國家開放大學《管理英語3》形考任務1-8參考答案

形考任務1

一、選擇填空，從每題選項中選出一個能填入空白處的最佳選項（每題io分）.

1、—____________

—Wehavethreemajordivisions:Operations,SalesandMarketing,Finance

andAdministration.

A.Howmanydepartmentsdowehave?

B.Whichdivisionareyouin?

C.Whichdepartmentshowsthebest?

2、一Isupposethere'llbealotofarguments.

A.Ishouldimagineso.

B.Noproblem.

C.That'sagoodidea.

3、Anumberofboysabsentsometimeduringtheterm.

A.havebeen

B.hasbeen

C.will

4、Hewillwritetomeassoonashehome.

A.willhavereturned

B.returns

C.willreturn

5、Thisistheman_lastnight.

A.whomIsawhim

B.whomIsaw

C.whoIsawhim

6、—_______________

—No,sorry,Ididn'tknowtheruleaboutpunchingin.

A.Areyoulatethismorning,Wendy?

B.Didn'tyoupunchoutthismorning,Wendy?

C.Didn'tyoupunchinthismorning,Wendy?

7、一Iwishyousuccessinyourcareer.

A.Goahead.

B.Itdoesn'tmatter.

C.Thesametoyou.

8、Iamyourearlycoming.

A.lookingforwardto

B.lookingforward

C.lookforwardto

9、Theprogrammegivesstudentsthetolearnmoreaboutglobal

warming.

A.success

B.ambition

C.opportunity

10、Thekeysuccessfulimplementationisclearlycommunicatingthe

strategytothewholecompany.

A.to

B.in

C.of

11、一I'mleavingforShanghaitomorrow.

A.Seeyoulater.

B.Haveapleasanttrip!

C.Let'sgooutforadrink.

12、一Whoshouldberesponsiblefortheaccident?

—Theboss,nottheworkers.Theyjustcarriedouttheorder.

A.asaretold

B.astold

C.astheytold

13、Leavethereferencebooksbehind,youwon'tbeabletothink

independently.

A.or

B.and

C.so

14、Abusdriverthesafetyofhispassengers.

A.isresponsiblein

B.isresponsiblefor

C.isresponsibleto

15、Myfriendinvitedmetheartclub,andIaccepteditwithpleasure.

A.join

B.tojoin

C.joining

二、聽力理解

聽對話錄音，根據對話內容判斷正誤(每題10分)，

操作提示：句子正確選擇下拉選項框為"V;句子錯誤選擇下拉選項框為“F"。

1.Wendypunchedinthismorning.(F)

2.Theyneedtopunchoutafterwork.(T)

3.Theyneedtoworkovertime.(T)

4.Theycanwearcasualclotheswhengoingoutonasalescall.(F)

5.Theycanuseofficephonesforpersonalmatters.(F)

二、閱讀理解

閱讀下面的文章，根據文章內容判斷文章后的句子是正確（T）還是錯誤（F%（每題

10分）

ManagingOneself

Weliveinanagefullofopportunities:Ifyouaresmartenough,andhavegot

ambitionandkeeppushingforward,youcanrisetothetopofyourchosen

profession,nomatterwhereyoustartedout.

Butwithopportunitycomesresponsibility.Companiestodayaren'tmanaging

theiremployees'careers.Professionalworkersmustbetheirownchiefexecutive

officers（CEO）.It'suptoyoutostriveforyourplace,tokeepyourselfengagedand

productiveduringaworkinglifethatmaylastaround50years.Todothosethings

well,you'llneedtohaveadeepunderstandingofyourself—notonlywhatyour

strengthsandweaknessesare,butalsohowyoulearn,howyouworkwithothers,

whatyourvaluesare,andwhereyoucanmakethegreatestcontribution,because

onlywhenyouoperatefromstrengthcanyouachievetrueexcellence.

History'sgreatachievers—Napoleon,daVinci,andMozart—havealways

managedthemselves.Buttheyaresounusualbothintheirtalentsandintheir

accomplishmentsastobeconsideredrareexceptions.Now,mostofus,eventhose

ofuswithmodesttalents,willhavetolearntomanageourselves.Wewillhaveto

learntodevelopourselves.Wewillhavetoplaceourselveswherewecanmakethe

greatestcontribution.Andwewillhavetostaymentallyalertandengagedduring

a50-yearworkinglife,whichmeansknowinghowandwhentochangethework

wedo.

操作提示：句子正確選擇下拉選項框為"T"；句子錯誤選擇下拉選項框為“F"。

1.Companiestodayareresponsibleforemployee'scareer.(F)

2.ItistheCEOwhodecidesyourplace.(F)

3.Youneedtounderstandyourcompanywellsothatyoucandothingswell.

(F)

4.Understandingyourselfmeansknowingwellaboutyourstrengths,

weaknesses,yourvalues,howyoulearn,howyoudowithothersandsoon.(T)

5.Ordinarypeoplecannotmanagethemselveswell.(F)

二、完型填空(每空10分I

操作提示：通過題目中的下拉選項框選擇恰當的詞語補全填空。

Joachim'svisionisbasedonanideacalledpleaching(編織)，wheretree

branchesaregrownsothattheynaturallyweavetogether.Sincethegrowth

patternsoftreesare(affected)bywindandsunlight,itmaybepossibletocontrol

thewayatreedevelops.

TheseFabricatedTreeHouseHabitatswouldusetreesgrownintoshapesas

housing.Oneofthe(advantages)ofthesedesignsisthattreeswouldnothaveto

becutdownforlumber.

"A100percenttreehousewouldtakeyearstocreate,"Joachim

said.(Dependingon)theclimate,ahousecouldtakeanywherefrom5to30years

togrow.Fortunately,there'sawaytospeeduptheprocess.Joachimsuggests

includingecologicalmaterialssuchassod(草皮),grassesandlivingbranchesinthe

housingdesigns."Thismaterialwouldbeabletomoveasthehousegrows,"

Joachimsaid.

Ahomewouldbecomeanactualecosystem,acommunityofplants,animals,

andbacteriaworkingtogether.Thetreeswouldalsogiveoffwatervaporthat

wouldassistin(cooling)thehomes.Solarpanelsandwindwouldhelpprovide

energy.Thetreehomesmightevenhavesoilpockets,whereplantscouldgrow

fromthestructureitself.

WorkhasalreadybegunonJoachim'sfirstdesign—ahousemadefrom50

percentrecycledand50percentlivingthings.Joachimisconfidentaboutthe

(importance)ofhiswork,asheusesnaturalproductswithoutdestroyingnature.

"Theenvironmentanditsstudyareveryimportant.Weneedtorespectnature,

don'ttakeitforgranted,"hesaid.

二、聽力理解

聽對話錄音，根據對話內容完成下方題目（每題10分入

操作提示：通過題干后的下拉框選擇題目的正確答案。

1.Thetwospeakersare.

A.teacherandstudent

B.colleagues

C.classmates

2.Therearedivisionsinthecompany.

A.3

B.4

C.10

3.CustomerServiceisapartofdivision.

A.Operations

B.SalesandMarketing

C.FinanceandAdministration

4.TheSalesandMarketingincludesdepartments.

A.2

B.3

C.4

5.ThedirectoroftheSalesandMarketingisnow.

A.inanonlinemeeting

B.onholiday

C.onabusinesstrip

二、閱讀理解

閱讀下面的文章，根據文章內容，完成相應的選擇題。（每題10分）

OrganizationStructureinHoogleEngineering

I'mMichaelBush,ManagingDirectorofHoogleEngineering.Iampleasedto

welcomeyouheretoourwebsiteandI'dliketotellyoualittleaboutthecompany

anditsorganization.HoogleEngineeringwassetupin1960.Itwasdividedinto

severaldepartmentsatthattime,suchasthesalesdepartment,marketing

department,andproductiondepartment.Lotsofmanagerswereemployedto

manageitall.

Fortunatelythingsaredifferentnow.SixtypeopleareemployedbyHoogle

andcommunicationbetweendepartmentsisconsideredtobeoneofthemost

importantaspectsofthebusiness.Themarketisglobalsoweneedtomake

contactwithcustomersworldwide,notjustlocally.

Butintheolddayswewereallindifferentdepartmentsandneverspoketo

eachother.Wehadatallstructure.Traditionallywehadpeopleatthefirstlevelon

theshopfloor,manufacturingproductsaccordingtotheinstructionswhichthey

weregiven.Thenyouhadasupervisorylevelofpeoplewhosupervisedthem

everyday.Thenyoumoveduptothemiddlemanagement,whoweredoingthe

tasksofgettingnewbusiness,andthenyouhadtheseniormanagementteam,

andthenyouhadtheboard,whodecidedthebusinessstrategy.Sotherewerea

lotoflevelsinthecompanyintheolddaysactually.

Thestructuretodayisthatweformteamswithinteamstoplacepeoplewho

canmanufactureaproduct.Eachteamhasmembersthatcanmanufacture

differentproducts.Theactualteamsnowareself-managing,sowedon'tevenhave

teamleaders.You'vegottheteams,andthenyou'vegottwopeople,onlytwo

people,whoarewhatyouthinkofasmanagement.Thisisgenerallycalledflat

structure.

操作提示：通過題干后的下拉框選擇題目的正確答案。

1.HoogleEngineeringwassetupin.

A.thenineteenthcentury

B.thetwentiethcentury

C.thetwentyfirstcentury

2.Therearemanydifferentofmanagementinatallstructure.

A.kinds

B.levels

C.functions

3.Peopleinaflatstructureusuallyworkin.

A.departments

B.families

C.teams

4.AllofthefollowingstatementsaretrueaccordingtothepassageEXCEPT

that.

A.communicationinthecompanyisbecomingmoreandmoreimportant

B.theauthorthinksthetwostructureshavethesamefunctions

C.therearemoreindividualresponsibilitiesintheflatstructure

5.Thebesttitleforthepassageis.

A.OrganizationStructureinHoogleEngineering

B.HistoryofHoogleEngineering

C.SuccessinHoogleengineering

二、翻譯

為下面的句子選擇正確的翻譯(每題10分)

操作提示：通過題干后的下拉框選擇題目的正確答案。

l.lfyouaresmartenough,andhavegotambitionandkeeppushingforward,

youcanrisetothetopofyourchosenprofession.()

A.如果你足夠聰明，有野心和繼續推進，那么你就可以得到你選擇的職業。

B.如果你既聰明過人，又有上進心，并且勇往直前，那么你就可以升職。

C.如果你既聰明過人，又有上進心，并且勇往直前，那么你就可以在自己所選的職業

領域中出類拔萃。

2.1t'suptoyoutostriveforyourplace,tokeepyourselfengagedand

productiveduringaworkinglifethatmaylastaround50years.()

A.由你決定是否勤奮工作，并在大約50年的職業生涯中，能否積極上進，取得成效。

B.在大約50年的職業生涯中，能否積極上進，勤奮工作，取得成效是取決于你自己

的。

C.由你來決定在可能持續的大約50年的職業生涯中，能否積極上進，取得成效

3.Theyaresounusuabothintheirtaentsandtheiraccomnishmentsastobe

consideredrareexcentions.()

A.正因為他們既才智過人，又成就非凡，所以他們這樣的例子少之又少。

B.他們的才華和成就都不一般，極少考慮別人。

C.他們是如此不同尋常的，被認為是罕見的例外

4.Wewillhavetoplaceourselveswherewecanmakethegreatestcontribution.

()

A.我們將不得不做出最大的貢獻。

B.我們應該拿下最大的項目。

C.我們應該把自己放到能做出最大貢獻的位置。

5.Somearestillnervousaboutlosingtheirjobsdespitethelowwages.()

A.盡管工資不高，但還是有很多人擔心失去這份工作。

B.因為丁資低，很多人打算去辭職

C.盡管福利不好，但舊還是有很多人擔心失去這份工作。

形考任務2

一、選擇填空，從每題選項中選出一個能填入空白處的最佳選項(每題10分

1.--fathertookpartinthecharityactivityintheneighbourhood

yesterday?

-Peter's.

A.Whose

B.What

C.Which

2.1heardthatyoureallyhadawonderfultimeatJohn'sbirthdayparty,___?

A.didn,tI

B.didn'tyou

C.hadn'tyou

3.importantitisforkidstoimaginefreely!

A.What

B.How

C.Whatan

4.—Sorry,Imadeamistakeagain.

一Practisemoreandyou'IIsucceed.

A.Nevermind

B.Certainlynot

C.Don'tmentionit

5.—______________

—Shegavetwoweeks.

A.Whatdidsheget

B.Howmuchtimedidshegive?

C.Whatdidshedo

6.—CouldIhelpyouwithyourheavybox?Youaresotired—I

canmanageit.

A.No.thanks

B.Yes,please

C.AIIright

7.—HowdidyoufindyourvisittoQingdao,Joanna?

A.Oh,wonderfulindeed

B.Iwenttherealone

C.Aguideshowedmetheway

8.—I'mmorethanhappytogooutthisweekend.

一We'vegotsomuchworktodoatthattime.

A.Don'tworry

B.Forgetit.

C.Don'tsayso

9.Hegaveuphisstudyincollegein.

A.bundle

B.despair

C.ash

10.1tookitforthatyouwouldn'tcomehereagain.

A.grand

B.tame

C.granted

ll.Ifyouneedfurtherinformation,pleaseouroffice.

A.constant

B.construct

C.contact

12_1t'stopointtoortalkaboutstrangersinpublic.

A.notpolite

B.polite

C.good

13.Thewasonlysentencedtopayafineof$10,000.

A.worm

B.tube

C.crminal

14.Thelightistooformetoread.Icannotstandanymore.

A.dim

B.ripe

C.soup

15.Undernocircumstancetotellliestoparents.

A.childrenareallowed

B.arechildrenallowed

C.willchildrenallow

二、翻譯。為下面的句子選擇正確的翻譯（每題10分）。

操作提示:通過題干后的下拉框選擇題目的正確答案。

1.Thoughtheyhavealotofapplicants,theycan'tfindthepeopletheywant.

A.雖然有很多應用，他們還是找不到他們想要的人。

B.雖然有很多應聘者，但是他們卻找不到合適的人。

C.雖然有很多程序，但是他們卻找不到合適的程序員。

2.Practisingmoreisthekeytoleaningalanguage.

A.學習語言的關鍵是要多練習。

B.勤于練習就是學習英語的鑰匙。

C.多做運動對于語言學習來說有好處。

3.Somearestillnervousaboutlosingtheirjobsdespitethelowwages.

A.盡管工資不高，但還是有很多人擔心失去這份工作。

B.因為工資低，很多人打算去辭職。

C.盡管福利不好，但還是有很多人擔心失去這份工作。

4.Theteacherpointedoutthegrammarmistakesinthewriting.

A.老師指出了書法里的語法錯誤。

B.老師指出了作文里的拼寫錯誤。

C.老師指出了作文里的語法錯誤。

5.Howwilltheevaluationoftheseinvestmentsbecarriedout?

A.如何進行這些項目的投資？

B.如何對這些投資進行評估呢？

C.如何對這些項目進行評價？

二、聽力理解。聽對話錄音，根據對話內容判斷正誤（每題10分）。操作提示:通過題

干后的下拉框選擇題目的正確答案。

1.Whatisthepossiblerelationshipbetweenthetwospeakers?

A.Acouple.

B.Colleagues.

C.Teacherandstudent.

2.Whatistheopinionofthefemalespeakerabouthighsalaries?

A.Shethinkshighsalariescangetalotoftalents.

B.Shethinkshighsalariesarethekeyfactorinmotivatingthestaff.

C.Shethinkshighsalariesstoppeoplefrommovingon.

3.Whocontrolsovertimework?

A.Theemployers.

B.Theworkers.

C.Thecompanies.

4.FAIRinfairwagesmeans.

A.general

B.competitive

C.high

5.Thetopicofthedialogisabout.

A.howtocontrolovertime

B.howtopaywages

C.howtomotivatetheemployees

二、完型填空（每空10分）。

操作提示:通過題目中的下拉選項框選擇恰當的詞語補全填空。Whenitcomesto

selectingcandidatesthroughinterview,moreoftenthannotthedecisionismade

withthefirstfivemunutesofameeting.Yetemployersliketo[convince]

themselvesthattheyarebeingexceptionallythoroughintheirselectionprocesses.

Intoday'smarketplace,the[quality]ofstaffisfundamentaltothecompany's

successand,asaresult,recruitersuseallmeansattheirdisposaltosecurethebest

inthefield.Onemethodinparticularthathasriseninpopularityistesting,either

psychometrictesting（心理測試），whichattemptstodefinepsychological

characteristics,oraptitudetesting.Theideaisthatthosetestingprovidean

organizationwithanextrawayofestablishingacandidate'ssuitabilityforarole.

Theemploymentofpsychometricorabilitytestingasone[component]ofthe

recruitmentprocessmayhavesomemerits,butinrealitythereissimplynoreal

[measure].Theanswertothisproblemisexperienceininterviewtechniquesand

astrongdefinitionoftheelementsofeachpositiontobefilled.Theinstinctive

decisionthatmanyemployersmake,basedonaCVandthefirstfiveminutesofa

meeting,areperhapsnolessvalidthananyothertoolemployedinthe[business]

ofrecruitment.

二、閱讀理解閱讀下面的文章，根據文章內容，完成相應的選擇題。（每題10分）

HUMANRESOURCESMANAGEMENT

HumanResourcesManagement(HRM)istheprocessofmanagingpeopleand

theirrelationshipsinanorganization.Thesetwoprocessesareimportantinthe

successandgrowthofabusiness.Inmanagingpeople,staffingisthemost

importantcomponentofHRM.Itneedstomakeguidelinesandproceduresfor

hiringandplacement.Staffingalsoinvolvesthemanagementofemployeeson

matterslikemonitoringofholidays,absences,healthandsafety,disciplinaryaction,

anddismissal.AnotherimportantelementofHRMinmanagingpeopleiskeeping

theemployeesinthecompany.Thetrainingofemployeestoenablethemto

improvetheircareerdevelopmentisveryimportant.GoodHRMpoliciesensure

thatthereareclearregulationswhichshowthepaylevelsforthedifferent

positionsinanorganization.Itisimportantforthestafftoknowthecareerpath,

pay,trainingandotheropportunitiesthatareavailabletothem.Performance

managementisanotherimportantcomponentofHRM.Thereasonforthisisthat

manyemployersuseittoevaluatecareerimprovementandtodeterminepay

increases.ThesecondaryroleofHRMisthemanagementoftherelationships

amongpeopleinanorganization.Thisincludesstaffwithindepartmentsaswellas

acrossthewholeorganization.Therelationshipbetweenstaffandmanagementis

animportantfactorinthesuccessofanorganization.Itdecideshowfastan

organizationwillrealizetheirgoals.ThefocusofHRMisthepeoplewithinan

organization.Regularplanning,monitoringandevaluationareimportantforthe

successofHRM.Successfulmanagementensuresthatallemployeesknowtheir

role,careerdevelopmentandalsofeelpartofanorganization.

操作提示:通過題干后的下拉框選擇題目的正確答案。

1.is/areimportantinthesuccessofabusiness.

A.Teamworkspiritandhighsalary

B.Theprocessofmanagingpeopleandtheirrelationships

C.Talentsandtheirgoals

2.ThemostimportantcomponentofHRMis.

A.staffing

B.planning

C.monitoring

3.Accordingtothepassage,itisimportantfortheemployeestoknowthe

careerpath,pay,trainingandotheropportunitiesthrough.

A.notices

B.policies

C.advertisements

4.Wecanusetoevaluatecareerimprovementandtodetermine

payincreases.

A.staffing

B.HRMpolicies

C.performancemanagement

5.isNOTmentionedinthetextaboutthesuccessofHRM.

A.Regularplanningandmonitoring

B.Evaluation

C.Training

二、閱讀理解閱讀下面的文章，根據文章內容判斷文章后的句子是正確(T)還是錯誤

(F).(每題10分)

WARFORTALENTGOESONINJOBMARKET

Thewarfortalentreadslikeheadlinesfrommanyyearsago,butithasnever

goneaway,saysEleanorNickerson,directorofUKoperationsforTopEmployers.

Manycompaniestheyhaveresearchedareshortoftalents.Thoughthecompanies

mayreceivemanyapplications,theycannotfindthepeopletheywant.Top

Employers'researchshowsthatofferinggoodcareerchancesisthekeyto

attractingandkeepingthetalent.Smartemployeesknowtheirownvalueandwill

wanttoknowwhattheiremployerscanofferthemafter5or10years'career

development.So,keepingstaffisthebiggestchallengeemployersfaceinthelong

run.Yetnoteveryemployeefeelsthattheycanbettertheircareerchances.Some

arestillnervousaboutlosingtheirjobs,despitearecentfallinunemployment,

saystheTraciesUnionCongress(TUC).TUCpointsoutthatsomefour-fifthsofnew

jobscreatedhavebeeninpartoftheeconomywhereaveragepayratesareless

than?8anhoursincetherecessionbegan.Manyofthesejobsareontemporaryor

zero-hourscontracts.AreportfromtheOfficeforNationalStatisticspublishedin

Februaryshowedthatrealwageshavebeenfallingconsistentlysince2010.It'sthe

longestperiodsinceatleast1964.We'restillinthehardestlivingstandards

squeezeforoveracenturyandthosewhoarealreadyworkinghavehadyearsof

real-termspaycuts,saysTUCspokespersonLizChinchen.Understandingthe

pressuresthatstafffaceisagoodstartingpointforanyemployer.Ifemployers

wanttoshowconcernfortheirstaff,theyshouldbepayingthemwelland

understandthatzero-hourscontractsbringinsecurityandextrememoneyworries.

操作提示:句子正確選擇下拉選項框為T;句子錯誤選擇下拉選項框為F。

1.AccordingtoresearchbyTopEmployers,manycorporationshaveenough

talentsfortheirdevelopment.(F)

2.Thedatashowsthekeytoattractingtalentsistoofferhighsalary.(F)

3.Thebiggestchallengeforemployerstoiskeepingstaffinthelongrun.(T)

4.Notallemployeesbelievethattheycangetabetteroffer.(T)

5.Thewageshavebeenrisingconsistentlysince2010.(F)

形考任務3

一、選擇填空，從每題選項中選出一個能填入空白處的最佳選項(每題10分入

1.—____________________

—Everythingisgoingsmoothly.

A.Iseverythingterrible?

B.Whatdoyouthinkofeverything?

C.Howiseverythinggoing?

2.—Areyougoingonholidayforalongtime?

A.Itwasalongtime.

B.Twoweeksago.

C.No.Onlyacoupleofdays.

3.—IwonderifIcoulduseyourcomputertonight?

A.Sure,goahead.

B.Itdoesn'tmatter.

4.Whocares?

4.—Inwhatformwillyoutaketheinvestment?

A.Yes,wewill.

B.We'llcontributeasiteandtherequiredpremises.

C.We'llgiveinvestment.

5.—Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtherisk

ofopeninganewpark?

A.Thankyou.

B.I'mgladtohearthat.

C.Idon'tthinkso.

6.一Isitpossibleforyoutoexpandbusinessthere?

A.Ilikeit.

B.I'dloveto.

C.Yes,Ithinkso.

7.Abudgetisanestimationoftheandoveraspecifiedfuture

periodoftime.

A.cost;expense

B.revenue;expenses

C.revenue;interest

8.1fthebuildingprojectbytheendofthismonthisdelayed,the

constructioncompanywillbefined.

A.tobecompleted

B.iscompleted

C.beingcompleted

9JohnaswellasMikejustbeenbackfromanimportantmeeting.

A.have

B.has

C.had

lO.Let'sdiscusstheseproblemsatthemeeting,?

A.dowe

B.shallwe

C.willyou

ll.Purchasingthenewproductionlinewillbea_dealforthecompany.

A.profitable

B.forceful

C.tremendous

12.Rent,electricityandinsuranceareallexamplesofthecompany's

A.overhead

B.turnover

C.assets

13.Themanagerurgedhisstaffnottothesplendidopportunity.

A.slide

B.miss

C.escape

14.Theyaretryingtothewastedischargedbythefactoryforprofit.

A.expose

B.exhaust

C.exploit

15.Theyrecommendedthattheamusementpark.

A.wasextended

B.willbeextended

C.beextended

16.Youcangoout,youpromisetobebackbefore12o'clock.

A.sofaras

B.asfaras

C.aslongas

二、翻譯。為下面的句子選擇正確的翻譯（每題10分）。

操作提示:通過題干后的下拉框選擇題目的正確答案。

1.Thecostofthenewprojectwillgooverbudget.

A.新項目的支出將超過預算。

B.新項目的支出將在預算以內。

C.新項目的支出將重新核算。

2.Howwilltheevaluationoftheseinvestmentsbecarriedout?

A.如何進行這些項目的投資？

B.如何對這些投資進行評估呢？

C.如何對這些項目進行評價？

3.Acreditcardisaninterestfreeshort-termloan.

A.信用卡是短期的無息貸款。

B.信用卡傾向于短期貸款。

C.信用卡貸款不用還款。

4.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.

A.數據評估就是要制定有效市場營銷策略。

B.數據評估和市場策略都非常重要。

C.數據評估是制定有效市場營銷策略的重要一環。

5.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.

A.我們應該鼓勵人們在市中心開車。

B.我們應該鼓勵人們不要在市中心開車。

C.我們應該勸阻人們不要在市中心開車。

二、完型填空（每空10分）。

操作提示:通過題目中的下拉選項框選擇恰當的詞語補全填空。

ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheir

offices,factoriesorschoolseverydaybytrainorbybus,eventhoughthismeans

theyhavetogetupearlierinthemorningand[arrive]homelaterintheevening.

OnebenefitoflivingoutsideLondonisthathousesarecheaper.Evenasmallflatin

London[without]agardencostsquitealottorent.Withthesamemoney,one

cangetalittlehouseinthe[country]withagardenofhisown.Then,inthe

countryonecanbefree[from]thenoiseandhurryofthetown.Althoughonehas

togetupearlierandspendmoretimeintrainsorbused,onecansleepbetterat

night,and,duringweekendsandonsummerevenings,onecanenjoythefresh

cleanairofthecountry.Ifonelikesgardening,onecanspendone'ssparetime

digging,planting,wateringanddoingalotofotherjobswhichareneededinthe

garden.Then,whentheflowersandvegetablescomeup,onehastherewardofa

personwhohassharedthesecretsof[nature].

二、閱讀理解。閱讀下面的文章，根據文章內容，完成相應的選擇題。（每題10分）

THREESTEPSTOAGOODMARKETINGBUDGET

Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketing

accidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.

STEP1:ORGANIZEFINANCIALINFORMATIONThefirststepistobeclearofyour

currentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompany

makesmonthlyandthechangesthatmightariseinthefuture.Althoughincome

flowschangethroughouttheyear,youmustorganizetheinformationbasedon

reliablerevenue-theminimumamountofmoneyyourcompanymakeseach

month.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedsthe

expenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedthe

amountofdisposableincomeavailableforthecompany,youshoulddetermine

wherethemoneywillgo.STEP2:DETERMINEWHEREYOUWANTTOSPEND

MARKETINGFUNDSAfteryouknowthetotalamountavailabletospendon

marketing,thenextstepishowyouplantospendthatmoney.Threemainfactors

decidehowyouspendmarketingfunds:thebudgetamount,yourpast

experiences,andwhereyoucanreachtherightaudience.Youwillstartorganizing

howtospendthefundsbasedontheamount.Besides,youneedtoconsiderthe

strategiesthathaveworkedinthepast.Also,youneedtoconsiderwhich

marketingchannelswillallowyoutoreachtherightaudience.STEP3:ASSESS

DATAANDMAKEAPPROPRIATECHANGESThefinalstepinbuildingagood

marketingbudgetistheanalysisoftheplanandanychangesthatmayimprove

revenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivity

doesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochange

strategyandtrysomethingelse.Assessingthedataisavitalpartofcreatingan

effectivemarketingstrategy.Evaluationbeginswithcomparingpastperformance

totheperformanceaftermarketingtheproductorservices.However,agood

budgetaloneisnotenough.Youhavetotakeactionandremaincommittedto

followingthroughyourplan.Bykeepingthebudgetinmindwhenyoumake

decisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthe

bestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.

操作提示:通過題干后的下拉框選擇題目的正確答案。

1.Whatshouldthebudgetplanbebasedon?

A.Thecompany'sreliableexpense.

B.Thecompany'sreliableincome.

C.Thecompany'sreliablecost.

2.WhatdoesdisposableincomemeaninPassage3?

A.Totalincome.

B.Previousincome.

C.Netincome.

3.Youhavetobeclearofwhenorganizingfinancialinformation.

A.theincomeandexpenses

B.themarketingfund

C.thebudgetmanagement

4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare

A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwill

expend

B.thebudgetamount,yourpastexperiencesandwhereyoucanreachthe

rightaudience