale)promotion19.Afirm’shumanresourcemanagercanobtaindetailedinformationabouttheapplicant’spastworkexperiencethrougha(n):a)employmenttest.b)physicalexam.c)interview.d)orientationprogram.e)jobanalysis.20.Astepintherecruitingprocessthatinvolvesscreeningapplicantsisthe:a)trainingprocedure.b)orientationprocedure.c)upwardappraisal.d)interview.e)probationperiod.21.Allofthefollowingareadvantagesofdiversityintheworkplaceexcept:a)increasedinnovation.b)lesschanceofdiscriminationlawsuits.c)enhancedabilitytointeractwithcustomers.d)betteraccesstothepoolofeligibleemployees.e)achangeintheproductionprocess.22.Acompanygivesemployeestherighttopurchaseitsstockataspecifiedpricewhenitprovidesthemwith:a)presumptiverights.b)anindentureagreement.c)stockoptions.d)astockpreference.e)aclosed-endagreement.23.Theuseofstockoptionsasameansofcompensation:a)legallycanbeprovidedonlytotopexecutivesandmembersoftheboardofdirectors.b)isdeclininginpopularitysinceoptionsreducethefirm’sprofits.c)isopposedbylaborunions,sinceoptionsareavailableonlytononunionemployees.d)maytemptmanagerstomanipulatefinancialstatementstobooststockprices.e)hasallowedworkersinmanyfirmstocontrolwhoservesontheboardofdirectorsoftheirfirm.24.ThecaseofEnronandothercorporatescandalsshowsthatmanagerswhoreceivestockoptionsmaybetemptedtodoallofthefollowingexcept:a)magnifycompanyexpenses.b)manipulatethestockprice.c)exaggeratecompanyearnings.d)issueoverlyoptimisticreports.e)withholdbadnews.25.Anextraonetimepaymentattheendofaperiodinwhichperformancewasmeasuredisa:a)salary.b)wage.c)stockoption.d)piecerate.e)bonus.26.______normallyrepresentcompensationforachievingspecificsalesobjectivesandoftenarepartofthecompensationreceivedbypeopleworkinginsalespositions.a)Pensionsb)Commissionsc)Perquisitesd)Stockoptionse)Dividends27.Additionalprivilegesgiventohigh-levelemployees,suchasacompanycarormembershipinanexclusiveclub,areknownas:a)professionalprivileges.b)commissions.c)executiveoptions.d)perquisites.e)goldenparachutes.28.______areadditionalprivileges,suchaspaidvacationtimeandhealthanddentalinsurance,giventomostorallemployees.a)Employeebenefitsb)Perquisitesc)Commissionsd)Implicitcompensationse)Kickbacks29.Employeeswhoaredirectlyinvolvedintheproductionprocess(suchasassembly-lineworkers)tendtoreceivemostoftheircompensationintheformofa:a)bonus.b)commission.c)salary.d)stockoption.e)perquisite.30.Ifamanagerishavingdifficultiesmanaginghisorhersubordinates,_____wouldberecommended.a)humanrelationstrainingb)safetyskillstrainingc)decision-makingskilltrainingd)customerservicetraininge)technicaltraining31.Aperformanceevaluation:a)shouldavoidsubjectivecriteriabecausetheyareimpossibletomeasurewithanyaccuracy.b)isonlyusefulasameansofdeterminingwhetheremployeesqualifyforpayraises.c)istypicallybasedonmultiplecriteria,someofwhichareobjectivewhileothersaresubjective.d)isonlynecessaryforworkerswhoarelikelycandidatesforhigher-levelpositions.e)shouldbegivenonlytoworkerswhoareexperiencingjob-relatedproblems.32.Thefollowingareobjectivecriteriainperformanceevaluationexceptfor:a)partsproducedperweek.b)numberofdaysabsent.c)percentageofdeadlinesmissed.d)defectivepartsproducedbyemployeeerrors.e)willingnessofanemployeetohelpotheremployees.33.Ifanemployeereceivesapoorperformanceappraisal,thefirstactionthatshouldbetakenis:a)communicatingtheperformancecriteriatotheemployee.b)terminatingtheemployee.c)determiningthereasonsforpoorperformance.d)suspendingtheemployee.e)reassigningtheemployee.34.Whenfirmsallowemployeestoevaluatetheirsupervisors,thisprocessisknownasa(n):a)managementaudit.b)upwardappraisal.c)forwardappraisal.d)peerreview.e)executiveevaluation.35.Whenemployeesevaluatetheirsupervisors,theresultsarelikelytobemoremeaningfuliftheappraisalisdone:a)verbally,withnothingputinwriting.b)withoutthesupervisor’sknowledge.c)nomorethanonceeverytwoyears.d)anonymously.e)onlybyemployeeswhohaveknownthesupervisorformorethantwoyears.36.Lawsuitsagainstfirmsbyfiredemployees:a)havebecomemuchlesscommoninrecentyears.b)allowthefiredemployeestocollectcompensatorydamages,butnotpunitivedamages.c)aredecidedbyajudgeratherthanajury.d)usuallyshouldbesettledoutofcourtassoonaspossibletoavoidnegativepublicity.e)areusuallysettledinfavorofthefirmifsupervisorsfollowedproperprocedureswhenfiringtheemployees.CHAPTER12MultipleChoice11.ARolexwatchandaJaguarautomobileareconsidered:a)convenienceproducts.b)shoppinggoods.c)industrialproducts.d)specialtyproducts.e)priorityproducts.12.Whenahospitalsupplycompanyoffersawidevarietyofproductstoitscustomers,thefirmis:a)offeringquantitypricediscountsinordertoattractprice-consciouscustomers.b)encouragingcustomerstopaytheiroutstandingdebtsinordertotakeadvantageofdiscounts.c)practicingproductdifferentiation.d)diversifyingitsproductmix.e)respondingtotheneedsofadiverselaborforce.13.Allofthefollowingarekeyfactorsthatinfluenceconsumerpreferencesandthesizeofatargetmarketexcept:a)socialvalues.b)anthropology.c)economicfactors.d)geography.e)demographics.14.Cameras,clothes,andhouseholditemsareexamplesofproductsthatexistin:a)industrialmarkets.b)businessmarkets.c)consumermarkets.d)governmentmarkets.e)foreignindustrialmarkets.15.Thesizeofaparticulartargetmarketismostlikelytochangeinresponsetoachangein:a)inflation.b)consumerpreferences.c)interestrates.d)thenumberofcompetitors.e)thesizeofthelargestcompetitor.16.Whenfirmsdevelopproducts,theyassessthemarketsoftheircompetitorstodeterminetheir:a)financialplans.b)marketingstrategies.c)industrialstrategies.d)geographicsegmentation.e)businesssegmentation.17.Personalcomputersaresubjectto_____becauseoftherapidchangesinthedevelopmentofcomputerhardwarecomponents.a)productfeasibilityb)penetrationpricingc)plannedobsolescenced)thedevelopmentofgenericbrandse)technologicalobsolescence18.E-marketingsupportsmarketingresearchinallthefollowingwaysexcept:a)lowcostofpersonalsurveys.b)speedofreceivingmarketinginformation.c)customeropennesswithopinions.d)accesstocustomersofvariedincomelevels.e)face-to-faceinterviews.19.Todevelopnewideasforexpandingtheirproductline,manyfirmshaverecentlyincreasedtheirinvestmentin:a)researchanddevelopment.b)productionfacilities.c)distributionfacilities.d)overseasproductionandassemblyoperations.e)inventorycontrol.20.Whichofthefollowingcanbeusedbyafirmtoprotectitsinvestmentsinresearchandproductdevelopment?a)marketingresearchb)patentsc)demographicsd)targetmarketselectione)productmix21.Thefirststepincreatinganewproductisto:a)assessthefeasibilityoftheproduct.b)developaproductidea.c)designtheproduct.d)testtheproduct.e)distributeandpromotetheproduct.22.Newandrevisedproductsmaybetestedthrough:a)commercialization.b)geographicsales.c)productlifecycle.d)familybrands.e)marketingresearch.23.Allofthefollowingaremethodscommonlyusedtodifferentiateproductsfromthoseofcompetitorsexcept:a)quality.b)design.c)taxpolicies.d)packaging.e)branding.24.TheCoca-ColaCompanysellsCoca-Cola,DietCoke,CherryCoke,andothersoftdrinks,whichisanexampleofa(n):a)familybrand.b)individualbrand.c)corporatebrand.d)trademark.e)copyright.25.Many_____strategiesarefocusedonconvenience.a)packagingb)economicc)partnershipd)obsolescencee)finance26.Productsthatarenotbrandedbytheproducerorretailstorearecalled:a)manufacturerbrands.b)nationalbrands.c)storebrands.d)obsoletebrands.e)genericbrands.27.Allofthefollowingarebenefitsofproductbrandingexcept:a)greatercompanynamerecognition.b)lowerprices.c)easiertointroducenewproducts.d)easiertoenternewgeographicmarkets.e)easiertoobtainretailstoreshelfspace.28.Theprocessofcombiningtwononcompetingproductsatadiscountedpriceiscalled:a)complementaryadvertising.b)multiplediscounts.c)co-branding.d)salespromotiondouble.e)quantitypricing.29.Salesoftheproductincreaserapidlyduringthe_____phaseoftheproductlifecycle.a)maturityb)introductionc)saturationd)growthe)declining30.Whichofthefollowingpricingstrategieswouldlikelybeusedinamarketwherenoothercompetitiveproductsareavailable?a)cost-basedpricingb)penetrationpricingc)predatorypricingd)priceskimminge)defensivepricing31.Managerstypicallyattempttosetapricethatwillmaximizeafirm’s:a)value.b)cost.c)production.d)advertising.e)promotion.32.Whenafirmlowersitspriceandtotalrevenueincreases,ittellsusthat:a)thedemandfortheproductisprice-inelastic.b)apenetrationpricingstrategyisbeingfollowed.c)consumersarenotveryresponsivetopricechanges.d)thedemandfortheproductisprice-elastic.e)thefirmisusingaprice-skimmingstrategy.33.Somepricingdecisionsaredirectlyrelatedtothesupplyof:a)socialvalues.b)socialnorms.c)maintenanceoperations.d)creditorsinthemarketplace.e)inventory.34.Whichofthefollowingpricingstrategiesaddsaprofitmarkuptotheper-unitcostofproduction?a)prestigepricingb)cost-basedpricingc)defensivepricingd)profitpricinge)penetrationpricing35.Whenacostofproductionremainsunchangedregardlessofhowmanyunitsareproduced,itisreferredtoas:a)variable.b)semifinished.c)fixed.d)inprocess.e)terminal.36.(FixedCost)+(Quantity*VariableCostperUnit)describes:a)TotalCost.b)TotalRevenue.c)Break-EvenPoint.d)Profits.e)AverageCostPerUnit.37.Thebreak-evenpointoccurswhen:a)profitsaremaximized.b)salesareataminimum.c)totalrevenueequalstotalcost.d)contributionmarginishighest.e)salesdiscountsareminimized.38.Discounts:a)areconsideredpredatorypricing.b)workbestinprice-inelasticsituations.c)tendtoerodeprofits.d)attractconsumerswhoarepriceconscious.e)areaninefficientmeansofsegmentingthemarket.CHAPTER13MultipleChoice11.Themannerbywhichafirm’sproductsaremadeaccessibletoitscustomersisdeterminedbyits:a)advertisingstrategies.b)productdecisions.c)pricingstrategies.d)distributiondecisions.e)packagedesigns.12.Adistributionchannel通道representsthepathofaproductfromproducerto:a)retailer.b)wholesaler.c)consumer.d)manufacturer.e)industrialdistributor.13.Withadirectchannelofdistribution,thefulldifferencebetweenthemanufacturer’scostandthepricepaidbytheconsumergoestothe:a)manufacturer.b)wholesaler.c)retailer.d)intermediary.e)merchant.14.Wholesalersaremarketingintermediarieswhopurchaseproductsfrommanufacturersandsellthemto:a)finalusers.b)retailers.c)othermanufacturers.d)primarycustomers.e)secondarycustomers.15.Marketingintermediariesthatmatchbuyersandsellersofproductswithoutbecomingtheownersoftheproductsthemselvesareknownas:a)single-servicemarketers.b)agents.c)commission-basedwholesalers.d)stockers.e)mediators.16.Productsthatarestandardizedandeasilytransportedarelikelyto:a)besoldatahighmarkup.b)havelimitedmarketareas.c)useintermediariesintheirdistributionchannels.d)besoldatsteepdiscounts.e)useadirectchannelofdistribution.17._____referstothedegreeofproductdistributionamongoutlets.a)Themarketingmixb)Demographicdistributionc)Marketcoveraged)Channelizatione)Theretailratio18.FirmsthatfillordersovertheInternettendtousea(n)_____channelofdistribution.a)one-levelb)unidirectionalc)multimodald)directe)intrinsic19._____distributionisusedwhenaproducerdistributesitsproductsthroughcertainchosenoutletswhileintentionallyavoidingotherpossibleoutlets.a)Restrictiveb)Exclusivec)Intensived)Narrowe)Selective20.Anadvantageofexclusivedistributionisthatit:a)makestheproductwidelyavailabletoconsumersatavarietyofoutlets.b)eliminatesallmarketintermediaries.c)allowsthefirmtoavoidchargingasalestaxonthegoods.d)mayallowthefirmtocreateandmaintainanimageofprestige.e)providesthegoodstoconsumersatthelowestpossiblecost.21.Newspaperpublishershavetheirpapersavailableingrocerystores,conveniencestores,andvendingmachinesandatmanyotherlocationsthroughoutacity.Thisisanexampleofa(n)_____distributionofaproduct.a)nonspecificb)specializedc)geographicallydispersedd)intensivee)decentralized22.Exclusivedistributioncanbeviewedasanextremeformof:a)intensivedistribution.b)theone-channelapproach.c)selectivedistribution.d)pricediscrimination.e)massmerchandising.23.A(n)_____isaretailerwithonlyoneoutlet.a)exclusiveretailerb)independentretailstorec)wholesalerd)franchiseretailere)soleproprietorship24._____areusuallythebestwaytoshipgoodswhenthegoodsmustbedeliveredquicklytoseveraldifferentlocationsinalocalarea.a)Trucksb)Bargesc)Therailroadsd)Pipelinese)Containerizedmodules25.Onewaytoacceleratethedistributionprocessistomakesurethatitisintegratedwiththe_____process.a)marketingb)financingc)creditapprovald)advertisinge)production26.Restructuringadistributionprocesscommonlyresultsintheeliminationof:a)production.b)warehouses.c)manufacturers.d)productlines.e)productmixes.27._____allowsafirmtocheckordersonline,determinewherefutureinventoryshortagesmayoccur,andincreaseitsproductionaccordingly.a)E-marketingb)Integratedproductionc)Source-to-sourcecoordinationd)Marketinglogisticse)Inventorymanagement28.Specialtystoresinashoppingmallcanofferthecustomerconveniencewhileretainingtheir:a)selectivity.b)prestige.c)priceadvantage.d)widecustomerappeal.e)productvariety.29.Acamerashopthathasknowledgeablesalespeoplewhocanprovideadvicetopurchasersandalsoofferstoserviceandrepairthecamerasitsellsisanexampleofa(n):a)massmerchandiser.b)agent-seller.c)one-stopshoppingoutlet.d)distributionchain.e)full-serviceretailer.30.Storesthattendtofocusononlyoneorafewtypesofproductsare:a)specialtyretailers.b)varietydepartmentstores.c)retailoutlets.d)discountstores.e)cash-and-carryretailers.31.Whenthewholesalerpurchasestheproductsfromthemanufacturerandsellsthemtoretailersoncredit,itnormallyassumesthe:a)packagedesign.b)creditrisk.c)promotionalexpensesofthemanufacturer.d)manufacturer’sguarantee.e)producer’srisk.32.Awholesalerprovidesallofthefollowingservicestomanufacturersexcept:a)production.b)warehousing.c)deliverytoretailers.d)salesexpertise.e)feedbackfromretailers.33.Asituationinwhichtwoormorelevelsofdistributionaremanagedbyasinglefirmiscalled:a)verticalchannelintegration.b)horizontalchannelintegration.c)multilevelmarketing.d)wheelofretailing.e)conglomeration.34.Whena_____considersverticalintegration,itmustbeconcernedaboutwhetheritwillloseitsestablishedbusinesswithretailfirms.a)retailerb)producerc)serviceproviderd)retailere)chainstore35.Allofthefollowingaredistributiondifficultiesthatfirmsmayencounterwhenoperatinginternationallyexcept:a)poorlyorganizeddistributionnetworks.b)organizedcrime.c)payoffs.d)lackofpotentialcustomers.e)lackofintermediaries.CHAPTER14MultipleChoice11.Evenifafirm’sproductisproperlyproduced,priced,anddistributed,itstillneedstobe:a)manufactured.b)inspected.c)graded.d)promoted.e)markettested.12.Allofthefollowingaremethodsofpromotionexcept:a)targetmarketing.b)personalselling.c)advertising. d)salespromotion.e)publicrelations.13.Theactofinformingorremindingconsumersaboutaspecificproductorbrandisreferredtoas:a)personalselling.b)production.c)finance.d)promotion.e)researchanddevelopment.14.Whichofthefollowingpromotionstrategiesisanonpersonalsalespromotionaimedatalargenumberofconsumers?a)advertisingb)publicrelationsc)telemarketingd)retailsellinge)mega-marketing15.Anonpersonalsalespresentationaboutaspecificbrandis:a)institutionaladvertising.b)personalselling.c)brandadvertising.d)comparativeadvertising.e)reminderadvertising.16.Thetypeofadvertisingthatisusedforgroceryproductssuchascereal,peanutbutter,anddogfoodis:a)institutionaladvertising.b)reminderadvertising.c)thepushstrategy.d)industryadvertising.e)publicrelationsadvertising.17.AdsthatshowconsumerschoosingbetweenPepsiandCoca-Colaareexamplesof__________advertising.a)comparativeb)institutionalc)industryd)remindere)generic18.Allofthefollowingareformsofadvertisingexcept:a)directmail.b)outdoorads.c)personalselling.d)onlinebannerads.e)transportationads.19.Adsthataretelevisedseparatelyratherthanwithinashowarecalled:a)commercials.b)specialtyads.c)infomercials.d)institutionalads.e)direct-mailads.20.AllofthefollowingareadvantagesofInternetadvertisingexcept:a)direct,personalcontactwiththepotentialconsumer.b)lowcost.c)feescanbebasedonthenumberofcustomerorders.d)generateshighlevelsofresponse.e)cancreateproductawareness.21.Theuseofthetelephoneforpromotingandsellingproductsisknownas:a)telepromotion.b)telemarketing.c)onlinesalespromotion.d)telecommunicationmix.e)annoyingphonecalls.22.Salespeoplegenerallyperformallofthefollowingstepsexcept:a)identifythetargetmarket.b)followup.c)contactpotentialcustomers.d)makethesalespresentation.e)advertising.23.Asalespersonwhohasjustcompletedaneffectivesalespresentationshouldattemptto:a)analyzethemarket.b)winatallcosts.c)closethesale.d)exploitthecustomer.e)maximize