目錄

ContentWarm-up14701.15902.Reading16303.04.LanguagePractice16705.ListeningPage16806.Speaking16407.WritingMini-PediaofChineseCulturePage169WARM-UPPage146-147Warm-up1OfflineMarketing.Matchthewordstothepictures.businesscardsaflyerabrochureabillboardcoldcallingwordofmouthWarm-up2DigitalMarketingMatchthetypesofdigitalmarketingtotheirdefinitions.1)a

bloga.amethodwhereacompanypaysawebsiteifsomeoneclicksonitsadvertisement2)socialmediamarketingb.amethodwhereacustomergetsaspecialoffersenttotheirphone3)textmessagemarketingc.amethodwherecustomersgetdirectcommercialemail4)emailmarketingd.anonlinediary5)searchengineoptimisatione.usingspecialmethodstogetyourwebsiteatthetopofsearchresults6)pay-per-clickmarketingf.usingwebsitesorappslikeWeiboorWeChattopromoteproductsandservices1.Wehaveacompany___________totellourcustomersaboutournewproductsandservices.2.Anadvertshouldgetpeople’sattentionifyouaregoingtomakemoneyfrom__________________________________.3._________________________________helpsustogetcustomerfeedbackquickly.4.Customerscanuseapromotionalcodeveryquicklywith__________________________________.5.Manycompaniessendaweeklynewsletter,whichisatypeof___________________________.6.Youneedtouse___________________________________tomakesurepeoplecanfindyourwebsiteeasily.blogtextmessagemarketingpay-per-clickmarketingemailmarketingsearchengineoptimisationSocialmediamarketingreadingPage148-159Thekeytosuccessfulmarketingisfindingtherightmarketingstrategy—includingyourmessage,timing,andmethodofcommunication—toreachandinfluenceyourconsumers.DefiningMarketingMarketingistheprocessofteachingconsumerswhytheyshouldchooseyourproductorserviceoverthoseofyourcompetitorsandisaformofpersuasivecommunication.Itismadeupofeveryprocessinvolvedinmovingaproductorservicefromyourbusinesstotheconsumer.Therearethreeprimarypurposesofmarketing:1.Capturingtheattentionofyourtargetmarket2.Persuadingaconsumertopurchaseyourproduct3.Providingthecustomerwithaspecific,low-riskactionthatiseasytotakeIftheobjectiveofyourbusinessistosellmoreproductsorservices,thenmarketingiswhathelpsyouachievethatgoal.Anythingyouusetocommunicatewithyourcustomersthatpersuadesthemtobuyyourproductsorservicesismarketing,includingadvertising,socialmedia,coupons,sales,andevenhowproductsaredisplayed.FourStagesofMarketingCompaniesmustgothroughmultiplestagesofmarketingtoensuretheirproductsorservicesarereadyforselling.Ideation:Marketingstartswhenyoudevelopanideaforaproductorservice.Beforelaunchingaproductorservice,youmustdecidewhatyouareselling,howmanyoptionsareavailable,andhowitwillbepackagedandpresentedtoconsumers.Researchandtesting:Beforeyoucantakeyourideapublic,youshouldperformmarketingresearchandtesting.Marketingdepartmentsusuallytestnewproductconceptswithfocusgroupsandsurveystogaugeconsumerinterest,refineproductideas,anddeterminewhatpricetoset.Researchingyourcompetitorscanhelpyousetanoptimalpriceandgenerateideasforpositioningyourbrandinanexistingmarket.DefiningMarketingTextABeforereading:Whatismarketing,andwhat’sitspurpose?Advertising:Theinformationyougatherinyourresearchwillhelpyoudefineyourmarketingstrategyandcreateanadvertisingcampaign.Campaignscanincludedifferentformsofmedia,events,directadvertising,paidpartnerships,publicrelations,andmore.Selling:Determinewhereandhowyouplantoselltocustomers.Consumerproductcompanies,forexample,selltowholesalerswhothenselltoretailers.Intheindustrialmarket,thebuyingprocessislongerandinvolvesmoredecision-makers.Yourdistributionandsaleschannelsimpactwhobuyyourproducts,whentheybuythem,andhowtheybuythem.AvisualguidetomarketingTheFourPsModelofMarketingThefourstagesofmarketingcanalsobemappedontoanotherpopularmarketingmodelknownastheFourPsofmarketing.ThefourPsinthismodelisproduct,price,promotion,andplace.Product:Theproceduresyouhaveinplacetoensurethatyourproductsarereadyforselling.Yourproduct(orservice)shouldfillagapinthemarket,meettheneedsofcustomers,andstandoutfromthecompetition.Price:Thecostofpurchase,includingboththestickerpriceaswellaslessquantifiabletrade-offsthatacustomermustbewillingtomakewhentheypurchaseyourproducts.Promotion:Theinformationyougiveconsumersthroughtargetedadvertisingtogenerateinterestinyourproducts.Promotionsusuallyhaveoneoftwopurposes:generateleadsorinitiateactualpurchases.Place:Refertohowandwhereproductsaresold.Alldistributiondecisionsarepartofyouroverallmarketingprocess.Nowadays,businessisbecomingglobal,customersaremoredemanding,andmanymaturemarketsofferlittleroomforgrowth.Thoughchangingtheworldcreatesunexpectedchallenges,themodernmarketerwillovercomethemwithnewtoolsandtechniques,helpingcompaniestodefendtheircompetitiveadvantages.define/d??fa?n/vt.定義；使明確marketing/?mɑ?k?t??/n.推銷；促銷persuasive/p??swe?s?v/adj.有說服力的；勸說的coupon/?ku?p?n/n.優惠券；贈券campaign/k?m?pe?n/n.活動；戰役wholesaler/?h??lse?l?(r)/n.批發商retailer/?ri?te?l?(r)/n.零售商quantifiable/?kw?nt?fa??bl/adj.可以計量的trade-off/?tre?d?f/n.交換；交易initiate/??n??ie?t/vt.開始；創始demanding/d??mɑ?nd??/adj.（人）苛求的；難滿足的GlossaryPhrases&Expressionsbemadeof由……所組成involvein參與；涉及(Title)DefineMarketingmarketing:

n.theactionorbusinessofpromotingandsellingproductsorservices【運用】marketingmanagement營銷管理；銷售管理e.g.Gettingajobinmarketingwasagoodcareermove.【拓展】marketable（adj.）市場的；可銷售的；有銷路的e.g.Thistypeofcomputermaybeverymarketable.(Para.1)Thekeytosuccessfulmarketingisfindingtherightmarketingstrategy...sstrategy:n..aplanthatisintendedtoachieveaparticularpurpose【運用】economic/marketing/minitarystrategy經濟/營銷/軍事策略e.g.Theuseofnewtechnologyiscoretoourstrategy.【拓展】strategic（adj.）根據全局而安排的；戰略性的e.g.Sheheldastaffmeetingtodecideonthenextstrategicobjective.(Para.2)..isaformofpersuasivecommunication...persuasive:adj.abletopersuadesb.todoorbelievesth.【運用】persuasivearguments令人信服的論點e.g.Whatdoyouthinkweresomeofthemorepersuasiveargumentsontheotherside?【拓展】persuasively(adv.)令人信服地e.g.Hetalkedpersuasivelyforanhour,buthiswordshadnoeffect.LANGUAGEPOINTS–TEXTA(Para.4)Iftheobjectiveofyourbusinessistosellmoreproductsorservices...objective:

n.somethingthatyouaretryingtoachieve;adj.basedonfacts【運用】principleobjective主要目標e.g.Youmustsetrealisticaimsandobjectivesforyourself.【拓展】objectively（adv.）客觀地e.g.Trytoviewsituationsmoreobjectively,especiallywithregardtowork.(Para.6)Ideation:Marketingstartswhenyoudevelopanideaforaproductorservice.ideation:

n.theprocessofformingandrelatingideas【運用】IdeationandCommunication靈感生成和交流ideationmanagement構思管理e.g.Thisphotohaslovelycomposition,greatideationandbeautifulcolours.【拓展】ideational（adj.）概念的；觀念的e.g.Hallidaydistinguishesthreelinguisticfunctions:theideational,theinterpersonal,andthetextual.(Para.8)...willhelpyoudefineyourmarketingstrategyandcreatanadvertisingcampaign.campaign:

n.aplannedsetofactivitiesthatpeoplecarryoutoveraperiodoftimeinordertoachievesth.【運用】campaignfor為……而進行活動e.g.John’sfirstassignmentwastocreateapromotionalcampaignforaclientwhowasputtinganewgameonthemarket.【拓展】adcampaign廣告攻勢e.g.Aseven-dayTVadcampaigncouldswallowupthebestpartof$100,000.LANGUAGEPOINTS–TEXTA(Para.12)...lessquantifiabletrade-offsthatacustomermustbewillingtomake...quantifiable:adj.abletobemeasuredorcountedinascientificway【運用】quantifiablemeasure計量檢測e.g.Aclearlyquantifiablemeasureofqualityisnotnecessary.【拓展】quantify（v.）確定……的數量e.g.Itisdifficulttoquantifyanexactfigureasfirmsarereluctanttodeclaretheirlosses.(Para.13)...generateleadsorinitiateactualpurchases...initiate:v.tomakesthbegin;toexplainsth.tosband/ormakethemexperienceitforthefirsttime【運用】initiatesb.into.sth.教……開始嘗試e.g.Manyofthemhadbeeninitiatedintoswimmingatanearlyage.【拓展】initiation（n.）開始；發起e.g.Thecompanyannouncedtheinitiationofaruraldevelopmentprogramme.(Para.15)...customersaremoredemanding...demanding:adj.noteasilysatisfiedorpleased【運用】demandingboss苛刻的老板demandingchild難滿足的孩子e.g.Employersaremuchmoredemandingthantheyusedtobe.【拓展】demand（v.）強烈要求e.g.Idemandtoseethemanager.LANGUAGEPOINTS–TEXTA定義營銷成功營銷的關鍵是找到正確的營銷策略——包括你的信息、時機和溝通方法——來接觸和影響你的消費者。定義營銷營銷是一個告訴消費者為什么他們應該選擇你的產品或服務而不是你的競爭對手的過程，是一種有說服力的溝通形式。它由將產品或服務從企業轉移到消費者的每個過程組成。營銷有三個主要目的：1.吸引目標市場的注意力2.說服消費者購買你的產品3.向客戶提供易于執行的、特定的、低風險的操作如果你的業務目標是銷售更多產品或服務，那么營銷就是幫助你實現該目標的方法。你用來與客戶溝通以說服他們購買您的產品或服務的任何內容都是營銷，包括廣告、社交媒體、優惠券、折扣，甚至產品的展示方式。營銷的四個階段公司必須經歷多個營銷階段，以確保他們的產品或服務可以銷售。創意：當你對產品或服務提出想法時，營銷就開始了。在推出產品或服務之前，你必須決定要銷售什么、有多少可用的選項以及如何包裝和呈現給消費者。調研和測試：在將你的想法公之于眾之前，你應該進行營銷調研和測試。營銷部門通常通過焦點小組和調查來測試新產品概念，以衡量消費者的興趣、完善產品創意并確定要設定的價格。研究你的競爭對手可以幫助你設定最佳價格，并為你的品牌在現有市場中的定位提供思路。廣告：你在調研中收集的信息將幫助你定義營銷策略并創建廣告活動。廣告活動可以包括不同形式的媒體、活動、直接廣告、付費合作、公共關系等。TextA譯文銷售：確定你計劃向客戶銷售的地點和方式。例如，消費品公司銷售給批發商，批發商再銷售給零售商。在工業化的市場環境中，購買產品或服務的過程更長，涉及更多的決策者。你的分銷和銷售渠道會影響誰購買你的產品、購買時間以及購買方式。營銷四P模型營銷的四個階段也可以映射到另一種流行的營銷模式，稱為營銷四要點（4Ps）。該模型中的四個點是指產品、價格、促銷和地點。產品：為了確保產品的順利銷售，你需要建立完備的流程和程序。你的產品或服務應該填補市場空白，滿足客戶的需求，并能在競爭中脫穎而出。價格：購買成本，包括標價以及客戶在購買你的產品時愿意作出的難以量化的權衡。促銷：通過定向廣告向消費者提供的信息，讓他們對你的產品產生興趣。促銷的目的通常是二中選一：產生銷售線索或促成實際購買。地點：指產品的銷售方式和地點。所有分銷決策都是你整個營銷過程的一部分。如今，商業變得全球化，顧客的要求越來越高，許多成熟的市場幾乎沒有增長的空間。雖然不斷變化的世界會帶來意想不到的挑戰，但現代營銷人員會用新的工具和技術來克服這些挑戰，幫助企業捍衛其競爭優勢。UNITTASKAStep1Listenandidentfythefactorsconsumerslayemphasison.Speaker1:

Speaker2:Speaker3:Speaker4:placepromotionpriceproductSituation:Yourcompanyisgoingtolaunchanewproduct.AteamintheMarketingDepartmentisaskedtointerviewconsumers.ScriptSpeaker1:Ireallywantedit,butwhenItriedtobuyit,Ijustcouldn’tgetitanywhere.Myfriendheardthatitwasinoneshopandhequeuedupforages,butthey’drunoutbylunchtime.Speaker2:Thecompanyheldapartyonariverboattolaunchtheirnewcampaign.Itwasabsolutelyfantastic.Wealsogotafreegiftattheend.Speaker3:Theshoeswerereallyexpensivebutdefinitelyworthit.Ithinkthefactthattheyaresoexpensivereallydistinguishedthemfromthecompetition.Speaker4:I’vehadthisbriefcasefor20yearsanditstilllooksgood.Thematerialishighqualityandlong-lasting.UNITTASKAStep2Analyseproducts.Situation:Yourcompanyisgoingtolaunchanewproduct.TheMarketingDepartmentisgoingtohaveameetinganddiscussthesellingpointsandthetargetconsumersoftheproduct.A

Lookatthefollowingfourpicturesandthendescribethemrespectively.SuggestedSentencesandExpressions1....isrenownedforits...2....isalwaysofferedwithvariousflavours/styles/colours...3....isabrandname...withnoveldesignandhigh-classmaterial.4....canenjoythebenefitsonlybythemembership.5....hasahugerangeofconsumersfrom...to...UNITTASKAsix1)

Product:fastfoodPrice:15–30yuanpercustomerStrengths:fastservice,variousflavours,cleanenvironment

2)

Product:mobilephonePrice:2,000yuanStrengths:multiplefunctions,applications,greatconvenienceincommunication3)

Product:automobilePrice:250,000yuanStrengths:savingtimeintransportation,all-roundservice,membership

4)

Product:instantnoodlesPrice:5yuanStrengths:convenienceinpreparation,savingcost,alargenumberofchoicesinbrandsandflavoursReferenceA:Thisisafast-foodchainrestaurantinthepicture.Fastfoodstoreisrenownedforitsfastservice.Youcanfinishorderingandgetyourfoodinjustafewminutes.Besides,fastfoodisalwaysofferedwithvariousflavors.Youwillneverworryaboutchoices.Inaddition,cleanenvironmentisacharmingpointoffastfoodrestaurant,whichmakesyoufeelsafeandpleasanttobesittingin.

B:Thisisasmartmobilephonewithanoveldesignandhigh-classmaterial.Withthedevelopmentoftechnology,mobilephonesareequippedwithAItechnologies,variousfunctionsandup-to-datesoftwareapplications.Itcanbringgreatconveniencetocommunicationandhelpbusinesspeoplesaveeverysecondandcatcheveryfutureopportunity.C:Ifyouliveandworkinhigh-developedcities,anautomobilewillsaveyoualotoftimeintransportationandprovideanincredibleconvenienceinshuttlingbetweenhomeandworkplace.Autoproducersanddealerswillhelpcustomersinpurchasingandmaintenancewiththeirall-roundservice.Evencarownerscanenjoythebenefitsonlybythemembership.D:Whatatemptingbowelofinstantnoodleitisinthepicture.Instantnoodlehasahugerangeofconsumersfromstudentstosalarymen,fromtheyoungtotheold.Itearnsthemarketwithitsconvenienceinpreparationandlowprice.Peoplefindithardtoresistandgettiredofinstantnoodlebecauseofthelargenumberofchoicesinbrandsandflavors.UNITTASKAsixBThinkaboutthetargetconsumersofeachproduct.Makeacustomers’profileforeachproduct.Customers’Fast-foodRestaurant

MobilePhoneAutomobileInstantNoodlesAgeGenderAnnualIncomeEducationBackgroundOccupationBackground6+Female/Male0+AnyeducationbackgroundAnyoccupationbackgroundUNITTASKAsixStep3Conductamarketresearch.Situation:Havinglaunchedtheproductforamonth,yourcompanyisgoingtoconductamarketresearchinordertomakewiserdecisionsonmarketingstrategies.NowtheMarketingDepartmentisworkingonit.AWorkingroupstochooseoneproductfromtheaboveanddesignaquestionnaire.●Marketresearchistheprocessofgatheringdatathatcanbeusedtomakewisedecisionsaboutwhatproductsandservicestooffer,whotomarketthemto,andhowtobestpromotethem.●Marketresearchrequiresdeterminingthesample,designingthemeasures,collectingthedataandanalysingtheresults.●Usequestionnaires,personalinterviewsandfocusgroupstogetfeedbackonproductsthatyouwanttoresearch.●Ifthemarketresearchisconductedtomarketanewproduct,thequestionsshouldbefocusedonthebuyinghabits,needs,preferencesandopinionsaboutthecompetingbrands.Theparticipantsquestionedshouldbepotentialcustomers.●Supposethemarketresearchisconductedtoincreasesalesortoimprovemarketingstrategies.Inthatcase,thequestionsshouldbefocusedontheexistingcustomers’responsestotheprice,product,placeandpromotionoftheproductthecompanyhasoffered.

BConductthemarketsurveybydistributingthequestionnairestothesamplegroupfromthetargetconsumers.Eachteamhastocollectatleast20completedquestionnaires.UNITTASKAsixStep4Reporttheresultofthequestionnaire.

Situation:Havingcollectedthequestionnairesandanalysedthedata,theMarketingDepartmentisnowhavingameeting.Oneoftheteammembersisreportingtheresultsorally.SuggestedWordsandExpressions1.Thequestionnairesweredistributedto…(viaemail)2.Intotal…questionnaireswerecompleted.3.Fromthequestionnaires,wefoundthat…4.(Twothirds)oftherespondentspreferred…whileafewlike…5.Itseemsthat…6.Theyusually…7.…isalsoimportant.8.Theyweremoreconcernedabout…9.(Overhalf)ofthe(male/female)consumersthought…10.Inconclusion…Fromthequestionnaires,wefoundthat1.Startbyclaimingwhatyourintentionswereforthequestionnaireandwhatyouexpectedtofindout.Youshouldexplainwhoconductedthequestionnaire,howtheyissuedtheinformation(i.e.phone,mail)andhowmanypeoplerespondedtothequestionnaire.2.Letthedataspeakforitself.Marketresearch(questionnaire)ismeanttobeobjective.3.Percentagesareagreatwaytoefficientlyshowthetypesofanswersgiven.Forexample,“10percentofparticipantsindicatedthattheywerenotpleasedwiththehotelroomservice”.4.Aconclusionshouldbegiven.Ifthedatacollectedshowsomeproblemswiththelaunchedproduct,theproblemsshouldbestatedout.

ReferenceThequestionnairesweredistributedtostudentsoncampusviae-mail,on-lineandhardcopy(insomeareas)on14February2020.Intotal42completedquestionnaireswerereturned.Fromthequestionnaires,wefindthatmoststudentsoncampuschosechocolateconsideringthebrandeffectoverotherfactors,likehealthfulingredients.Therefore,buildingatemptingandtrustworthybrandimageisthetoppriorityforABCCompany.FourfifthsoftherespondentslearntoftheirfavoritechocolatefromTVandtwofifthsfromfriends.Obviously,TVisthemajorpromotionchannelandTVcommercialsareessentialinpublicizingthebrandname.Besides,word-of-mouthmarketingalsoplaysasignificantrole.Unfortunately,twothirdsoftherespondentsshowedneutralattitudetowardtheimpressivenessofABC'sadvertisements.80％oftherespondentspurchasedchocolatefromsupermarketsand65％oftherespondentsagreedthatitwaseasytogetABCChocolates,whichmeansthatsupermarketsshouldbethemajorplacesforsales.Meanwhile,30％

boughtchocolateontheInternet.Itseemsonlinestorecanbedevelopedpractically.Intermsoftheidealchocolate,90％ofthefemalechosetheoptionof“Lowcalorie”.So,therewillbeapotentialmarketoflowcaloriechocolateoncampus.Inconclusion,ifABCCompanymakeswisedecisionsonpromotionmethodsandbrandimage,developingandintroducingthelow-caloriechocolateintothemarketisfeasible.UNITTASKAUndoubtedly,growingabusinessisnotaneasyjobtoexecute.Itrequiresafeasibleidea,adefiniteniche,atargetdemographic,andproducts/servicestosell.Allitrequiresisasuitablere-targetingstrategytofuelthegrowthofyourbusiness.Admittedly,theappropriatestrategyishelpfulinmarketingyourbrandtoattainmaximumprofit.So,herewearetogiveyoutheamazingmarketingstrategiesyoucanusetofuelyourbusinessgrowth.1.UsesocialmediaYoucan’tignoresocialmedia.That'swherealltheso-calledmagicishappening.Somebusinesseshavebeenbuiltsolelyonthebacksofsocialmedia.Usedirectmessagestoreachouttoothersuccessfulbusinessesoreventocommunicatewithpotentialcustomerswhomightbelookingforyourproductsandservices.Thisisverypowerfulmarketing.2.CreatevideotutorialsOneofthemosteffectivewaystogetthewordoutaboutyourbusinessistocreatevideotutorials.Teachpeoplesomethinguseful.Walkthemthroughit.Holdtheirhands.Step-by-steptutorialsareverypopular.Thebetteryouareatthisandthemorevalueyouprovide,thequickeryoucanboostyourvisibility,andultimately,yoursales.3.StartbloggingnowWhenyoudoblog,ensurethatyoublogeffectively.Don’tpostthincontent.Thinkaboutaddingvalue.Haveyouworriedaboutrevealingallyourbusinesssecrets?Givepeoplesomuchvaluethatyouinstantlybecomeanauthorityintheireyes.Thisisoneofthemostpowerfulstrategiesyoucanusetomarketanybusiness.AmazingMarketingStrategiesto

FuelYourBusinessGrowthTextBBeforereading:Apopularsupermarketiswidelyknownasadiscountretailerwithits“everydaylowprices”,marketingstrategy.Well,whatotherpowerfulmarketingstrategiestogrowbusinessfasterdoyouknow?4.SearchengineoptimisationThisisanareaofmarketingthatI’mincrediblypassionateabout.Butit’salsoanareathatmanypeoplearefrightenedby.Searchengineoptimisation(SEO)canbefrighteningbutalsopowerful.WhenyoulearntoleverageitandlearnSEOtherightway,theskyistrulythelimit.5.LeverageinfluencersDoyouwanttogetthewordoutandboostyourvisibilityonsocialmediawithouttakingyearstobuildtheaudience?Thenyoushouldcertainlyleverageinfluencers.Butthekeyistofindtherightinfluencer.Youdon’thavetogowithinfluencerswithmillionsoffollowers.Youcouldchoosemicro-influencerswithtensofthousandsorevenahundredthousandfollowers.6.CreateanaffiliateprogrammeMostpeopledon’tunderstandthepowerofaffiliatemarketing.Affiliatescanprovidemassivefuelforgrowth.Butapproachingtherightpartnersisn’talwaysthateasy.Youhavetohavegoodconversionifyouwantthebiggeraffiliatetotakeyouseriously.Buildanaffiliateprogrammeandstartreachingouttopotentialaffiliateswhocanassistyou.Noonecanmanagegrowthalone.Asyourbusinessgrows,youshouldcomeupwithguidesandstrategiesdesignedtosuityourbusinessbest.execute/?eks?kju?t/vt.實行；執行feasible/?fi?z?bl/adj.可行的definite/?def?n?t/adj.一定的；確切的niche/ni??;n?t?/n.定位demographic/?dem??ɡr?f?k/adj.人口結構的appropriate/??pr??pri?t/adj.適當的maximum/?m?ks?m?m/adj.最大極限的burdensome/?b??dns?m/adj.繁重的；惱人的strategy/?str?t?d?i/n.戰略；策略ignore/?ɡ?n??r/vt.忽視magic/?m?d??k/n.魔法；魅力platform/?pl?tf??m/n.平臺boost/bu?st/vt.促進ultimately/??lt?m?tli/adv.最后content/?k?ntent/n.內容authority/???θ?r?ti/n.權威incredibly/?n?kred?bli/adv.難以置信地leverage/?li?v?r?d???nflu?ns?/vt.利用influencer/??nflu?ns?/n.有影響力的人affiliate/??f?lie?t/n.聯盟conversion/k?n?v???n/n.轉換；變換GlossaryPhrases&Expressionsreachoutto接觸communicatewith溝通bepassionateabout對于……很熱情takesb.seriously重視某人LANGUAGEPOINTS–TEXTB(Para.1)Undoubtedly,growingabusinessisnotaneasyjobtoexecute.undoubtedly:adv.withcertaintye.g.Undoubtedly,politicalandeconomicfactorshaveplayedtheirpart.execute:vt.todoapieceofwork,performaduty,putaplanintoaction,etc.executeanorder履行訂單e.g.Weexecutethatinstructionandwemovetothenextone.【拓展】execution(n.)實行；執行；實施e.g.Hehadfailedintheexecutionofhisduty.feasible:

adj.thatispossibleandlikelytobeachievedfeasibleplan可行的計劃e.g.Shequestionedwhetheritwasfeasibletostimulateinvestmentintheseregions.【拓展】feasibility(n.)可行性e.g.Idoubtthefeasibilityoftheplan.definite:adj.sureorcertain;unlikelytochangedefinitevalue定值deginitequantity定量e.g.Theyhaveverydefiniteideasonhowtobringupchildren.【拓展】definite(adj.)最后的；決定性的e.g.Thedefiniteversionofthetextisreadytobepublished.(Para.2)Admittedly,theappropriatestrategyishelpfulinmarketingyourbrandtoattainmaximumprofit.appropriate:adj.suitable,acceptableorcorrectfortheparticularcircumstancesappropriateresponse/measure恰當的反應/措施e.g.Jeansarenotappropriateforaformalparty.【拓展】inappropriate(adj.)不恰當的e.g.Itwouldbeinappropriateformetocomment.(Para.2)So,herewearetogiveyoutheamazingmarketingstrategiesyoucanusetofuelyourbusinessgrowth.strategy:n.anelaborateandsystematicplanofactione.g.Thisstrategyworksinthelabbutwouldnotgowellinanoffice.LANGUAGEPOINTS–TEXTB(Para.3)Usedirectmessagestoreachouttoothersuccessfulbusinessesoreventocommunicatewithpotentialcustomerswhomightbelookingforyourproductsandservices.reachoutto:meet,comeincontactwithpotential:adj.theinherentcapacityforcomingintobeinge.g.Manyinternationalorganisationsreachouttosufferingpeopleinothercountries.e.g.Weareawareofthepotentialproblemsandhavetakeneveryprecaution.(Para.4)Thebetteryouareatthisandthemorevalueyouprovide,thequickeryoucanboostyourvisibility,andultimately,yoursales.boost:vt.tomakesth.increase,orbecomebetterormoresuccessfulboostexports增加出口boostsb’sconfidence增強某人的信心e.g.Gettingthatjobdidalottoboosthisego.【拓展】booster(n.)增壓機；幫助/激勵/改善……的事物e.g.confidencebooster信心的激勵e.g.Praiseisagreatcondidencebooster.visibility:n.howfarorwellyoucansee,especiallyasaffectedbythelightortheweather;thefactorstateofbeingeasytoseegood/poor/bad/zerovisibility能見度高/低/差/為零e.g.Visibilitywasdowntoabout100metresinthefog.【拓展】visible(adj.)可見的；明顯的visiblebenefits顯而易見的實惠e.g.Moststarsarenotvisibletothenakedeye.ultimately:adv.intheend,finallyeg.Alllifedependsultimatelyonoxygen.【拓展】

ultimate(adj.)最后的；最終的；終極的ultimategoal/target終極目的/目標e.g.Wewillaccepteultimateresponsibilityforwhateverhappens.LANGUAGEPOINTS–TEXTB(Para.5)Givepeoplesomuchvaluethatyouinstantlybecomeanauthorityintheireyes.

authority:n.thepowertogiveorderstopeople;thepowerorrighttodosth.;someonewhoknowsalotaboutasubjectinauthority掌權undertheauthorityof...經……授權e.g.Onlythemanagerhastheauthoritytosigncheques.【拓展】

authoritative(adj.)命令式的；專斷的；權威的e.g.Hehasacommandingpresenceandadeep,authoritativevoice.(Para.6)ThisisanareaofmarketingthatI’mincrediblypassionateabout.Butit’salsoanareathatmanypeoplearefrightenedby.bepassionateabout:havingorexpressingstrongemotionse.g.Hewaspassionateaboutallliterature.befrightenedby:bethrownintoastateofintensefearordesperatione.g.Wewillnotbefrightenedbythreats.(Para.8)Youhavetohavegoodconversionifyouwantthebiggeraffiliatetotakeyouseriously.take…seriously:attachimportancetoe.g.TheyrecognisedtheneedtotaketheproblemseriouslyLANGUAGEPOINTS–TEXTB(Para.6)WhenyoulearntoleverageitandyoulearnSEOtherightway,theskytrulyisthelimit.

leverage:v.tousesomethingthatyoua