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SBNWGUIDELINE5/LPRIMARY

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be

used

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cases

ogainst

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odditional

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icons

ore

ovailable,but

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o

circle.①

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added

to

onyport

ofthis

grodient

bockgroundfor

circle

formots

[primarly

social

media

icon

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logo

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NOTbe

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compaign

creatlve

assets.BNWGUIDELINES/GRADIENT

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ogo

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most

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principle,the

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lowercase.The

other

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can

be

used

to

ensure

optimal

legibility

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textstructure,for

exampleinbodycopy,intermediateheadlinesorprice

labelling.In

digital

media,clickable

elements

are

always

set

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Type

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IN

MEADLINESTHEZ4The

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can

be

positioned

to

the

left

or

right

ofthe

hedline.24BMWGUIDELINES/LOGoIW

HEADLIMESTHE

M2

The

combination

of

BMW

symbol

and

subrand

symbol

is

positioned

exclusively

to

the

right

of

the

headline.BMW

GUIDELINES/MLOGOINHEADLINESTHE

i3

Thecombinationof

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he

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or

sentence

always

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adition,all

eodlines

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vehicle

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end

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a

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that

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not

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roundel

itself·Background

footage

will

be

consideredandcapturedat

every

shoot

to

ensuresuitable

textural

plates·When

animated,roundel

will

fode

on

first,

followed

by

brand

claim·Static

logo

may

be

used

in

some

casesRIGHTWRONGBMWGUIDELINES/VIDEOENDINGSELOGOANIMATIOMBMWGUIDELINES/VIDEOENDINGEXAMPLES327EXA

M

P

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SNOTE:The

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ore

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ossets

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requirements.1.1.1

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non-text

content

that

is

presented

to

the

user

has

a

text

alternoative

that

serves

the

equivalent

purpose.1.2.5AudioDescription

Level

AAAudio

description

is

provided

for

allprerecorded

video

content

in

synchronized

media.1.4.3

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visual

presentation

of

text

and

imoges

of

text

has

a

controst

ratio

of

at

leost

4.5:1,except

for

the

following:Large

Text:Large-scale

text

and

images

of

large-scale

text

have

a

contrast

ratio

of

at

least

3:1;Incidental:Text

or

imoges

of

text

that

are

port

of

an

inactive

user

interface

component,that

are

pure

decorotion,

that

ore

not

visible

to

anyone,or

that

are

part

of

o

picture

that

contoins

significont

other

visual

content,

haveno

controst

requirement.Logotypes:Text

that

is

part

of

o

logo

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brand

name

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no

contrast

requirement.2.4.6

Headingsond

Labels

LevelAAHeadings

and

labels

describe

topic

or

purpose.BMWGUIDELINES/

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hexcodeofaforegroundelementto

checkFor

exomple:"MAKEEVERYDAY"is

se

in

#FFFFFF

(white)Step4:Enterthe

hexcodes

intoacalculatorand

edit

your

artwork

or

design

untilthe

rotio

passes

the

required

minimum.Step3:Acquirethe

hexcodeof

lightestshadein

the

immediote

backgroundFor

exomple:the

sky

is

approximately#696968MAKE

EVERY

DATHEX7BMWGUIDELINES/HOwTO

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