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BrandFinanceBrandFinanceBridgingthegapbetweenMarketingandFinanceBrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.QuantifyingthefinancialvalueofbrandsWeputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.UniquecombinationofexpertiseOurteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.PridingourselvesontechnicalcredibilityBrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.Theworld'sForbusinessenquiries,pleasecontact:Formediaenquiries,pleasecontact:+442073899400BrandFinanceTelecoms1502025/telecoms3DavidHaigh,Chairman&CEO,BrandFinanceValuationAnalysisMostValuableBrand:DeutscheTelekom11FastestGrowingBrandValue:e&12SustainabilityAnalysis20du23FahadAlHassawi,CEOe&26HatemDowidar,GroupCEOMobily29NoraAlShihaSVP,CorporateBrand&CommunicationsMetabA.AlAjmah,GMCorporateBrand&MediaManagementstc34FaisalAlmalki,BrandManagementGMTELUS37JillSchnarr,ChiefCommunicationsandBrandOfficerZain40BaderAlKharafi,Vice-Chairman&GroupCEO?2025Allrightsreserved.BrandFinancePlc.+Tistheworld’smostvaluabletelecomsbrandforsecondconsecutiveyear,VerizonandAT&Tretainsecondandthirdpositions+Swisscomreclaimstitleofworld’sstrongesttelecomsbrand+e&claimstitleofworld’sfastestgrowingtelecomsbrand,whileCEOHatemDowidaristop-rankedbrandguardianinthesectorBrandFinanceTelecoms1502025/telecoms5Chairman&CEO,BrandFinanceTheglobalbusinesslandscapeisconstantlyevolving,shapedbyeconomicshifts,technologicaladvancements,andchangingcustomerexpectations.Inthisdynamicenvironment,strongbrandscontinuetostandaskeydriversofbusinesssuccess,enablingorganisationstodifferentiatethemselves,attractloyalcustomers,andbuildresilienceinanincreasinglycompetitiveworld.TheenduringimportanceofbrandstrengthissupportedbyBrandFinance’sextensiveresearch.Awell-managedbranddeliversmeasurablevaluebeyondcustomerattractionandretention–itenhancestalentacquisition,investorconfidence,andorganisationalagility.Intoday’smarketplace,astrongbrandisnotjustanassetbutastrategicimperative.BrandFinancehasdeepeneditsinvestmentinunderstandingcustomerperceptionslikeneverbefore.Thisyear,theBrandStrengthIndexhasevolvedtoincludemetricsbasedonfamiliarityandperceptionsofbothfunctionalcredibilityandemotionalappealversuscompetitors.Thisupdatedmodelisdesignedtobepredictiveofgrowth,capturingthedriversofvaluesuchasincreaseddemand,higherwillingnesstopay,andstrongercustomeradvocacy.Theinsightsgatheredfromover170,000respondentsacross41sectorsand31countriesinthisyear’sGlobal500reporthighlighttheimportanceofthesefactorsinshapingtheworld’sstrongestandmostvaluablebrands.ApersistentchallengeistheassumptionthatChiefFinancialOfficers(CFOs)areopposedtoinvestinginbrands,butwebelievethisisamisconception.AmbitiousCFOsunderstandthatastrongbrandsupportsbusinesssuccessbutmanyarereluctanttoallocateresourcestowardlong-termbrand-buildingwithoutdatasupportingthisapproach,oftenresultinginaprioritisationofshort-termperformancemarketing.Thefindingsfromthisyear’sreportunderscoretheimportanceofdatainaligningtheprioritiesofcorporateleaders.BrandvaluationempowersCFOstoinvestinbrandwithconfidence,resultinginbusinessdecisionsfocusedongrowingandenduringbrandvalueandstrength.Whetheryouareaimingtostrengthenyourbrandorquantifyitscontributiontoyourbusiness’ssuccess,theBrandFinanceteamisheretosupportyouwithbrandvaluationsthatalignmarketingandfinancetoaccelerategrowth.Weinviteyoutoexploretheinsightswithinthisreportandcollaboratewithusinshapingamoreprofitableandsustainablefutureforyourbrand. 77BrandFinanceTelecoms1502025/telecoms7stcstc●viettelvivo●viettelk如Americask如AmericasAsiaAsiaMiddleEasttMiddleEasttttstc$16.1bn$72.3bn●Australasiastc$16.1bn$72.3bn●Australasia中國移動chinaMobilechinaMobile$85.3bn$47.0$85.3bn$47.0bn$8.3bn(xx.x/100)Thetelecommunicationssectorisundergoingsignificanttransformation,drivenbytechnologicaladvancements,evolvingbusinessmodels,andincreasingcustomerexpectations.Widespreaddeploymentof5Gcontinuestoreshapeconnectivity,withtelecomsexploringnewrevenuestreamsthroughapplicationslikefixedwirelessaccess(FWA),IoT,andprivatenetworks.Anotherkeytrendfor2025isthecontinuedintegrationofartificialintelligence.TelecomsareinvestingheavilyinAItooptimisenetworkperformance,automateoperations,andenhancecustomerexperiences.Assuch,globalinvestmentinAIbytelecomscompaniesisexpectedtogrowsignificantly,withafocusonagenticAIandtailoredsolutionsforenterpriseneeds.Sustainabilityhasalsoemergedasacriticalpriorityfortelecomprovidersin2025.Keysustainabilityinitiativesincludereplacinglegacycoppernetworkswithenergy-efficientfibreoptics,buildingsustainableinfrastructurelikegreendatacentres,andadoptingcirculareconomypracticestorecyclenetworkequipment.Asconnectivityexpands,cybersecurityhasbecomeincreasinglyvital.Telecomoperatorsareimplementingrobuststrategiestosafeguardnetworksanddatafromevolvingthreatswhileemphasisingtransparencytobuildconsumertrust.Thefinancialimpactofthesetrendsisevidentinthesector’sbrandvalue.In2025,thecombinedbrandvalueofthetop150telecomsbrandsreachedUSD715billion.TheUnitedStatesleadstheranking,withits17brandscontributing27%ofthetotalbrandvalue.Germanysecuressecondplace,drivenlargelybyT,withitsthreebrandscollectivelyaccountingfor12%ofthetotalvalue.Chinaranksthird,withits10brandsrepresenting10%oftheoverallbrandvalue. AnalysisBrandFinanceTelecoms1502025/telecoms9TelecomsBrands2025The2025telecomsrankingseeslittlemovementinthetop10,asthemostvaluablebrandscontinuetogrow,solidifyingtheirmarketdominance.Tremainsthemostvaluabletelecomsbrandforthesecondconsecutiveyear,withitsbrandvaluerising16%toUSD85.3billion.Effectivebrandmanagementandthecompany’sstrongeconomicandtechnologicalgrowthhavefuelledthissubstantialincreaseinbrandvalue.Verizon(brandvalueup1%toUSD72.3billion)remainsinsecondplaceinthe2025ranking.InSeptember2024,VerizonannouncedaUSD20billionall-cashacquisitionofFrontierCommunications.Thisstrategicmoveaimstostrengthenitspositioninthefibre-opticmarketandimproveitscompetitivestandinginthebroadbandindustry.AT&T(brandvalueup7%toUSD52.5billion)holdsontothirdplace,drivenbytheexpansionofits5Gnetworkandgrowingfibre-opticadoption.Thecompanyhasextendeditsfibrenetworktoserveover28.9millionlocations,adding1millionsubscribersin2024alone.Thiscontributedtoa7.2%increaseinconsumerbroadbandrevenues,reinforcingAT&T’spositionasamajorplayerintheindustry.BehindAT&T,ChinaMobileretainsfourthplacewitha6%brandvalueincreasetoUSD47billion,benefitingfromstrongdomesticdemandandcontinued5Grollout.NTTGroupremainsinfifth,withanimpressive19%brandvaluegrowthtoUSD37.1billion,drivenbydigitaltransformationinitiativesandinvestmentsincloudcomputingandAI-driventelecomservices.Despitebrandvaluedeclines,Spectrum(down11%toUSD24.4billion)andOrange(down12%toUSD17.9billion)maintaintheirseventhandeighthpositions.Bothbrandshavefacedchallenges,includingregulatorypressuresandshiftingmarketdynamics,butremainkeyplayersintheirrespectiveregions.Thisyear,stcachievesthesignificantmilestoneofbecomingtheninthmostvaluabletelecomsbrandglobally.Witha16%riseinbrandvalueto$16.1billion,stcranksasthethirdmostvaluablebrandintheregionandholdsthetitleofthemostvaluabletelecomsbrandintheMiddleEast.?BrandFinancePlc.2025$85.3bnT+16%$85.3bnT+16%Verizon$72.3bn+1%$52.5bn+7%中國移動chinaMobileChinaMobile$47.0bn+6%凹NTTp$37.1bn+19%xfinity$29.5bn-2%spectrumnbSpectrum$24.4bn-11%$17.9bn-12%stcstc$16.1bn+16%$15.3bnetisalatetisalatandBrandFinanceTelecoms1502025/telecoms10ValuationAnalysisThisgrowthreflectsthesuccessfulconsolidationofitsMasterbrandstrategy,whichhasenabledanextensionofthebrandintonewcategoriessuchasbanking,cybersecurityandthedevelopmentofB2BandITofferingsthroughstrategicM&Ainitiatives.Withabrandstrengthindex(BSI)scoreof88.7/100andanAAAbrandrating,markingaslightstrengtheningofthebrandsincelastyear,stchasalsosecuredaspotamongthetopthreestrongesttelecombrandsglobally.e&,theworld’sfastestgrowingbrandthisyear,postedaneight-foldincreaseinitsbrandvaluetoUSD15.3billion.Thisachievementplacese&amongthetoptenmostvaluabletelecomsbrandsglobally.Thisisthefinalstageofa3-yeargrouprebrand,stagedtotransitionbrandequityfromEtisalattoe&asaplatformforinternationalgrowth.Thelikeforlikebrandvaluegrowthis13%versusthecombinedvalueofthebrandsin2024.Beyondthetop10,therearesomenotablestrongperformers.OneexampleisPortuguesebrandMEO(brandvalueup38%toUSD1.4billion)whichhasalsoexperiencednotablegrowth,risingby11ranks.Revenueincreases,particularlyinserviceexpansionandnetworkinvestment,havefuelledthisgrowth.Additionally,strategicinvestmentsininfrastructure,suchasthe€100millionallocatedinQ32024forexpandingopticalfibreand5Gnetworks,havefurtherbolsteredMEO’smarketposition.IndianbrandBSNL(brandvalueup38%toUSD345million)isthethird-fastestgrowingbrandbehinde&.BSNL'sgrowthin2024wasfuelledbyrevenueincreasesacrosskeysectors.Thecompanyalsoexpandedits4Gnetworkandfibre-opticinfrastructure,whileintroducingcustomer-focusedserviceslikeNationalWi-FiRoamingandBiTV.BrandFinanceTelecoms1502025/telecoms11MostValuableBrandDeutscheTelekomhasonceagainretaineditstitleastheworld’smostvaluabletelecomsbrand.Since2020,theTbrand’svaluehasgrownsignificantly,reflectingthecompany'sstrongmarketpositionandconsistentstrategicinvestments.InBrandFinance’sGlobal5002025ranking,Talsosecuredthe11thspotgloballyacrossallsectors,makingitthemostvaluableEuropeanbrand.Thisachievementhighlightsitssustainedgrowthandincreasinginfluencebeyondtelecommunications,positioningitasakeyplayerontheglobalstage.AmajordriverofthissuccessisT’sglobalumbrellabrandstrategy,whichhasunifieditsoperationsandstrengthenedbrandperceptionacrossmarkets.Thegroupcontinuestogainrecognitionthroughsustainableinvestmentsinnetworkquality,digitaltechnologies,andexceptionalcustomerservice.T'ssuperiornetworkqualityhasprovencrucialinattractingandretainingcustomers,bothinEuropeandtheUnitedStates.Itsstronginternationalpresencehasfurthercementeditsreputationasaleadingdigitaltelecomscompany,leveragingeconomicandtechnologicaladvancementstostayaheadinanincreasinglycompetitiveindustry. ?BrandFinancePlc.20259080706050403020100201420152016201720182019202020212022202320242025ZZBrandFinanceTelecoms1502025/telecoms12FastestGrowingBrandValueThee&brandhasavalueofUSD15.3billion,morethaneighttimes(+701%)itsvaluein2024,followingtheconsolidationofitsetisalatbye&brandunderaunifiedidentity.Thishassolidifiede&asacohesiveandgloballyrecognisableentity,andamongthetopfourmostvaluablebrandsintheMiddleEast.Initshomemarket,theUAE,e&hasundertakenadualbrandstrategythroughtheetisalatbye&brand.Thisapproachhasenablede&tomaintainitslocallegacywhilefocussingonglobalmarketexpansionandtechnologicalinnovation.AtanexclusiveeventheldattheBrandFinanceLondonheadquarters,e&CEOHatemDowidarsaidthecompanyisunitedandgalvanizedbythephrase“Daretobebold”.“Whilemanytelecommunicationscompaniesarefightingtomaintaintheircurrentpositionandmarketshare,e&hasbeengrowingeveryyear”,Dowidarsaid,addingthate&goesbeyondtelecomsandactsasatechcompanythatgoesbeyondconnectionintoprovidingdigitalservicespeopleneedfortheireverydaylives.“Thisisourvisionofdigitallyempoweringsocieties”,hesays.Whilethee&brand’sstatusasthefastest-growingbrandof2025iscertainlyremarkable,itislikelyastartingpoint,asthecompanyisardentlyinvestinginnewtechnologies.freeBrandFinancePlc.2025vivoMobilyvivo701%38%38%37%33%33%32%28%26%26%e&,slikeforlikebrandvaluegrowthis13%versusthecombinedvalueofitsbrandsin2024.AnalysisBrandFinanceTelecoms1502025/telecoms14Swisscomhasrisenfromthirdplacetobecometheworld’sstrongesttelecomsbrandin2025,withabrandstrengthindex(BSI)scoreof89.8/200.Thisachievementreflectsitsstrongperformanceacrosskeymetrics,includingperfectscoresforfamiliarity,reputation,consideration,pricepremium,andrecommendationinSwitzerland,underscoringitsstrongappealamongconsumers.Swisscom’sriseinbrandstrengthisunderpinnedbyitscommitmenttoinnovation,sustainability,andcustomer-centricservices.Thecompanyhasmadesignificantstridesinfibre-opticexpansion,coveringmorethanhalfofSwisshouseholdsandbusinesseswithFTTH(FibretotheHome)andmaintainingitspositionasaleaderinmobileandfixed-networkinfrastructure.Evidentininitiativessuchaselectrifyingitsvehiclefleet,etc.Swisscom’sacquisitionofVodafoneItaliaattheendof2024hasfurthersolidifieditspositionintheItalianmarketthroughFastweb,enhancingitsroleasaleadingoperator.ThisstrategicexpansionalignswithSwisscom’slong-termvisionofdrivingprofitablegrowthwhileupholdingitsstrongreputationforquality,reliability,andinnovation.?BrandFinancePlc.202589.8#1Swisscom#2Viettel89.7#3stc88.7#4Safaricom88.0#5celcomdigi87.5#686.9#7Singtel86.5#8Vodacom86.4#9Telstra86.2kpn86.2BrandFinanceTelecoms1502025/telecoms15Onaglobalscale,onenotableexampleofabrandwithasignificantpresence,contributingtoitsenhancedbrandstrength,isT.Thecompanyhasmadestridesinitsbrandstrengthindexranking,nowpositionedjustoutsidethetop20strongesttelecombrandsworldwide,commandinganAAA-ratingandastrongscoreof83/100.InitshomemarketofGermany,Texcelsinfamiliarity,reputation,andconsideration,reflectingstronglocalloyaltyandrecognition.Thebrandalsoexcelsinkeymetricslikeinnovation,customerservice,customerfriendliness,andrecommendation,furthersolidifyingitspositionasaleadingglobalandlocalplayerintheindustry.Talsostandsoutgloballywithitsleadingpositionasapremiumprovider,underliningitsstrongbrandequityandcustomers'willingnesstoinvestinitsservices.Thisdiverseperformanceacrosskeyregions,fromEuropetotheUS,underscoresT'sstrategicpositioningasatelecompowerhousewithabroad,internationalappeal. ?BrandFinancePlc.2025Weakerperformanceoooo●StrongerperformanceFactorGermanyAustriaUSBrandPerceptionsFamiliarityBrandPerceptionsFamiliarityAssuranceAppealChoicePropensityAdvocacyCustPriceAcceptanceBrandFinanceTelecoms1502025/telecoms16BrandValueandBrandStrengthAnalysisInadditiontorankingthe150mostvaluableandstrongesttelecomsoperatorbrands,BrandFinancealsoranksthetop10mostvaluableandstrongesttelecomsinfrastructurebrandsintheworldintheBrandFinanceTelecomsInfrastructure102025ranking.Huaweiretainsitspositionasthemostvaluabletelecomsinfrastructurebrand.Afterasignificantdropinbrandvaluelastyear,thebrandisshowingsignsofrecovery,increasingitsbrandvalueby3%toUSD32billion.DespitethechallengesposedbyongoingU.S.sanctionsandrestrictions,whichhaveaffecteditsoperationsandmarketaccess,Huaweihasdemonstratedresilience.In2024,thebrandreporteda22%increaseinrevenue,reaching860billionyuan($118.3billion).Thisgrowthwasprimarilydrivenbystrongperformanceinitsconsumerbusinesssegment,rapidlyexpandingsmartcarsolutions,andcontinuedinnovationin5Gtechnologies,helpingsolidifyitsmarketleadership.Huaweihasalsoslightlyincreaseditsbrandstrengthindexscoreto82.6/100,reflectingitscontinuedgrowthinthemarket.Thisimprovementissupportedbystrongscoresinkeyareassuchasfamiliarity,reputation,andadvocacy,includingaparticularlyhighscorefor‘wordofmouth’.ThesefactorshighlightHuawei’sgrowinginfluenceandthepositiveperceptionofitsproductsandservicesamongcustomers,furtherstrengtheningitspositioninthecompetitivelandscape.Cisco(brandvalueup21%toUSD27.5billion)retainsitspositionasthesecond-mostvaluabletelecomsinfrastructurebrand.ThisgrowthreflectsCisco'sstrongmarketpresenceandstrategicfocusonemergingtechnologies,particularlyartificialintelligence(AI).In2025,Ciscoisontracktosurpass$1billioninAIinfrastructureorders.Meanwhile,Qualcommclimbstothird,alsoclaimingthetitleofthefastest-growingbrandwitha25%increaseinbrandvaluetoUSD8.9billion.Thebrand’simpressiveascenttothirdplace,coupledwithitsimpressivegrowthrate,highlightsthecompany'ssuccessfuldiversificationstrategyanditsincreasingimportanceinthe5Gera.?BrandFinancePlc.2025#1Huawei$31.9bn+3%#2Cisco$27.6bn+21%#3Qualcomm$8.9bn+25%#4Nokia$6.1bn-24%#5Ericsson$3.9bn+16%$2.8bn+12%#7Starlink$2.4bn-#8Corning$2.1bn-5%#9Hengtong$1.3bn+8%#10JuniperNetworks#1Starlink$1.2bn-8%?BrandFinancePlc.202583.7#2Huawei82.6#3Qualcomm79.3#4Nokia74.4#5Cisco73.6#6Ericsson67.1#7JuniperNetworks60.0#859.9#9Corning58.4Hengtong53.3 BrandFinanceTelecoms1502025/teIecoms18TheBrandGuardianshipIndexevaluatestheefficacyofchiefexecutivesinmanagingandeIevatingtheircompaniesIbrandswhiIefosteringIong-termvaIuecreation.TherankingisderivedfrominsightsgatheredthroughagIobaIsurveyofnearly5,000respondents,includingequityanalysts,journalists,andthegeneralpublic.ThisthoroughassessmentunderscoresthestrongcorreIationbetweeneffectivebrandIeadershipandcorporategrowth,highIightingthecriticaIroIeofstrategicforesightandcommerciaIacumen.TheIndexintegratesbothperceptualfactors,reflectingstakehoIdersentiment,andperformancemetrics,whichmeasureconcretebusinessoutcomes.TheTelecomsBrandGuardianshipIndexincludesthetop10CEOsfromtheindustry.HatemDowidar,GroupCEOofe&,hasretainedhispositionasthetop-rankedteIecomsbrandguardianforthethirdconsecutiveyearandamongthetopbrandguardiansintheMiddIeEast.ThisrecognitionunderscoreshisexceptionaIIeadershipinsteeringe&throughatransformativerebrandingjourney,evolvingitfromatraditionalteIecomoperatorintoagIobaItechnoIogyanddigitaItransformationorganisation.UnderDowidar’sguidance,e&hasachievedsignificantmiIestones,incIudingbecomingtheworld’sfastest-growingbrand,andthe10thmostvaIuabIeteIecomsbrandgIobaIIy,vaIuedatUSD15.3billionin2025.BrandFinance’sresearchrevealedDowidar’sexceptionaIperformanceacrossseveraIkeymetrics.NotabIy,heearnedthehighestscoreamongteIecomCEOsforhiscommitmentto‘caringaboutemployees,’refIectinghisstrongIeadershipanddedicationtonurturingasupportiveworkenvironment.Additionally,DowidarachievedastrongscoreforhisabiIityto1inspirepositivechange,,showcasinghisvisionandinfIuenceindrivinginnovationandprogress.BrandFinanceTelecoms1502025/teIecoms1911εε3viettel74.6●4NTT?BrandFinancePlc.20255εε6stc73.1●789OVodacomnBell70.7w70.5G仆仆Withover30yearsofexperience,Dowidar'svisionaryIeadershiphasbeeninstrumentaIindrivinginnovation,fosteringstrategicpartnerships,andpositioninge&asaIeaderintechnoIogy,entertainment,fintech,andcybersecurityacrossmuItipIemarkets.Hiscommitmenttoexcellenceandforward-thinkingapproachhavepIayedacruciaIroIeinacceIeratingthecompanyIsgrowthstrategy,enhancingcustomerexperiences,anddrivingsustainabIebusinesssuccessinanincreasingIydigitaIworId.PatrikHofbauer,CEOofTeliaisthesecond-rankedbrandguardianintheteIecomsindustry,boIsteredbyanexceptionalscoreforReputation.HofbauerhasemphasisedtheimportanceofcustomerfocusanddigitaItransformationandhasaIsohighIightedTeIiaIsprogressinimprovingcustomersatisfactionandservicerevenue.TaoDucThang,CEOofViettel,ranksasthethird-highestteIecombrandguardian,IeadingthecompanytobecomeagIobaIIeaderindigitaItransformationandsustainabIedeveIopment.UnderhisIeadership,Viettelearnedthetitleofthesecond-strongesttelecombrandgloballywithabrandstrengthindex(BSI)scoreof89.7/100.AkiraShimada,PresidentandCEOofNTTGroup,securesfourthpIace,recognisedforhisfocusonIong-termvaIuecreationandsustainabiIity.NotabIy,hehasanaImostperfectscoreforReputation,furthersolidifyinghisleadershipcredibility.HisstrategicvisionandcommitmenttoresponsibIebusinesspracticescontinuetoenhanceNTTIspositiononthegIobaIstage.FahadAlHassawi,CEOofdu,roundsoutthetopfive,notingaperfectscorefor1trust,,asweIIasfor‘strategyandvision,’Additionally,Hassawi’sstrongsustainabiIityscorehighIightsthecompany,sdedicationtoresponsibIebusinesspracticesandIong-termenvironmentaIgoaIs. Analysis BrandFinanceTelecoms1502025/telecoms21SustainabilityAnalysisSustainabilityisakeydriverofcustomerchoiceandreputationinthetelecommunicationssector,whereitdrives5.0%ofconsideration.Asconsumersandbrandsalikebecomemoreenvironmentallyandsociallyconscious,itisimportantthatthesectoradaptstomeettheseexpectations.Onenvironmentalsustainability,energyefficiencyandthefootprintofnetworkinfrastructureareimportanttopicstomanage.Withthegrowingdemandfordataandconnectivity,telecomsbrandsmustinvestinrenewableenergy,optimisedatacentres,andemployenergy-efficienttechnologies.Socialsustainabilityprimarilyconcernsequitableaccess,ensuringthatunderservedcommunitiesandruralareashavedigitalconnectivity.Bridgingthedigitalconnectivitydividenotonlyenhanceseconomicopportunitiesbutalsostrengthenssocialinclusion.Governancetopicsincludeethicalconductandcompliance,andsupplychainoversight.Telecomsbrandsthatprioritisethesesustainabilityar

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