2023名校版高考英語閱讀理解精

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TheAIDAmodelisthefoundationofmodernmarketingand

advertisingpractice.Itoutlinesthefourbasicstepsusedto

persuadepotentialstomakeapurchase.Thefirstthreestepslie

increatingattention(A),decoratinginterest(I),andbuilding

desire(D)fortheproduct,beforethefourthstep—the“callto

action"(A)—tellsthemexactlyhowandwheretobuy.AIDA

canchannelthecustomer*sfeelingsthrougheachstagetoward

reachingasale.

Attractingthecustomerzsattentionisthefirstchallengeand

thismaybeachievedbyusinganattractingphraseorpicture.

Oncesomeone7sattentionhasbeenclutched,itmustbeturned

intorealinterest.Thisisbestdonebyprovidingabrief

descriptionoftheproduct'sbenefitstotheconsumerrather

thansimplylistingtheproduct7smainfeaturesor

problem-solvingclaims.

Now,itistimetotransformthatinterestintoadesirefora

productorservice.Thisiswhereconsumersneedtobelievetheir

livescouldbebetterbypossessingtheproduct.Itcouldbea

vitalsteptowardsturningapotentialintoarealcustomer.

HCall-to-actionHiswherealloftheinitialhardworkpaysoff

andleadstotheactionfromapotentialcustomer.Forexample,

theymightpickupthephonetodiscusstheideaofatrialofthe

servicesor,alternatively,theymayjustbuythatproductor

servicethathasbeenpromotedtothemallalong.

AndAIDAisusedtogreateffectinthemovieindustry.Movie

studiosbegintheirmarketingcampaignsmonthsinadvance.

Thecampaignsdevelopbyofferingattractiveflashesofthe

moviewithoutgivingtoomuchaway.Desireisinspiredbythe

releaseofthefullpreviewwhichisfullydesignedtoshowthe

excitingmomentsofthemovie,fromspecialeffectsto

humorouslinesofdialogueontheopeningweekend.

Advertisementsinnewspapersandontelevisionfocusonthe

movie1srelease,invitingtheconsumertogoandbuyaticket.

33.WhatisthepurposeofpractisingAIDA?

A.Tocreatejobs.

B.Toincreasesales.

C.Toresearchmarkets.

D.Tointroduceproducts.

34.Whatdoestheunderlinedword“clutched"meanin

Paragraph2?

A.Seized.

B.Freed.

C.Cheated.

D.Affected.

35.InwhichstageoftheAIDAmodelmayacustomercalltotry

theservice?

A.Action.

B.Interest.

C.Desire.

D.Attention.

36.Whydoestheauthormentionthemovieindustryinthelast

paragraph?

A.TodesignanAIDAmodel.

B.TodisplayhowAIDAworks.

C.Toshowhowtomakeamovie.

D.Toadvertisethemovieindustry.

BAAB

Asenvironmentalawarenesshasrisenintheworld,attitudesto

sightseeinghavechanged.Itisexcitingtovisitremoteforestsor

spotrarespeciesinthosemysteriouscountries.However,with

flightsorlongroadjourneysinvolved,travelingtofar-away

destinationsiscarbon-intensive,andconservationcanbemade

moredifficultaswellasassistedbysightseers.Therefore,people

andauthoritieshavebeentryingtomaximizethebenefitswhile

minimizingtheharmsbyadvocatingdomestictours.

Mostpeople,whotakemostholidays,understandbetter

thaneverthattherearecostsaswellasbenefitsassociatedwith

exploring.Oneofthesixpledgesmadebyanenvironmental

campaignlaunchedlastmonth-TheJump,isto“holidaylocal",

takingshort-distanceflightsonceeverythreeyearsand

long-distanceflightsveryrarely.Onahigherlevel,some

governmentsareworkingonthisaswell.Colombia,forexample,

recentlyintroducedlawsaimedatpromotingsustainable

tourism.

Fortunately,theUK'snationalparksandcountlessother

landscapesmeanthatthereisnoshortageofspecialplacesfor

domesticnaturetouriststovisit.Onerecentsurveyfoundthat

WindsorGreatParkandKewGardenshavebecomeBritain7s

mostpopularattractions,whileinthisspecialtimetherehave

difficultiesforindoorspaceswhichdonotapplytooutdoorones.

Somecompaniesthatformerlyranforeigntripshaveadaptedto

theinfectiousdiseasebytakingpeopletowatchdolphinsand

othermarinelifeoffBritishcoastsinstead.Thisisnottominimize

thedestructionofnaturethatisalsotakingplace,Butaswelace

anincreasingenvironmentalemergency,itisessentialto

appreciatethenaturethatsurroundsus.Inasmallway,outings

towatchdragonflies,seals,orbesurroundedbytreescouldhelp

ustofocusonwhatmatters.

37.Whyhavepeoplechangedtheirattitudestowardstravel?

A?Visitingremoteareasistooexciting.

B.Long-distancetravelsaremoreattractive.

C.People7senvironmentalawarenesshasimproved.

D.Travelerscanassistwithprotectionofscenicspots.

38.Whatdoestheunderlinedword“pledges"inparagraph2

mean?

A.Commitments.

B.Prohibitions.

C.Symbols.

D.Surveys.

39.Whatcanwelearnfromparagraph3?

A.Indooractivitiesarebecomingmorepopular.

B.PeopleintheUKarecarryingouttheinitiative.

C.Thetravelagenciespreferoverseasbusiness.

D.TheUKlacksabundanthistoricattractions.

40.Whichofthefollowingdoestheauthor