商業(yè)計劃書(股權(quán)——詳細版)項目編號項目經(jīng)理（項目單位不填寫以上各項）商業(yè)計劃書項目名稱項目單位（蓋章）地址電話傳真電子郵件聯(lián)系人

摘要說明：在兩頁紙內(nèi)完成本摘要【摘要內(nèi)容參考】公司差不多情形（公司名稱、成立時刻、注冊地區(qū)、注冊資本，要緊股東、股份比例，主營業(yè)務(wù)，要緊資產(chǎn)，過去三年的銷售收入、毛利潤、純利潤，公司地點、、、聯(lián)系人。）要緊治理者情形（姓名、性別、年齡、籍貫，學歷/學位、畢業(yè)院校，政治面目，行業(yè)從業(yè)年限，要緊經(jīng)歷和經(jīng)營業(yè)績。）產(chǎn)品/服務(wù)描述（產(chǎn)品/服務(wù)介紹，產(chǎn)品技術(shù)水平，產(chǎn)品的新穎性、先進性和專門性，產(chǎn)品的競爭優(yōu)勢。）研究與開發(fā)（已有的技術(shù)成果及技術(shù)水平，研發(fā)隊伍技術(shù)水平、競爭力及對外合作情形，差不多投入的研發(fā)經(jīng)費及今后投入打算，對研發(fā)人員的鼓舞機制。）行業(yè)及市場（行業(yè)歷史與前景，市場規(guī)模及增長趨勢，行業(yè)競爭對手及本公司競爭優(yōu)勢，以后3年市場銷售推測。）營銷策略（在價格、促銷、建立銷售網(wǎng)絡(luò)等各方面擬采取的策略及其可操作性和有效性，對銷售人員的鼓舞機制。）產(chǎn)品制造（生產(chǎn)方式，生產(chǎn)設(shè)備，質(zhì)量保證，成本操縱。）治理（機構(gòu)設(shè)置，職員持股，勞動合同，知識產(chǎn)權(quán)治理，人事打算。）融資說明（資金需求量、用途、使用打算，擬出讓股份，投資者權(quán)益，退出方式。）財務(wù)推測（以后3年或5年的銷售收入、利潤、資產(chǎn)回報率等。）風險操縱（項目實施可能顯現(xiàn)的風險及擬采取的操縱措施。）加盟商及代理商情形（現(xiàn)有加盟商及代理商數(shù)量、結(jié)構(gòu)等級、費用往來情形、物資往來情形。）注：依照事宜的具體進展，如上述材料不足時，須項目公司另行補充材料。目錄摘要名目第一部分公司差不多情形第二部分公司治理層第三部分產(chǎn)品/服務(wù)第四部分研究與開發(fā)第五部分行業(yè)及市場情形第六部分營銷策略第七部分產(chǎn)品制造第八部分治理第九部分融資說明第十部分財務(wù)打算第十一部分風險操縱第十二部分項目實施進度第十三部分其它第一部分公司差不多情形公司名稱________________________________________成立時刻____________注冊資本____________________________實際到位資本____________________其中現(xiàn)金到位________________________無形資產(chǎn)占股份比例____________%注冊地點______________________________________________公司性質(zhì)為：（請?zhí)顚懝拘再|(zhì)，如：、股份、合伙企業(yè)、個人獨資等，并說明其中國有成份比例、私有成份比例和外資比例）公司沿革：（說明自公司成立以來主營業(yè)務(wù)、股權(quán)（股本）結(jié)構(gòu)、注冊資本等公司差不多情形的變動，并說明這些變動的緣故。提供每次增資、變更的法人營業(yè)執(zhí)照、協(xié)議、董事會或股東會決議、驗資報告和章程）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司要緊股東情形：（列表說明目前股東的名稱及其出資情形）股東名稱出資額出資形式股份比例聯(lián)系人聯(lián)系甲方乙方丙方丁方戊方目前公司內(nèi)部部門設(shè)置情形：（以組織機構(gòu)圖來表示）本公司的獨資、控股、參股的公司以及非法人機構(gòu)的情形：（以圖形方式表示，架構(gòu)圖、腦圖）公司曾經(jīng)經(jīng)營過的業(yè)務(wù)有____________________、____________________、____________________、____________________、____________________。公司目前經(jīng)營的業(yè)務(wù)以及各自占銷售收入和利潤的比重____________________、____________________、____________________、____________________、____________________。主營業(yè)務(wù)為_________________________________________________。要緊資產(chǎn)情形：土地使用權(quán)證（包含取得方式）；房產(chǎn)證；關(guān)于要緊資產(chǎn)，是否設(shè)定了抵押等他項權(quán)益限制；關(guān)于目前帳上資產(chǎn)，說明是否通過評估調(diào)帳，若有，提供評估報告；要緊固定資產(chǎn)的成新度。______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司目前職工情形：如：擁有職員________人，其中大專以上文化程度的有________人，占職員總數(shù)________%，大學本科以上的有_________人，占職員總數(shù)_________%，碩士學位（含中級職稱）以上的有_________，占職員總數(shù)_________%，博士學位（含高級職稱）以上的有_________人，占職員總數(shù)_________%；最好列表說明，如：職員人數(shù)大專以上大學本科碩士（中級職稱）博士（高級職稱）人數(shù)比例人數(shù)比例人數(shù)比例人數(shù)比例公司經(jīng)營財務(wù)歷史：（注：要求企業(yè)以附件的形式提供前三年經(jīng)審計的會計報表及附注，不足3年的，以設(shè)立開始運算）（單位：萬元）項目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產(chǎn)總負債凈資產(chǎn)公司享受的優(yōu)待政策：是否國家/省級高新技術(shù)企業(yè)，增殖說、所得稅等要緊稅種稅率，要求提供相應(yīng)文件。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期及以后3~5年要實現(xiàn)的目標（行業(yè)地位、銷售收入、市場占有率、產(chǎn)品品牌以及公司股票上市等）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期及以后3~5年的進展方向、進展戰(zhàn)略和要實現(xiàn)的目標：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司治理層董事會成員名單序號職務(wù)姓名工作單位聯(lián)系1董事長2副董事長3董事4董事5董事6董事7董事8董事9董事董事長姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系___________要緊經(jīng)歷和業(yè)績：（著重描述在本行業(yè)內(nèi)的技術(shù)和治理體會和成功事例）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系___________要緊經(jīng)歷和業(yè)績：（著重描述在本行業(yè)內(nèi)的技術(shù)和治理體會和成功事例）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)開發(fā)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系___________要緊經(jīng)歷和業(yè)績：（著重描述在本行業(yè)內(nèi)的技術(shù)和治理體會和成功事例）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負責人姓名_____________性別_____________年齡_____________籍______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系___________財務(wù)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系___________要緊經(jīng)歷和業(yè)績：（著重描述在本行業(yè)內(nèi)的技術(shù)和治理體會和成功事例）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他對公司進展負有重要責任的人員（可增加附頁）姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)_______________________畢業(yè)院校____________________戶口所在地____________聯(lián)系___________要緊經(jīng)歷和業(yè)績：（依照公司的需要，來描述不同人員在特定方面的專長）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分產(chǎn)品/服務(wù)產(chǎn)品/服務(wù)描述(那個地點盡可能詳細介紹公司目前要緊產(chǎn)品/服務(wù)及擬投資新項目的產(chǎn)品/服務(wù)的背景、目前所處進展時期、與同行業(yè)其它公司同類產(chǎn)品/服務(wù)的比較，本公司產(chǎn)品/服務(wù)的新穎性、先進性和專門性，如擁有的專門技術(shù)、版權(quán)、配方、品牌、銷售網(wǎng)絡(luò)、許可證、專營權(quán)、特許權(quán)經(jīng)營等。)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有的和正在申請的知識產(chǎn)權(quán)（專利、商標、版權(quán)、相關(guān)權(quán)證）_______________________________________________________________________________________________________________________________________________________________________________________________________________專利申請情形（專利證書）_____________________________________________________________________產(chǎn)品商標注冊情形（商標證書）_____________________________________________________________________公司是否已簽署了有關(guān)專利權(quán)及其它知識產(chǎn)權(quán)轉(zhuǎn)讓或授權(quán)許可的協(xié)議等，假如有，請說明，并附要緊條款____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目標市場：（那個地點對產(chǎn)品面向的用戶種類要進行詳細說明）______________________、_____________________、__________________________________________、_____________________、__________________________________________、_____________________、__________________________________________、_____________________、____________________產(chǎn)品更新?lián)Q代周期：（更新?lián)Q代周期的確定要有資料來源）_____________________________________________________________________產(chǎn)品標準：（詳細列明產(chǎn)品執(zhí)行的標準）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________詳細描述本公司產(chǎn)品/服務(wù)的競爭優(yōu)勢（包括性能、價格、服務(wù)等方面）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 產(chǎn)品的售后服務(wù)網(wǎng)絡(luò)和用戶技術(shù)支持______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分研究與開發(fā)公司已往的研究與開發(fā)成果及其技術(shù)先進性（包括技術(shù)鑒定情形、獲國際、國家、省、市及有關(guān)部門和機構(gòu)獎勵情形）____________________________________________________________________________________________________________________________________________________________________________________________________________公司擬開發(fā)技術(shù)、產(chǎn)品的成熟程度____________________________________________________________________________________________________________________________________________________________________________技術(shù)、產(chǎn)品的環(huán)保情形___________________________________________________________________________________________________________________公司參與制訂產(chǎn)品或技術(shù)的行業(yè)標準和質(zhì)量檢測標準情形______________________________________________________________________________________________________________________________________________________________________________________________________________________________國內(nèi)外情形，公司在技術(shù)與產(chǎn)品開發(fā)方面的國內(nèi)外競爭對手（5家）情形，以及公司為提高競爭力擬采取的措施。____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________到目前為止，公司在技術(shù)開發(fā)方面的資金總投入是多少，打算再投入的開發(fā)資金是多少（列表說明每年購置開發(fā)設(shè)備、開發(fā)人職員資、試驗檢測費用、以及與開發(fā)有關(guān)的其它費用）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，今后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術(shù)先進水平，公司的開發(fā)方向、開發(fā)重點和正在開發(fā)的技術(shù)和產(chǎn)品______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________研發(fā)人員構(gòu)成情形：包括學歷、要緊開發(fā)成果、該部分人員占公司職員的比例___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術(shù)開發(fā)資源以及技術(shù)儲備情形______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術(shù)開發(fā)依靠（如大學、研究所等）情形，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采取如何樣的鼓舞機制和措施，保持關(guān)鍵技術(shù)人員和技術(shù)隊伍的穩(wěn)固_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司以后3~5年在研發(fā)資金投入和人員投入打算（萬元）年份第1年第2年第3年第4年第5年資金投入人員（個）第五部分行業(yè)及市場情形行業(yè)情形（應(yīng)盡可能詳細敘述行業(yè)在國際、國內(nèi)市場的進展歷史、現(xiàn)狀及以后趨勢；目前和今后的市場需求情形；該行業(yè)目前存在哪些特點和不足；哪些行業(yè)的變化對產(chǎn)品利潤、利潤率阻礙較大；進入該行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、政策限制等；行業(yè)市場前景分析與推測；本公司在行業(yè)中處于什么地位、擁有哪些競爭優(yōu)勢。）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________（注：上述項可另行附頁說明）過去3~5年各年全行業(yè)銷售總額：（最好能列明資料來源）（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增長率以后3~5年各年全行業(yè)銷售收入推測：（最好能列明資料來源）（萬元）年份今年明年后年第4年第5年銷售收入銷售增長率本公司與行業(yè)內(nèi)五個要緊競爭對手的比較：（要緊描述在要緊銷售市場中的競爭對手）競爭對手生產(chǎn)規(guī)模銷售額應(yīng)用的技術(shù)營銷策略評判本公司市場銷售有無行業(yè)管制，公司產(chǎn)品進入市場的難度分析_______________________________________________________________________________________________________________________________________________________________________________________________________________公司以后3~5年的銷售收入推測（融資不成功情形下）（萬元）年份今年明年后年第4年第5年銷售收入市場份額公司以后3~5年的銷售收入推測（融資成功情形下）（萬元）年份今年明年后年第4年第5年銷售收入市場份額第六部分營銷策略產(chǎn)品銷售成本的構(gòu)成及銷售價格制訂的依據(jù)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________假如產(chǎn)品差不多在市場上形成了競爭優(yōu)勢，請說明與哪些因素有關(guān)（如成本相同但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品，等等）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面的策略與實施_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面的策略與實施___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷售價格方面的策略與實施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊伍方面的策略與實施___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面的策略與實施_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略與實施_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采取什么樣的鼓舞機制_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第七部分產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式（公司自建廠生產(chǎn)產(chǎn)品，依舊托付生產(chǎn)，或其它方式，請說明緣故）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠情形下，購買廠房依舊租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點在哪里，交通、運輸、通訊是否方便__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設(shè)備情形（專用設(shè)備依舊通用設(shè)備，先進程度如何，價值是多少，融資租賃依舊自有，是否投保，最大生產(chǎn)能力是多少，能否滿足公司產(chǎn)品銷售增長的要求，假如需要增加設(shè)備，采購打算、采購周期及安裝調(diào)試周期；假如需要大規(guī)模建設(shè)，是否選擇“交鑰匙”方式進行，“交鑰匙”工程的承包機構(gòu)是否提供工期、質(zhì)量方面的保證，如何對這些保證加以實施？）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，假如設(shè)備操作需要專門技能的職員，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________簡述產(chǎn)品的生產(chǎn)制造過程、工藝流程（能夠用簡圖表示）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證要緊原材料、元器件、配件以及關(guān)鍵零部件等生產(chǎn)必須品的進貨渠道的穩(wěn)固性、可靠性、質(zhì)量及進貨周期，列出3家要緊供應(yīng)商和客戶的名單及聯(lián)系。_______________________________________________________________________________________________________________________________________________________________________________________________________________要緊供應(yīng)商1__________________________________________________要緊供應(yīng)商2__________________________________________________要緊供應(yīng)商3__________________________________________________要緊客戶1____________________________________________________要緊客戶2____________________________________________________要緊客戶3____________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率操縱在如何樣的范疇內(nèi)，描述生產(chǎn)過程中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測設(shè)備______________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何操縱，有如何樣的具體措施____________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價格的制訂，產(chǎn)品毛利潤率是多少？純利潤率是多少？_______________________________________________________________________________________________________________________________________________第八部分治理請說明，公司目前的組織架構(gòu)（能夠用組織機構(gòu)圖表示），另外，為保證融資項目按打算實施，公司預(yù)備今后各年連續(xù)設(shè)立哪些機構(gòu)，各機構(gòu)配備多少人員，人員年收入情形。請用圖表統(tǒng)計表示出來，附在本打算中。公司是否通過國內(nèi)外治理體系認證？_________________________________公司對治理層及關(guān)鍵人員將采取如何樣的鼓舞機制____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考慮職員持股問題，請說明________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與把握公司關(guān)鍵技術(shù)及其它重要信息的人員簽定競業(yè)禁止協(xié)議，若有，請說明協(xié)議要緊內(nèi)容___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與每個雇員簽定勞動用工合同_______________________________公司是否與相關(guān)職員簽定公司技術(shù)隱秘和商業(yè)隱秘的保密合同___________________________________________________________________公司是否為每位職員購買保險，請說明保險險種__________________________________________________________________________________________________________________________________________公司是否存在關(guān)聯(lián)經(jīng)營和家族治理問題，若有，請說明_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與董事會、董事、要緊治理者、關(guān)鍵雇員之間是否有實際存在或潛在的利益沖突，假如有，請說明解決方法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，公司對知識產(chǎn)權(quán)、技術(shù)隱秘和商業(yè)隱秘的愛護措施__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，項目實施過程中，公司需要哪些外部支持，如何獲得這些支持____________________________________________________________________________________________________________________________________________________________________________________________________________________第九部分融資說明為保證項目實施，需要新增投資是多少_______________________________新增投資中，需投資方投入______________，對外借貸___________________公司自身投入______________。假如有對外借貸，抵押或擔保措施是什么？____________________________________________________________________________