




版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進行舉報或認領
文檔簡介
CONSUMER&
BRANDBrandKPIs
for
pet
supply
onlineshops:
ZooRoyal
in
GermanyConsumer
Insights
reportDecember2024Discover
your
Brand
KPI
scores.
Benchmark
against
competitors
and
measureyour
brand’s
marketimpactIntroduction:
studydetailsThe
reportMethodologyThisreport
hasbeen
created
usingthe
datafromStatista’sConsumer
InsightsBrand
KPIs.Thereportprovides
you
with
key
consumer
insightsandbenchmarks
forabrand’sperformance
againsttheindustryoverall
and
theircompetitors.Design:OnlineSurveyDuration:
approx.
15
minutesLanguage:official
language(s)
ofeach
country
withAmerican
Englishoffered
asanalternativeRegions:Brazil,Germany,
India,
Mexico,
U.S.
and
UKNumberofrespondents:approx.
3750Ourdataallows
you
tomeasure
each
brand’spositioninthe
market
bycreating
aprofile
usingStatista’s5key
performance
indicators.
Which
are:
awareness,popularity,usage,loyalty,and
media
buzz.Sample:
Internet
users,
aged18
-64,
quotasset
ongender
and
ageThisreport
is
basedon
ZooRoyal’s
performance
inthepetsupplyonline
shopmarket.Fieldwork:March-April
2024Ifyou
would
liketofind
out
more
abouttheConsumerInsightsatStatista
or
theBrandProfiler,
please
clickthe
linkbelow.2Notes:Sources:
Statista
Consumer
Insights
Global,
asofDecember202483%
of
ZooRoyal
users
display
loyalty
towards
the
brandIntroduction:
key
insightsWhodoesthebrandappeal
to?How
doesthebrandperform
inthemarket??ZooRoyal’s
branding
resonates
more
with
Baby?ZooRoyal
ranksfifth
inawareness
within
the
petBoomerssupplyonlineshop
market?ZooRoyal
generally
appealstowomen
more
thanmen?Thepopularity
ratingof
ZooRoyal
is33%?ZooRoyal
rankseighthinusage?Among
ZooRoyal
enthusiasts,31%
fallunderthehigh-income
category?Interms
of
loyalty,ZooRoyal
is
thirdin
Germany?ZooRoyal
hasascore
of11%
formedia
buzz?Consumers
want
theirpetsupplyonline
shopbrandstohavereliability,
highvalue,and
friendliness3Sources:
Statista
Consumer
Insights
Global,
asofDecember2024CHAPTER
01Brand
profileInthissection,
we
show
the
demographics
and
attitudesof
consumers
who
saytheylikethisbrandversus
the
share
ofindustryusers.
Thechapteraimsto
bringclarity
tocompanies
who
want
to
know
whotheirbrandingiscurrently
appealingtoand
what
theythinkaboutthe
industry.4Loyalty
is
the
highest
scoring
KPI
for
ZooRoyal
at
83%Brand
profile:
snapshotBrand
performance
of
ZooRoyal
inGermany83%52%33%20%11%AwarenessPopularityUsageLoyaltyBuzz5Notes:Petsupply
online
shops
‘a(chǎn)wareness’,‘popularity’,
‘usage’,‘loyalty’and
‘buzz’
by
brand;
Multi
pick;
Base:
n=1,244,
all
respondents
(awareness),
n=645,
respondents
who
know
the
individual
brand
(popularity),
n=645,respondents
who
know
the
individual
brand
(usage),
n=126,
respondents
who
have
used
the
individual
brand
(loyalty),
n=645,
respondents
who
know
the
individual
brand
(buzz)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024ZooRoyal’s
branding
resonates
more
with
Baby
BoomersBrand
profile:
consumer
demographics
(1/3)Measuring
attitudesand
opinions
among
generationshelpsidentifyyourtarget
audience
foryournextcampaigns.Share
ofgenerations38%37%Withthatinmind,when
looking
atthe
shareofconsumers
who
likeZooRoyal
bygeneration
versus
theshareof
industryusers
ingeneral,
we
cansee
thatZooRoyal
islikedby16%
of
Baby
boomers
and29%
ofGen
Xers,
whereas
thetotalshare
ofindustryusers
is9%
and
29%,
respectively.29%
29%26%17%16%ForMillennials
andGen
Z,
38%
and
17%
feel
positivelytowards
ZooRoyal,
versus37%
and26%.
Socurrently,forZooRoyal,
Baby
Boomers
connect
most
with
theirbrandcompared
tothe
overall
industryuser.9%Gen
ZMillennialsGen
XBaby
BoomerBrand
enthusiastIndustryuser6Notes:“How
oldareyou?”;Single
Pick;“When
it
comestopet
supply
online
shops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=215,
ZooRoyalenthusiast,
n=825,
pet
supply
online
shop
usersSources:
Statista
Consumer
Insights
Global,
asofDecember2024ZooRoyal
generally
appeals
to
women
more
than
menBrand
profile:
consumer
demographics
(2/3)GenderTheGender
splitbetween
brandenthusiastsof
ZooRoyal
shows
thatwomen
are
more
likely
tohaveanaffinity
with
thebrand
compared
tomen.LGBTQIA+statusUnderstanding
and
respecting
thediverse
needsandidentitiesof5%8%consumers
is
becoming
more
and
moreimportant,notjustfrom
asensitivitypointof
view,
but
also
fromrecognizingpotential
businessopportunities
thatcome
withinclusivity
and
diversity.
Andcurrently,
ZooRoyal
hasalowerproportion
of
LGBTQIA+
consumerswhen
compared
tothe
industryusers
ingeneral.52%48%62%62%
ofwomen
likeZooRoyal
comparedto38%
of
men,whereas
fortheoverallindustry,52%
of
women
usepetsupplyonlineshopscompared
to
48%
of
men.89%86%5%
of
ZooRoyal
enthusiastsconsiderthemselves
to
bepartof
the
LGBTQIA+community
compared
to8%
amongindustryusers
overall.38%Brand
enthusiastFemaleIndustryuserMaleBrand
enthusiastIndustryuserNot
givenYesNo7Notes:“What
is
yourgender?”;Single
Pick;“Doyouconsider
yourself
partofthe
LGBTQ+community?”;
Single
Pick;
“When
it
comes
to
pet
supply
online
shops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:
n=215,ZooRoyalenthusiast,
n=825,
pet
supply
online
shop
usersSources:
Statista
Consumer
Insights
Global,
asofDecember2024Among
ZooRoyal
enthusiasts,
31%
fall
under
the
high-income
categoryBrand
profile:
consumer
demographics
(3/3)HouseholdincomeThegraphillustratestheannualhousehold
income
distribution
amongenthusiastsof
thebrand
anduserswithin
the
industry.HouseholdtypeThechartshows
thehousehold
type,takinginto
account
factorssuchashousehold
size,
familystructure,
andthe
number
ofchildren.23%26%Single31%34%28%23%CoupleSingleparentNuclear31%
ofZooRoyal
enthusiastsare
fromhigh-income
households.ZooRoyal’s
brandisgenerally
enjoyedmore
byconsumers
who
arepartof
acouple
household,
28%
ofZooRoyalenthusiastshavethiscurrent
livingsituation.11%9%37%34%32%29%26%Multi-generational1%2%6%32%ExtendedOther12%3%3%Brand
enthusiastIndustryuserLowHighMediumBrand
enthusiastIndustryuser8Notes:Recode
based
on’’Monthly/annual
household
income
(local
currency)’’;Single
Pick;Typology
basedon
’’household
size’’,
’’household
constellation’’
and
’’children
under
the
ageof14
in
household’’;
Single
Pick;“When
it
comesto
pet
supply
online
shops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=215,
ZooRoyalenthusiast,
n=825,pet
supply
online
shop
usersSources:
Statista
Consumer
Insights
Global,
asofDecember2024Consumers
want
their
pet
supply
online
shop
brands
to
have
reliability,
highvalue,
and
friendlinessBrand
profile:
qualitiesQualitiesuserswant
from
petsupplyonlineshopbrandsForpet
supplyonlineshops,thetopthree
qualitiesusers
want
from
abrandarereliability,
highvalue,andfriendliness.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%ZooRoyal
users
alsoappreciate
thesekey
attributes,indicating
ZooRoyalexudes
thesequalities.SocialresponsibilityCoolnessThequalitiesthatZooRoyal
enthusiastsareleast
focused
on
arethrill/excitement
andboldness.ReliabilityExclusivityZooRoyal
should
work
on
promotingreliability
to
convert
enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When
it
comesto
pet
supply
online
shops,
which
ofthese
aspects
aremostimportant
toyou?”;Multi
Pick;“When
it
comesto
pet
supply
online
shops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;
“When
it
comesto
pet
supply
online
shops,
which
ofthe
following
brands
have
youused
in
the
past
12
months?”;
Multi
Pick;Base:n=126,
ZooRoyal
users’,n=215,
ZooRoyalenthusiast,
n=825,
pet
supply
online
shop
usersSources:
Statista
Consumer
Insights
Global,
asofDecember2024Among
ZooRoyal
fans,
31%
state
that
they
get
excited
about
pet
supply
onlineshopsBrand
profile:
attitudesWhat
doconsumersthink
ofpetsupplyonlineshopsingeneral?41%40%33%31%30%27%26%24%23%21%16%14%Sustainability
is
Ivaluealow
priceimportant
to
me
over
highqualityIamwellinformedIrely
onbrandsIknow
and
trust
aboutpetsupply
topicsrelating
toIget
excitedIliketotalkaboutonlineshopspetsupplyonlineshopsBrand
enthusiastIndustryuser10
Notes:“Which
ofthese
statements
about
pet
supply
online
shops
do
youagree
with?”;
Multi
Pick;
“When
it
comes
topet
supply
onlineshops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:
n=215,
ZooRoyalenthusiast,n=825,
pet
supply
online
shop
usersSources:
Statista
Consumer
Insights
Global,
asofDecember2024CHAPTER
02Brand
KPIs
&
benchmarkingInthischapter,youcansee
howabrandperforms
againsttheirmaincompetitors
inthe
marketplace.Thissection
allows
benchmarking
ofthekey
performance
indicatorsfrom
the
brandprofile
againsttheindustryasawhole
andotherindustryleaders.1183%
of
ZooRoyal
users
display
loyalty
towards
the
brandBrand
KPIs
&benchmarking:
IndustrycomparisonBrand
performanceWhen
itcomes
to
pet
supplyonlineshops,the
averageawareness
ofabrandinGermany
is
35%.
Awarenessof
ZooRoyal,
however,
is
at52%.Awareness33%
ofGerman
petsupplyonlineshop
users
saytheylikeZooRoyal,
compared
toanindustryaverage
brandpopularity
of30%.20%
ofindustryusers
inGermany
say
theyuseZooRoyal,
with
theaverage
usageof
abrand
at21%.BuzzPopularity83%
ofbrandusers
saytheywould
usethe
brandagain,compared
toanaverage
loyalty
score
of
72%.ZooRoyal
hasbeen
noticed
less
inthe
mediacompared
to
other
brands,with
a“Buzz”score
of11%compared
to
17%.Sooverall,
the
results
showtheir
performance
tobeabove
average
compared
to
theindustry.LoyaltyBrandUsageIndustryaverage12
Notes:Petsupply
online
shops
‘a(chǎn)wareness’,‘popularity’,
‘usage’,‘loyalty’and
‘buzz’
by
brand;
Multi
pick;
Base:
n=1,244,
all
respondents
(awareness),
n=645,
respondents
who
know
the
individual
brand
(popularity),
n=645,respondents
who
know
the
individual
brand
(usage),
n=126,
respondents
who
have
used
the
individual
brand
(loyalty),
n=645,
respondents
who
know
the
individual
brand
(buzz)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024ZooRoyal
ranksfifth
in
awareness
within
the
pet
supply
online
shop
marketBrand
KPIs
&benchmarking:
awarenessSummaryAwarenessofZooRoyalRank#
BrandAwareness
%Driving
recognition
will
lead
to
growing
yourcustomerbaseand
measuring
brandawareness
isakeycomponent
toachieve
this.Withthisscore,
you
cangaugethe
current
market
presence
ofabrand,understandthebrand’svisibility,competitiveness,
andrecognition
among
theirtarget
audience.
Further
tothis,itisaperfect
way
toassess
yourcurrentmarketing
strategies.1FressnapfTEMU85%68%58%56%52%40%29%25%23%22%23zooplus4Dehner48%5ZooRoyalZoo
&Co.futterplatz.depetshop.demedpets.deSchecker52%Usingtheconcept
of
aided
brand
recognition,
showingrespondents
both
the
brand’slogo
andthe
writtenbrandname,we
asked:
“Doyou
know
thisbrand,
evenifonly
byname?”.678Outofallrespondents,
52%
were
aware
of
ZooRoyal.Thisranksthemfifth
compared
toother
brandssurveyed
inthismarket.9AwarenessN/A1013
Notes:“Doyouknow
this
brand,
evenif
only
by
name?”;Multi
Pick;
Base:
n=1,244,
all
respondents
(awareness)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024The
popularity
rating
of
ZooRoyal
is
33%Brand
KPIs
&benchmarking:
popularitySummaryPopularity
ofZooRoyalRank#
BrandPopularity%ThepopularityKPIisagreat
indicatorof
brandperception
among
current
andpotentialfuturecustomers.
Thesocial
proof
provided
byahigh
scorecansignifyhow
trustworthy
abrandisandinfluenceconsumer
engagement.
Brandswith
alarge
engagedfollowing
canoften
enjoy
higherlevels
of
advocacyandloyalty.1FressnapfzooplusZooRoyalZoo
&Co.McZoo67%39%33%31%30%30%28%28%27%26%233%34Outofconsumers
who
knew
thebrand,
33%
saidtheyliked
ZooRoyal.
Thisranksthemthirdcompared
toother
brandssurveyed
inthismarket.56Dehner67%7bitiba8hundelandTEMU9PopularityN/A10petshop.de14
Notes:“When
it
comesto
pet
supply
online
shops,
which
ofthe
following
brands
do
youlike?”;Multi
Pick;Base:n=645,
respondentswho
know
the
individual
brand
(popularity)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024ZooRoyal
ranks
eighth
in
usageBrand
KPIs
&benchmarking:
usageSummaryUsage
ofZooRoyalRank#
BrandUsage
%47%Afterpopularity,we
want
tocover
thevalueactiongapsotounderstandifthe
brandwas
alsobeing
used,weasked
each
respondent:
“When
itcomes
to
pet
supplyonlineshops,which
of
the
following
brandshaveyouused
inthe
past12
months?”.1Fressnapfzooplus20%229%3McZoo23%Outofconsumers
who
knew
thebrand,
20%
saidtheyused
ZooRoyal.
Thisranksthemeighthcompared
toother
brandssurveyed
inthismarket.4TEMU23%5bitiba21%6medpets.defutterplatz.deZooRoyalpetshop.deZoo
&Co.20%720%820%80%919%UsageN/A1018%15
Notes:“When
it
comesto
pet
supply
online
shops,
which
ofthe
following
brands
have
youused
in
the
past
12
months?”;
Multi
Pick;Base:n=645,
respondents
who
know
the
individual
brandSources:
Statista
Consumer
Insights
Global,
asofDecember2024In
terms
of
loyalty,
ZooRoyal
is
third
in
GermanyBrand
KPIs
&benchmarking:
loyaltySummaryLoyalty
ofZooRoyal’s
consumersRank#
BrandLoyalty
%90%Afterascertaining
the
usageof
abrandinthe
last12months,the
next
most
important
indicatorisbrandloyalty.
Thisscore
allows
ustoestablish
whether
abrandisperforming
well
inregard
to
customerretention.
Measuring
brandloyalty
establishes
aclearfeedback
loop
with
customers,
providing
valuableinsightsinto
customer
satisfaction
and
preferences.
Itisalso
apowerful
predictor
to
help
guide
marketingstrategies
andforecast
futuresalesandrevenue
moreaccurately.1Fressnapfzooplus17%285%3ZooRoyalTEMU83%481%5bitiba78%6Dehner77%Tomeasure
the
loyalty
of
theseconsumers
we
askeach
respondent:
“When
itcomes
to
pet
supplyonlineshops,which
of
the
following
brandsareyou
likely
touseagaininthe
future?”.7Zoo
Zajactiierisch.defutterplatz.deZoo
&Co.76%875%83%970%Outofrespondents
whohaveused
ZooRoyal,
83%saidthey
would
usethebrand
again.LoyaltyN/A1069%16
Notes:“When
it
comesto
pet
supply
online
shops,
which
ofthe
following
brands
are
youlikely
to
use
again
in
the
future?”;Multi
Pick;Base:n=126,
respondents
who
have
used
the
individual
brand(loyalty)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024ZooRoyal
has
a
score
of
11%
for
media
buzzBrand
KPIs
&benchmarking:
buzzSummaryBuzzofZooRoyalRank#
BrandBuzz%44%Isthebrand
hot
or
not?Isitcausingastirinthemediaandonline,tofind
thisoutwe
asked
each
respondent:“Whichof
the
following
brandshaveyounoticed
inthemedia,on
social
media,or
inadvertising
inthepast3months?”.1FressnapfTEMU11%231%3McZoo22%Outofconsumers
who
knew
thebrand,
11%
saidtheyhadheardaboutZooRoyal
inthe
media.
This
ranksthemoutsidetheTop10
compared
to
other
brandssurveyed
inthismarket.4Dehner19%5hundelandfutterplatz.depetshop.demeintierdiscount.dezooplus19%616%716%814%89%914%BuzzN/A10Zoo
&Co.14%17
Notes:“Which
ofthe
following
brands
have
younoticed
in
the
media,
onsocial
media,
orin
advertising
in
the
past3months?”;
Multi
Pick;
Base:
n=645,
respondents
who
know
the
individual
brand
(Buzz)Sources:
Statista
Consumer
Insights
Global,
asofDecember2024STATISTACONSUMER
INSIGHTSUnderstand
what
drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe
Statista
Consumer
Insights,
youget
access
tostreamlinedmarketresearchtoolsandallresultsofthe
exclusiveStatista
surveys.
Leverage
consumerinsightstomakedata-drivendecisions
andunlocknewgrowthopportunities.
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預覽,若沒有圖紙預覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負責。
- 6. 下載文件中如有侵權(quán)或不適當內(nèi)容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 團章測試題及答案
- 2025年連帶責任擔保協(xié)議范本
- 2025年債權(quán)轉(zhuǎn)讓和投資協(xié)同協(xié)議
- 2025年聯(lián)合品牌策劃營銷合作共贏協(xié)議書
- 2025年合作伙伴關(guān)系框架協(xié)議全文
- 2025年長期訂閱策劃協(xié)議示例
- 企業(yè)法律風險的預防的背景意義及必要性
- 2025年婚姻解除協(xié)議書模板及操作策劃詳述
- 2025年化學品物流協(xié)同管理協(xié)議
- 教師教育內(nèi)容的優(yōu)化與能力提升的關(guān)系
- 食品安全體系FSSC22000-V6版標準要求及內(nèi)審員培訓教材
- DZ∕T 0272-2015 礦產(chǎn)資源綜合利用技術(shù)指標及其計算方法(正式版)
- 生命科學簡史智慧樹知到期末考試答案章節(jié)答案2024年中國科學技術(shù)大學
- 24春國家開放大學《土地資源學》形考作業(yè)1-4參考答案
- 人教版八年級數(shù)學下冊期末試卷培優(yōu)測試卷
- 2024土地代耕代種協(xié)議書
- (2024年)肺栓塞的護理課件
- 《水電工程巖爆風險評估技術(shù)規(guī)范》(NB-T 10143-2019)
- 刑事書記員培訓課件
- 預防術(shù)中低體溫Pdca 課件
- 胃癌診療指南(2022年版)
評論
0/150
提交評論